the music begins here O P P O RT U N I T Y C O M M U N I T Y P R O F I TA B I L I T Y INVITATION TO EXHIBIT Discover opportunities to connect with the world s leading buyers across music products, pro audio, sound, lighting and entertainment technology. Join the conversation! #NAMM JANUARY 19 22, 2017 ANEHEIM CONVENTION CENTER ANAHEIM, CALIFORNIA NAMM.ORG/THENAMMSHOW
Build Your Brand at The NAMM Show The NAMM Show is attended by the world's most powerful buyers across music products, pro audio, sound, lighting and entertainment technology. Learn how exhibiting at The NAMM Show can help grow your business at namm.org/ite/exhibit No other trade show has been more influential in introducing musical trends, unveiling new, cutting-edge technologies, creating product legends and gathering the world s many music and sound communities than The NAMM Show. Exhibitors have the opportunity to meet face-to-face to build their brands, develop marketing messages and drive sales. At The NAMM Show you can... Access decision makers commanding billions in buying power Benefit from direct feedback from target customers Expand distribution to global buyers Introduce products and innovations Connect with an international media base Generate content to power your marketing messages Circle of Benefits NAMM is the only show that gives back, re-investing trade show income into programs and outreach to create more music makers and industry customers in the future. "Half of the buyers we've seen are international, from places like Germany, Sweden, Israel... it's definitely a worldwide event. This event is a whole lot of fun it's the excitement and passion that gives this show a different vibe verses other trade shows." Paul Vercelotti, Avid, Burbank, CA
Access Global Buying Power Exhibitors have the opportunity to meet with buyers from all over the world that command billions in buying power. GATHERING COMMUNITIES Uniting the world s music products, pro audio, sound, lighting, entertainment and technology communities creates the definitive platform for conducting the business of music and sound. BUYING BUSINESSES Exhibitors benefit from exposure to a diverse base of businesses that buy products, including retail stores and non-exhibiting distributors. NAMM exhibitors benefitted from a double-digit increase in the number of buying businesses in 2016. BUYING POWER Collectively, the buying audience at The 2016 NAMM Show yielded more than $10 billion in annual purchases, drawing $600 million more in buying power compared to 2015. BUYING DECISIONS The majority of attendees state their purchase decisions are directly influenced by the products they see at The NAMM Show. TOP 200 BUYERS In 2016, exhibitors had the chance to meet with the country s best retailers, with 87 percent of NAMM members within The Music Trades Top 200 in attendance. Place your order online at namm.org/ite/order
Position your Brand to a Diverse Buying Mix Exhibitors have the opportunity to meet influential decision makers across major buying categories and accelerate the sales and marketing process. Review The NAMM Show audience profile at namm.org/ite/audience The NAMM Show attracts a variety of purchasers, including: RETAILERS Meet with owners, operators and managers of music stores from specialty to full-line and small independent dealers to major chains such as Guitar Center, Sam Ash, West Music and Tom Lee Music Co., as well as multi-market retailers like Amazon and Best Buy. DISTRIBUTORS The world s leading distributors and global buyers from non-retail companies are present. These distributors serve as intermediaries, businesses that can sell your products across country lines, such as BAI Electronic Systems Distributors (United States), Central Music (China), Pride Music (Brazil) and Praha Music Center (Czech Republic). SPECIALTY BUYERS Expand your sales reach to representatives from venues such as cruise ships, arenas, amusement parks, houses of worship, recording studios, live festivals, events, gaming and app developers who utilize a wide variety of musical, pro audio and entertainment technology products. NAMM Show specialty buyers have included Carnival Cruise Lines, Disneyland, Legoland, Blue Man Group, Mariners Church and Sony Studios, to name a few.
Connect with International Media Exhibiting at The NAMM Show allows your brand to benefit from exposure to industry and mainstream media. Browse past show coverage and connect with social media channels at namm.org/ite/media MEDIA No other trade show attracts an international media base like The NAMM Show, which draws more than 1,200 major TV, radio, newspaper and digital media outlets. SOCIAL MEDIA Exhibitors have the opportunity to utilize NAMM s reach across social media, extending their brand messages to target customers and extended circles of families and friends. CONTENT CREATION Exhibitors also can utilize The NAMM Show to generate content: photos, video, sound bites, testimonials and social media assets to utilize in their yearlong sales and marketing efforts. *During The 2016 NAMM Show Examples of media coverage:
Exhibit at the Global Gathering NAMM is attended by a buying base from around the world. Expand internationally by connecting with major decision makers from every major region of the globe. Discover how The NAMM Show delivers a world of buying power at namm.org/ite/global 28.7% North America w/out US 3.9% Central America/Caribbean 8.9% South America 27.3% Europe 1.2% Africa 1.4% Middle East 15.8% Asia 6.9% Southeast Asia/Pacific Rim 5.8% Oceania/Australia Top 10 countries by buying attendance: Canada Mexico United Kingdom Japan Australia China Germany Argentina South Korea Italy
NAMM Campus A number of attendee benefits are integrated across The NAMM Show Campus, helping attract your best customers and new prospects. Check out the campus map on namm.org, available to view in late September Buyers are able to explore product neighborhoods showcasing the latest across categories including Lounge 88, a serene piano and organ showcase; Software.NAMM, the music software community presented by NAMM and IMSTA; and the Venue, spotlighting the best in lighting and entertainment technology. Level 2 and 3 Exhibits Level 1 and Hall E Exhibits Lounge 88 Exhibits TEC Tracks software.namm Hall A Sky Bridge Connection Venue Exhibits Anaheim Convention Center North Hall Level 2 More Exhibits Coming in 2018 Idea Center A dedicated learning area designed to impart the latest skills across retail topics. Member Center NAMM members are able to connect with like-minded professionals, exchange ideas and explore content creation opportunities. The Hilton Hotel Houses Retail Boot Camp and Breakfast Sessions education areas, showcasing big ideas and big picture strategies. Hall D Hall C Hall B Hilton Hotel Level 1 The NAMM Nissan Stage Live music performances throughout the show. Exhibits Hall E Yamaha Marriott Hotel Grand Plaza 2018 Expansion 100,000+ square feet of new exhibit space covering 2 levels coming January 2018.
Business Education Designed to Improve Skills NAMM is a thought center dedicated to helping your customers hone their crafts, hear from key influencers and learn how to sell more of your products. Review the educational session agenda at namm.org/ite/education NAMM U Retail Solutions Delivered Covering trending retail topics for independent music retailers, chain stores, mass merchants, e-commerce agents and distributors. RETAIL BOOT CAMP A full-day retail training session Your customers are able to enhance their retail sales, marketing and financial skills, as well as learn about new technology. TEC TRACKS Sessions for sound, studio and stage pros 70+ sessions showcase strategies, trends and ideas for pro audio, studio, live sound, entertainment technology, lighting, theater, game audio and house of worship professionals. NAMM U BREAKFAST SESSIONS Big ideas, big-picture strategies Attendees are provided free breakfast each morning and learn about upcoming trends influencing our industry. NAMM IDEA CENTER SESSIONS Results-oriented how-tos, tactics and tips Held every half-hour throughout the show, these sessions are loaded with proven business-building ideas to improve websites, online marketing, finance, in-store promotions, lessons and management. FUTURE OF AUDIO POWERED BY A3E Advanced audio applications and music technology Dedicated sessions on the future of the industry and new trends that will influence the marketplace.
Special Events Special events showcase trends and allow attendees to interact and share ideas. LIVE PERFORMANCES Attendees are entertained with music of all genres with 150 live performances by local artists and top headliners across five stages on The NAMM Campus, including The NAMM Nissan Stage on the Grand Plaza. TEC AWARDS Gathering the who s who of the studio and post-production communities, this special awards program celebrates innovation and excellence in pro audio and sound. GRAND RALLY FOR MUSIC EDUCATION This event celebrates the vital role of music teachers and the importance of music education, hosted by the executive director of The NAMM Foundation, Mary Luehrsen, and includes special appearances from prominent celebrities! COMMUNITY CONNECTION The NAMM Show offers events for a wide range of professionals, including the 8th Annual Night of Worship, The She Rocks Awards, forums and roundtables on key industry issues, music making circles, and networking events from morning until night. Check out the special events schedule at namm.org/ite/calendar
Best ROI in the Business Exhibiting at The NAMM Show provides maximum value to help you be successful. Learn how to maximize your investment at namm.org/ite/roi We know you re busy, so we ve made the contract process fast and easy. Order online, and manage your self-serve portal to update contacts, listings, brand information and other details later. Exhibitors have full access to the Exhibitor Dashboard online, a one-stop shop for all NAMM needs, 24/7/365. EACH 10X10 EXHIBIT INCLUDES: 1,000 lbs. of material handling Listings in Exhibitor List and Mobile App Access to Freeman Concierge manage move-in and move out with ease "The networking aspect of the NAMM Show is very valuable to us. We meet our suppliers, and our peers representing the same brands in other markets and that helps with keeping up with changes." Lynette McCullough Keynote Music Sales, Ireland Need a few ideas on how to maximize your exhibit? View our Exhibitor Education videos and learn from sales and marketing professionals that have utilized The NAMM Show to success. Visit namm.org/nammu/exhibitor-education
Brand Building Opportunities Major media and buying groups attend NAMM to learn what is coming next in our industry. For attendees, NAMM isn t just a trip to a trade show, it s an experience. Understand how to make the most of your show experience at namm.org/ite/sponsor Exhibitors can tap into attendee mindshare to build their brands and engage a variety of customer groups. In today s marketing world, you need to utilize multiple marketing platforms to drive your message. NAMM offers bundled sponsorship packages that not only save money, but maximize every customer touch-point. Opening Act: $1,325 Enhanced listing Small Display Case Backstage: $1,883.25 The Line Up: $1,976.25 Encore: $4,058.75 Enhanced listing Mobile Banner Ad Small Display Case Enhanced listing Floor Graphic Small Display Case Enhanced listing Mobile Banner Ad Floor Graphic Large Display Case Or you can choose from a-la-carte sponsorship options that help you showcase your products in high traffic areas, as well as unique brand activations custom-built for your business needs. Enhanced Online Exhibitor Listing $75 Digital Newsstand $500 Newsstand $575 Mobile App Banner Ad Sponsorship $700 Newsstand + Digital Upgrade $775 Booth Entrance Floor Graphic $800 Small Display Case Sponsorship $1,250 Headphone Provider Sponsorship $3,000 Large Display Case Sponsorship $3,200 Charging Station Sponsorship $3,500 Meeting Room Wall Graphic $3,500 Vehicle Placement $5,000
"Our traffic has been much higher than the last few years, and while attendance is clearly up, these are quality visits, not quantity. Dealers are here to make decisions on purchases, see what's new, but also to learn about ways that we can help them grow." Terry West, Pearl Corporation President and CEO
Explore the possibilities and order your exhibit space online at namm.org/ite/order Contact your NAMM Business Partner to learn how exhibiting at The NAMM Show can help your brand access billions in buying power. tradeshowsales@namm.org 800.767.6266 (760.438.8001) namm.org "We are always looking for new products that our customers would like to buy. We also want to improve relationships with our existing vendors and sometimes there are vendors that have been around for a while and we haven t started doing business with them yet that s always an opportunity too." -Chuck Surack, Sweetwater Sound, Fort Wayne, IN