P.O.P. Welcome Email Subject line: [POP] Congratulations & Welcome to the Program! Dear [FIRST NAME], You re in! Welcome to the Power of Pinning the most efficient and effective way to put the power of Pinterest to work for your business. I m thrilled to have you take part in this program and learn the strategies and techniques I ve developed to increase your traffic and sales from Pinterest. I filmed a quick video for you to help you get started. Click Here to Watch. I developed the Power of Pinning after I experienced for myself the difference effective Pinterest marketing can make in a business. It s not an exaggeration to say that it completely changed the way we do our marketing, and I want to share that knowledge with other business owners like you I ve created the resource I wished I d had when I got started with Pinterest. I wanted to email right away to give you some tips and strategies for working through the course. There is a lot of information here, but I ve laid it out in a way that I hope makes it easy for you to learn and take action.
First, here s the course outline: Part 1: How to Use Pinterest for Business Video 1: Setting Up An Official Business Account Video 2: Perfecting Your Business Page Video 3: Fuel Your Creativity & Find Inspiration Video 4: Collaboration Board Creativity Video 5: Using Pinterest for Research & Development
Part 2: Content Creation & Curation Video 1: Becoming the Art Director of Your Pinterest Page Video 2: Creative Content Curation Video 3: Creation Best Practices Video 4: Powerful Pin Ideas Video 5: Effective List Building Techniques Video 6: Image Creation Tutorials & Tools Video 7: All About That Board
Part 3: How to Use Pinterest to Sell Video 1: Selling Via Inspiration Video 2: Optimizing Your Site for Pinterest Video 3: Selling Products on Pinterest Video 4: Selling Services on Pinterest Video 5: The Plan After the Pin Video 6: Analytics Video 7: Advertising (Promoted Pins) Video 8: Rich Pins Video 9: Contests that Convert Video 10: Brands Doing It Best Since this course is self paced, you could binge watch all the videos at once, or pace yourself and watch a few each day or each week. It s totally up to you. *REMEMBER: You have lifetime access so go at your own pace.* I ll be sending you some emails over the next couple of weeks, and each one will have a short checklist or a challenge or both! to help you stay on track with the program. I ll also be sharing tips and best practices to ensure your success with the program. Begin as you mean to go on, and go on as you began. Charles H. Spurgeon Set yourself up for success with these tips:
1. Pace Yourself this course is lifetime access so you have time. Generally people take about 2 weeks to fully implement everything. 2. Decide if you are going to implement as you go along or if you are going to go through the course and take notes for later. People tend to get trapped when they go back and forth. 3. Pinterest is fun!! This is should be a training where you get to explore and play while doing business! Action Checklist Do This TODAY! Optimize Your Pinterest Page (whether you are already on Pinterest or starting from scratch). The first video, in Part One, outlines how to set up a Pinterest account or turn your personal Pinterest page into a business page. I want you to go and put training times into your schedule for this program. Whether it s 10 minutes each day or a 3 day session, block out time in your schedule to watch the training videos and implement. If it s not scheduled, it s not real. That s it! Dig in at your own pace and have fun! P.O.P. Onboarding #1 (3 days later) Subject line: [POP] Schedule It And It Will Get Done Dear [FIRST NAME], How is your training going? Are you enjoying the content? Have you learned some Pinterest secrets you didn t already know?
I want you to know, these secrets were hard won! I started to get my first trickle of traffic from Pinterest, way back in January of 2012, and seized the opportunity by applying my background in online marketing, researching and testing various systems and strategies. That s how I was able to identify what actually works on Pinterest and help you to optimize the content that you put online so that you can increase your traffic and sell more of your products and services. Today I wanted to check in to make sure you re making progress with the Power of Pinning training with another short action checklist and a challenge! If you ve been working through the videos and implementing the ideas, today s checklist should be a breeze. Action Checklist: Set Up a Pinterest Business Page I went over how to do this in Video 1. Start a Secret Board on Your Customers Get that research! Video 5 talks all about how to put Pinterest to work as your own personal R&D department. Decide on Your Board Titles In Part 2, all about Content Creation and Curation, I talk about how important your board titles are to attract your perfect customers, and how to determine which topics are likely to draw their attention. Today s Challenge: So today I challenge you to make a plan for your Pinterest page. In the training, I speak about how Pinterest marketing should take up around 1 hour a week.
Here s a sample of what your plan can look like: 20 minutes Pin Original Content 20 minutes Create/Distribute Weekly Promoted Pin 10 minutes Pin Other Content 10 minutes Review Weekly Analytics You can do these tasks all at once, or schedule them out over several days. The choice is yours, but you must have a plan! And don t worry if you re not sure how to do some of these tasks yet (we talk about analytics in Part 3, for example). I promise, I ll give you all the information you need. Be sure to write down your plan and add it to your calendar or weekly to do list. You re doing well! In my next email, I ll be talking about making your customers your muse. Talk soon, P.O.P. Onboarding #2 (3 days later) Subject Line: [POP] Who s Your Business Muse? Hi [FIRST NAME], Do you have a muse for your business? You need to have someone in mind who inspires you and what you create.
This is a concept that has dramatically influenced the way I run my business. Just as one example, I didn t know that #workfromwherever would become such a huge part of my brand when I tagged my first Instagram photo with it, but it s become a major reason many of my customers resonate with me and what I teach. That s why it s an important part of my Pinterest strategy to pin travel ideas and beautiful workspace inspiration. Becoming the Art Director of your Pinterest page is so crucial to attracting your ideal audience. I talk all about this in Part 2, Video 1, but it s about sharing your taste, where you get your inspiration, and what fuels your business life.
Caitlin Workman is a designer, illustrator and visual pioneer, and her Pinterest Boards are an incredible example of extending her lifestyle, interests, and creative research to her brand. First, she has curated her boards with custom board covers and even titles that are designed to mimic her branding. Then, she pins everything from Paleo recipes to fashion finds and even things for her dog, not to mention boards for inspiration she uses in her work, like typography and design. (She has 108 boards as I write this!) Your page is your gallery or showroom, but it s also a glimpse into your lifestyle, your inspiration, your processes. We love magazine articles that take us behind the scenes of our favorite brands or into a tastemaker s office. We love blog posts that give us a glimpse into how our favorite mentors and style icons think and work. Your Pinterest boards should give your customers the same sort of glimpse into your process, life, and brand. Today s Challenge: Your new challenge is to find 10 new boards to follow every day this week. Find companies or people that inspire you, even your friends and your customers to really round out your Pinterest Persona. This will not only help you curate amazing content, but will also help showcase your Persona and help your customers know you better.
Have you followed my boards yet? Check them out for lots of helpful examples. In the next email, we re going to talk list building strategies and the best ways to make Pinterest an extension of your website. Until then, P.O.P. Onboarding #3 (2 days later) Subject Line: [POP] Your Very Own 24 Hour Lead Magnet Machine Hi [FIRST NAME], Wouldn t you love for your Pinterest page to be an extension of your website? A 24 hour lead magnet machine, pulling in your clients and customers while you sleep! But how do you make that happen? You ve got to put your Pins to work getting people to opt in to your email list. Data shows that email has an average 4 percent conversion rate (of readers becoming buyers), whereas search has only a 2 percent average conversion rate, and social only 0.5 percent! ( Source ) What that means for you is that getting casual browsers to opt into your email list should be one of your top marketing priorities. I talk more about this in Part 2 Video 5 for more insight.
It took me a while to figure out that Pins weren t just for products but when I did, I started to see exponential traffic and list growth from my list building Pins. You don t just have to Pin products or blog posts you can Pin any page on your website, including (and maybe most importantly!) your lead magnet or opt in offer. Following the rules of a Perfect Pin, you can create Pins like this one that direct people directly back to your opt in offer or lead magnet. Today s Challenge: Take 10 minutes to create a pin right now that can move casual shoppers to your email list. Check out the Pin Creation tools discussed in Part 2 Video 6 for resources to help you get started. Remember: without the ability for your customers to touch, feel, smell, taste your products or services, images need to be STELLAR to make up for it. ( Wingify ) Be sure to review your Types of Pins Checklist for ideas on what to create as your Perfect Pin, and link your pin to a page on your site that makes it clear and simple for visitors to opt in. Watch for my next email, when I ll be sharing the best strategies for turning Pinterest shoppers into customers.
P.O.P. Onboarding #4 (3 days later) Subject Line: [POP] From Pin to Purchase Fast! Dear [FIRST NAME], Did you know that 70 percent of Pinterest users are there for shopping inspiration. Marketing Land Doesn t that sound like the perfect place to have your products and services? It is! But only if your products and services are actually on Pinterest! There are two ways to accomplish this: First, make sure all of your products and services are pinned. This could be a simple task if you re a service provider with only a short list of core services or it could be more of an undertaking if you re an ecommerce business with lots of products. Either way, make time in your schedule to create a Perfect Pin for everything you sell.
Remember the three Ts: Tall Pins : Pins look best when they re vertically oriented. We recommend an image aspect ratio of 2:3 to 1:3.5 and a minimum width of 600px. Tease : Your image should tease people to want to know more! Text (Descriptions): Include prices, keywords and CTA s, links in your descriptions. Tell them why your pin is valuable and how it can help them. The second way to get your products and services in front of Pinterest shoppers is to let your customer do the Pinning for you Today s Challenge: Do this today! Add a Pin it button to your site to make it easier for others to Pin your items and share in their delight! I talk about the best ways to do this in Part 3, Video 2. Your current customers love what you do, so we want to make it as easy as possible from them to share and become a brand evangelist for you. I m always excited and delighted to see what my visitors are Pinning from my site, because it provides me with powerful insights into my most popular products. It s like free market research for only the cost of installing a Pin it button. Absolutely a worthy investment! In my next email, I ll show you how to make sure you re optimizing the time you spend on Pinterest no more wasted hours with nothing to show for them! Until then, P.O.P. Onboarding #5 (4 days later) Subject Line: [POP] Determine Your Next Best Steps Hi [FIRST NAME], How many times have you fallen down the rabbit hole on social media? You spend hours creating, posting, interacting But when it s all said and done, you are not sure what you ve gained from it all. We don t want that to happen with your Pinterest marketing! So we really want to make sure you are optimizing your time on Pinterest.
As you might have realized by now, I m big on optimizing my time. I have developed routines and rituals in my life that help keep me centered and focused on the important metrics for my business. For example, I make time every morning to write and meditate, because it keeps me feeling balanced. It s a theory I apply to every aspect of my business and life. The best way hone your focus for your Pinterest marketing is to build in some time each week to look at your analytics, and then adjust your strategy accordingly. Don t be scared of the numbers! Anyone can do this, and I talk all about Pinterest analytics in Part 3, Video 6. Remember, these are the important numbers to watch: Your Pinterest Profile: Top Pin Impressions Repins Your Pinterest Profile: Top Pin Impressions Clicks Your Audience: Interests Your Audience: Brands Activity from (Your Website): Top Boards Activity from (Your Website): Pins from Your Website These numbers should guide your decisions about where to put your time and effort with your Pinterest marketing. Seeing which Pins and Boards are most popular can help you create more content that will be popular with your audience.
Today s Challenge: Create a time on your calendar every week to review your Pinterest analytics. This could take 5 minutes or less to really maximize your time on the platform for the next week. I highly recommend building it into your weekly Pinterest schedule; check your analytics, and then let the data inform the content you create and curate for the week. Even if analytics are outside your comfort zone today, making this a habit will be a strong boost for your business tomorrow. [SIGN OFF]