August 3-5, 2018 August 3-6, 2018

Transcription

1 China Game Developers Conference China Digital Entertainment Congress Golden Plume Award Awesome Dancer Contest Comic & Animation World Amazing Expo ChinaJoy Live Carnival Global Smart Entertainment Hardware Expo & Conference China Game Developers Award Ceremony ChinaJoy Cosplay Carnival August 3-5, 2018 August 3-6, 2018 ChinaJoy Official WeChat Cosplay Official WeChat

2 2018 ChinaJoy BTOC A wonderful & unprecedented show! Date: August 3-6, 2018 Venue: Shanghai New International Expo Center Website: en.chinajoy.net As a most influential global event in the field of pan-entertainment, 2017 ChinaJoy has been concluded successfully in which it has fully showcased the theme of pan-entertainment, and covered all of pan-entertainment areas (including comic & animation, e-sports, live streaming, internet video and music, e-literature, and VR / AR, etc.). During the four-day event, the total number of visits by all visitors reached as high as 342,700, another record high in the 15 years of ChinaJoy history, of which, in the single day of July 29 the admission number reached as high as 121,000 that once again reset the record of 108,000 made last year. In addition to the record high of admissions, the 2017 ChinaJoy also saw new records in all of the exhibition data. The exhibition covered a total of 15 exhibition halls (including 11 BTOC halls and 4 BTOB halls), with a total booth area of 170,000 sqm, and attracting nearly a thousand companies from home and abroad, and many of them are the world's top 500 enterprises, fully reveals ChinaJoy's key function in exchange and cooperation between Chinese and foreign pan-entertainment industries. The BTOC covered 11 halls, with an increased exhibition area of 130,000 sqm that brought in together a total of thousands of the world's top game masterpieces, nearly 300 pan-entertainment companies from nearly 30 countries and regions exhibited at the show and launched an unprecedented game-experiencing carnival for players. ChinaJoy BTOC Area is a comprehensive digital entertainment themed display area open to the public, and is the best platform for game and other digital entertainment companies to directly contact with broad enthusiasts of game, animation and digital entertainment. All of the exhibitors have brought their key products to the site. The 2018 ChinaJoy will be undoubtedly more exciting. The 16 years of the brand effect, the efficient and reasonable cross-sectoral cooperation, strong media coverage, and the brand new carnival activities will all become assurance for the 2018 event to maintain people s attention and the show s influence, the number and quality of the audience, the intensity and in-depth of media coverage is going to create new records and become the best stage for world-class products. Focus on the pan-entertainment trend, to create a world-class pan-entertainment gala 2017 ChinaJoy Data: 15 exhibition halls, with a total booth area of 170,000 sqm; More than 900 exhibitors coming from nearly 30 countries and regions; 8,889 Chinese and foreign media reporters covered the event; More than 4,000 outstanding global games shown on the expo; A total of 342,700 admissions in the four days; In the single day of July 29, the admission number reaching as high as 121,000; The media exposure reached over 1,200,000 times.

3 Some of the 2017 BTOC Exhibitors Grand Exhibition ChinaJoy players Key Opinion Leaders (KOL) with high net value on pan-entertainment enthusiastic fans mainly between years old males are over 70% with high net value with the KOL attributes

4 ChinaJoy players came across the whole country Study of ChinaJoy Players City Shanghai Nanjing Hangzhou Suzhou Beijing Guangzhou Shenzhen Wuhan Zhengzhou Jinan Hefei Nanchang Changsha Other Percent 25% 11% 10% 10% 9% 8% 5% 4% 3% 3% 2% 2% 2% 6% Young, male players prefer ChinaJoy Age distribution of ChinaJoy crowd percentage TGI Hundreds of thousands of players attended the carnivals In the four days, a total number of 159,672 visitors samples were picked on the site; and in the 4 days it actually received 130,428 people coming at the site (one person who made many entrances on the same day is counted as one visit). The third day saw a crowd climax, with 54,373 visitors samples picked in a single-day. Players were deeply involved in, with the average stay time of 6.56 hours in the 4 days Numbers of visitor flow The visitor flow and stay time in 2017 ChinaJoy stay timing Numbers of visitor flow length

5 2018 ChinaJoy BTOB Recreate globalization of business cooperation Date: August 3-5, 2018 Venue: Shanghai New International Expo Center Website: The BTOB Showcase of ChinaJoy that brings together business service functions, brand promotion, IP trading, product show, technological promotion and investment cooperatioon is only open to game industry practitioners and professionals. It is a comprehensive industry service platform that created a series of business activities of product display, online business matching, on-site negotiations and investment promotion, dedicating to extensively promote business communication and cooperation between domestic and overseas game enterprises, and highlighting the role and functions that ChinaJoy has in leading, driving and developing the industry. The BTOB Showcase as a site of professional exhibition and business negotiation is with most comprehensive strength, largest share of exhibitors and products, largest variety of products, largest exhibition area, and largest number of audience among peers in the Asian game industry, and currently is also an important business matching platform for copyright trading, copyright cooperation, joint development, joint operations and other business for professionals of domestic and foreign game industry. It has a full-featured online business service system to support online and offline business interaction for exhibitors and visitors. The benefits of the 2017 ChinaJoy BTOB were prominent, and exhibitors at home and abroad were engaged enthusiastically. The 2017 BTOB covered total of four exhibition halls, attracting exhibitors from countries and regions such as the United States, Canada, Czech, Poland, Russia, Japan, South Korea, Singapore, Malaysia, Vietnam, India, Indonesia, Britain, France, Germany, Finland, Italy, Turkey, Chinese Taiwan, and Hong Kong with the latest products and technologies, and exhibitors from some countries and regions, including Poland, South Korea, Britain, Malaysia, and Chinese Taiwan, even took the form of pavilion to participate in the exhibition. The overall exhibition area in 2017 reached 40,000 sqm. The 2017 BTOB has totally attracted more than 600 exhibitors, of which over 200 are overseas enterprises that further deepened good cooperation between global game industries, especially the cooperation between China and developed countries, making ChinaJoy truly an international cooperation platform ChinaJoy BTOB Data: On-site visitors: 59,816 Number of business meetings: 7,600+ Number of intention cooperation: 820+ Number of products intended for cooperation: 1,300+ Number of agreements signed on-site: 370+ The maximum amount of a single transaction: $ 75million The total amount of onsite intent transactions: $ 475million If you are: business people, game publisher, game distributor, game developer, game operator, game agent, game console manufacturer, hardware and software manufacturer, education and training institution, marketing consulting institution, peripheral product producer, telecom operator, internet content provider, technical people, investment professional, media journalist and people connected with pan-entertainment, ChinaJoy BTOB will provide you with the most efficient cooperation platform to help you find the business resources you need most, so that you spend less time to conduct business cooperation. Here there are all the business opportunities you want to find, and maybe the next burst point is your discovery!

6 1.Statistics of Exhibitors by Country and Region Exhibitors from mainland China accounted for 52% of all exhibitors, from Hong Kong and Taiwan accounted for 9%, and from overseas countries and regions accounted for 39%. Mainland China 52% 2. Statistics of Exhibitors by fields of game industry they are engaged in The number of developers accounted for 52% of all exhibitors; publishers / operators accounted for 32%; service providers 12%; the other 4%. Developers 52% 3. Satisfaction of the Exhibitors at the BTOB area Those who were very satisfied accounted for 52%, those who felt satisfied were 41%, those who got general feeling accounting for 6%, and those felt the show needs to get improved account for 1%. Very satisfied 52% Chinese Taiwan and Hong Kong 9% Overseas Countries 39% Publishers/Operators 32% Service Providers 12% The Others 4% Satisfied 41% So-so 6% Needs to be improved 1% 4. Whether the expectation of the exhibition is met For exhibitors, those felt that it is more than their expectation accounted for 67%, and those felt meeting their expectation were 33%. Beyond expectation 67% Achieved expectation 33% 5. Percentage of participants by purpose Access to information 28%; seek cooperation 20%; technical exchanges 12%; operation cooperation 14%; R & D cooperation 12%; product purchasing 7%; investment promotion 5%; others 2% Access to information 28% Seeking for cooperation 20% Technical exchanges 12% Operation cooperation 14% R&D cooperation 12% Product purchasing 7% Investment promotion 5% The Others 2% 6. Study of the size of the visitors company companies with more than 1,000 employees accounted for 18%; with employees accounted for 38%; with employees accounted for 35%;less than50 employees accounted for 9%. More than 1,000 18% 200~ % 50~200 35% Less than 50 9% Target Participants Business people, distributors, publishers, developers, operators, agents, promotion channels, hardware and software manufacturers, education and training institutions, marketing consultancy, peripheral manufacturers, telecom operators, internet content providers, technical people, producers, investment and financing persons, media reporters. Some of the 2017 BTOB Exhibitors

7 Adapting to the Industrial Development Trend, the Concurrent Conferences have been Renovated and Upgraded China Digital Entertainment Congress (CDEC) is a top concurrent event of ChinaJoy for the digital entertainment industry that is most professional, international and authoritative. Since its inception in 2003, it has gone through 15 years of glorious history. And it is paid great importance by the competent digital publishing industry authorities of the Government which has in-depth involved. Each year, it invites well-known home and overseas top-level executives of the digital pan-entertainment business to participate, and has developed into a top industry benchmark. The conference highlights unique charm of cross-border digital pan-entertainment integration, takes a thorough insight into the latest developments of the forefront global games, film and television,e-literature, music and comic & animation and other key digital pan-entertainment fields, and present the whole picture of new technology trends of digital entertainment, China's industry policy and market prospects, so that the global industry professionals and audiences could take opportunities to harvest China's digital pan-entertainment industry development in a globalized context. To adapt to the pan-amusement trend of the global pan-entertainment industry, the CDEC 2017 has been adjusted and upgraded again. The agenda was extended into two days and five sections, to fully decode the pan-entertainment and new industrial ecosystems from different perspectives. Meanwhile, CDEC's concurrent major conferences- the 2017 World Mobile Game Conference, 2017 China Live Streaming Summit and 2017 Global E-sports Industry Summit, highlighted the annual industry hotspots. The World Mobile Game Conference (WMGC) is an international, professional, authoritative and comprehensive platform of mobile game industry that is held by Howell International Trade Fair Ltd. Based on the new opportunities in the development of China mobile games, it adapts to the development trend of the global mobile internet and meets the new demands of mobile games of the world in the rapidly developing industry. The conference brings together the world's top elites of the industry, conduct in-depth analysis of its underlying development logic, widely discuss forefront topics, professionally exchange mobile game R&D and application, authoritatively issue the industry trend reports, put efforts to support national brands, put efforts to promote game innovation, and comprehensively promote healthy and orderly development of the Chinese mobile game industry. The WMGC 2018 is scheduled to be held in Shanghai Pudong Kerry Hotel. The conference will once again gather elites from well-known enterprises of the global mobile game industry, to explore the value of new technologies, new product and new market changes, and share the view on development road of mobile games in the coming year.

8 China Game Developers Conference (CGDC) is China's most forward-looking, international, and professional technology and R&D conference for game industry. The conference is purposed to promote independent innovation of China's game industry, promote China's original made games to go to the world game market, enable participants to share the latest game development technologies and achievements, explore new trends of game technologies, and strive to become an international game developers event that promotes global game developers to communicate with each other, learn from each other, and cooperate with each other. The CGDC 2018 will add more sessions on mobile platform development technologies, mainstream game engine technologies, the world's leading VR / AR technologies, and game art styles for sharing and experiencing. It will invite more world-class game producers to participate in the seminar. Following up the New Deal of the Free Trade Area, the CGDC 2018 will specially invite vendors of the global home console platforms designers and developers who win the awards for annual console game masterpieces, to provide in-depth technical analysis for domestic game developers aspiring to enter the new field. The CGDC 2017 was divided into five sessions, which is, Console / PC Game Session", Mobile Game Session," "Indie Game Session," VR Game Session", and "Sponsor Session", and it invited global game development elites, through more than sixty speeches from July 2017, to share with the world's leading game developers the latest achievements and developments of global famous games, hear success stories of commercialization of new technologies under different environments, and promote brand new designs and applications. More than a hundred of experts from around the world have been reasonably arranged to the seminars of art, programming, game design, music, sound effects, operations, technology and others. And technical results brought about by professional speakers at each technical conference panel would be most practical and targeted for sharing. It provided the industry a chance to listen to cutting-edge technology, and through the wisdom of sharing, China game development technology would go more rapidly and steadily. This is also why CGDC has been long recognized by the industry as a conference activity that provides greatest substantial goods for the attendants. Media Coverage with Broad Perspectives There were a total of more than 100 print media and nearly 1,800 internet media participating in the report of the 2017 ChinaJoy. Media reporters home and abroad had totally made 8,889 visits to the exhibition, of which 7,888 came from China, 1,001 from foreign media. In terms of TV and media, CCTV News Channel 13 Morning News", the Beijing TV news channel Good Morning Beijing", Shanghai Oriental TV Look at the East", ICS Shanghai foreign language channel "Finance", Pudong TV News Pudong", Shanghai TV fashion channel "Fun Shanghai", Shanghai TV news channel, as well as China Business Network Co.,Ltd. (CBN), Beijing Time, EASTDAY video, Youku, IQIYI, AiPaiYuanChuang, PPTV, Phoenix video, Sohu video, and other video media, all reported in prime time the exhibition's high-end forums and the onsite grand show. In terms of newspaper media, Chinaxwcb, The People's Daily, Guangming Daily, Economic Daily, Ta Kung Pao, Jiefang Daily, Wen Wei Po, Xinmin Evening News, Shanghai Daily; DFDaily, Youth Daily, Labour Daily, China Business Network Co.,Ltd. Shanghai Science Daily, China Daily, Ishenbao, Pudong Times, Beijing Youth Daily, Information Times, Nanfang Daily, Nanfang Daily, Nanfang Metropolis Daily,Hong Kong Wenhui Newspaper, Chongqing Commercial Daily, Hong Kong Commercial Daily, Xinmin Weekly, Financial Report of the 21st Century, China National Radio, Shanghai Securities News, Shanghai Financial News, China Media Daily, Xinmin Weekly, EAST- DAY, Xinhuanet.com, people.cn, China News, Sina, Netease, Tencent, Sohu, Hexun, the first game and other mainstream media, based on the grand exhibition and the electronics and network publishing market, give a lot of reports and news coverages on the domestic game development of China during the exhibition, and gave a high rating of the expo as well.

9 Animation Carnival, an Splendid ACG Gala ChinaJoy Super League includes "ChinaJoy Cosplay Carnival National Competition" and the "Awesome Dancer Contest". "ChinaJoy Cosplay Carnival" is a top-level Cosplay event for national game anime enthusiasts. After more than ten years of experience accumulation, it has been involved from a simple stage show to a large event that intergrates photograph, video, off-line competition and international competition, and has become the most influential and authoritative Cosplay event in China. Compared with previous events along the calendar years, ChinaJoy Cosplay Carnival has been constantly reset the new records. In 2017, the competition scale has been extended to 30 cities in 11 divisions, with nearly 20,000 game animation enthusiasts participating in the game, and nearly 2,500 finalists selected from national divisions. Such a massive event has become so far our country's largest cosplay competition with largest number of participants and best quality, and has been attracted strong interest from people home and abroad. In terms of the 2017 dancing contest, "Awesome Dancer Contest" has conducted team selections from more than 30 cities within the national 11 divisions to be qualified to the Final, and the Final was held in Shanghai on the site of ChinaJoy! Nearly 5,000 home dancers attended. The awards of the 2017 "ChinaJoy Cosplay Cover Coser Contest" include: the best individuals, the best groups, static movies, ChinaJoy microfilm, the best microblogging (weibo) popularity, and weekly best players, excellent photographers, outstanding post producers, with a total of 21 awards, that provided a display platform for different areas of ACG groups, while the official site of contest showed a new image and more functions in front of everyone after a comprehensive revision and improvement. In terms of the 2017 ChinaJoy Car Painting Carnival, while it adhered to the elements and style of the last session of the unique "car painting", it made a comprehensive upgrade to the last event. While incorporating more new elements of entertainment (such as live broadcast and interaction, outdoor X-sports experience, exciting stage performance), it wil create this "Car Painting Carnival a gluttonous feast that integrates car painting display, interactive games, stage performances, and outdoor experience into one. For Car Painting Carnival, please contact: Tao Jie Tel : @qq.com High, Amazing and Thrilling, the theme music party of the ChinaJoy Live As one of the official celebrations of the 15th anniversary of ChinaJoy, ChinaJoy Live Carnival (ChinaJoy Live) was the first music event ever held by ChinaJoy in the evening. It brought a fantastic ACG audio-visual gala for the fans, to let the youth go crazy! The ChinaJoy Live innovatively first introduced the mode of "Chinese and foreign combination, and group duet", dividing the two-day performance contents into two sections of "Chinoiserie Night" and Ballad Night", respectively that featured the artist teams from China and Japan. By taking game and anime music as the theme, it had kicked off a music carnival throughout the night! The music carnival in 2018 ChinaJoy will once again launch in fever. It will integrate the most popular elements of animation, to put together the ACG content with pop music, aiming to let everyone become part of the atmosphere of ChinaJoy. During the ChinaJoy golden week, the seamless integration of diverse experiences under the theme of entertainment will incite audience, proving an unprecedented audio-visual feast for the players and fans, as well as young people dedicated to the fashion crowd.

10 The World Mobile Game Conference & Exhibition (WMGC) is designed to provide an exclusive business meeting area for mobile game companies Who will participate in the WMGC BTOB? Mobile game R&D companies, publishers, mobile game distributors / operators, mobile hardware manufacturers, mobile security software providers, payment technology and solution providers, wireless network technology and product providers, middleware technology and product providers, game engine technology and product providers,independent game producers, film and television / animation / music / entertainment companies, investment and financing institutions, marketing planning agencies, government / industry associations, SP / ISP, media, market research / consultancy, legal services, education and training institutions. Exhibits Categories Mobile online game products / mobile singe-player game products / mobile game engine / mobile security software mobile payment / mobile hardware and peripheral products / mobile wearable device The 2017 WMGC Sponsors Top Sponsor Diamond Sponsors Platinum Sponsors Lanyard Sponsor Badge Sponsor Chair Badge Ads Sponsor Water Bottle Ads Sponsor Contacts for Booth Reservation and Sponsorship Ms. Liu Mr.Gao Mr. Li Tel: emily_liu@howellexpo.net Tel: edward_gao@howellexpo.net Tel: mike_li@howellexpo.net