INFORM PROVOKE MEDIA KIT FEBRUARY 2016 ENTERTAIN
This is Fusion FRESH STORIES AND ANGLES YOU WON T FIND ANYWHERE ELSE Our Mission FUSION is a joint venture between Univision and Disney/ABC, built to embrace and embody diversity from the inside out. We serve an America rapidly changing compared to decades past. We start conversations that no one else does. We inspire action. We approach news through a lens that celebrates all the voices in today s world. 285%Growth in 2015 10M Unique Visitors/Month Google Analytics Jan '15 Dec '15 @THISISFUSION @FUSIONLW 2
The Voice of a New Generation THE MEDIA BRAND FOR A YOUNG, DIVERSE, AND INCLUSIVE WORLD We speak to globally-minded activists, diverse makers, and open minds seeking intelligent news and culture coverage for their generation. Young 87% 18-34* 237 Digital Index* 109 TV Index** Educated 70% Attended College* Mobile First 89% Mobile Traffic* Affluent 46% HHI $75K+ 106 Index* Diverse 24% Hispanic* 168 Digital Index* 217 TV Index** *comscore; **Rentrak 37% of the US is multicultural Millennials are 44% multicultural @THISISFUSION @FUSIONLW 3
Our Talent AN ALL-STAR ROSTER From the news lab, to our virtual reality team, to our social storytellers and beyond, FUSION is led by a newsroom of unmatched diversity that has access to communities that others do not. We tell the most impactful stories, create the most authentic conversations, and represent the widest range of voices for today s America. ALEXIS MADRIGAL ANNA HOLMES JORGE RAMOS Editor-in-Chief Fmr-The Atlantic Editorial Director Fmr-Jezebel (Founding Editor) Host of America, Columnist Univision Anchor KEVIN ROOSE KASHMIR HILL DODAI STEWART FELIX SALMON ALICIA MENENDEZ News Director Fmr-New York Magazine Senior Editor Fmr-Forbes Pop & Culture Director Fmr-Jezebel Senior Editor Fmr-Reuters Correspondent on America Fmr-Huffington Post FUSION is netting some of the best-known names in digital journalism. 4
Our Platforms WHEREVER YOU ARE, SO IS FUSION DIGITAL 10M unique visitors per month* 87% 18-34 years old** 24% Hispanic** 89% mobile traffic** TV Available in nearly 40M homes Over-indexes* in 18-34 year-olds Over-indexes* in diverse audiences *Google Analytics **comscore SOCIAL EVENTS 2.8M Facebook fans Twitter followers 330K 476K Facebook fans 20 Snapchat Discover publishers 1 of 180K Twitter followers in January 18M Onevideo of 14plays brands on Snapchat Discover 4.2M video plays in June *18-34 (107); AA (133); Hisp (207), Rentrak Available in nearly 40M homes Past events: Real Future Fair, Real Future Over-indexes* in 18-34 year-olds Live Episodes, Iowa Brown & Black Forum FUSION s inaugural event, Rise Up (Nov Over-indexes* in diverse audiences Future eventson include Experience VR 14), focused socialmars change (Q2), F2016 Bus Tour (Q3/Q4) SXSW FUSION s premiere 2015 event, Futureand Real Future Fair in (Q3/Q4) Fair, will be held San Francisco this fall Let s face it: a lot of networks and media properties that say they re geared toward millennials are all talk. FUSION...means it. 5
Digital N E W S, C U LT U R E, A N D C O M E D Y T H A T S B O T H S M A R T A N D I R R E V E R E N T News Real Future F 2016 Breaking, important, and curious happenings around the globe The technologies and ideas remaking our world The issues and perspectives that best represent today s generation Sex & Life Pop & Culture Voices The science behind our bodies, brains, and love lives Eye candy and mind candy Commentary, art, and personal narratives from a diverse America Turns out, you can handle the truth Justice Stories about the way we treat each other Digital Videos Project Earth Money F *Comedy It s in our hands now Finance is boring. Money isn t Investigations Originals, commentary, explainers, mini-docs Subversive, Funny Stuff From Smart, Diverse Voices There s no other media venture with as much buzz at the moment [as FUSION]. 6
TV and OTT IN NEARLY 40M HOMES AND COUNTING FUSION is one of the most interesting experiments we ve seen in television in a very long time, perhaps since the emergence of Fox News. @THISISFUSION @FUSIONLW 7
Social AWARD-WINNING, PLATFORM-SPECIFIC SOCIAL STORYTELLING FUSION is now on on Snapchat Discover in the US and UK z FUSION is one of the only media brands that completely gets this new medium [Snapchat Discover] their app is fast, fun, and interesting. It s perfect for mobile. @THISISFUSION @FUSIONLW 8
Fusion Events EXCLUSIVE EXPERIENCES WITH HIGH-PROFILE GUESTS IOWA BROWN & BLACK FORUM SOUTH BY SOUTHWEST In January, FUSION broadcast and live streamed the Iowa Brown & Black Forum, the nation s oldest minority-focused presidential event. (Jan 16) At South by Southwest 2016, FUSION will present two panels: Biased Algorithms & the Future of Prejudice and Mars Experience VR, with a Mars activation open to the public. (Mar 16) FUSION BUS TOUR REAL FUTURE FAIR FUSION is hitting the road on the FUSION Bus Tour to 476K highlight Facebook the voices fans on the ground that aren t being 180K represented Twitter followers in typical elections coverage. (Q3/Q4 16) One of 14 brands on Snapchat Discover 4.2M video plays in June Our Available second Real in Future nearly Fair 40M will homes push the boundaries Over-indexes* in 18-34 year-olds FUSION s of biohacking, inaugural event, drones, Rise cryonics Up (Nov and more Over-indexes* new and immersive in diverse ways. audiences (Q3/Q4 16) 14), focused on social change FUSION s premiere 2015 event, Future Fair, will be held in San Francisco this fall "[Real Future Fair] was carefully curated by leading-edge futurists, gathered together to imagine what might lay in store for us in each of their areas of expertise, from the law to health to food to gaming" @THISISFUSION @FUSIONLW 9
Brand Opportunities C R O S S - P L AT F O R M & I M PA C T F U L A D V E RT I S I N G ADVERTISING Custom high-impact display advertising Outstream video ad units Traditional TV spots and custom interstitials Snapchat Discover 3V Advertising (Vertical Video Views) BRAND PUBLISHING Introducing FUSION Lightworks, our inhouse brand publishing and creative shop We create authentic and engaging content that matches the FUSION voice, tone, and format SPONSORSHIPS Exclusive sponsorship of an entire vertical or a limited-time editorial series Integration with an upcoming FUSION event or an experience built in collaboration with your brand FUSION is drilling down on topics and events that are relevant to millennials. 10
Brand Publishing WITH FUSION LIGHTWORKS By combining both publishers and agency expertise, FUSION Lightworks is defining more effective, more strategic ways to partner with brands and help them reach their goals. We take a multi-platform, multi-disciplined, multi-cultural approach: strategy and ideation of a go-to creative agency IDEATION production capabilities of a high-end production house PRODUCTION distribution power of UCI network editorial strength and trust of FUSION journalism and voice INTEGRATION DISTRIBUTION LIGHTWORKS CAPABILITIES: Creative Strategy Research & Insights Content Ideation Production Distribution Data & Analytics 11
TL;DR: FUSION GETS PEOPLE TALKING