Strategic Planning and Communications OR Association of Clean Water Services Presented by: Holly Tichenor
OUR RELATIONSHIP WITH WATER IS QUICKLY EVOLVING Sustainable Affordable Adaptive Efficient Inclusive Reliable Resilient
WE ARE ACHIEVING NEW LEVELS OF CLEAN WATER INNOVATION
BUT ARE WE SHARING OUR STORY AND INSPIRING CHANGE FAST ENOUGH?
CHALLENGING COMMUNICATIONS TERRAIN Limited time / resources Regulatory Unknowns Diverse interests Numerous stakeholders Involved public Too much work to do! Clean Water Leaders faced with difficult communications terrains
THE PROCESS OF STRATEGIC PLANNING AND COMMUNICATIONS Achieves new levels of internal alignment and collaboration Overcomes historical barriers to deliver a clear department mission Creates a common and supported road map / goal setting for performance and service to community
STRATEGIC PLANNING CAN FACILITATE NEW ENGAGEMENT INTERNALLY AND EXTERNALLY
START WITH THE RIGHT PEOPLE IN THE ROOM Achieves new levels of internal alignment and collaboration Leaders / PM / Supervisors Influencers of Change Implementers Supporters
START WITH WHY ARE WE HERE 1. Define WHY we are here.. EMOTIONAL CONNECTION COMPELLING TIMELY CONSEQUENCE CLEAR WHY How What Why? Our rivers will not be healthy for future generations without change.
ENVISIONING OUTCOME / DEFINING GAP WHAT IS THE GAP WHAT COULD BE Truly Listening and Understanding the Perspectives Appreciating the possibilities Synthesize Appreciate Focus
WE EFFECTIVELY LEAD THROUGH ALL PHASES WITH OUR PARTNERS
CREATING SOLUTIONS TO MATCH THE SCALE OF THE WATER CHALLENGE Common Vision & WHY? we are here WHAT IF? bold thinking. WHY NOT? bold thinking. WHAT S NEXT INSPIRING NEW THINKING NEW POSSIBILITIES TESTING IDEAS/ VALIDATION List all potential opportunities WITHOUT regard to existing institutional, political, or similar constraints
HOW DO WE ACHIEVE STRATEGIC ALIGNMENT AND COMMUNICATIONS? 13
Big Bear Lake and Stanfield Marsh Wildlife and Waterfowl Preserve at record lows. Our story is actually much greater than SUSTAINING, it s GIVING BACK Reciprocity. Demands collaboration, change, leadership, communications...time. 14
WHY ARE WE HERE BIG BEAR RENEWING OUR WATER FUTURE Closing the Water Gap and Keeping Water Local! More than 32 billion gallons exported out of watershed since 1980 Program efforts will recover nearly 600 million gallons of water annually
MESSAGING: REFILLING THE LAKE Supporting a Unique Residential and Tourism Community! 20,000 people in diverse natural location and 8.3 million visitors annually Program will increase Big Bear Lake levels by up 5 feet in dry year
MESSAGING: ENHANCING THE ENVIRONMENT Protecting more than 155 acres dedicated to wildlife and waterfowl preserve! Sustain Stanfield Marsh ecosystem and endangered Unarmored Threespine Stickleback fish Program will provide a new constant source of water
The single biggest problem in communication is the illusion that is has taken place. - George Bernard Shaw
IF THE REAL ISSUE TO BREAKTHROUGH ISN T ON TABLE NOW IT WILL BE LATER AT THE LEAST CONVENIENT TIME. TIME TO ASK. BE READY TO LISTEN Overcomes historical barriers to deliver a clear department mission Be ready to listen What is holding us back from BREAKTHROUG?
OFTEN STARTS WITH UNENCUMBERED LISTENING Before we engineer, before we look at policy, before we consider hydrogeology we listen without emotion or bias.
FOUNDATIONAL BREAKTHROUGH FOR INNOVATION CULTURE We will build and foster a culture of innovation, cross-collaboration, transparency, support, and adaptability to achieve our mission and goals as a team. Leader: Objectives: Embrace change and creative problem solving, promoting staff level ownership in areas of impact. Promote open channels of communication in identifying issues, needs, and solutions. Identify cross-section collaboration on key priority initiatives. Prioritize areas of our business that need innovation and fresh perspectives. Foster healthy risk taking. 4 Recognize and reward successes. 2018 Initiatives:
WHERE IS YOUR ORGANIZATION STARTING FROM, FOUNDATION FOR CHANGE How strong is your strategic department/program vision? How effectively is it communicated and supported?
CHART THE VISION COLLABORATIVELY Create a common and supported road map / goal setting for performance and service to community
MANY OPTIONS FOR FRAMEWORKS Determine desired use / objectives for use.. Achieve: Ease of use Accessible Connected to overall business goals Engaging
CHARTER FRAMEWORK
A BRAND / IDENTITY THAT BRINGS STAKEHOLDERS TOGETHER From Identifying Water Sustainability Gap in 2014 To Celebrated and Engaged Multi-Agency / Private-Public Implementation
A Brand That. Speaks to our connection to water. Acknowledges the value we place on water on the Central Coast. Connects our community in closing the water gap. Honors the water sustainability legacy we are leading. Demonstrates our water innovation across world. One Water. One Community. One Future.
It takes courage It takes vision It takes communication We are in the job of INSPIRING new water connections for something bigger than sustainability. Protection Reciprocity Stewardship Next Generation Connection