Media Kit THE AUTHORITY ON EUROPEAN TOBACCO DISTRIBUTION AND RETAILING WHO READS? Tobacco Products International magazine is published for tobacco product importers, exporters, distributors, wholesalers, retailers and chain store managers who want to improve their business. TPI is distributed to more than 5,000 readers in Eastern & Western Europe, the Balkans, Russia, the CIS countries and both the Near & Middle East. IN EACH QUARTERLY ISSUE, READERS FIND: Profiles of tobacco retailers and distributors in the most fertile markets: Egypt, Italy, Middle East, Poland, Russia, Turkey, Ukraine and more. Interviews: Top-level management, retailers, distributors and executives offer testimonials, analysis and exclusive insights. In-depth Market Analysis: Statistics on the cigar, cigarette and RYO markets of Eastern & Western Europe, the Balkans, Russia, the CIS countries and the Near & Middle East. Brand News & Product Showcases: Coverage of the latest product launches for cigars, cigarettes, cigarillos, bidis, pipe tobacco and RYO tobacco. Plus coverage of pipes, lighters, humidors, cigar cutters and other tobacco products. WHO SHOULD ADVERTISE IN? Tobacco product or accessories manufacturers looking to target importers, exporters, distributors, wholesalers and chain store managers. No other magazine like TPI exists. Distributors and wholesalers advertise in TPI because tobacco retailers read TPI in order to improve or enlarge their supply of tobacco-related products. Everybody wins! WILL BE DISTRIBUTED AT: Habanos Festival Havana, Cuba InterTabac Dortmund, Germany IPCPR (International Premium Cigar & Pipe Retailers Association) Trade Show & Convention Las Vegas, USA EACH ISSUE GIVES YOUR ADVERTISEMENT HIGH LEVEL EXPOSURE IN THE FOLLOWING MARKETS: Eastern & Western Europe The Near & Middle East CIS Countries The Balkans Russia DIGITAL FLIPBOOK EDITIONS EXTEND REACH, ENGAGE READERS Complimentary access to the digital flipbook version is available to all readers. Accessible through any web browser, the flipbook version includes on-screen zoom, keyword searches, clickable links and images as well as downloads of current and previous issues. The digital issue offers advertisers new value-added technologies including animated graphics, embedded videos and visitor tracking reports. Check out the latest issue at www.tobaccoproductsmag.com/digital.
Editorial Calendar & Rate Card EDITORIAL CALENDAR *All topics are subject to change at publisher s discretion. 1ST QUARTER (JANUARY MARCH) 3RD QUARTER (JULY SEPTEMBER) Central Europe South East Europe & the Balkans Private Label Resources/Selling Accessories Snus & Moist Snuff Roll-Your-Own Tobaccos Premium Cigars Luxury Cigarettes Bonus Distribution: Habanos Festival, Feb. 26 Mar. 2, ADVERTISING RATES InterTabac Preview The Roll-Your-Own Issue FOUR-COLOR Unit 1 Time 4 Times 8Times Full Page $4,790 $4,310 $3,830 Island 1 2 Page $4,310 $3,880 $3,450 1 2 Page $4,070 $3,660 $3,260 1 3 Page $3,590 $3,230 $2,870 1 4 Page $3,110 $2,800 $2,490 Big Cigars New Tobacco Products Holiday Merchandise SPECIAL POSITION RATES (in addition to regular page rate): Cover 2 $1,005 Cover 3 $783 Opposite Cover 2 $783 Cover 4 $1,226 Bonus Distribution: InterTabac/InterSupply, Sept. 20 22, GENERAL RATE POLICY 2ND QUARTER (APRIL JUNE) 4TH QUARTER (OCTOBER DECEMBER) Eastern Europe Western Europe Cigar Manufacturer Profiles Habanos Festival Review The Cigar Issue InterTabac, InterSupply Review Western European Cigarettes Small Cigars, Cigarillos Flavored Cigars and Cigarettes Hookahs Bonus Distribution: International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show & Convention, Las Vegas, June 29 July 2, Creative ad design services are available at a cost of $250 per hour. Prices for client-requested ad corrections will vary. Agency commission: 15 percent Short rates: If the number of units published is less than contracted then short rates apply. Bidis & Cheroots Smoking Accessories Premium Pipe Tobaccos Combination rates: All rates earned by number of inserts in one year; minimum rate holder is 1/4-page. Quarter 1, 2017 Additional charges may be incurred if advertisements are not received according to the magazine s specified mechanical requirements. Quarter 4, 2016 Quarter 1, 2018 Quarter 2, 2018 FESTIVAL DEL HABANO AT 20 THIS IS US Excitement at Cuba s Habanos Festival 20 Años was boosted by strong Habanos S.A. financials for 2017, thanks to the surging Chinese market. DE LOS REYES CIGARS Nirka Reyes changes the mission of the Dominican Republic premium cigar maker, crafting fewer, but higher quality cigars CELEBRATING DOMINICAN CIGARS The Dominican Republic s association of leading cigar makers, Procigar, hosted the 11th Annual Procigar Festival where it welcomed Royal Agio Cigars as its newest member. PLUS: Arnold André is Once Again 100% Family Owned Cohiba Atmosphere Opens in Sofia, Bulgaria 19TH HABANOS FESTIVAL 2017 Quay D Orsay Relaunched as Newest Global Brand TPI_Q1_2017_CVR.indd 1 PLUS: Italy s Toscano Cigar Turns 200 Habanos Terrace Opens in Lugares, Italy PLUS: British American Tobacco debuts Vype Retail Store Concept in Milan Prestige Smoking Accessories from S.T. Dupont and XIkar PLUS: Oettinger Davidoff Invests in its Future Colibri Re-envisions the Tabletop Cutter TPI_Q4_2016_CVR.indd 1 7/24/17 3:42 PM TPI_Q1_2018_CVR.indd 1 5/19/17 12:58 PM TPI_Q2_2018_CVR.indd 1 4/2/18 2:02 PM 8/31/18 10:10 AM
Online Advertising Rate Card ONLINE Enhance Your Company s Success by Advertising on the Industry s Premier Website Banner Ads Business Classifieds Button Ads
Online Advertising Rate Card ONLINE Enhance Your Company s Success by Advertising on the Industry s Premier Website ONLINE With an average of 15,000 visitors a month, www.tobaccoproductsmag.com is the most affordable avenue available to reach your contacts and consumers throughout the world of tobacco. Tobacco Products International is designed to help tobacco product importers, exporters, distributors, wholesalers, retailers and chain stores manage and grow their distribution business. It is distributed to over 5,000 readers in Eastern & Western Europe, the Balkans, Russia, the CIS countries and both the Near & Middle East. ONLINE ADVERTISING OPPORTUNITIES BUTTONS AND BANNERS RATES FOR ONE YEAR FOR TOBACCOPRODUCTSMAG.COM Button... $1,500 Banner... $2,000 Button + Banner... $2,500 Buttons and banner ads rotate throughout the site so your advertisement is guaranteed to be seen by 1,000 2,000 visitors every month, linking them directly to your site. Specifications: Banner Size: Exactly 468 x 60 pixels. Format: GIF (animated) or.jpg format only. Maximum file size: 40k Button Size: Exactly 120 x 90 pixels Format: GIF (animated) or.jpg format only. Maximum file size: 30k ONLINE CLASSIFIED ADS Advertise up-to-the-minute sales, new product launches, overstocks, etc. to the entire tobacco industry for a low monthly rate! Over 15,000 visitors per month will see your ad and be able to link directly to your site. You can sign up online in minutes or speak with our sales rep at +1-212-391-2060. Specifications: 50 words, text only RATES FOR ONLINE CLASSIFIED ADS Three Months...$39 Six Months...$59 One Year...$99
Sales Representatives CONTACT INFORMATION For Tobacco Products International Representatives ROBERT M. LOCKWOOD Europe, Central America, Mexico, United States Tel: + 1-212-391-2060, ext. 109 Fax: + 1-212-827-0945 Email: robert@lockwoodpublications.com Quarter 4, 2016 GEORGE E. LOCKWOOD Special Sales Representative Tel: + 1-413-548-9700 Fax: + 1-413-548-9722 Email: lockwood.george@gmail.com 19TH HABANOS FESTIVAL 2017 Quay D Orsay Relaunched as Newest Global Brand PLUS: British American Tobacco debuts Vype Retail Store Concept in Milan Prestige Smoking Accessories from S.T. Dupont and XIkar TPI_Q4_2016_CVR.indd 1 5/19/17 12:58 PM For all other geographic areas, please contact us in New York: Quarter 2, 2017 3743 Crescent Street, 2nd Floor Long Island City, New York 11101 USA Tel: + 1-212-391-2060 Fax: + 1-212-827-0945 Email: SCANDINAVIAN TOBACCO GROUP With Global Aspirations, Crafting Consumer Pleasures PLUS: Plain Packaging Fuels Black Market Trade Habanos S.A. Debuts Habanos Lounge TPI_Q2_2017_CVR.indd 1 8/10/17 2:27 PM Quarter 3, 2017 PLASENCIA CIGARS After 152 Years, the Plasencia Family is Stepping Out of the Shadows and Onto Store Shelves Globally PLUS: InterTabac 2017 Was Biggest Ever Cuban Tobacco Crop Yields Best in Years TPI_Q3_2017_CVR.indd 1 11/2/17 2:04 PM
Mechanical Specifications The Authority on Tobacco Distribution and Retailing SUBMITTING ADVERTISING MATERIALS Final Art should be a press quality PDF (at least 300dpi with fonts and images embedded and in CMYK color format; ink density of no more than 280). All current versions of applications mentioned below have the capability to save as PDF. Application Files Accepted: Macintosh only Adobe Photoshop, Adobe Illustrator and Adobe InDesign. All fonts (printer and screen) and supporting art files must be supplied. If fonts are not supplied the publisher is not responsible for type errors. If type is incorporated as pixels into a Photoshop file (tiff, eps, jpeg, etc.), 600 DPI is recommended for type to reproduce clearly. Live Area: Keep all live matter (text, critical image content) 1/4-inch (6mm) from the final trim. For two-page spreads, allow 3/8-inch (10mm) safety on both sides of gutter for any copy or critical art that flows across the gutter. Lockwood_FullPage_setup 10/4/12 11:26 AM Page 1 FULL PAGE SETUP BLEED 8-1/2 x 11-1/16 FINAL TRIM 8-1/4 x 10-13/16 LIVE AREA 7-3/4 x 10-5/16 BLEED: EXTEND IMAGE AN ADDITIONAL 1/8 BEYOND TRIM LIVE AREA SAFETY: KEEP LIVE MATTER 1/4 FROM TRIM Bleeds: Extend image area an additional 1/8-inch (3mm) past trim. Proofs: A reproduction-quality proof must be supplied with all digital files (Kodak, Spectrum, Fuji, Sherpa or Prediction). A laser or ink jet proof can be used, but only to verify content, not for the purpose of color matching. IF A PROOF IS NOT SUPPLIED, WE ARE NOT RESPONSIBLE FOR ERRORS. Submit files on CD-ROM or DVD-ROM disks. If files are submitted via e-mail or FTP, a physical laser proof must be provided to verify file content and proper imaging. Files may be compressed as Stuff-It or Zip archives. GENERAL RATE POLICY Additional charges may be incurred if advertisements are not received according to the magazine s specified mechanical requirements. Creative ad design services are available at a cost of $250 per hour. Short Rates: If the number of units published is less than contracted, short rates apply. Submit to: Melinda Ayala production@lockwoodpublications.com Shipping address: Melinda Ayala Lockwood Publications, Inc. 3743 Crescent St., 2nd Floor Tel: +1 212-391-2060 ext. 114 Long Island City, NY 11101 Fax: +1 212 827-0945 DISPLAY AD DIMENSIONS UNIT INCHES MILLIMETERS (width x height) (width x height) 2-Page Spread (full bleed) 16-3/4 x 11-1/16 426 x 281 FINAL TRIM SIZE: 16-1/2 x 10-13/16 419 x 275 Full Page (full bleed) 8-1/2 x 11-1/16 216 x 281 FINAL TRIM SIZE: 8-1/4 x 10-13/16 210 x 275 2/3 Page 4-1/2 x 10 115 x 254 1/2 Island 4-1/2 x 7-1/2 115 x 190 1/2 Vertical 3-1/2 x 10 89 x 254 1/2 Horizontal 7 x 4-7/8 178 x 124 1/3 Island 4-1/2 x 4-7/8 115 x 124 1/3 Vertical 2-1/4 x 10 57 x 254 1/3 Horizontal 7 x 3-1/4 178 x 83 1/4 Vertical 3-3/8 x 4-7/8 86 x 124 1/4 Horizontal 7 x 2-3/8 178 x 60 1/6 Vertical 2-1/4 x 4-7/8 57 x 124 1/6 Horizontal 4-3/8 x 2-1/2 112 x 64 1/8 Vertical 3-3/8 x 2-2/3 86 x 68 1/8 Horizontal 7 x 1-3/8 178 x 35 Tel: +1-212-391-2060, ext 114 Fax: +1-212-827-0945 production@lockwoodpublications.com WWW.LOCKWOODPUBLICATIONS.COM