R a n d y & E l i z a b e t h s m o n t h l y n e w s l e t t e r Volume 21 No. 5 May 2012 drapeape@aol.com randy@h2doit.com lilrredhd2@yahoo.com Inside this issue: 817-581-4982 (H) Choose To Be Positive Ways To Move Your Retired Jewelry Summer Tips To Book & Have A Solid Show Current Promotions Love at First Sight Tom Barrett, Ph.D. www.daretodream.net Do you ever meet someone for the first time and like them immediately? You sense right away that there is something about their style, personality or character that you instantly resonate with. I like when this happens. Occasionally, I have this same experience with phrases that I encounter for the first time. As soon as I see them, I like them because they instantly resonate with me. This occurred last week. I was in the gym and saw a guy wearing a tee shirt with four words printed on the back: IT'S YOU VS YOU The second I saw it I was in love. (With the words, not the guy!) The phrase is brilliantly succinct, memorable and true. As a shrink, I understand the human tendency to place responsibility for life circumstances on anything or anyone other than ourselves. I see it all the time. But whether dealing with the life of your business or the business of life, most of life indeed is "you vs. you." Life is not meant to be a daily grind. Rather, it is a series of daily choices that alter the outcome and destiny of your future. The only way to get the future you envision is to take initiative today. With out exception, the instant you choose to take initiative in any endeavor, the "you vs. you" battle begins. See if you can identify with some of the examples below: * It's your life goals vs. your daily mood. * It's what you need to do today vs. what you want to do today. * It's you shouldering responsibility vs. you shirking responsibility. * It's you chasing your future vs. you avoiding frustration. * It's you "manning up" vs. you making excuses. (Sorry ladies.) * It's you pursing your dreams vs. you avoiding discouragement. * It's you working hard vs. you hardly working. * It's you wanting success vs. you wanting to avoid struggle. * It's you wanting to grow your business vs. you avoiding growing pains. You get the point. What are you dealing with today where your attitude and actions will determine your life outcome? May you choose well. It is the first step towards living well and wisely. Ephesians 3:20-21 God's gift to you today another day of life with fresh grace and endless possibilities! - Patty Townley
The Positive Pledge: I pledge to be a positive person and positive influence on my family, friends, co-workers and community. I promise to be positively contagious and share more smiles, laughter, encouragement and joy with those around me. I vow to stay positive in the face of negativity. When I am surrounded by pessimism I will choose optimism. When I feel fear I will choose faith. When I want to hate I will choose love. When I want to be bitter I will choose to get better. When I experience a challenge I will look for opportunity to learn and grow. When faced with adversity I will find strength. When I experience a set-back I will be resilient. When I meet failure I will fail forward towards future success. With vision, hope, and faith, I will never give up and will always move forward towards my destiny. I believe my best days are ahead of me, not behind me. I believe I'm here for a reason and my purpose is greater than my challenges. I believe that being positive not only makes me better, it makes everyone around me better. So today and every day I will be positive and strive to make a positive impact on the world.
Once you get the list, you might want to mark your retired pieces with a sticker of some sort - like a heart, a star or smiley face - so you and your customers can locate retired items on your table quickly and you can sell them from your display. There are several methods of showing and selling these pieces. Below are a few ideas for you :) 1. In your fashion segment of your shows use retired jewelry and drop seeds like: If you love this piece, you'll love the special I have on it, You can check it out later and notice the sticker on the back, or You can purchase this tonight and take it home tonight. 2. You can either leave all retired pieces mixed in with your current line or you can put them in baggies and then into a basket and have a "Sale Basket". Offer these items at a special discount, or just let the customer know these are cash and carry... No shipping charge! 3. Give retired jewelry as gifts to your family or friends for birthdays, Christmas, etc. Or donate them to a charity. It's also great to use if you have a vending event coming up and want to do a special drawing! 4. Use them as booking incentives to book on dates you want. Example: Book your party any date within the next 2 weeks and you get to pick a piece of Premier jewelry from my special box, and I'll give it to you at your show! 5. Use them as multi-purchase incentives at your show. Examples: A. Spend $75 and you can pick anything in my sale basket for 50% off. OR B. When you purchase $100 or more in retail jewelry you can pick any of these special pieces for $5 or $10. OR C. When you purchase $125 you can pick any piece $30 or less from the sale basket for free. 6. Give a piece of retired jewelry to your hostess when she gets extra bookings. Example: Premier gives you $25 in free jewelry for 3 bookings, I'll give you a piece of Premier jewelry when you have 5 bookings. OR if you really need bookings, offer her a piece of retired jewelry for getting a booking before her show! 9. Have a Sample Sale in your home. This is something you can do several times a year. You could combine it with your renewal show or a mystery hostess show. 10. Take your retired items in a smaller bag/container into places where you do business (dentist, bank, salon, doctor's office, etc. - THINK!) and ask the ladies there if they would like to browse through your limited edition sale pieces! Give them a good discount and tell them they can keep what they purchase, first come first serve! I sold $180 retail to nurses and the receptionist while I was having my annual check up last year (joy-joy :). *Hope these ideas help you get creative in using your retired jewelry to help you grow your business. If you have any questions, don't hesitate to contact your Designer or Diamond Leaders (or me :)... your leaders get excited around this time every year, and they all have such awesome ideas of how they MOVE their retired pieces in order to grow their businesses and make room for NEW JEWELRY :)
Anticipating a HOT Summer? As the temperature goes UP, here are some things you can do to help your Home Shows: 1. Instruct your Hostess on the importance of keeping the home cool. Your guests will be reluctant to try on or purchase pieces if they are feeling too warm & sticky. Remind your Hostess that once her living area is filled with 10-12 ladies, the temperature will rise 10 degrees. It s easier to turn the air up, than to try and cool the room down once everyone is there. 2. For refreshments, suggest fresh fruit, lemonade, and iced tea. Avoid coffee, as again this will make your guests to warm. 3. Remember, weekend and afternoon shows are the hottest time of the day. Many guests could cancel at the last minute due to the sudden urge to head for the pool, or to the lake with the kids! 4. Discourage suggestions from your future Hostesses to have a combination Premier/Pool party. This is disaster from the start! 5. Show scarves! Ladies love the idea of utilizing a scarf as a cute accessory for a slide and a splash of color that s light and cool. (Ex: Scarf as the necklace for a pendant, Scarf tied to a purse.) 6. Encourage higher numbers! It s a challenge to get people together in the Summer with the weather being so warm and people going on trips. Offer special gift or drawings or discounts for bringing guests to the show to increase the turnout. More people = higher retail. (Ex: 10% off for each guest up to 5)
7. Remind your guests that with the heat and added perspiration, their Premier Jewelry will need to be cleaned frequently to preserve the shine! So will you as a Jeweler. 8. Really push the BRING A FRIEND DRAWING! For each friend someone brings, their name goes into a drawing for a free piece of jewelry. (Maybe even a tennis bracelet?) 9. Offer SPECIALS such as: ~ Ensembles (Purchase the more expensive piece of a set and get others at a discount.) ~ Offer a piece of retired jewelry to anyone who books a SUMMER show. ~ Purchase $50 worth at regular price and be eligible to buy any one item at 25% off or any retired piece at 50% off. ~ For every $20 purchased they get a ticket entered into a drawing for a gift. (Ex. Purchase $60 get 3 tickets entered in.) ~ Purchase 2 items, get the 3rd item for 25% off OR Purchase 3 items, get the 4th item at 50% off!
By: Elizabeth Draper, Diamond Executive Director Premier has been my ship of opportunity! I learned if you keep doing what you've been doing you'll keep getting what you've been getting!! I needed to make a change! Have you ever been there? This business could get you 1 Gas you need for a month with one show a month 2-Two shows a month could give you money for a car payment or utilities. 3-Three shows a month could give you money for a family vacation!! 4-Four shows a month can earn you an additional $1,000 a month in your budget!! Wow! I know that can help anyone in this economic time! I really want you to hear about this for you or someone you care about! SO, say this to your guest: On your order form, the second box with writing you can't read (ha ha :-) says tell me a little about this business. All I need you to do is check that box and write how you would like to hear about it! For example, in a conference call, hear about it in a small group setting, or hear about it just one on one ( you and me)! Write the way that best suits you and I'll give you information on that when you check out! Super easy! So just check the box and then write conference call, small group, or you and me! I'll also give you 2 more tickets for the drawing we're having in a few min!
Reasons Why a Hostess Should Book a Summer Show With You! 1. To earn FREE Jewelry! 2. Kids, teachers, and school staff are off school for the summer! 3. Easier to get baby-sitters...and no HOMEWORK! 4. It s FUN! 5. Graduation Gifts...Wedding Gifts...any gifts are FREE or half price! 6. Get to know your neighbors better! 7. Bridal jewelry showers! 8. Days are longer...more daylight! 9. Fashion tips for summer dressing and accessories! 10. Out-of-town guests...bring THEM! 11. A break from your children for a few hours! Who Should Book a Summer Show? 1. Friends and family. 2. Previous Hostesses and Customers! 3. Wish Lists!...Guest Survey Sheets! 4. Someone new to the area! 5. All types of church groups, organizations, and clubs! 6. Advance Sales customers! 7. Replacement and Exchange customers! 8. Teachers! 9. Anyone who works in an office! 10. You!...Host a Mystery Hostess Show!
Anticipate...Prepare for Objections 1. COMMIT I am holding a lot of Home Shows this summer! 2. Have your calendar out and ready to book! 3. Know what to say before you call! You might consider writing it down. For example, you might say, Hi, I m lining up my shows for Summer. I am trying to do lots of shows this Summer because (your reason) and Summer is such a great time for a show because (use a reason from other page). I know you expressed an interest in a show. What type of show were you most interested in, weekends, daytime, evening, or office? Early or late June? Be a good listener and always make sure they have time for a brief chat. 4. Be aware of the reasons that someone is failing to book. Anticipate them and address them. i.e. I know how you feel...i felt the same way...i found this works. KEEP THIS PAGE BY YOUR TELEPHONE WHEN MAKING YOUR BOOKING CALLS! It will help keep you from going blank during your phone conversation. Last but certainly not least is when you obtain the summer booking >>> DRESS PROFESSIONALLY! Remember even though it is summer, you are a professional (the Jewelry Lady!) and must dress appropriately. No matter what the guest s wear, the jeweler shouldn t dress too casual no shorts no jeans, etc. A must, some DAZZLING Premier ensembles! Re-printed by Randy & Elizabeth Draper Author Unknown
Pauline Meier, 7 Designers, TX