Digital Introduction North America Channel Partner Module v2 121410 VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Vertex Standard Co. Ltd. 2010
Why Digital? Improved performance and extended range Clear, consistent audio quality Increased systems capability vs. analog Better spectrum efficiency Regulatory requirement
Digital Delivers: Improved Performance & Extended Range Good DIGITAL AUDIO QUALITY ANALOG Poor Strong SIGNAL STRENGTH Weak
Digital Delivers: Increased System Capabilities vs. Analog Clear Voice Quick Communications Enhanced Call Management Security Call Routing Increased range and enhanced audio quality Text messaging in addition to voice communications. Selective private call, group call, group management. Inherently secure with encryption levels. Dedicate specific slot as either voice or data.
TDMA Digital Advantage VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Vertex Standard Co. Ltd. 2010
TDMA Digital Advantage Vertex Standard is committed to developing digital communications to bring customers a new choice in TDMA digital technology that provides: double the capacity on existing licensed channels increased coverage longer battery life, and superior audio performance.
TDMA Digital vs. Analog: Doubles Spectrum Capacity ANALOG TDMA Regulatory emissions mask 12.5 khz 1 voice for each 12.5 khz channel 1 repeater for each channel 12.5 khz TDMA 1 channel divided into 2 time slots 50% reduction in repeater costs 40% increased battery life Reduced need for combining equipment
TDMA Digital Advantages Doubling of capacity in current spectrum High data rate for enhanced call features 40% increased radio battery life Effective transmit time cut in half with two-slot TDMA Overall battery consumption per call dramatically reduced 50% lower repeater costs vs other digital & analog Reduced combining equipment Global ETSI standard called DMR Developed by the European Telecommunications Standards Institute (ETSI) as a replacement for analog radio technology Globally available, open standard for greater flexibility
TDMA Digital: Good For Narrowbanding Meets FCC requirement for user s license to be on 12.5 khz channels by Jan 1, 2013 Enables users to keep valuable 12.5 khz channels and double capacity Meets FCC recommendation that users migrate directly to 6.25 khz efficient equipment Meets requirements for manufacturers to have 6.25 khz efficiency or equivalent built into radios 12.5 khz TDMA is an equivalent
TDMA 12.5 KHz vs. FDMA 6.25 KHz 12.5 khz TDMA 6.25 khz FDMA Spectrum Efficiency Radio Manufacturers Licensing End User Total Cost of Ownership Twice the capacity in existing or new 12.5 khz repeater channel Motorola, Vertex Standard, Tait, HYT Fits into existing channel space Lower cost than equivalent 2-channel system; no combining equipment for <2 channels Poor spectrum efficiency Icom, Kenwood Re-farming and new license required. Limited number of 6.25 licenses available Additional cost to achieve spectrum efficiency gains. Need 1 repeater for each sub-channel; cannot combine repeaters to share antenna site
TDMA Capacity Advantage vs. FDMA TDMA = Predictable doubling of capacity in existing 12.5 khz channels. 12.5 khz TDMA 6.25 khz FDMA Source: DMR Association
TDMA Delivers: Reduced Equipment Cost 2-channel Analog or FDMA Digital System One call per repeater & channel Frequency 1 Radio Groups Repeater 1 Combining Equipment Frequency 2 Repeater 2 2-channel TDMA System Two calls per repeater & channel Reduced equipment cost Lower license cost Repeater Combining Equipment Frequency 1 Radio Groups
TDMA vs. FDMA: Compare the Benefits Capability TDMA FDMA Achieve spectrum efficiency? Yes No Use existing licenses? Yes No Battery life improvement? Yes No Channels to repeater ratio 2:1 1:1 Combining equipment required? No Yes Simultaneous voice and data per channel? Yes No Open standard for more choices? Yes No
Customer Opportunities for TDMA Needs Spectrum congested Maintain 12.5 khz license & improve spectrum efficiency Improved audio at further distance Maintain voice quality while using text/data applications Support longer shifts Maximized equipment ROI TDMA Solution 2:1 capacity in 12.5 khz repeater channels Divides one 12.5 khz channel into 2 slots for 6.25 khz efficiency. Provides better noise rejection and preserves voice quality over greater range than analog Delivers extra capacity efficiently for optimized performance 40% improvement in battery life Achieve 6.25 khz efficiency with minimized investments
What to Expect From Vertex Standard Radios will operate in analog or digital mode No future software upgrades are required All digital capabilities are in the radio at product launch Can replace system one radio at a time, one channel at a time or the entire system Allow users to scan both analog and digital channels Will Vertex Standard digital radios work with MOTOTRBO? The Standard is ETSI DMR
Get Prepared Digital Changes The Game Read DMR Information Digital is not a new product it s a new technology, a new way of doing business. Preparation is key for success. Without it, you and your customers will be dissatisfied Review and bookmark DMR Association website www.dmrassocation.org Future Tools from Sales and technical training Road shows & demonstrations End user sales & training tools Develop Customer Base Scout for prospects to switch to Vertex Standard Categorize and qualify your customers & opportunities