Getting Through: Lessons Learned in Use of Science Metrics Communications with the Research Community in a Time of Openness, Transparency, and Public Trust John J. McGowan, Ph.D. Deputy Director for Science Management and Executive Officer, NIAID May 22, 2012
Topics for Discussion Essentials Communications Understanding the Organization Lessons Learned Anticipating the Future Wrap up 2
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Communication is the activity of conveying information. (wiki) imparting or interchange of thoughts, opinions, or information, by speech, writing, or signs. 4
Word of Mouth Is Effective http://www.slideshare.net/uriba/getting-through-communication-network-communities-marketing 6
How People in Organizations Work Human Capital (HIERACHY) Social Capital (NETWORKS) 2005 Netform, Inc. 2005 Karen Stephenson
Learn the Organization / Culture Word of Mouth Hubs of Social Interaction: Social Capital (NETWORKS) http://www.slideshare.net/uriba/getting-through-communicationnetwork-communities-marketing 2005 Netform, Inc. 2005 Karen Stephenson
Learn the Organization / Culture Gatekeepers: Social Capital (NETWORKS) http://suzs.tumblr.com/post/3502560631/gatekeeper-i-love-fridays 2005 Netform, Inc. 2005 Karen Stephenson
Learn the Organization / Culture Who has influence: Social Capital (NETWORKS) http://www.flickr.com/photos/christinam2/3858922546/ 2005 Netform, Inc. 2005 Karen Stephenson
Learn the Organization / Culture Interrelationships - Strength of Connections Social Capital (NETWORKS) http://www.google.com/imgres?q=group+of+cats+talking&start=543&hl=en&gbv=2&biw=1024&bih=587&tbm=isch&tbnid=t4s_lorqnnjbam:&imgrefurl=http://hoydenabouttown.com/20100730.7879/thursday-friday-cheezburger/&docid=ahsxddlz9towvm&imgurl=http://icanhascheezburger.files.wordpress.com/2010/07/funny-pictures-cat-situation-isawkward.jpg&w=492&h=454&ei=am6tt6dzm-qu6agwnmwgba&zoom=1&iact=hc&vpx=95&vpy=208&dur=312&hovh=216&hovw=234&tx=142&ty=101&sig=103200360846860951087&page=27&tbnh=127&tbnw=147&ndsp=21&ved=1t:429,r:16,s:543,i:175 2005 Netform, Inc. 2005 Karen Stephenson
Build Relationships, Respect, & Reputation Be Consistent, ethical, truthful, and transparent and you build integrity and trust Argue what s best for the organization based using data, logic, and listening to others Create a healthy network which allows you to: Build visibility Attract opportunities Improve difficult relationships Gain access to information
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http://www.google.com/imgres?q=people+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=wtrppqqb8k9ukm:&imgrefurl=http://thetrendyhome.com/tag/th e-trendy-bed/page/2&docid=kgnspf1yjiuarm&imgurl=http://thetrendyhome.com/files/2010/01/person-at-computer.jpg&w=1024&h=1024&ei=ozeut_n8memx6agjksxba&zoom=1&iact=hc&vpx=753&vpy=131&dur=828&hovh=225&hovw=225&tx=89&ty=78&sig=104889813353507109225&page=3&tbnh=158&tbnw=159&start=22&ndsp=12&ve d=1t:429,r:7,s:22,i:151 http://www.google.com/imgres?q=black+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=uuqddkkrdg_3zm:&imgrefurl=ht tp://www.blackenterprise.com/2011/10/10/3-ways-to-maintain-a-healthy-relationship-while-building-your-business/s- 24/&docid=F2yHsrlxl0O_7M&imgurl=http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/10/black-couple-at-computer- 300x300.jpg&w=299&h=300&ei=SpuUT7jODeKI6QHgsNiUBA&zoom=1&iact=hc&vpx=323&vpy=18&dur=2110&hovh=225&hovw=224&tx=115&ty =122&sig=104889813353507109225&page=1&tbnh=166&tbnw=187&start=0&ndsp=8&ved=1t:429,r:1,s:0,i:69 New Position within NIAID (1990) Grant Review http://www.flickr.com/photos/58267158@n03/5355234018/ Contract Program 14
http://www.google.com/imgres?q=people+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=wtrppqqb8k9ukm:&imgrefurl=http://thetrendyhome.com/tag/th e-trendy-bed/page/2&docid=kgnspf1yjiuarm&imgurl=http://thetrendyhome.com/files/2010/01/person-at-computer.jpg&w=1024&h=1024&ei=ozeut_n8memx6agjksxba&zoom=1&iact=hc&vpx=753&vpy=131&dur=828&hovh=225&hovw=225&tx=89&ty=78&sig=104889813353507109225&page=3&tbnh=158&tbnw=159&start=22&ndsp=12&ve d=1t:429,r:7,s:22,i:151 http://www.google.com/imgres?q=black+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=uuqddkkrdg_3zm:&imgrefurl=ht tp://www.blackenterprise.com/2011/10/10/3-ways-to-maintain-a-healthy-relationship-while-building-your-business/s- 24/&docid=F2yHsrlxl0O_7M&imgurl=http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/10/black-couple-at-computer- 300x300.jpg&w=299&h=300&ei=SpuUT7jODeKI6QHgsNiUBA&zoom=1&iact=hc&vpx=323&vpy=18&dur=2110&hovh=225&hovw=224&tx=115&ty =122&sig=104889813353507109225&page=1&tbnh=166&tbnw=187&start=0&ndsp=8&ved=1t:429,r:1,s:0,i:69 Key Strategies (1990) Grant Review http://www.flickr.com/photos/58267158@n03/5355234018/ Knowledge Resources Contract Program 15
Impact Clear Translate policy in to action What to do How to do it Tools, forms to do it Clarify Roles Avoid conflict Transparent, efficient and effective Learning tool 16
Later Expanded the Concept to the http://www.google.com/imgres?q=people+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=wtrppqqb8k9ukm:&imgrefurl=http://thetrendyhome.com/tag/th e-trendy-bed/page/2&docid=kgnspf1yjiuarm&imgurl=http://thetrendyhome.com/files/2010/01/person-at-computer.jpg&w=1024&h=1024&ei=ozeut_n8memx6agjksxba&zoom=1&iact=hc&vpx=753&vpy=131&dur=828&hovh=225&hovw=225&tx=89&ty=78&sig=104889813353507109225&page=3&tbnh=158&tbnw=159&start=22&ndsp=12&ve d=1t:429,r:7,s:22,i:151 http://www.google.com/imgres?q=black+at+computers&hl=en&gbv=2&biw=1024&bih=540&tbm=isch&tbnid=uuqddkkrdg_3zm:&imgrefurl=ht tp://www.blackenterprise.com/2011/10/10/3-ways-to-maintain-a-healthy-relationship-while-building-your-business/s- 24/&docid=F2yHsrlxl0O_7M&imgurl=http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/10/black-couple-at-computer- 300x300.jpg&w=299&h=300&ei=SpuUT7jODeKI6QHgsNiUBA&zoom=1&iact=hc&vpx=323&vpy=18&dur=2110&hovh=225&hovw=224&tx=115&ty =122&sig=104889813353507109225&page=1&tbnh=166&tbnw=187&start=0&ndsp=8&ved=1t:429,r:1,s:0,i:69 Roles to All needed in the Process (200-) Scientists Grant Review http://www.flickr.com/photos/58267158@n03/5355234018/ Contract Research Administrators Program 17
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Idea (1992) Office of Communicaiton Public Patients Press 19
Establish a Dialogue (1992) http://info.blimessaging.com/bid/77062/top-5-ways-to-increase-email-survey-response-rates 20
Survey Results http://consumersecurityproducts.com/secureshot-cam-cubewith-21-day-battery-p-1470.html http://www.google.com/imgres?um=1&hl=en&biw=1920&bih=1019&tbm=isch&tbnid=axh6uqcnig4qsm:&imgrefurl=http://www.mycouponcodes.com/frugalblog/&docid=5csrq39yvpfdrm&imgurl=http://www.mycouponcodes.com/wp-content/uploads/2011/03/make-moneyonline.jpg&w=300&h=300&ei=eq96t6q9diwv0qh1zvxvdq&zoom=1&iact=hc&vpx=571&vpy=182&dur=1545&hovh=225&hovw=225&tx=110&ty=103&sig=102917623417687167488&page=1&tbnh=154&tbnw=153& start=0&ndsp=47&ved=1t:429,r:2,s:0 21
Results to Action (1992) 22
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1995 http://www.google.com/imgres?q=bill+maher+new+rules&start=105&hl=en&gbv=2&biw=1920&bih=1019&tbm=isch&tbnid=zokjflo5hazxkm:&imgrefurl=http://www.beerconnoisseur.com/bill-maher&docid=g-xasic4myfxym&imgurl=http://www.beerconnoisseur.com/sites/default/files/images/new- Rules.jpg&w=200&h=179&ei=tx2QT_LQDuPd0QGGhen4BA&zoom=1&iact=hc&vpx=1709&vpy=695&dur=3183&hovh=143&hovw=160&tx=72&ty=92&sig=113014491784372876095&page=3&tbnh=143&tbnw=160&ndsp=54&ved=1t:429,r:7,s:105,i:71 24
Immediacy & Interoperability (1995) http://www.niaid.nih.gov/researchfunding/newsletter/pages/default.aspx 25
Paradigms of Growth & Change Linear Economic, demographic, life span Internet Exponential Technology: processors, memory, storage, communications, Facebook, Twitter 26
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Paradigms of Growth & Change Linear Economic, demographic, life span Exponential Technology: processors, memory, storage, communications, Facebook, Twitter Discontinuous / Disruptive Plane, car, radio, wars, radar, nuclear weapons, satellites, computers, Impossible to predict Evaluate rapid transition time and doubling capability Cascading technology advances from adjacent areas 32
Disruptive Technologies Changes how we: share search work and who does it share ideas Ideas are selected create Changes concepts of ownership, privacy, collaboration, incentives, success, innovation, individual, team 33
Mobile is not one device, its digital functionality smart phones, appliances, augmented reality and physical, functionality that connects with our lives and devices 34
Social Media - Unintended Consequences
Flash Mob - 2003 Bill Wasik 38
Iran Uprising - 2009 39
Bank 6 Billion of America Dollar Loss Debit in Weeks Card - "I am the bank's worst nightmare, I have three phone lines, Internet access and unlimited freetime" 40
What Does This Mean For Science? 41
Scientist Stereotype Work-alcoholic alone in a lab Unbalanced life Emotionally detached Curiosity about how things work By: Ronald B. Pickett From Leadership and Staffing, Published: 4/7/2009 43
Scientist Reality Curiosity Work-acholic about alone how things a lab work Dogged Unbalanced determination life when focused on solving a problem Emotionally detached Unfazed Curiosity by about failures how things (they work are a fact of life in research and create new research opportunities) Dogged determination when focused on solving a Creative, problem independent thinker Comfortable and skilled in working on teams Unfazed by failures (they are a fact of life in research and create new research opportunities) Creative, independent thinker Comfortable and skilled in working on teams By: Ronald B. Pickett From Leadership and Staffing, Published: 4/7/2009 44
Dive in http://www.google.com/imgres?q=jump+of+diving+board&hl=en&gbv=2&biw=1920&bih=1019&tbm=isch&tbnid=gxeviu- VvDBcXM:&imgrefurl=http://www.campbetseycox.com/h20.html&docid=XWtoNs8_qG9TDM&imgurl=http://www.campbetseycox.com/images/diving_board_jump.jpg&w=300&h=316&ei=H 8KeT xgabw0ggqspcqdw&zoom=1&iact=hc&vpx=1205&vpy=348&dur=390&hovh=230&hovw=219&tx=112&ty=141&sig=113014491784372876095&page=1&tbnh=88&tbnw=86&start=0&n dsp=60&ved=1t:429,r:26,s:0,i:128 Start small Create an open, honest dialogue Precision & Perspective matters Alignment & Congruency Seek iterative feedback Develop a framework of tools 45
Communicate, Communicate, Communicate Set a standard of communication Encourage open and candid discussions. Listen as well as you speak. Share information openly (both good and bad) Personally Be humble, you are there to help Ensure others understand the relevance and value of your arguments and how it helps their needs
Communication is the sum of our perspective (context), the words we use (text) as well as our personal motivators and perspectives (subtext). Subtext is also the meaning and the emotions that we assign to the text. 47
Think Multi-channel traditional, social, web, and mobile Engaging the community to be part of the conversation, with an expert voice New ways of innovation Take the time to analyze your portfolio of work Where might open innovation contribute? Consider how science and business models continue to change How to infuse open/collaboration/innovation tools into existing models for research, development and operations 48
Explain How to Use the Ecosystem 49
Interesting links ~ Crowdsourcing http://videocast.nih.gov/summary.asp?file=16755 http://www.nytimes.com/2012/03/21/science/in-search-for-alien-life-researchers-enlist-humanminds.html?ref=science http://fold.it/portal/ http://newmedia.hhs.gov/blog/using_game_mechanics.html http://www.forbes.com/sites/sarikabansal/2011/09/28/crowdsourcing-gamers-solve-protein/ http://www.sciencedaily.com/releases/2011/09/110918144955.htm www.prize4life.org Rosetta@home - http://boinc.bakerlab.org/ Social Networks http://mannlib.cornell.edu/news/nih-grant-funds-networking-scientists http://vivo.cornell.edu/ http://www.labspaces.net/ http://www.surgytec.com/ http://www.researchgate.net/ Articles http://www.huffingtonpost.com/mark-drapeau/should-governments-crowds_b_1342508.html http://www.huffingtonpost.com/mark-drapeau/social-networks-for-scientists_b_1282692.html 51
Thank You Questions or Comments 53