City University of Hong Kong Course Syllabus offered by Department of Mechanical and Biomedical Engineering with effect from Semester B 2017 / 18 Part I Course Overview Course Title: Product Development: Methodologies, Innovation and Management Course Code: MBE4117 Course Duration: 1 semester Credit Units: 3 credits Level: Medium of Instruction: Medium of Assessment: Prerequisites : Precursors: Equivalent Courses: Exclusive Courses: B4 English English Normative 4-year degree and Advanced Standing I students must complete a minimum of 45 CUs from the engineering major in which they are enrolled. Advanced Standing II students must complete a minimum of 24 CUs from the engineering major in which they are enrolled. Broad exposure to mechanical engineering subjects needed Nil MBE4031 Management of Technological Innovation/ MBE4034 Product Development: Managerial Approach 1
Part II Course Details 1. Abstract (A 150-word description about the course) The aim of this course is to develop an understanding of the knowledge and skills required for engineers in contributing effectively to product design while incorporating applicable technology innovations and managerial strategies so as to realize the development of products speedily and economically. The objective is to equip students with the techniques of product development for faster and economic manufacture while satisfying a variety of market needs. It also develops a broad understanding of the aesthetic and engineering aspects of industrial design, the importance of technological innovation, the necessity for a customer oriented perspective, and the role of engineering manager in product development. 2. Course Intended Learning Outcomes (CILOs) (CILOs state what the student is expected to be able to do at the end of the course according to a given standard of performance.) No. CILOs 1. Identify the broad range of issues involved in modern product development process including the organizational, operational, and market environments within which design and development projects are typically carried out. 2. Familiarize with processes to recognize the success of a product using product teardown; design for assembly and manufacture; product portfolio architecture, and product architecture. 3. Explain the nature of innovative work and the ability, skills, and techniques to be deployed in technological projects. 4. Compare the technical and business concerns that affect product development and accomplishing both of them through appropriate product development strategies. 5. Apply the appropriate techniques for managing new product design and development to ensure development of high-quality, manufacturable and cost-effective products. 6. Communicate the findings from literature, using some real life recent product examples, on management of new product development that successfully embed technological innovations. Weighting* (if applicable) Discovery-enriched curriculum related learning outcomes (please tick where appropriate) A1 A2 A3 * If weighting is assigned to CILOs, they should add up to 100%. N.A. A1: Attitude Develop an attitude of discovery/innovation/creativity, as demonstrated by students possessing a strong sense of curiosity, asking questions actively, challenging assumptions or engaging in inquiry together with teachers. A2: Ability Develop the ability/skill needed to discover/innovate/create, as demonstrated by students possessing critical thinking skills to assess ideas, acquiring research skills, synthesizing knowledge across disciplines or applying academic knowledge to self-life problems. A3: Accomplishments Demonstrate accomplishment of discovery/innovation/creativity through producing /constructing creative works/new artefacts, effective solutions to real-life problems or new processes. 2
3. Teaching and Learning Activities (TLAs) (TLAs designed to facilitate students achievement of the CILOs.) TLA Brief Description CILO No. Hours/week (if applicable) 1 2 3 4 5 6 Lecture Major topics listed in the syllabus will be covered on product design, development, and innovation, with 3 hrs/week a view to make students understand the multi-dimensional and integrated approach needed to develop products in an effective and efficient manner as well as explore the use of most recent technology innovations towards making the products commercially Self-study Make individual efforts in learning one or more of the topics related to technological innovations in the * 1 hr/week development of successful products of recent times by studying the literature. Consultation Clearing students doubts on the * 1 hr/week @ topics studied in the course. *indirectly Note: @ 1 hour per week will be scheduled as consultation hour for clearing doubts of students who can meet the teaching staff on an individual or small group basis in his/her office. 4. Assessment Tasks/Activities (ATs) (ATs are designed to assess how well the students achieve the CILOs.) Assessment CILO No. Weighting* Remarks Tasks/Activities 1 2 3 4 5 6 Continuous Assessment: 50% Tests 30% Typically two tests Term Paper 20% Examination: 50% (duration: 2 hours) * The weightings should add up to 100%. 100% For a student to pass the course, at least 30% of the maximum mark for both coursework and examination should be obtained. 3
5. Assessment Rubrics (Grading of student achievements is based on student performance in assessment tasks/activities with the following rubrics.) Assessment Task Criterion Excellent (A+, A, A-) 1. Tests Ability in answering a range of questions related to product design, development, innovation, multi-dimensional and integrated approach needed while developing products in an effective and efficient manner as well as explore the use of most recent technology innovations towards making the products commercially 2. Term Paper Focus on focus and addressing the topic given (typically related to technological innovations in the development of successful products), which includes evidence of background work done, quality of presentation, use of relevant case studies, discussion, summary, and referencing. 3. Examination Ability in answering a range of questions related to product design, development, innovation, multi-dimensional and integrated approach needed while developing products in an effective and efficient manner as well as explore the use of most recent technology innovations towards making the products commercially Good (B+, B, B-) Fair (C+, C, C-) Marginal (D) Failure (F) 4
Part III Other Information (more details can be provided separately in the teaching plan) 1. Keyword Syllabus (An indication of the key topics of the course.) Product Development Process: Engineering essentials, Product development teams, Team structures and evaluation, Product development planning. Product Architectures, Teardown and Experimentation: Product modularity, Subtract and operate procedure, Measurement and experimentation, Disassembly plan. Concept Embodiment and Design for Manufacture and Assembly: Refining geometry and layout, Mechanical embodiment principles, FMEA method, DFA and assembly systems, Prototyping. Technical and Business Concerns: s-curves and technical forecasting, mission statements. Customer Needs, Product Functions and Value: Customer satisfaction, methods of gathering customer needs, Prioritizing customer needs, Function decomposition and value analysis, FAST method. Concept Generation and Benchmarking: Information gathering and brainstorming, Concept selection process, Benchmarking approach, House of quality. Technological Innovation: Activities and characteristics of technical management. Issues in product design. Technology transfer, Organizing and staffing for research and development, Intellectual property, Technoeconomics, Strategic issues in innovative projects. 2. Reading List 2.1 Compulsory Readings (Compulsory readings can include books, book chapters, or journal/magazine articles. There are also collections of e-books, e-journals available from the CityU Library.) Students will be guided to read the selected chapters and case studies from the following books: 1. Product Design: Techniques in Reverse Engineering and New Product Development, Kevin Otto and Kristin Wood, Prentice Hall, NJ, 2001 or later edition. 2. Managing Innovation: New Technology, New Products and New Services in a Global Economy, John E. Ettlie, Butterworth-Heinemann, 2006 or later edition. (OR) Managing Technological Innovation, John E Ettlie, John Wiley & Sons Inc., 2000. 2.2 Additional Readings (Additional references for students to learn to expand their knowledge about the subject.) Students can gain further insights into product development by reading selected topics and case studies by choosing three to five books from the following list or any other books related to product design, development, and innovation: 1. Dieter G E, Engineering Design - A Materials and Processing Approach, McGraw-Hill, 2000 or other editions. 2. Nigel Cross, Engineering Design Methods: Strategies for Product Design, John Wiley & Sons, 3rd or later edition. 3. Theodore C Fowler, Value Analysis in Design, Fowler & Whitestone, Dayton, OH, 2000 or later edition. 4. Ulrich K T, Product Design and Development, McGraw-Hill, recent edition. 5. Biren P, Concurrent Engineering Fundamentals: Integrated Product and Process Organization, Prentice- Hall, recent edition. 6. Michael J C Martin, Managing Innovation and Entrepreneurship in Technology-based Firms, John Wiley, recent edition. 7. Joe Tidd, John Bessant, and Keith Pavitt, Managing Innovation: Integrating Technological, Market and Organizational Change, Wiley International, recent edition. 8. Nino S Levy, Managing High Technology and Innovation, Prentice Hall, recent edition. 9. Clayton M Christensen, The Innovator s Dilemma: When Technologies Cause Great Firms to Fail, Boston, Mass., Harvard Business School Press, 1997 or later edition by Harper Business. 5