Northern Ireland The Communications Market Report 2016 Chart Pack
Northern Ireland s communications market
3 Key facts about Northern Ireland Figure Northern Ireland UK Population 1.852 million (mid-2015 estimate) 65.11 million (mid-2015 estimate) Age profile Population aged <16: 20.8% Population aged 65+: 15.8% Population aged <16: 18.8% Population aged 65+: 17.8% Population density 134 people per square kilometre 269 people per square kilometre Language 11% have some ability in Irish; 8.1% have some ability in Ulster-Scots Unemployment 5.8% of economically active population, aged 16 and over Income and expenditure Weekly household income: 606 Weekly household expenditure: 484.10 n/a 5.1% of economically active population, aged 16 and over Weekly household income: 747 Weekly household expenditure: 531.3 Source: Office for National Statistics: Population Estimates for UK, England and Wales, Scotland and Northern Ireland, Mid-2015; Office for National Statistics: Regional Labour Market, June 2016; Office for National Statistics: Family Spending 2015 edition; Northern Ireland Statistics and Research Agency, Census 2011 - Key Statistics for Northern Ireland; The Labour Force Survey June 2016.
Digital Day
Figure 1.2 5 Media and comms versus non-media and comms activity, by time of day Among adults aged 16+ in N Ireland No media/comms (awake) Average time spent per day 6h 58m Sleep Average time spent per day 8h 18m Any media and comms activity Any media and comms activity Average time spent per day Average 8h time 40m spent per day 8h 40m 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day 2016, Data book 6: D14 for main chart data, and Data book 1: B4 for average time spent per day Adult diary: Chart shows the proportion of activity attributed to media & comms activity (D), sleep (C) and non-media & comms for each time slot across a week. Base: Adults aged 16+ in N Ireland (155)
Figure 1.3 6 Average daily media and comms time, by nation 10h 52m 10h 55m 10h 48m 10h 24m 10h 36m Multi-tasking 8h 45m 8h 46m 8h 39m 8h 33m 8h 40m Solus Difference vs. 2014 Total time spent Actual time spent UK England Scotland Wales N Ireland - 14m - 11m - 52m - 25m - 1m + 5m + 8m - 27m - 13m +11m Source: Ofcom Digital Day 2016, Data book 1: B4(2) *The total av erage (inc. simultaneous activ ity ) is calculated by summing together the duration (B2) for each activ ity, div iding by the w eighted base of respondents, and then by 7 day s. The actual av erage net time spent (equiv alent to solus) is then deducted in order to gauge simultaneous activ ity time. i.e. time spent doing more than one activ ity at the same time. Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.4 7 Proportion of media and comms time attributed to activity types, by nation N Ireland 4 17% 20% 16% Wales 41% 20% 16% Scotland 40% 18% 20% 18% England 39% 20% UK 39% Watched Listened Communicated Played Read/Browsed/Used Source: Ofcom Digital Day 2016, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to each activity type by nation *The average weekly minutes figure is among those who did any media and comms activity across their diary week and also includes simultaneous activity Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.5 8 Proportion of time spent on activity types attributed to devices Among adults aged 16+ in N Ireland Reading/browsing/using (UK=1) 22% 11% (UK=50%) 3 28% Playing (UK=29%) (UK=20%) (UK=3) 6 11% 7% 2% Communicating 9% (UK=4) 61% 10% 20% Listening (UK=) 10% 56% 12% 1 Watching 9 1% All media and comms (UK=39%) 46% 9% 2% (UK=21%) 12% TV set (inc. connected devices) Other Radio Landline Mobile Tablet Computer device Print Source: Ofcom Digital Day 2016, Data book 3: C30 for main chart data and Data book 1: B1 for average weekly minutes Adult diary: Chart shows the proportion of all time spent on activity types (B2) attributed to each device *The average daily minutes figure is among those who did each type of activity at all across their diary week, and also includes simultaneous activity Base: Adults aged 16+ in N Ireland (155) 8
Figure 1.6 9 Proportion of media and comms time attributed to activities, by nation N Ireland 3 6% 2% 12% 6% 7% 7% Wales 26% 7% 6% 2% 16% 10% 8% Scotland 28% 6% 1 7% 6% 2% 9% 9% England 2 7% 6% 1 7% 8% 6% UK 2 7% 1 7% 8% 6% Live TV Recorded TV On-demand Other video Radio Other audio Email Calls Messaging Social networking Games Print Internet media Non-internet Source: Ofcom Digital Day 2016, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to activities by age group. Note: Messaging includes texts (SMS), Instant Messaging (IMS) and Photo/video messaging (MMS). Calls includes both phone calls and video calls (VoIP) Base: Adults aged 16+ in UK (1512), England (991), Scotland (190), Wales (176), N Ireland (155)
Figure 1.7 10 Proportion of media and comms attributed to grouped activities, by time of day Among adults aged 16+ in N Ireland Other non-internet media Other internet media Print media Games Text comms Voice comms Other audio Radio on another device Radio on a radio set Other video TV or films on another device TV or films on a TV set 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight Source: Ofcom Digital Day 2016, Data book 6: B14 Adult diary: Chart shows the proportion of all media and comms activity attributed to each grouped activity for each time slot across a week. Note: the base of media and comms activity varies by time, and so relatively low activity during late night time periods should be treated with caution Base: Adults aged 16+ in N Ireland (155)
Figure 1.8 11 Weekly reach of grouped activities, by time of day Among adults 16+ in N Ireland 100% Any media and comms 90% 80% 70% 60% 50% 40% 30% 20% 10% TV or films on a TV set TV or films on another device Other video Radio on a radio set Radio on another device Other audio Voice comms Text comms Games Print media Other internet media Other non-internet media 0% 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day 2016, Data book 6: A14 Adult diary: Chart shows the proportion of adults who recorded each grouped activity (D) at each time slot across a week. Base: Adults aged 16+ in N Ireland (155)
Figure 1.9 12 Weekly reach of devices, by time of day Among adults aged 16+ in N Ireland 100% 90% % in brackets shows peak reach TV set* (9) 80% 70% 60% 50% 40% Radio set (42%) M obile (5) Computer (36%) 30% 20% Landline (1) Print (22%) Tablet () 10% 0% 6am 9am 12pm 3pm 6pm 9pm 12am 3am M idday M idnight Source: Ofcom Digital Day 2016, Data book 7: A14 Adult diary: Chart shows the proportion of adults who recorded using each device (E) at each time slot across a week. * TV set includes all connected devices (games consoles, set top boxes, DVD/Blu-ray player and streaming media players) Base: Adults aged 16+ in N Ireland (155)
Figure 1.10 13 Weekly reach of media and comms activities Among adults 16+ in N Ireland Live TV Phone calls Live Radio Emailing Texting Recorded TV Newspapers (print or digital) Social networking Other websites or apps Instant messaging Books (print or digital) Free On-Demand Magazines (print or digital) Online shopping/ticketing Online video clips Paid On-Demand Personal digital audio Video games Photo or video messaging CD/Vinyl Other online news DVD/Bluray Sports news/updates Streamed music Music videos Video calls On-Demand Radio Other activities 28% 27% 27% 26% 2 2 18% 1 1 1 3 3 3 30% 14pp 11pp 3 4 52% 52% 49% 59% 58% 18pp 6 6 72% 8 97% WATCHED COMMUNICATED READ/BROWSED/USED LISTENED PLAYED Arrows indicate significant changes since 2014 (99% level) 99% 96% 91% 86% 27% Source: Ofcom Digital Day 2016, Data book 1: A1 Adult diary: Chart shows the proportion of adults who recorded each activity (D) at any point across their diary week. Base: Adults aged 16+ in N Ireland (155)
Figure 1.11 14 Average time spent on activities per day N Ireland Among those who did activity at all over a week Live TV Live Radio Video games Recorded TV Social networking Instant messaging Other websites or apps Streamed music Books (print or digital) Paid On-Demand Emailing DVD/Bluray Phone calls Free On-Demand Personal digital audio Music videos Newspapers (print or digital) CD/Vinyl Texting Sports news/updates On-Demand Radio Video calls Online video clips Online shopping/ticketing Other online news Magazines (print or digital) Photo or video messaging Other activities 1h 21m 1h 5m 0h 56m 0h 55m 0h 53m 0h 52m 0h 44m 0h 42m 0h 39m 0h 34m 0h 30m 0h 30m 0h 28m 0h 28m 0h 26m 0h 25m 0h 24m 0h 20m 0h 19m 0h 18m 0h 15m 0h 13m 0h 11m 0h 10m 0h 9m 10 mins 18 mins 18 mins 13 mins 15 mins 1h 7m 24 mins 1h 44m 22 mins 3h 35m Arrows indicate any changes of 10 mins or more since 2014 Source: Ofcom Digital Day 2016, Data book 1: B4 Adult diary: Chart shows the mean number of minutes recorded per day for each activity (D) among those who did each one at any point across their diary week i.e. excludes zeros. Base: Adults aged 16+ in N Ireland (155)
Figure 1.12 15 Media and comms activities cited as being of highest personal importance Among adults aged 16+ in N Ireland Media activities Communication Live TV 36% Phone calls 38% Recorded TV 16% Live Radio 10% Texting 22% Books (print or digital) 8% Other websites or apps 7% Instant messaging 18% Newspapers (print or digital) Video games Social networking 11% Other activities Emailing 10% Free On-Demand Paid On-Demand 2% Video calls 2% Streamed music 2% Source: Ofcom Digital Day 2016, Data book 9: A2 Follow up survey: A2A.Which of the following media activities is most important to you personally? A2B. Which of the following communication activities is most important to you personally? Only responses above 1% are charted Base: Adults aged 16+ in N Ireland (155)
Coping in a connected society
17 Figure 1.13 The influence of being online and connected devices on communication Proportion of internet users agreeing (%) Being online helps me keep in touch with friends and family 72 83 Using connected devices interrupts face to face conversations Being online has enabled me to work more flexibly 46 50 61 60 Northern Ireland UK Being online makes me feel like I'm always at work 19 20 0 20 40 60 80 100 Source: Ofcom research, 2016 Q: How much do you agree or disagree with the following statements? Base: All going online at least once a month (UK: 1,861: NI: 86)
Figure 1.14 Use and acceptability of using a smartphone with others in different situations Proportion of respondents (%) Out with friends In cinemas / theatres Eating at home In a restaurant Watching TV 17 21 21 29 27 26 30 35 34 0 10 20 30 40 50 60 33 36 35 40 44 43 46 47 51 50 55 Used a smartphone (smartphone users) Used a smartphone (all respondents) Think it's acceptable (all respondents) Think it's unacceptable (all respondents) Source: Ofcom research, 2016 Base: All (NI: 102), smartphone users (NI: 75) Q: For each of the following situations, please indicate if you have personally used and/or have been with others when they have used a smartphone or tablet on each occasion? And for each occasion, could you indicate the extent to which you think using a smartphone at this time is acceptable? 18
Figure 1.15 Distracted by a phone bumpers, bumpees and the frequency of collision Proportion of respondents (%) 70 60 58 50 40 35 30 20 10 12 22 7 15 0 Ever At least monthly At least weekly I was distracted by my phone They were distracted by their phone Source: Ofcom research, 2016 Q: How often, if ever, do people bump into you while walking on the street because they are too busy looking at their phone? Base: All (NI: 102) How often, if ever, do you bump into people or anything else while walking on the street because you are too busy looking at your phone? (All NI phone users: 88) 19