N&R Northern Ireland Radio and Audio charts August 2010
2 Figure 3.1 Northern Ireland community radio awards Community station Location On-air date Aldergrove and Antrim FM Aldergrove and Antrim 05/03/2008 Ballykinler FM Ballykinler, County Down 05/03/2008 Shine FM Banbridge County Down 02/06/2007 XLFM Bangor Blast 106 Belfast 01/07/200 Féile FM Belfast /0/2007 Raidió Fáilte Belfast 15/0/2006 Drive 105 FM Derry / Londonderry 27/06/200 Down FM Downpatrick, County Down 30/03/2006 Holywood FM Holywood, County Down 05/03/2008 BFBS Lisburn Lisburn, County Antrim 08/05/2006 Lisburn City Radio Lisburn, County Antrim Iúr FM Newry & Mourne 10/10/2007 Source: Ofcom, July 2010
3 Figure 3.2 BBC investment in national/local radio programming 200/10, per head of population Change on previous year: + 0.05 + 0.07 + 0.05 + 0.13 + 0.10 BBC programme spend per head ( per capita) 14 10 8 6 4 2 0 3.85 UK nations average 11. 11.21 7.82 2.82 N Ireland Scotland Wales England Source: Ofcom / BBC Annual report 200/10
4 Figure 3.3 Commercial radio revenue per head 200 Change on previous year: - 0.0-1.01-0.64-0.63-0.4 Commercial radio revenue per head ( per capita) 10 8 6 4 2 0 6.68 7.62 7.84 UK local commercial revenues 5.4 6.60 N Ireland Scotland Wales England Source: Ofcom/NBR returns 200 Note: Chart shows net broadcasting revenues as based on returns received by Ofcom for the year 200. The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, talksport, and Absolute
5 Figure 3.4 Availability of DAB stations, by area 60 50 40 30 20 10 0 13 3 6 Northern Ireland 13 2 BBC network / local & nations National commercial Local commercial 13 17 18 Scotland Wales Central Southern England 14 13 East England East Midlands 41 1 London North East 27 North West South West 16 West England 34 31 West Midlands Yorkshire Source: Ofcom, June 2010 Note: This chart shows the maximum number of stations available in each area; local variations along with reception issues mean that listeners may not be able to access all of these
6 Figure 3.5 Average weekly reach and listening hours year to Q1 2010 Northern Ireland England Wales Scotland UK TOTAL Average weekly listening Reach 22.0 hours 21. hours 22.7 hours 21.0 hours 8.6% 0.1% 0.5% 87.3% 21. hours 8.% Source: RAJAR, All adults (15+), Apr 0-Mar 10 & Apr 08-Mar 0
7 Figure 3.6 Share of listening hours, by nation year to Q1 2010 (Audience share for BBC and commercial stations, local /national) Audience share for BBC and commercial stations, local/national 10 8 6 4 2% 8% 3% 37% 7% 23% 25% 31% 11% % 47% 41% 13% 8% 37% 2% 2% 25% 32% 11% % 11% % 4% 46% Other Local Commercial National Commercial BBC Local/National BBC Network N Ireland England Scotland Wales UK Source: RAJAR, All adults (15+), Apr 0-Mar 10 & Apr 08-Mar 0
8 Figure 3.7 Weekly reach for National BBC services in Northern Ireland, Scotland and Wales and local BBC radio in England, Q1 2010 % of adult population reached per week 4 3 1 36% BBC Radio Ulster / Foyle 1% BBC Local Radio in England Change on previous year (percentage points) - 1.5 + 0. + 0.5-2.4-1.8-0.5 22% 21% BBC Radio Scotland BBC Radio Wales / Cymru 17% BBC Radio Wales 6% BBC Radio Cymru Source: Rajar Q1 2010 Note: Average weekly reach of adult population Q1 2010
Figure 3.8 Ownership of DAB digital radios in the Nations Percentage of respondents Figure above bar shows % point change in DAB sets in household from Q1 200 10-2 +2-4 + +4 +7-7 8 6 28 1 28 26 26 1 1 17 20 3+ 2 1 4 5 76 58 62 68 76 77 77 76 None Total owning DAB UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Rest of NI Metropolitan Area 38% 22% 3% 36% 2% 22% 22% 21% 23% Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 653 Northern Ireland, 4476 England, 1034 Scotland, 854 Wales, 415 Northern Ireland urban, 238 Northern Ireland rural, 25 Belfast Metropolitan area, 358 Rest of NI) QP. How many DAB sets do you have in your household? Note: Remaining percentages are Don t know responses
10 Figure 3. Likelihood of purchasing a DAB radio within the next year Percentage of respondents 10 8 +1 + +3-1 - 11 20 28 28 40 +11 +3 7 Figure above bar shows % point change in likely to purchase from Q1 200 1 8 13 Don't know 6 4 55 6 55 45 64 70 66 67 70 Unlikely 17 20 17 15 15 UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Rest of NI Metropolitan Area 22 15 25 17 Likely Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio and do not have a DAB set (n= 4445 UK, 500 Northern Ireland, 260 England, 661 Scotland, 54 Wales, 316 Northern Ireland urban, 184 Northern Ireland rural, 226 Belfast Metropolitan area, 274 Rest of NI) QP: How likely is it that your household will get a DAB radio in the next months?
11 Figure 3.10 Use of either an MP3 player or an ipod Use of either an MP3 player or an ipod (% adults) 5 4 3 32% 37% 26% 33% 27% 36% 37% 42% 33% 1 UK Northern Ireland Scotland England Wales Urban NI Rural NI Belfast Metro area Rest of NI Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 761 Northern Ireland, 570 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 34 Belfast Metropolitan area, 4 Rest of Northern Ireland) QB2. Do you personally use: MP3 player / IPod?
Figure 3.11 Listening to radio via internet, DTV, mobile phone Proportion of respondents (%) who have listened to radio via DTV, internet or mobile phone 5 Digital TV Internet DAB Mobile Phone 4 3 1 32% 32% 32% 33% 28% 2% 27% 24% 21% 22% 1% 16% 17% 14% % 13% % 1 1 25% 1% 21% 18% 18% 16% 13% 13% 24% 24% 1% 18% 16% 18% 15% 15% UK Northern Ireland England Scotland Wales Urban NI Rural NI Belfast Metro area Rest of NI Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 653 Northern Ireland, 4476 England, 1034 Scotland, 854 Wales, 415 Northern Ireland urban, 238 Northern Ireland rural, 25 Belfast Metropolitan area, 358 Rest of NI) QP3. How often, if at all, do you access the radio via Digital radio via: TV, Internet, DAB radio, mobile phone?
Figure 3. Share of radio listening hours via digital and analogue platforms Digital increase year on year 10 8 + 3. + 2.6 + 3.7 + 6.0 + 6.2 % listening hours Not Stated Digital Analogue % 13% 1 24% 14% 25% 5% 22% 8% 22% 6 4 67% 73% 66% 74% 7 UK Northern Ireland England Wales Scotland Source: RAJAR/ Octagon, Q1 2010
14 Figure 3.13 Listening to audio content on mobile phone Proportion of respondents (%) who have used their mobile to listen to audio content 3 1 18 6 14 4 10 1 7 13 4 24 25 25 21 22 10 10 6 6 15 15 15 16 15 Listen less than weekly Listened in past week UK Wales England Scotland N Ireland NI urban NI rural Belfast Rest of NI Metropolitan area Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 761 Northern Ireland, 570 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 34 Belfast Metropolitan area, 4 Rest of Northern Ireland) QD28A-B. Which, if any, of the following activities, other than making and receiving calls, do you use your mobile for?/ And, which of these activities have you used your mobile for in the last week?
15 Figure 3.14 Online radio listening Online radio listening Proportion of individuals with broadband at home 3 1 14 15 6 7 8 4 8 5 8 4 15 15 14 18 13 6 6 7 7 6 7 11 7 UK Wales England Scotland N Ireland NI urban NI rural Belfast Metro area Rest of NI 8 6 4 Listen online less than weekly Listened online in past week Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 013 UK, 761 Northern Ireland, 570 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 34 Belfast Metropolitan area, 4 Rest of Northern Ireland) QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week?
16 Figure 3.15 Use of the internet for listening to streamed audio services Use of internet to listen to streamed audio services Proportion of individuals with broadband at home 25% Use of internet to listen to streamed audio content Broadband penetration (%) 10 8 15% 6 1 4 5% 6 5 7 3 3 5 5 6 4 UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Metropolitan Area Rest of NI Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ (n= 6682 UK, 5586 England, 582 Scotland, 330 Wales, 184 Northern Ireland) QE10A. Which, if any, of these do you or members of your household use the internet for whilst at home?
17 Figure 3.16 Satisfaction with radio stations choice by area Satisfaction with radio station choice (%) 10 8 3% 5% 3% 2% 3% 5% 5% 5% 4% Dissatisfied Satisfied 6 4 3% 8% 3% 5% 5% 87% 8% 8% UK Northern Ireland England Scotland Wales Urban NI Rural NI Belfast Metro area Rest of NI Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 653 Northern Ireland, 4476 England, 1034 Scotland, 854 Wales, 415 Northern Ireland urban, 238 Northern Ireland rural, 25 Belfast Metropolitan area, 358 Rest of NI) QP4. How satisfied are you with the choice of radio stations available in your area? Note: Remaining percentages include neither responses