Module 2 Marketing - Template 7 Strategic Methods of Marketing Making Connections Article Marketing Submitting Articles to Sites on the Internet to bring more people to your list In Person 1 2 Events Per Wek Strategic with Referral Partners and Targeted Organizations 1 meeting a week Joint Ventures Online varies with # of launches per year Get & Keep Clients Workshops 1 a month Social Media Daily Teleseminars 4 6 a year Articles/Blog Posts 4 a month Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 1
Online and Offline Marketing Becoming Omni-Present Online Marketing Build Website Wordpress Site OfVline Marketing Create Free Gift Strategic Create and Send Newsletter/ Blog Letter Workshops Promotional E mails Events Teleseminars Connecting Informally Direct Mail Joint Ventures Warm Letter Postcards and Other Mailings Article Marketing List Building Efforts Social Media Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 2
The 3 Kinds Activities Formal Informal Conversations Leave Your Stuff at the Door 3 People: Referral Partners, Colleagues, Potential Clients Follow Up is Crucial Here Connect with 3 people at every event Be Fun and ConVident and Happy Make people feel comfortable Connect with 3 people at every event Can be any event: parties, yoga classes, book clubs, lunches... Be Open and Converse About Your Business One conversation a week can be everwhere grocery store, hair dresser, post ofvice... Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 3
Strategic Meeting with Those that Serve Your Market Step 1 Identify Partners Make a List of Your Potential Strategic Partners Start General and then Get SpeciVic with Real Names Step 2 Find Partners Reach Out to Friends and Family Walk Around Your Neighborhood Use Your Existing List Use Social Media Step 3 Follow Up with a Meeting Be Persistent in Your Follow Up Don't be afraid to call 3 times. Decide Ahead of Time Your Ideal Outcome Don't leave the meeting without a concrete plan Step 4 Go after the Big Fish Don't be afraid to go after large partners and get support when you need it. Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 4
Mindset Pieces: How you do one thing is how you do everything. Everything that you see on the outside is a projection of what is going on in the inside. If you are willing to do what others won t do for the next 2-3 years, you will be able to have what others can t for the rest of your life. Strategic : You are looking for partners who work with the women in your target market. The equivalent of going after the bulls-eye versus the space around it. Pros: o Easier to find more people in your target market o Often these people have purchased this service before and will be willing to purchase from you Cons: o Can be a slower process o Can be a scarier process, because you have to put yourself out there to really follow up with people. How To Do it: o First Make a List of who your Strategic Partners Are: For a Women s Health Specialist: Gynecologists Doctors Other Coaches Therapists Psychotherapists Wellness Centers Clinics Authors who write women s health books Women s Health Associations Book Clubs Mom s Groups Teacher s Groups Fitness Groups Gyms Health Practitioners Personal Trainers Corporate Women s Organizations Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 5
o Second Find These Partners: Reach out to your list of friends and family: Script to send out to your personal list: As many of you know, I have a women s health business where I help women overcome menstrual and fertility issues. I would really like to get to know as many women as possible in order to connect with them and deepen my own learning. I m looking for you to connect me with corporate women s groups in your companies. For example, is there a Women s Association or even a Book Club that meets? Could you please connect me with the person who runs that organization? Walk around your neighborhood or community and introduce yourself. Script for Yoga Studio: Hi, I m Monica, I have a company. We help women in their 30 s with menstrual and fertility concerns. I think that some of my clients might profit from your services and I m wondering if I could schedule a meeting with your manager so that I can learn more about what you do. Get really specific with your personal list Who do you know that is a doctor? Who do you know that works at a gym? o Call that person and set up a time to have a conversation about helping one another. Use Your Social Media Network You can look up where people work and what they do on Linked in and on Facebook. On Linked in you can ask for a connection to another person. Put up a post that says looking for a See who responds. o Third Follow up with the partners. Have a meeting or a phone conversation. Decide ahead of time what concrete action you would like to achieve from that meeting: A workshop An E-mail that goes out to their clients An event that you can co-plan together Referrals that go between you A connection between you and someone they know Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 6
At the end of the meeting, make some concrete follow-up steps that would help the person and help yourself. Ask them what they need help with in their businesses. See if you can make a connection for them. Summarize what they will provide you and what you will provide them at the end of the meeting. o Fourth - Don t limit yourself to the small fish, if you would like to make a connection with a big organization, such as a women s association or a group of doctors, go for it. Post on the forum if you need help with creating a proposal or writing an e-mail. Homework: The April Challenge: 8 initial sessions this month (phone or in person). Each session must include an ASK for money. Fill out the Session Template in the word document (separate document sent to you on April 5 th and posted on April 5 th s notes on the class website). Send to Monica by the end of the month as proof. Reward: Special gift sent in the mail! You ll love it! Monica@Revenuebreakthrough.com www.revenuebreakthrough.com 1-800-208-0913 7