GAMES BEGIN APRIL 22ND! RETAIL PRODUCT PLAN MAY 2015 calottery.com
SCRATCHERS S EXTRA PLAY SCRATCHERS DISPLAY THE EXTRA PLAY SCRATCHERS POS IN YOUR STORE FROM MAY 1 ST TO MAY 31 ST! Look for an exciting Extra Play Scratchers 2nd Chance Bonus Promotion coming soon! Your players will have the chance to win Extra cash prizes every week during this five-week promotion, and more! Details will be available in the upcoming weeks. Playcenter Poster Watch for television, outdoor, digital and radio advertising as well. 2
EXTRA PLAY GAME #1167 $ 5 FEATURE BONUS PLAY ON BACK! WIN UP TO 50,000! 23 CHANCES TO WIN! HOW TO PLAY TICKET FRONT Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol, win 0 instantly! Uncover a symbol to automatically win 5 times that prize. Uncover a symbol to automatically win 10 times that prize. TICKET BACK EXTRA PLAY AREA: Uncover a symbol in the Extra Play Area to automatically win that prize. Uncover a symbol and win all 5 prizes on this side automatically! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 5 0 $75 0 50 00,000,000 50,000 11 27 16 27 40 211 142 653 432 1,600 2,667 40,000 800,000 1,600,000 1,820,000 780,000 1,300,000 780,000 520,000 98,800 146,250 31,850 48,100 13,000 7,800 520 26 13 Overall odds: 1 in 3.75 Total Winners: 5,546,359 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 3
$ 5GAME #1171 MEGA CROSSWORD WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE! HOW TO PLAY ODDS & WINNERS * PRIZE PAYOUT 67% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. 1. Scratch YOUR LETTERS to reveal a total of 18 letters. 2. In each PUZZLE; scratch each letter that matches YOUR LETTERS. 3. In each PUZZLE; completely uncover two or more words, win prize shown in the PRIZE KEY. 4. Each puzzle plays separately. Words on the PUZZLES cannot be combined to win a higher prize. Example: 3 words on PUZZLE 1 win ; 4 words on PUZZLE 2 win 5; for a total win of 5. 5. Scratch the MULTIPLIER BOX for a chance to win 2X, 3X, 5X or 10X your prize.** Prize level: Odds: Total Winners: TICKET 5 5 0 0 0 00,000,000 $75,000 11 12 21 40 160 200 320 591 2,400 40,000 80,000 1,200,000 2,100,000 2,040,000 1,140,000 600,000 150,000 120,000 75,000 40,600 10,000 600 300 20 Overall odds: 1 in 3.82 Total Winners: 6,276,520 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. **Multiply your winning prize by the number revealed in the MULTIPLIER BOX to determine your TOTAL WINNING PRIZE. UPC CODE 4 Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76
LADYBUG BINGO GAME #1166 $ 3 WIN UP TO,000! FAST 5 SPOT! LADYBUG SYMBOL = FREE SPACE! HOW TO PLAY 1. Scratch off the CALLER S CARD to reveal 25 Bingo Numbers and 5 Bonus Numbers. 2. Scratch off the corresponding numbers on each of the four YOUR CARDS. 3. Scratch off the two FREE spaces in each of the four YOUR CARDS. (Ladybug symbol = FREE SPACE) 4. If on any one of the four YOUR CARDS, you match all numbers in a complete horizontal, vertical or digital line; four corners; an X (includes eight numbers + FREE space) or a BLACKOUT (includes all twenty-three numbers + two FREE spaces), you win the prize in the prize box corresponding to that card. 5. Scratch MULTIPLIER area. Multiply your winning Bingo prize by the number revealed in the Multiplier box to determine your TOTAL WINNING BINGO PRIZE! 6. FAST 5 SPOT: Uncover a in the FAST 5 SPOT, win 5 instantly! The FAST 5 SPOT symbols are not to be used to play the Bingo game. FAST 5 SPOT does not multiply. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $9 5 5 0 $40 0 0 00,000,000 13 13 17 45 83 125 125 194 316 600 600 1,091 60,000 300,000 600,000 1,776,000 1,731,600 1,287,600 488,400 266,400 177,600 177,600 114,700 70,300 37,000 37,000 20,350 370 74 37 Overall odds: 1 in 3.59 Total Winners: 6,185,031 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 8 Final Cost per Pack 82 5
$ 2GAME #1165 ACES AND 8s WIN UP TO,000! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Scratch off DEALER S CARD. If any of YOUR CARDS beats the DEALER S CARD, win PRIZE shown for that card. Uncover an symbol and automatically win DOUBLE the PRIZE shown. Uncover an symbol, win ALL 10 PRIZES AUTOMATICALLY! Aces are high. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 0 0 0,000,000 10 17 33 38 83 100 569 8,571 40,000 120,000 600,000 1,620,000 972,000 486,000 421,200 194,400 162,000 28,485 1,890 405 135 27 Overall odds: 1 in 4.17 Total Winners: 3,886,542 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: 2 Final Cost per Pack 88
EA$Y CA$H GAME #1164 $ 1 WIN UP TO,000! 6 CHANCES TO WIN! HOW TO PLAY Scratch the play area to uncover 6 symbols. Uncover a symbol to automatically win that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $40 0,000 10 17 42 52 96 313 1,611 12,000 480,000 2,534,400 1,584,000 633,600 506,880 274,560 84,480 16,390 2,200 55 Overall odds: 1 in 4.68 Total Winners: 5,636,565 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 57% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 50 Less 6% Commission/Handling Fee: 5 Final Cost per Pack 35 7
DISPLAY STARTING APRIL 22 ND 32 BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! Game # 1133 Game # 1133 Game # 1160 Game # 1160 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SALES TIP Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. Game # 1160 Game # 1144 Game # 1156 Game # 1156 Game # 1139 Game # 1141 SCRATCHERS PRICING Price Point Final Cost per Pack 64 $470 76 82 88 35 Game # 1148 Game # 1148 Game # 1163 Game # 1163 Game # 1149 ATTENTION RETAILERS Game # 1167 Game # 1167 Game # 1153 Game # 1143 Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1132 Game # 1147 Game # 1159 Game # 1171/1137 Game # 1155 Game # 1162 Game # 1142 Game # 1158 Game # 1166 Game # 1151 Game # 1165 Game # 1154 8 Game # 1150 Game # 1161 Game # 1157 Game # 1164
DISPLAY STARTING APRIL 22 ND 28 BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! Game # 1133 Game # 1133 Game # 1160 Game # 1160 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SALES TIP Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. Game # 1132 Game # 1139 SCRATCHERS PRICING Price Point Final Cost per Pack 64 $470 76 82 88 35 Game # 1100 Game # 1156 Game # 1163 Game # 1144 Game # 1163 Game # 1162 Game # 1148 Game # 1171/1137 Game # 1141 Game # 1149 ATTENTION RETAILERS Game # 1155 Game # 1147 Game # 1143 Game # 1153 Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1167 Game # 1167 Game # 1159 Game # 1166 Game # 1158 Game # 1151 Game # 1142 Game # 1154 Game # 1161 Game # 1165 Game # 1157 Game # 1164 9
DISPLAY STARTING APRIL 22 ND 24 BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! retailer clerk-facing side SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SALES TIP Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. Game # 1133 Game # 1160 Game # 1100** Game # 1163** Game # 1148 Game # 1132 Game # 1139 SCRATCHERS PRICING Price Point Final Cost per Pack 64 $470 76 82 88 35 Game # 1163 Game # 1155 Game # 1156 Game # 1147 Game # 1144 Game # 1143 Game # 1171/1137 Game # 1153 Game # 1141 Game # 1149 ATTENTION RETAILERS PLEASE NOTE Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1167 Game # 1162 Game # 1159 Game # 1166 **Based on rate of sale, please face either Million Jackpot (1100) or 50X The Cash (1163). Game # 1158 Game # 1151 Game # 1142 Game # 1154 Game # 1161 Game # 1165 Game # 1157 Game # 1164 customer-facing side 10
DISPLAY STARTING APRIL 22 ND 20 BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SALES TIP Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. Game # 1133 Game # 1160 Game # 1156 Game # 1163 Game # 1100 Game # 1147 SCRATCHERS PRICING Price Point Final Cost per Pack 64 $470 76 82 88 35 Game # 1148**/1144** Game # 1153 Game # 1159 Game # 1162 Game # 1167 Game # 1155 Game # 1171/1137 Game # 1143 Game # 1139 Game # 1149 Game # 1141 ATTENTION RETAILERS PLEASE NOTE Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1158 Game # 1166 Game # 1151 Game # 1154 **If your location has strong Crossword sales, please face Crossword Ca$h (1148). Otherwise, please face Emerald 10 s (1144). Game # 1161 Game # 1165 Game # 1157 Game # 1164 11
COMING SOON PLAYBOOK IS COMING! COMING SOON Get ready for a, FUN, VALUE Added, SCRATCHERS product that s launching June 22, 2015. Deluxe 7 s Playbook 12
GAME HIGHLIGHTS: A single Playbook sells for and contains SIX individual exciting games TOP PRIZE is,000,000! ALL CASH prizes (no free Playbooks) with odds of 1:2.37. Pack information: - Pack size 8 x 8 Folds into a 4 X 8 size Playbook - 30 Playbooks per pack at a retailer cost of $600 Commission: 6% (Same as all other games) Dispensing options: Stackables and In-Counter Trays (Not available for vending machines) In-store merchandising: Spinner displays and extra void tickets will be provided Limited distribution. Please ask your DSR or LTSS for more information A winning Deluxe 7 s Playbook must be redeemed with all pages attached. The Playbook will be void if separated (message appears on every page of the product). 13
ATTENTION RETAILERS! POWERBALL & SUPERLOTTO PLUS PROMOTION POWERBALL & SUPERLOTTO PLUS PROMOTION RETURNS! Encourage your customers to purchase the Powerball & SuperLotto Plus Promotion for a.00 savings during these dates: April 26, 2015 through May 16, 2015 When players buy the.00 Powerball & SuperLotto Plus Promotion, they will receive two (2) Powerball & two (2) SuperLotto Plus Quick Pick Plays. Retailers; use the Powerball & SuperLotto Plus Promotion button for the.00 savings. Two (2) Powerball Quick Pick plays & Two (2) SuperLotto Plus Quick Pick plays for.00, a.00 savings for players! 14
ATTENTION RETAILERS! RESPONSIBLE GAMING ANNOUNCEMENT! California Lottery First in the Nation to Achieve Prestigious Award for Responsible Gaming SACRAMENTO The World Lottery Association (WLA) has awarded the California Lottery with the highest certification level for its Responsible Gaming programs, making the California Lottery the first in the U.S. to achieve this distinction. The WLA is recognized as the global authority on the lottery business. It is comprised of state authorized lotteries and gaming organizations from more than 80 countries on 6 continents. The WLA Level Four award is the highest level of responsible gaming certification recognized internationally. Responsible Gaming is very important to all of us at the California Lottery, from our employees to our retailers, vendors and players, said Paula LaBrie, Acting Director of the California Lottery. We are pleased the California Lottery is the first lottery in the nation to achieve this certification. The WLA s Responsible Gaming Principles and Framework allows for cultural and regional differences and is designed to complement and improve the safeguards that individual lottery operators have in place. In Fiscal Year 2013-14, the Lottery made moving from a Level Three to a Level Four WLA certification a business goal and began the process of identifying new ways to further develop its Responsible Gaming program. The Lottery has implemented key recommendations set forth by the WLA s Independent Assessment Panel some of which include: Launching the nation s first dedicated Corporate Social Responsibility website in the lottery industry; Training 97% of its workforce on responsible gaming; Enhancing retailer training; Strengthening its relationship with responsible gaming stakeholders; and Improving treatment referrals, among other improvements. 15
COMING SOON JUNE GAMES Look for these exciting Scratchers coming to your store May 20 th! 16
QUICK REFERENCE GUIDE SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date $ 1145 1 1124 1109 $ 1146 2 1127 1121 1138 1130 1113 1116 1110 Happy Holidays! Piggy Bank Electric 8 s Season s Greetings Wheel of Fortune California Lucky Life Zombies 24 Karat Cash Rock Star 7 s Spicy Cash Money Roll 4/17/15 2/20/15 10/24/14 4/17/15 4/17/15 4/17/15 2/20/15 2/20/15 12/12/14 10/24/14 10/24/14 10/14/15 8/19/15 4/22/15 10/14/15 10/14/15 10/14/15 8/19/15 8/19/15 6/10/15 4/22/15 4/22/15 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. Next visit DSR TIPS $ 1131 3 1125 1117 1107 1114 836 Tripling Crossword 5X Crossword Lucky Stars Tripling Crossword Bingo Twist Tripler Tripling Crossword 4/17/15 2/20/15 12/12/14 12/12/14 10/24/14 10/24/14 10/14/15 8/19/15 6/10/15 6/10/15 4/22/15 4/22/15 $ 1128 5 1126 1118 1115 1111 1108 863 Wheel of Fortune Triple 777 00 Frenzy High Roller Poker Mega Crossword 20X The Money Big 6 Bingo 4/17/15 2/20/15 12/12/14 12/12/14 10/24/14 10/24/14 10/24/14 10/14/15 8/19/15 6/10/15 6/10/15 4/22/15 4/22/15 4/22/15 $ 10 1129 1112 1119 Wheel of Fortune California Black Exclusive Bonus Crossword 4/17/15 4/17/15 2/20/15 10/14/15 10/14/15 8/19/15 *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 17
QUICK REFERENCE GUIDE DRAW GAMES GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES JACKPOT STARTS AT $ 40M JACKPOT STARTS AT $ 15M JACKPOT STARTS AT $ 7M ESTIMATED TOP PRIZE STARTS AT 0K 7:00 p.m. 7:45 p.m. 7:45 p.m. 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. go to calottery.com for draw times & more 18 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. 2015 California Lottery 42,900 3/15
Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.