TLC Elite Spotlight Laser Coaching Call Q&A that applies to everyone Peggy: Hello everyone, welcome back. This is our TLC Elite. It is our Spotlight Laser Coaching Call. As you know, we are here to be of service to you and to offer coaching and answer any questions you may have during the time we have allocated for this call. I have a couple announcements I d like to make before we get into todays call and address some questions that have already been submitted. This is also to remind you of our next call. We have our Spotlight Laser Coaching today. Next Wednesday, is our mastermind call. This is the call where we get together, talk about our updates since the last time we met and then you can seek some support from your mastermind team. We wrap up the call with what you intend to accomplish between now and the next time we meet. A couple of the updates I d like to make for all of you so that you re aware of some exciting things we have coming up actually three updates. (1) The June dates will be posted before next call. So, we ll put that up and make it available for you so you can schedule it in. (2) Remember in our teaching call last week, I had mentioned that Cory Kelly had offered to do a demonstration a live demonstration of buying Facebook ad s. So we booked the call last week and I had talked to Cory yesterday. Cory and I had scheduled to do a call together on Google Hangouts this Thursday and 4 o clock. What we ll do is send you a link, you can get on and watch it live or we ll give you the recording so you have the recording and can access it at your convenience. What we ll be doing is show you exactly how to buy ads on Facebook. That s scheduled for this Thursday at 4 o clock Eastern time. It isn t necessary that you are on the live. You can access the recording for that. It s going to be fun. You get to see first hand how it works. The other announcement I wanted to make is that we re putting together the plans and getting excited for the October 3-4 event that we re doing together on Long Boat Key. Lindsay did some research for you. She found some hotels and has made some suggestions. She has emailed them to you and put them in a Facebook post and she also made arrangements to have all of that information available for you on the private class notes page. If you haven t started to book your hotel room, you can start making plans for that. It s the 3 rd and 4 th of October. We re going to meet at 8:30-9am on Saturday and we ll be wrapped up both days probably around 4-4:30pm. So, if you have a flight out one of the questions was what time are we going to be wrapped up on that Sunday, we should be wrapped up by 4 o clock if you have a flight out and need to catch that flight. All right, so what are we going to be doing on those days? Well, as you know everything focused in TLC Elite is around growing your list. Traffic. List. Conversion. So, we re going to be teaching you a number of things throughout this time that we re going to be doing together. Then, what we re going to do is give you a template, a recommendation for how you can put this into place for you and your business and your model. We will then have you present that and then we ll give
you feedback. All right, so we ll give you more guidance on that, as we get closer. I just wanted to give you a little heads up on the exciting stuff we ll be doing together. It will be very dynamic. A lot of interaction and of course, a lot of feedback for further growth and implementation once you get back to your own office. I should probably stop and allow Brian to say hello too, maybe take a breath here. Good Afternoon Brian. Brian: Good Afternoon. How are you Peggy? Peggy: I m doing wonderful. I was just doing some updates here and we ve got a good class today. It looks like we ve got a great attendance today. We ve got a lot of folks on the call. So, we ll get right into our laser coaching. A couple ways that you can ask your questions and we ve mentioned this before you can send your questions in advance if you can t be on the call, or you can type your questions in or you can simply raise your virtual hand. On your handset you would press *2. That shows us on the control panel that your hand is raised and we can address any questions that you may have. In the meantime, Lindsay did get some questions that were submitted. I m going to go and pull those questions up right now. Here is the first question. It s from Carolyn I know she is travelling right now. Carolyn is asking the question, : what is the protocol for anyone who has already agreed to give a testimonial. Do you send a finished copy of the manuscript? I suspect many just don t have the time to read it. Should I send it anyhow? Just in case for authenticity? So, that s a great question. I would suggest that if someone has already agreed to do a book testimonial, definitely send him or her a copy of the manuscript. They may or may not read it. They may scan it. What you may also want to do- to make it a little bit easier for them is you may want to actually create some sample endorsements that they can choose from. The easier you make it for them, the better it s going to go for you. If you re making requests for testimonials or endorsements for folks who haven t agreed, then you don t send an endorsement. So, you send the manuscript only after they agree. As a suggestion, when you re making the requests for the testimonials, keep your requests short and warm. Get right to the point. Say, Hey I m look for some testimonials for my book. Put the name of your book. You can offer to write it for them or even P.S. them on the bottom of the email and say, if you re in agreement with that, I d love to hear back from you before the end of the day and then I ll send you the manuscript. Then what you should do is let them know when you need the endorsement for. At what date do you need the endorsement for? Don t make it too far out because they ll probably forget it. You might want to give them a week or a couple weeks as far as getting back to you. That would be my recommendations for protocol. Anything you want to add to that Bri? Brian: No. That sounds good. I get asked stuff like that and I know you do Peggy. It does make it a lot easier when people give you options of some different statements that you can make. It just makes life easier. In my situation I really like that. I don t have to worry about it because it doesn t take a lot of time off my plate so I think that is a great suggestion.
Peggy: The other thing that I ve found when you re asking for testimonials, whether it is a testimonial for a book, product, website or character for their personality is that people actually enjoy doing those kinds of things because it is exposure for them too. Don t feel sheepish when you re making that request. I have found that people really enjoy that. They really like that. They like to be highlighted on people s books or websites, wherever. So, ask away. I had a question asked in my author program this week. Someone had asked if I m sending out 300 500 requests for partnering do I also ask them at the same time to endorse my book. The first thing I said is that I don t think I d be asking 300-500 people to endorse my book. You d need a book of endorsements. Getting endorsements is actually quite easy. I d just pick 12-20 people MAX and just focus on getting endorsements from them. Ok, here is a great question that Lydia had submitted in advance. She is asking, How can we break through procrastination? She says, I m embarrassed to admit but it is still a problem for me. My life has some drama, some family stuff right now and I find it hard to stay focused on my work. Well, that s a good question Brian, what would you say to that? Brian: Well, the first thing I d say to that is to create a To Do List. I always find it s nice to create that right before you go to bed. It kind of clears your head. You have a better sleep. I ll make a list of 4, 5 or 6 things that I really want to get accomplished the next day. I ll wake up and sit down and just hammer through the list. It actually makes me more effective throughout the day. It s eliminates procrastination and oddly enough will give you some more free time to have some more fun as well. Peggy: Oh sure. That is a great suggestion. Interestingly enough, that you say that Brian. Your dads 6 minutes to success message today was around Charles Schobb. He was talking about how Charles had that practice of writing down 6 things he was going to accomplish the next day just like you were saying. Brian: Is that right? I didn t see todays message. Peggy: Yeah. That s what it was. I ve heard your dad say that many times. I m a pretty accomplishment oriented person. As you know, I send my accomplishment list to you at the beginning of the week. I print it. I give it energy. I keep it with me. You know, I plug things into my agenda. That s something else that I ve found to be really helpful. It s to block time off in your agenda to do certain things. For example, in my agenda today of course I have a bunch of meetings but I also put in there to release the next blog. It may not be a big deal or a big thing but I ll either get it set up myself on my website or send it to Colin. Then I ll send out an email and announce that it s there so everyone can see it. So, my agenda for the week is typically filled with appointments and preparing and planning but not only appointments I put in my activities as well. Then I have the flexibility o move them around if necessary. The other thing that I do when I find that I have a lot to do like right now I m in a big study mode, I m studying a lot about social media, linked in and Facebook. I actually schedule in my agenda like early mornings for study time. You might want to get up a bit earlier and get some stuff done. I find when you start your day by being accomplishment oriented; you get a lot more done.
All right, no one has there hand up yet so I m not sure if there is a challenge with the handset thing but there is another question that just came in from Tilly and I know Kellie has a question as well. I think Kellie is in the phone. Tilly says, what s the best way to get book orders via my website. Ok. Well, that s easy. You set up a page to take book orders. If you re directing buyers to your website to buy your book, you could set up a sales page where people can buy the book. You can do it through PayPal. You don t even need to have a shopping cart to get buyers to buy your book. Open up PayPal. Although, I know you already have a PayPal account. Use your PayPal account so that you could have a button the paying button on your site and then you could have right on the front page of your website order the book with a picture of the cover of the book and then a link taking people over to the sales page and then people can order the book right then and there off your website. Brian: Another thing and maybe I misunderstood the questions here Peg but another thing that is really popular is right on your site, you just put a picture of the book or whatever it is and then behind that you link it to amazon so they can buy it straight through amazon. You don t need to worry about a cart or anything like that. Peggy: Good Point. Brian: Yeah. We re doing a big thing right now with my father s book and we ve actually got 4 different links so that people can buy from whomever they would like. You can buy the book at whatever source you re comfortable with. Peggy: I was using that sales page the other day for my authors program of an example for when you re going for The New York Times Best Seller List. That s another reason I m assuming you re using those links. Brian: Yeah so, those four links we re using them is because they all report to The New York Times for that best seller list. From what I understand, CEO Read is a really good thing to have on there because if you ever have anyone buying bulk purchases, those get reported to The New York Times as individual sales. Peggy: yeah, well they all do actually. The difference between the way it works is on Amazon.com it would count on Amazon as 1 sale but it still counts as 30 books shipped for New York Times. Brian: Oh. Ok I did not know that. Peggy: All right, well hopefully that answered your question Tilly and if not, you can let us know. A couple more questions have come in. Karanne has asked for a little further explanation about ClickBank. Brian, if you do t mind sharing that with her. She didn t really understand when you mentioned ClickBank earlier. Brian: Sure. Clickbank is really just a great resource to find products you can sell online. Whether you have a product you want to send a link to that is affiliate tracked back to you. So if someone buys it, you get credit for it. If you want to put a banner ad oon your website or something. If you go to clickbank.com, you sign up to be an affiliate so you will get links that are coded back to you. It s a great resource kind of like a shopping store you can find digital products, course, programs, anything related to your field. You start searching around and you ll find products you want to promote. You ll get an affiliate link for it. You can take that link and email it out to people, certainly hide it behind text or create a banner ad and put that
link behind the banner and put it on your website. Whatever it may be, it s just a great resource to find good products you can market and earn commission on. On Clickbank you can earn as low as 30 percent to maybe as high as 75-80% of whatever the gross price is of the product. It s a great resource that you can find products to earn an income on. I hope that answers your question. Peggy: Thanks. That s a great suggestion. I have another question here from Jo. She says, testing covers for books, how is the best way to do this? Colours, designs, styles are some better than others? Great question. The answer to that is it depends on your book and your audience who would buy the book. If your book is primarily targeting to woman then there are going to be some colours and some styles that are going to be more appealing for woman. What I would suggest is this is something Brian and I did when we were making recommendations for Darn Easy. Because Darn Easy is a book that is really a business book or entrepreneur book, what we did is look at other books that are wildly and highly successful in that genre. We looked at the different styles, and fonts and made recommendations based on that. What we were really looking for is something that was clean, simple and confidant. They sent us some examples, we sent some feedback and decided on a cover. I think when you re deciding on a cover and this is something Jack Canfield did when he was make the cover for Success Principles he did muscle testing. Some of you may be familiar with what muscle testing is but if your not, what he did is he had different covers. For instance, he had Success Principles in different colours. Instead of being in a blue font, it was in a red font. Instead of being in one font it was in a different font. He basically got a group of people together and he held up one cover with a different type style or font and had people raise their arm side ways and he pushed down on there arm to see if they were strong or weak. Basically when they got to a point where they had the cover with the colour that they wanted and the size of the fonts and the style, they found that it was strong for everyone they held the cover in front of. They used muscle testing to determine the cover for his book. That s the first time and honestly one of the only times I ve heard someone go to quite that extreme but you ve got to admit it was a pretty successful book, still is a successful book so it may be something that you want to do. You might even want to get a small group of people together and do some testing. What I also think is very successful like I gave you that name, Patti Knowles she does phenomenal book covers. Absolutely some of the best book covers I ve ever seen. That s a business she is in and it s also a business she knows really well. Oh, Karen is asking the question, What did you mean, hide behind text? Brian: Oh -Very simple. As you start selling stuff or sending emails, you ll get it figured out with whatever system you re using but you ll see a lot of people when they send out an email, the sentence itself when you re reading is highlighted and hyperlinked. You can just click on that sentence. It will take you somewhere. All that is, it s that you re hiding it behind there. You can create a phrase of words that you can put that link behind so it is only those words. You re not actually showing the link to the person reading it. You re just showing the phrase or wording is taking you somewhere. A lot of people will just put click here now and that s it. They will
hide that link behind the click here now. If you click on that it will just take you there. Most affiliate links are usually long and all kinds of cooky numbers. You really don t want that link to show, so that s the reason you hide it behind words. Peggy: That s great. Thank you for explaining that. I love that Karen asked that too. If you have any questions on anything that we re saying or giving feedback too or you re confused don t be afraid to ask. We re happy to answer any questions you may have. Ok are there any other questions? I don t see any questions in my control panel. Alright everyone well, I really appreciate you. Thanks so much Brian. I appreciate you. Thanks Lindsay. Ok everyone for our Canadians, happy long weekend. Talk to you soon. Bye Bye.