Chocolate Chip Cookie Script Answers why should I list with you versus another great agent. Or what makes you so good or why should I list with your company versus another? Thanks so much for meeting with me and showing me your home. I don't know which point is going to cause your home to sell but working them all together will make your home sell. For top dollar, in the right time and with the least stress (Use the Active Marketing Plan or you own plan but something in writing is very helpful) and sell them on one point: I could go through each of these points I do them all well for example (You might explain MLS or the value of comments in the pictures) Has anyone ever explained how our Multiple Listing Service Works (Do not abbreviate)? Well the Multi list is a large database that every agent has access to. Right now there are X number of agents and probably 10% of them are working with a serious buyer who might be interested in a home like yours. If they can t find any thing exactly right the smart agents enter their leads parameters into some we call the prospect feature. And once I list your home and get it on the market with a great story, professional pictures and a video there may be dozens who look at it when it gets on the market and a few that come by to see it and maybe even buy it in the first few days (not because we re underpriced but because they were waiting for a home like yours to come on the market. Would you mind selling at a great price to a buyer would had been waiting for a home like yours to come on the market? Or Every agent can add comments in the pictures section of the MLS but few do and even fewer understand how to enter them so that you maximize the goolebots search feature you see Instead of saying you ll love this home I say this executive home is easy to entertain in and features a master on the main and is in the Milton School
district (all hot search key words) can you see how this little extra could get your home shown? Eventually you ll want to have a script for each of your points! I can explain each point and why I do it so well. It s my passion. Lets pretend I m a great baker and I go into detail as to why my flour is awesome, why my butter is the highest quality, why my sugar is the best, why the vanilla is so important, how the chocolate is delectable, how my oven is truly a marvel and how my baking stone is the perfect tool to cook the cookies correctly. But what you really want is a delicious chocolate chip cookie not an education into the science of cooking. That's what I do. I create delicious real estate transactions. I ve closed over XXX homes and will sell yours too! And I offer 24 hours cancellation Does that sound like I m confident I can sell your home? So do you need to hear anything else from me or are you ready to get started? Still no signature? Let me show you I am hard closer lets say you saw me (through a robot drone) with a buyer after you decided to list with me. They re looking through the house and you can see them loving it and giving off buying signals. How hard would you want me to close them to get you an offer? Let me prove to you I m will to close hard sign the paperwork and lets get started (Smile and nod)
Active Marketing Plan For The XXXXX Home In order to get your home Sold in the right time; for the Best Price; and with the Least Stress I will: Submit your home to our local Multiple Listing Service. Hire a professional videographer so that all marketing looks terrific. Submit your home to Realtor.com and other real estate websites. Submit your home to many social media sites (Craigslist, Facebook, etc.) Provide a ProQuest Number to maximize Buyer Interest -try this number to hear a sample 1-800-713-0314 or three. And use extension 100#, 200# or 700#! Help you to price your home competitively so that as many buyers as possible are exposed to it. Promote your home at our office meeting. Ask you to write down the 10 things you liked best about living in this home and then develop a fact sheet of your home for the agents to use with their potential buyers. Send the listing info to the top 300 agents in the marketplace and to any agent who s represented a buyer here in the past year for their potential buyers.
Talk with you about offering incentives to the other agents and to potential buyers that may help your home sell. Suggest and advise as to any changes you may want to make in your property to make it more saleable. Constantly update you as to any updates or factors in the marketplace. Follow-up with the salespeople who show your home. Every time. This will allow me to get the buyers feedback and response. I will share this information with you. I will be able to get feedback about half the time. Communicate with you at least weekly as to the progress of the sale. Prospect 2 hours per day and talk to at least 16 people per day looking for potential buyers. Contact my buyer leads, sphere of influence and past clients for their referrals and prospective buyers. Add additional exposure through a professional sign and lock-box. Pre-qualify the prospective buyers whenever possible. Keep you aware of the traditional and innovative financing available for your home Represent you on all offer presentations and negotiate with your input the best possible price and terms. Handle all follow-up and details during the closing process and advise you on any issues that may arise. Refer you, with your permission and only if needed, to a great agent in the city you are moving to. Return your calls and emails promptly
Cancel the listing anytime at no charge to you with 24 hour written notice. I know this plan works it s helped sell over 3000 homes! Mike Stott (R ) CRS & Jon Burke (RA)