Ambassade de Suisse au Japon. Dada Festival Tokyo. DADA100.jp

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Dada Festival Tokyo DADA100.jp

Summary The 100 anniversary of Dadaism is an unique opportunity to celebrate the legacy of the first truly global art movement, which to this day inspires artists around the world. The Dada festival Tokyo aims at inspiring the Japanese art scene and highlighting where it all started: in Zurich s multicultural art scene. The Dada Festival Tokyo will be a platform to build relationships with the up-and-coming cultural leaders of the Japanese creative scene.

History One February evening in 1916, Cabaret Voltaire was born in Zurich with a primal scream that still resonates today: «Dada, Dada, Dada». Tristan Tzara, Hans Arp, Hugo Ball, Emmy Hennings, Marcel Janco, Sophie Taeuber and Richard Huelsenbeck roared, danced, sang and stomped «Dada». From that point onward, Cabaret Voltaire evolved into a melting pot of nationalities, art genres and styles. Dada was hypermodern, provocative, inventive and dissolved the boundaries that separated life from art. By the beginning of the 1920s, Dada had become a worldwide network. By way of their «movement international» and «world congresses», the protagonists occupied and roamed through the world s big cities with the aim of turning the globe into a branch of Dadaism. Dada became avant-garde primal expression without which surrealism, pop art, Fluxus, mail art or punk would not have seen the light of day and which continues to galvanize artists, writers and designers to this very day. The movement also reached the shores of Japan. A prominent dada group was «Mavo», founded in July 1923 by Tomoyoshi Murayama and Masamu Yanase. Other prominent artists were Jun Tsuji, Eisuke Yoshiyuki, Shinkichi Takahashi and Katsue Kitasono. Various cultural institutions are planning to mark the occasion in Japan with special activities and events in July 2016. www.dada100.jp

Dadaism, key Dates: 5. February 1916 Opening of the Cabaret Voltaire, known as the birthplace of Dadaism, with artists from all over Europe, including Christian Tzara,Hans Arp, Hugo Ball, Emmy Hennings, Marcel Janco, Sophie Taeuber and Richard Huelsenbeck. From that point onward, Cabaret Voltaire evolved into a melting pot of nationalities, art genres and styles. 14 July 1916 First «Dada» evening, Dada Manifesto recited by Hugo Ball From 1918 After the fighting of the First World War had ended, most of the Zürich Dadaists returned to their home countries, and some began Dada activities in other cities. By the beginning of the 1920s, Dada had become a worldwide network. July 1923 The movement reaches the shores of Japan. Dada group «Mavo», founded by Tomoyoshi Murayama and Masamu Yanase. Other prominent artists were Jun Tsuji, Eisuke Yoshiyuki, Shinkichi Takahashi and Katsue Kitasono. 2004 Reopening of the Cabaret Voltaire as an Art space in Zurich 2016 100 years anniversary

Objective of the Dada Anniversary in Japan: 1. Inspire the public and the Japanese art scene with the ideas of Dadaism in a positive, thoughtful and humorful way. 2. Focus not only on the past but also on the relevance of the movement today. 3. Highlight the Japanese contribution to the Dada movement. 4. Bring together artists, art institutions to collaborate around the Dada theme. Open to all institutions and art spaces, each on their own initiative Common communication efforts/ joint program Role of the Embassy: Coordination and promotional support. A platform to communicate the Dada anniversary. Allow people to experience a piece of Zurich in the form of a Cabaret Voltaire in Tokyo.

Anniversary Events in Japan: May 2016: April 2016: June 2016: July 2016: Press conference, promotional activities. Start of Fluxus Film Festival at Image Forum Radio shows at Dommune Dada Festival Tokyo Various activities and events open to the public at various partner institutions, including: Super Deluxe Tokyo transformed into the Cabaret Voltraire from 12 to 18 July Special Dada exhibition/shop at Spiral Hall Tokyo and Zouno-hana Yokohama for the whole month of July «Fluxus» Film screenings at Images Forum Exhibition and Symposium at Waseda University Dance performances at Asakusa art Space Live radio shows at Dommune

Project partners (as of January 2016) Curation: Yukiko Shikata, Director AMIT Each partner institutions own curators Academic advice: Prof. Omuka, Tsukuba University Prof. Fumi Tsukahara, Director Waseda Museum Juri Steiner, director, dada100zuerich Coordination and Communication support: Culture & Press section, Embassy of Switzerland in Japan Graphic design: So+ba (Alex Sondereeger, Susanna Baer) Partner institutions: Super Deluxe Image Forum Dommune Spiral Waseda University Tsukuba University Watrium Art museum Insitut français Tokyo Aichi Triennale Asakusa Art Space Tsuburaya Sponsors: Presence Suisse tbc

Experience the Cabaret Voltaire The art space «Super-deluxe», which is located in Roppongi in the center of Tokyo, will be transformed to recreate the atmosphere of the original «Cabaret Voltaire» from 12 to 18 July 2016. Super Deluxe is a well-established and well respected art space which activities are in many ways inspired by the spirit of Dadaism. It will be one of the central spaces of the Dada Festival in Japan and will be decorated accordingly. The program will feature performances inspired by the origins of Dada and «Mavo and original performances by contemporary artists. There will be space for spontaneous performances, workshop and poetry.

The Cabaret Voltaire on Spiegelgasse 1 in Zurich photographed around 1930. In 2004 the cabaret reopened with the support of the Zurich population as an art space with an extensive program of events. Hugo Ball in costume at the Cabaret Voltaire The Cabaret Voltaire as it is today

Collaboration with Tsuburaya Production Dada is one of the 1500 monsters that the Ultraman has been fighting with, and is one of the most popular monsters in the series. As the name suggests, Dada was inspired by Dadaism. Ultraman celebrates its 50 th anniversary since the series has been aired. The Embassy of Switzerland in Japan is currently working on a collaboration through Dada on the occasion of Dada 100 anniversary. We hope that this occasion will help Dada 100 anniversary reach out to wider audience. The communication tools, namely the program, will feature Dada as a visual. Tsuburaya Production will be happy to work individually with the sponsors to develop the Dada 100 anniversary items, to further enhance the communication. 円谷プロ

Role of the Embassy Coordination and promotional support of the overall activists/festival. Give a shared, common visual indentity to the commeomrative activities Design an online platform to communicate the Dada anniversary In terms of communication efforts the Embassy will organize: press conference scheduled on May 19 visuals to be used at all the venues a program distributed all over Tokyo (+10 000 copies). Events are organized by each institution separately, except the Cabaret Voltaire at the Super Deluxe. The Embassy will help the efforts there in recreating a piece of Zurich in the heart of Tokyo.

Sponsorship of the Dada Festival Tokyo To realize this ambitions project, we are seeking sponsors for the communication efforts and to support the various activities planned. Sponsors will benefit from a wide visibility through various channels. In addition to the usual advertisements, there are many original ways in which a brand can be featured and contribute to the festival, including initiating workshops, costume parties or presenting products at the festival venues. Depending on the size of grant, Sponsors will benefit from: Advertisement on the Dada Festival program (10,000 copies or more, to be distributed for free at various venues in Tokyo). Your company s logo will be put on printed announcements (flyers, invitations, catalogues). Your company s logo will be put up on the wall of the entrance area of the venue. Your company s name and logo will be displayed on the official website. Your company will be mentioned in all pre/post-event official newsletters. Sponsors can use the term sponsor of the Dada Festival Tokyo. Your products will be sold at venues. Contact for Sponsorship of Dada Festival : Culture & Press section Embassy of Switzerland in Japan 5-9-12 Minami Azabu, Minato-ku Tokyo 106-8589 Japan Tel.: +81 3 5449 8437 (direct) Fax: +81 3 3473 6090 Tok.culture@eda.admin,ch