Personality - Color Psychology - Authenticity vr vanessaryan.co
hey, lovely. To say that I am super excited that you are here would be SUCH an understatement. This workbook will lay the basic foundations of your entire brand and we will be referring back to it constantly, through every single step of the discovery process. To get the most out of this workbook make sure you are taking the time to provide in depth and thoughtful answers. I really want you to dig deep. To go so far past your comfort zone, and then push just a little bit further. Discovering your brand is not a shallow process. Just like you, your brand is multi-faceted. It has character and personality. It has flaws, and it s own voice. A unique sense of style and an opinion all in it s own. Over the upcoming days, your brand is going to become your best friend. The goal is to really help you understand your brand, identify with its personality and then translate that into a visual design that speaks volumes. It probably sounds a little scary, and with all great things comes feelings of uncertainty. But don t worry, we are in this together. By the end of this experience you will have the foundations of your Brand. A gorgeous and totally YOU brand that makes complete sense and fulfills your purpose and passion. Let s get started, shall we? hugs, vanessa
find your why. This is the most important part of discovering your brand identity. If you don t figure out WHY you are so passionate about this particular project, WHY it motivates and inspires (and sometimes even scares you), you will have a very difficult time translating the WHY into your brand and making it authentic and believable. Really think deeply here and ponder the very meaning of your brand s existence. You will have the opportunity to write your whys on the next page. If you need a little help, think of questions like this: 1. WHY am I doing this? 2. WHY do I really yearn for this to successful? 3. WHY am I passionate about this? 4. WHY does *above passion* move me, and motivate me? 5. WHY do I want to create this movement? 6. WHY should other people even care1?
list your whys
brand specifics My Brand Name and byline (or tagline) is... What is so compelling about my brand, or what about it makes it unique? What is the main goal that I hope to accomplish with my brand? What is my Brand s purpose? What do I want to accomplish with my brand design?
mission statement Your brand needs a mission statement more for you, then for anyone else. A Mission Statement is not something fancy just for big corporations. It is a really important part of planning your brand. This will help you stay in line with your brand values and always will keep you in check, which everything you are doing. May that be creating products, blogging, expanding or hiring: your Mission Statement is a combination of your why s mixed with your ethos and your overall purpose. write your mission statement...
Discovering your Brand s personality is SO much fun. Think of it as creating your dream best friend, your favorite person in the whole world. Think of this person as someone you admire, look up to, gain confidence from. Who is your right hand (wo)man, your confidant. Your shoulder to cry on and that one person you can do happy dances with and feel totally ok about your geeky moves. The person who picks you up when you feel like giving up, or the person who is there when you just don t feel like showing up. This person is your brand, the best of the best. Who you want to be, but sometimes feel like you fall short (which is totally ok, because you are amazing). Your brand is your first impression, it is what people notice before they see your smiling face. So, who is it that you want to greeting peeps at your front door, digitally and in real life?
brand personality If my Brand was a person, who would it be? What are the characteristics that my brand will be known for? What will help my brand make friends or make people fall in love with it? What three words MOVE my brand? Would my brand rather be relaxing on a beach, hiking mountain trails, travelling the world, or reading a nice book, or something else? What type of style does my brand have? Do they love fancy dresses with converse sneaks, long flowing and modest gowns, green hair and rainbow colored sunglasses? Have fun, Style your brand.
Now that you have discovered your brands personality, it s time to find some best friends for your brand as in: your ideal readers, clients and customers. Whatever your purpose may be, you want to attract the type of friends that will not only really understand and appreciate your brand, but will also fall head over heels in love with your brand, it s purpose and it s mission. Think about the type of person who would benefit from reading your blog. If you are a service based business, who are your dream clients. If you will sell products, what will your ideal customers love to shop for? Then think about what you want to give your best brand friend. What value can you provide for their lives? What earth shaking, transformation thing can you do to really just wow them? Whatever it is, deliver it. Think about how you want your new best brand friends to think and feel about your brand. Because ultimately, your brand is more about them than you.
best brand friends Who do I want to attract to my brand? (female, educated, students, professional, creatives?) What type of content really moves them and inspires them to take action? What would this person love about my brand? Where does this person Hang out, where could I connect with them? What value could I provide for this person that could really change their life? Why is this person coming to me, and how can I keep them? (Get them to subscribe, work with you, buy your product)
Now that we have figured out the WHY, your Brand s personality and pinpointed your ideal clients and customers, it s time to begin styling your brand. In other words, this is where you will brainstorm and figure out what you want your brand to look like. And even better, how you can really make your brand s personality shine using visual design. You will explore elements and colors you have a strong preference to, as well as identify ones that you absolutely don t along with other key design elements that will really make your brand stand out. Yes! This is where you will begin to conceptualize and create a concrete visual identity for you brand that will then be further explored by seeking inspiration and discovering patterns in your preferences. By the end of Brand Intimate, you should have a color palette and inspiration board that will propel the brand design process forward.
design preference What type of imagery am I attracted to the most that I feel best represents my brand? Are there any elements that will help me share my brand story? What type of style would I like to see develop in my brand? What type of design could I utilize that will make my brand stand out and be unique? What type of patterns and textures am I drawn to? (ie: hand drawn, brush, geometric, whimsical, vintage, mettallic, etc.) Here are links for brands or inspiration that I am really drawn to.
color palette Think about the three words you chose to represent your brand. Now list colors that will help give your brand that feeling. Usually, a brand has 3 primary colors and 2-3 complementary. Play around with color palettes to get a combination of colors that are pleasant and convey your brand feeling. Jot down notes and your thought process. In what ways would you like to use these colors in your brand design? Add your chosen color palette here, using the hex codes.
set brand goals Make at least 10 goals, small or large that you would like to achieve within one year. Big or small. Believe in the power of manifestation