CLUSTER WITH US

CLUSTER WITH US

MOZART, MEGABYTES AND MOLECULES Gothenburg has forged its own way forward. Evolving with the times, it has transformed from a city of heavy industry to a waterfront metropolis. This evolution is as much about the people of the Gothenburg region as it is about our unique geographical location. The region boasts a wide range of industries: INFRASTRUCTURE & LOGISTICS With the biggest port in Scandinavia, the region focuses on sustainable development of the logistics infrastructure. It is a trade hub that facilitates the flow of goods and paves the way for successful collaborations. TRADE & FINANCIAL SERVICES Supporting sustainable and viable business, the region is Sweden s foremost trading and financial centre working for continued economic growth and stability. AUTOMOTIVE & TRANSPORT The heart of the Swedish automotive industry is in the Gothenburg region. The entire spectrum of expertise is here, from automotive production to unique test environments. CHEMICAL & MATERIAL The Gothenburg region is the centre of the Swedish Chemical Industry and is driving the transition to sustainable chemistry. It is also at the forefront of worldleading research in materials science. INFORMATION & COMMUNICATION TECHNOLOGY ICT has become an integral part of our society and the Gothenburg region specialises in several key areas such as telematics, microwave and digital visualisation. CULTURAL & CREATIVE INDUSTRIES Music, design and advertising from the Gothenburg region are popular worldwide. Many local ideas have grown into global success stories. LIFE SCIENCE The region plays a leading role in Life Science even though this high-profile area has changed significantly in recent years. Our cluster continues to grow regionally and internationally.

SUSTAINABLE PUBLIC TRANSPORTATION EXAMPLES OF CROSS CLUSTERING INITIATIVES IN THE GOTHENBURG REGION ELECTRICITY Create an innovative electric bus system with new services for more attractive public transport in Gothenburg City. Develop business models and an approach for demonstration of projects in which public and private sectors collaborate for sustainable mobility in the city. Bus manufacturers Power companies Property owners Academia Community and Regional stakeholders HYPERBUS The world s first industrially developed bus with plug-in technology and fast charging stations is tested in city traffic. A more economical, cleaner and quieter public transport solution. Bus manufacturers Power companies Academia Community stakeholders TRAVELLER S CONTEST A competition aimed at making public transport more attractive to travellers. A collection of ideas on the development of new products and services for smarter information channels and innovative experiences. Creative and cultural businesses Consultancy companies Research institutes and Academia Regional stakeholders SUNRISE Mapping the potential of building solar energy units on Gothenburg City s land areas and identifying a place for a demo solar energy plant for public transport. Power companies Property companies Research industries and Academia Community stakeholders

WORKING ACROSS BOUNDARIES In the Gothenburg region we want to cross-cluster with you. We strive to create platforms for innovation to encourage sustainable growth in the region. We have in-depth experience of cross clustering and finding new areas suitable for development. By working across boundaries we create new kinds of collaborations that can lead to exciting cluster opportunities and long-term innovations. Whether we re working locally or internationally, Michael Porter s famous cluster theory forms the basis of our work and helps to identify competitive advantages in each cluster. The cluster model of Business Region Göteborg (BRG) demonstrates how we work together: SOCIETY RESEARCH CAPITAL COMPANIES EDUCATION

DISCUSS, DEVELOP AND DELIVER BRG builds bridges and brings people together. Discussions begin, but we neither own the conversation nor the end result. What we do is identify potential, initiate contact and help clusters develop in a positive way. We cover all the gaps between different actors, clusters and the global market. We do this by involving the right people from the following areas: COMPANIES BRG collaborates with companies in the region to identify their needs and offer knowledge and relevant contacts. We initiate projects and identify synergies that can attract investment and appeal to other clusters. SOCIETY BRG provides local, national and international interfaces or platforms linking decision-makers in public organisations with other cluster members. EDUCATION We look to business requirements and work strategically to influence education in the region to ensure that resources will be available to meet future needs. CAPITAL BRG helps companies find investors and investors find interesting projects and opportunities. We arrange matchmaking meetings between companies, investors and business angels and also support venture capital days. RESEARCH The University of Gothenburg, Chalmers University of Technology and several other research institutes are active in our cluster initiatives. We also cooperate with universities abroad. GLOBAL BRG works on an international scale, in close relation with sister cities or twin towns across the globe. We receive delegations and make our city s sustainable solutions, such as Green Gothenburg, visible in broader contexts.

Illustration: White Arkitekter AB for City of Gothenburg. www.businessregiongoteborg.com clusterandinnovation@businessregion.se Business Region Göteborg AB. PO box 111 19, SE-404 23 Gothenburg, Sweden Visiting address: Norra Hamngatan 14, Gothenburg. Phone +46 31 61 24 02, fax +46 31 61 24 01