Find Your Marketing Personality Type The Four Marketing Personality Types: Find Yours! 1. The Introverted Marketing Personality Type. Even though it may appear at first that marketing could be very difficult for Introverted Marketing Personality Types, it s the Introvert s desire to get the spotlight off themselves that can actually be the very best and most effective marketing technique. Introverts can actually be some of the best private practice marketers. 2. The Techno Lover Marketing Personality Type. Techno Lovers are clinicians who feel as comfortable as a junior high school student at the keyboard. Techno Lovers understand that many, many people will be searching the web looking for healing professionals. Overwhelmed by technology? Not to worry. There are a lot of people you can cajole or hire, to get you set up with an online presence. 3. The Creative Marketing Personality Type. The Creative Marketing Personality Type loves to create things of beauty. They make beautiful nice to meet you or thank you for the referral notes. When a Creative Marketing Type gives a Page 1/7
community presentation, the attendees get a hands-on experience and often leave with an inexpensive promotional favor that reminds them of the experience (and the therapist.) 4. The Extroverted Marketing Personality Type. Extroverts are at ease in a roomful of strangers and can start conversations with just about anyone. Both casual and business networking are second nature to the Extroverted Marketing Type. The bottom line is that marketing a practice is easier in many ways for Extroverted Marketing Types than the rest of us. Which is YOUR marketing personality type? 1) When you think of marketing your practice, do you first.. a) add new copy and features to your website? b) call your colleagues to brainstorm? c) imagine creating a beautiful practice brochure or designing a beautiful new website? d) worry you might need to connect with people you don't know? Page 2/7
2) Your friend invites you to a networking meeting. Do you.. a) learn all you can about the group on the web. b) enthusiastically say Yes! c) design a lovely flyer to take with you. d) worry there might be a lot of small talk. 3) You'd like to receive most of your client referrals from a) your beautiful website with lots of cool features b) colleagues, friends and acquaintances. c) people you've met who share your energy and vision. d) former clients. 4) When meeting a potential referral source, what is your thought about how to follow up with them? a) "I'll send them an email or create a video and invite them to connect on your online calendar." b) "I'll call and invite them to coffee or lunch." c) "I'll make a card and send it to them." Page 3/3
d) "I'll write a note or email inviting them to call me if they want to get together - they will contact me if they want to." 5) What online presence would you like your practice to have? a) a website with very cool technical features (audio/video, appointment scheduler, and a place for them to sign up for your online newsletter.) b) an interactive website or blog where visitors could form a sort of community, create conversation and ask you questions. c) a gorgeous website whose design reflects your personal vision, energy and passion. d) a simple website with a place where potential clients can call you or email you if they want an appointment. 6) Which marketing activity most appeals to you? a) Learning about pay-per-click website advertising. b) Speaking to a room full of your ideal clients. c) Having a free workshop with a lot of fun, experiential exercises. d) Asking a trusted colleague for referrals. Page 4/7
7) When you look ahead to the future of therapy, what do you hope for? a) New, cutting edge techniques and/or online delivery of therapy services. b) More collaboration with other business and healthcare professionals c) More ways for personal, creative expression d) Mindfulness and spiritual research and outcomes. 8) When a friend suggests putting your practice information on an online therapist locator (such as Find-A-Therapist.com), you a) Immediately see the value and check out their search engine rankings for your area b) Contact several colleagues and ask them if it is really worthwhile. c) Find out if you can add your own style or design to your online listing Page 3/3
d) Consider it seriously - since it might mean getting referrals without small-talk networking meetings. 9) If invited to do a speaking event, would you be most likely to a) Ask if they have a Power Point projector? b) Show up early to network. c) Design a handout or exercise that reflects your energy. d) Spend time alone before the meeting and relax. 10) When you set your fee with a new client, you... a) Feel pretty comfortable - you know you deserve your fee. b) Feel slightly nervous - slightly excited. c) Put it in writing so they see the amount before you have to talk about it. d) Wonder if you really deserve it. 11) You are at your best when you.. a) Solve problems - especially at the computer. Page 6/7
b) Connecting with lots of people. c) Create something of beauty and joy. d) Can have deep conversations in one-on-one meetings. Scoring: mostly a's are technolovers mostly b's are extroverts mostly c's are creatives mostly d's are introverts Page 3/3