Teaching Business Blueprint Week Three Model 2: Freelance Lead Generation Marketplace Freelance Joint Venture Workshop Virtual Conference University Mastermind Membership Flagship Become a Freelance Course Designer & Teacher 1
What is Freelance Model Access contract-based online teaching and training opportunities on a flat-rate, retainer, or hourly basis Popular model with software and technology trainers Freelance Model BENEFITS Get paid to teach topics you love No business headaches with customer support, technology breakdowns and overhead costs DRAWBACKS Not a scalable model No automated income streams Not your business Sporadic opportunities An Opportunity! An emphasis on how people learn is not just a matter of educational practice: I believe it will become fundamental to attracting and retaining customers for learning programs. The volume of information and junk learning experiences available in the aftermath of the web explosion is simply overwhelming. While it may be always possible to hook people with shiny objects and deceptive promises, it will become increasingly hard to sustain and grown an online educational business if you are not delivering clear returns on the learner s investment. 2
My Experience with the Freelance Model Online Course Design & Development 1. Monthly Retainer Teaching & Course Moderation Update and improve current programs Content Marketing Jeff Walker 3
2. Flat Rate Contract Program design and development Course video production Set-up and design of full teaching platform. Marketing pages / copywriting Ecommerce system set-up 3. Flat Rate Contracts Developed a faculty of contractbased teachers for our virtual conferences Paid $400 for a 90 minute expert teaching session A couple of the most popular teachers turned into regular VAClassroom Faculty members on a JV (revenue-share) arrangement 7 Steps to Building Your Freelance Model 4
7 Step Freelance Funnel Define Your Teaching Specialization Determine your Scope of Services Create Your Teaching Portfolio Confirm your Freelance Rates & Packages Transition to JV Opportunities Market Your Freelance Services Set-up your Freelance Agreement STEP ONE: Define Your Teaching Specialization Three Question Exercise 1. What would you LOVE to teach in a perfect world? 2. What would others (who know you well) recommend that you teach? 1. Are there freelance opportunities available in your chosen market? 5
Assess Freelance Opportunities Niche Online Universities Independent Programs in Your Market 3 rd Party Course Platforms Teaching Quilting Online Universities 6
Online Universities Online Universities 3 rd Party Teaching Platforms 7
3 rd Party Teaching Platforms Independent Programs 8
Action Task #1 Define your teaching specialization and research at least 5 places that might have potential freelance opportunities. Note: Remember the BEST freelance opportunities may not be advertised or even evident! STEP TWO: Determine Scope of Services What Services Would You Like to Offer? E-Learning strategy & consulting Curriculum design & development Teaching, facilitating and/or tutoring Learning platform set-up & management Marketing (Coordinate a program Launch) Copywriting (Sales Pages, Email Autoresponders) Technical support 9
Action Task #2 Write down the specific services that are IN SCOPE and the services that are OUT OF SCOPE (and not something you are prepared to do). STEP THREE: Create Your Teaching Portfolio 10
Teaching Portfolio Sample Modules of Free or Paid Courses References & Testimonials Sample presentation materials Sample Courses Sample Course Materials 11
References & Recommendations References & Recommendations Quick Tips for Portfolio Build a page on your website that features a sample course, presentation materials, testimonials and links to your Social Media [Optional] Include a welcome video introducing them to your teaching portfolio Leverage your Linkedin Profile to showcase your presentations, teaching and recommendations Give your BEST content to prospective clients. Make sure you over deliver in the content Include any blog, podcast, YouTube channel or other medium that might further substantiate your teaching 12
Action Task #3 Start to compile the following for your Teaching Portfolio: - Sample Course & materials - Recommendations, testimonials or references - Updated and improved LinkedIn Profile - Webpage to feature your portfolio STEP FOUR: Set Your Freelance Rates & Packages Service Offerings Consulting Education Marketing Course Design & Development Platform Design & Development Teaching & Facilitation 13
Setting Your Consulting Rates Hourly Consulting: $200/hour Curriculum Design: $100/hour+ Course Development: Flat Rate or Project Hours at $100/hour Full Teaching Platform Development: $20,000 - $30,000 + 15% royalty for a specified time period Best Practices for Setting Your Rates If you are NEW to freelancing, it would be wise to set your rates a bit lower in order to generate new opportunities With your custom quotes, it is best to estimate the time it will take to complete project and then add 10-15% Action Task #4 Start building your packages and rate sheet for your e- learning services. 14
STEP FIVE: Create Your Freelance Proposal & Agreement Three Key Stages Assessment Proposal Agreement 1. Assess Freelance Opportunity Determine if this client prospect is legit. Seek to understand their market, audience and products/services. Assess if your skills are a solid match with the client s needs. Determine if client has the budget to afford your services Review client s goals and sense of urgency to start working with you. Review current training materials 15
1. Assess Freelance Opportunity Download Client Needs Assessment Checklist in Training Area Three Key Stages Assessment Proposal Agreement 2. Create Proposal Only write proposal if the prospect has successfully passed Stage one! Remember, your time is important so ensure you are creating proposals for legitimate prospects Again, the purpose of this stage is to win over the client and move to the contract stage 16
Tutorial Creating a Winning Client Proposal Three Key Stages Assessment Proposal Agreement 17
Key Factors in Your Agreement Clearly identify the in-scope services Be specific on payment plan and method Establish an Independent Contractor agreement Ownership of Work Product Indemnification ( The Company shall hold you harmless ) Termination Sample Contracts Action Task #5 Review Proposal Tutorial and sample agreements and start to build your own. 18
STEP SIX: Market Your Freelance Services LinkedIn Profile & Groups Twitter Facebook Pinterest & Instagram Target Social Media Communities Referrals Connect with colleagues and ask for referrals directly and through LinkedIn Podcast YouTube Newsletter Blog Education Marketing Your Freelance Service Relationship Marketing Make direct contact with key prospects through blog, social media and email. STEP SEVEN: Transition to JV Opportunities 19
7 Step Freelance Funnel Define Your Teaching Specialization Determine your Scope of Services Create Your Teaching Portfolio Confirm your Freelance Rates & Packages Transition to JV Opportunities Market Your Freelance Services Set-up your Freelance Agreement Freelance Model Tutorials / Resources [Tutorial] Creating a Winning Proposal Freelance Module Action Worksheet Client Assessment Checklist Sample Client Proposal Sample Client Agreement 20
Model 3: Workshop Lead Generation Marketplace Freelance Joint Venture Workshop Virtual Conference University Mastermind Membership Flagship 1. Identify the right niche for your online course. 2. Profile your Ideal Student. 3. Define your course goals. 4. Map out the content outline for your course. 8. Set Your Pricing Plan 7. Present offer and deliverables. 6. Deliver a contentrich virtual event and teach your main steps. 5. Identify your free signature offer. 9. Set-up Virtual Event and Teaching Platform 10. Deliver Week One, get feedback & provide recordings. 11. Get final feedback, case studies & make key updates. 12. Schedule next live program & automate online course. STEP ONE: Identify the Ideal Niche for Your Online Course 21
STEP 1: Identify the Ideal Niche for Your Online Course. In-Demand Training Markets Interests / Passions Top Skills and Knowledge Areas Interests / Passions What niche would you LOVE to teach in? Top Skills & Abilities What areas are you knowledgeable and skilled at? In-Demand Training Markets What markets have fast-growing teaching opportunities & potential? Top Markets in the Online Education Space BUSINESS & MARKETING HEALTH & WELLNESS RELATIONSHIPS TECHNOLOGY HOBBIES LEADERSHIP / PERSONAL DEVELOPMENT STEP TWO Profile Your Ideal Student 22
The Golden Rule of Product Creation Only Create What the Market Wants! Jeff Walker Product Launch Formula STEP 2: Profile Your Ideal Student. Who are they? What do they talk about? Ideal Student What are their passions & problems? What do they read / watch? Where do they Hangout? STEP THREE Identify Your Course Goal 23
What is the Ultimate Purpose for Any Online Course? TRANSFORMATION STEP 3: Identify Your Course Goals What do you want your students to know? What do you want them to be able to do? What do you want them to become? STEP FOUR Map Out Step-by-Step Content Outline For Your Course 24
STEP 4: Map out Step-By-Step Content Outline Identify Assets Mindmap Ideas Create Course Outline STEP 4: Map out Step-By-Step Content Outline Blog Books Podcast Previous Webinars Assets Videos Social Media PDFs Interviews Mindmap Course Outline 25
STEP FIVE Identify Your Free Signature Offer A Signature Offer is Free, high-value content that addresses a problem or passion, builds credibility and compels your audience to want to know more. Great Signature Offers Video Series Online Course Ebook or Special Report Interview Series Webinar / Teleseminar Mind map or Infographic 26
STEP SIX Design and Deliver a Content-Rich Virtual Event and Teach Your Main Steps. 27
STEP SEVEN Present Compelling Offer for a Live Online Workshop, Bootcamp or Seminar Two Key Components of a Great Offer WHY (Opportunity) WHAT (Deliverables) 28
WHY Why do they need to take your course in the first place? What different will your course make to their lives? How will it help them resolve a problem or solution? What is the cost to them if they don t take your course? (WHAT) Deliverables for Your Live Program 4 Week Live, Interactive Workshop, Bootcamp, Clinic, Seminar or Training Program On-demand recordings available indefinitely PDF resources, checklists & action guides Private learning community (FB Group, Google Community, Private Blog, Forum) Live Q&A Calls Special Bonuses STEP EIGHT Set Your Pricing for Your Workshop 29
The Value Ladder Russell Brunson Dotcom Secrets Pricing Ideas Three Pay of $99 1 Pay of $297 or 2 Pay of $157 1 Pay of $397 or 2 Pay of $257 or 3 Pay of $149 Guiding Principles for Pricing Course Price your first workshop to sell Compare prices of other relevant programs Introduce pricing plans to maximize income and reduce buyer resistance Consider how this workshop model fits with your Value Ladder or Market Stack 30
STEP NINE Set-up Virtual Event Technology and Teaching Platform Free Course Platform Options Video Host Social Media Group Password- Protected WordPress Blog WordPress Membership / Learning Platforms 3 rd Party Page Builder Tools 31
STEP TEN Deliver Week One, Get Feedback and Provide Recordings & Resources STEP ELEVEN Get Final Feedback & Testimonials and Add Key Updates 32
STEP TWELVE Schedule Next Live Program & Automate Courses 2008 2014 Stats 5 Live Workshops: ~ 300 Students Automated Course: 1000s of Students 33
1. Identify the right niche for your online course. 2. Research your market & profile your Ideal Student. 3. Define your course goals. 4. Map out the step-by-step content outline for your course. 8. Open registration and finalize Week One content. 7. Present offer and deliverables. 6. Deliver a contentrich virtual event and teach your main steps. 5. Identify your free signature offer. 9. Test and finalize virtual event technology. 10. Deliver Week One, get feedback & provide recordings. 11. Get final feedback, case studies & make key updates. 12. Schedule next live program & automate online course. Workshop Model Tutorials / Resources Workshop Model Action Worksheet Virtual Event Technology Guide Online Teaching Platforms Guide 34