19 th till 21 st. October around SINCE. Exhibition Conference esport Info. Vienna City Hall and Outdoor Area. visitors last year

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around 77.000 visitors last year stardesigner.com SINCE 2007 Austria s largest gaming event!

1 around visitors last year stardesigner.com SINCE 2007 Austria s largest gaming event! 19 th till 21 st October 2018 Vienna City Hall and Outdoor Area Exhibition Conference esport Info

2 Jürgen Czernohorszky With around 77.000 visitors in 2017, the GAME CITY is the largest event at the Vienna City Hall.

2 2 Jürgen Czernohorszky With around visitors in 2017, the GAME CITY is the largest event at the Vienna City Hall. The success shows not only how important and popular gaming is but also proves that the Viennese way of dealing with gaming is real. In Europe, the unique GAME CITY combines the exhibition of current game titles with the discussion and advice about the use of computer games and media literacy. Within the scope of the GAME CITY there are seperate zones such as the wienxtra Kids Zone, for families and for children over four years of age, the symposium F.R.O.G. (Future and Reality of Gaming) with international experts and the Austrian Championships in esports. We are looking forward to the GAME CITY 2018! Jürgen Czernohorszky Councillor for Youth and Education SINCE 2007

3 More than 77,000 visitors made their pilgrimage to the monumental building in 2017 to focus on computer games.

The age mix from toddlers to pensioners shows that computer and video games play an important role in our daily media routines and are a

Thanks to the excellent cooperation between the government, industry, media and trade experts in this field, GAME CITY provides a special

Besides trying out a wide range of games in the Gaming Room and the Gaming Tent itself; above all, there is comprehensive information in the

The aim of the event is to eliminate misunderstandings and confusion and to take away the fear of a medium that on the one hand has become

3 3 More than 77,000 visitors made their pilgrimage to the monumental building in 2017 to focus on computer games. This years GAME CITY, the twelfth in its history will take place from the 19th till 21st of October The age mix from toddlers to pensioners shows that computer and video games play an important role in our daily media routines and are a topic of interest for everyone. Thanks to the excellent cooperation between the government, industry, media and trade experts in this field, GAME CITY provides a special presentation opportunity for your business. Besides trying out a wide range of games in the Gaming Room and the Gaming Tent itself; above all, there is comprehensive information in the form of lectures, discussions and helpful sessions by trained personnel. The aim of the event is to eliminate misunderstandings and confusion and to take away the fear of a medium that on the one hand has become part of our culture, not only for the younger generations who take it for granted in everyday life, but has also received some bad press. GAME CITY in the City Hall shows how modern youth and family policy together with factual information can be presented as something interesting. It is certainly a success for all involved and an enrichment win for the city and its inhabitants. Highlight: esport For more information and pictures from last year, please visit:

4 Register at Exhibition Areas SINCE 2007 The GAME CITY offers various exhibition spaces with their own character and different advantages. Gaming Room Festival Hall in the City Hall Back Rooms Gallery & Wappensaalgruppe in City Hall Gaming Hall Volkshalle in City Hall Gaming Area I Arcades in the City Hall Gaming Area II Outdoor Area Feststiegen Berth Market Place Outdoor and tent, exclusive sales area

5 5 AVAILABLE EXHIBITION SPACE Draft for the print date. Subject to change. BACK ROOMS KINDER ZONE FESTSTIEGE I TOILETTE GALLERIE FESTSTIEGE II GAMING ROOM TOILETTE NO PASSAGE F. R.O.G. TOILETTE RETRO AREA LIFT ARCADE E-SPORT FELDERSTRASSE ACCESS 1st FLOOR FESTSTIEGE II LICHTENFELSGASSE ACCESS 1st FLOOR FESTSTIEGE I GAMING HALL TOILETTE ENTRANCE AND EXIT TOWN HALL OUTDOOR AREA ENTRANCE PRESS P ENTRANCE and EXIT GAME CITY UNIVERSITÄTSRING

6 6 Gaming Room from 120,- per m 2 Back Rooms see prices p. 11 Gaming Hall from 120,- per m 2 Gaming Area I from 90,- per m 2 Gaming Area II from 90,- per m 2 Market Place from 90,- per m 2

7 7 FREE E N T R Y Possible forms of advertising: + Unique advertising space (e.g. on the 2-line or on the ring) + Premium Branding (e.g. Main Entrance) + Promotion Packages + Advertising in the official booklet etc. For more information, please contact us!

P R IC ES 2 0 1 8 Market Place Outdoor Up to 40 m2 120,-/m2 41 to 99 m2 105,-/m2 From 100 m2 90,-/m2 Prime A 1/3 B 2/3 C 3/3 PRICES TENT (Tent 4 m side height, rows have stalls always 5 m deep) C 3/3

8 8 GAME CITY Market Place For the second time, GAME CITY ha s its own sales area: the GAME CITY Market Place. The sale of goods on the GAME CIT Y may only take place in this designated area, which will be found on the outdoor area. P R IC ES Market Place Outdoor Up to 40 m2 120,-/m2 41 to 99 m2 105,-/m2 From 100 m2 90,-/m2 Prime A 1/3 B 2/3 C 3/3 PRICES TENT (Tent 4 m side height, rows have stalls always 5 m deep) C 3/3 B 2/3 Prime* A 1/3 Width 5 148,50 140,25 5 m (Minimum booking) 165,00 156,7 150,00 142,50 135,00 127,50 6 to ,00 128,25 121,50 114,75 From 20 Price Conditions Prices are subject to taxes. A single registration fee is required: 200,- up to 40 m2, 400,- up to 99 m2 and 600,- from 100 m2. The energy cost is 4,50 per occupied sqm, as a proportional fee. The minimum rent is 20 m2. The general terms and conditions of GAME CITY apply.

9 9 GAME CITY MARKET PLACE Premiere 2017!

10 FREE E N T R Y

11 11 PRICES 2018 Gaming Room & Gaming Hall Up to 40 m 2 170,-/m 2 41 to 99 m 2 145,-/m 2 From 100 m 2 120,-/m 2 10,- /m 2 until 18. May *No early booking prices Exclusive room rental* (Gross area): SINCE 2007 Gaming Room* Orchesterloge 35 m ,- Gallery 395 m ,- Gaming Area I (Arcade) Up to 40 m 2 120,-/m 2 41 to 99 m 2 105,-/m 2 From 100 m 2 90,-/m 2 Gaming Area II (City Hall Square) Up to 40 m 2 120,-/m 2 41 to 99 m 2 105,-/m 2 From 100 m 2 90,-/m 2 Back Rooms* Steinsaal II 115 m ,- Wappensaal 235 m ,- Small Saloon 180 m ,- Grey Saloon 144 m ,- Feststiegen Berth* per berth with 5 m ,- Market Place see page 8 Indie Game Area Partner packages with radio FM4 available on request Deadline The early booking price, m 2 -price minus 10,- /m 2, is only valid until May 18th 2018, after which the above rates will apply. Please note the general registration deadline is on September 7th For registrations after September 7th there is an additional late booking charge of 10 percent added to the regular price. Price Conditions Prices are excluding taxes and a one-time registration fee applied: 200,- up to 40 m 2, 400,- up to 99 m 2 and 600,- from 100 m 2. Exhibitors at GAME CITY are exempt from the entertainment tax. The energy cost is 4,50- per occupied m 2, as a proportional fee. The general terms and conditions of GAME CITY apply.

12 SI NC E 2007 EXH IBITORS AN D PARTNERS Over 28,000 Facebook Fans! Kronen Zeitung Österreich Heute

13 FACTS 2018 Austria s largest computer and console games event: Exhibition, Symposium, World Cyber Games and wienxtra Kids Zone SINCE 2007 Free Entry

8 million affluent inhabitants in the heart of Europe Vienna City Hall and Outdoor Area as an exceptional venue Great media interest and coverage from

13 13 FACTS 2018 Austria s largest computer and console games event: Exhibition, Symposium, World Cyber Games and wienxtra Kids Zone SINCE 2007 Free Entry 4.9 million Austrians play video games (Study GfK commissioned by ÖVUS 2017) Vienna capital of Austria with 1.8 million affluent inhabitants in the heart of Europe Vienna City Hall and Outdoor Area as an exceptional venue Great media interest and coverage from all types of media The venue for the final of the Austrian Olympic Games for Computer and Console gaming Future & Reality of Gaming Symposium with international Keynote Speakers

14 14 SPECIAL ADS & SPONSORINGS GAME CITY SINCE 2007 With more than 77,000 visitors in 2017, it is now the largest event in the Vienna City Hall. Reach (Top 10) from Print: 109,133,573 contacts As a sponsor of GAMECITY you reach a wide and tech-savvy audience a good processor for the success of your business and the increasing sales of products. Present your brand name about 80,000 visitors at the biggest event at the Vienna City Hall. On the following pages you see all the possibilities as a sponsor or exhibitor to present your brand at your own stand. Excerpt questionnaire GAME CITY spot interviewees Age 2 % below % 12 to % 16 to % 18 to % 25 to 39 2 % above 40 Job 40 % Pupils 20 % Students 33 % Employed 7 % Others Buy influence by GAME CITY 54 % Yes 19 % No 28 % Hard to say

15 A. MEGA BRANDING & B. MAIN STAGE A1: Entrance-Co-Branding from 25.

000,- A3: LED Wall at Entrance-/ Exitarea from 27.

500,- B: esport Main stage B1: Main stage Partner incl.

15 15 A. MEGA BRANDING & B. MAIN STAGE A1: Entrance-Co-Branding from ,- A2: Exit-Co-Branding from ,- A3: LED Wall at Entrance-/ Exitarea from ,- A4: Ring Co-Branding from ,- B: esport Main stage B1: Main stage Partner incl. branding, 2 Slots and 15 Trailer (á max 20 sec) per day from ,- B2: Stageslot á 20 minutes Incl. tech-equipment & stage moderation 600,- Various crossbars/special Brandings available on request

9.500,- Further Actions available on request C1: Diving tower with co-branding, incl.

16 FREE E N T R Y C. SPECIAL OFFERS C3: Partner at the entrance area to entertain the visitor queue from 9.500,- Further Actions available on request C1: Diving tower with co-branding, incl. assembly &dissemble, printing and support from ,- C2: Diving tower Exclusively, incl. assembly & disassemble, printing and support from ,-

17 D. AREA/HIGHLIGHT SPONSOR E. PROMOTIONAL STAYER A5: 2er Linie Co-Branding from 14.500,- D6: Main Partner Dining Area from 7.

000,- D3: Crew Outfitters, presence on the official Crew outfits from 4.500,- D4: Presenting partner of the VIP Lounge from 6.000,- D5: 16/18 bracelet co-branding from 10.

17 17 D. AREA/HIGHLIGHT SPONSOR E. PROMOTIONAL STAYER A5: 2er Linie Co-Branding from ,- D6: Main Partner Dining Area from 7.500,- D1: Lange Nacht Partner, exclusive naming and ticketing from ,- D2: Official GAMECITY smartphone app as co-partner from ,- D3: Crew Outfitters, presence on the official Crew outfits from 4.500,- D4: Presenting partner of the VIP Lounge from 6.000,- D5: 16/18 bracelet co-branding from ,- D6: Main Partner Dining Area from 7.500,- E1: A-stayer on terrain from 240,- E2: A-stayer in prime position from 440,- E3: Blow up area (pillar) on terrain from 1.000,- E4: Blow up area (pillar) in prime position from 2.000,- If you are interested, we will send you the detailed special advertising price list.

18 If you are interested, we will send you the exact price list. F. PROMOTIONS F: Customized promotional packages, incl. 2 authorized permits for promoters for the entire event area from 2.500,- SINCE 2007

19 G: ADDITIONAL ADVERTISING OPTIONS H: SOCIAL MEDIA G1: Branding barrier (W 340 x H 88 cm)

production from 950,- G2: Company name is highlighted bold at the online list of exhibitors

exhibitors from 280,- H1: Facebook Posting (Contest) with a range of approx. 550.

) direclty with goodie bags from 800,- G6: Official Partner of GAME CITY 2018 Lanyards,

19 19 G: ADDITIONAL ADVERTISING OPTIONS H: SOCIAL MEDIA G1: Branding barrier (W 340 x H 88 cm) incl. production from 500,- G4: Winery tables (10 tables), Branding incl. production from 950,- G2: Company name is highlighted bold at the online list of exhibitors from 180,- G3: Company name is highlighted bold and in color at the online list of exhibitors from 280,- H1: Facebook Posting (Contest) with a range of approx from 300,- G5: Target Junge Wienerinnen (aged 16 yrs.) direclty with goodie bags from 800,- G6: Official Partner of GAME CITY 2018 Lanyards, Co-branding from 4.500,- Imprint: Media owner and manufacturer: Verein wienxtra, in cooperation with the MA 13 Department of Youth. Place of Publication and Production: Vienna

20 We look forward to welcoming you to GAME CITY Contact EXECUTING AGENCY Tarek Sharif, BA Milena Riedel, BA Managing Director Production Management & Sales ts@miceandmen.at mr@miceandmen.at SYMPOSIUM ORGANIZER AD Herbert Rosenstingl, MA Mag. Bernadette Pensch Division V/5 Youth Policy Club wienxtra Federal Chancellery organisation@game-city.at herbert.rosenstingl@bka.gv.at esport Mag. Stefan Baloh ESVÖ esport Association Austria Association for the promotion of youth IT and IT sector sb@esvoe.at MARCH 2018 Registration form for exhibitors

around visitors 2018 game-city.at

around visitors 2018 game-city.at around 81.000 visitors 2018 2018 game-city.at CO N TE N T 3 5 6 9 13 18 21 24 27 31 34 115 116 117 Forewords Event Video 2018 Best of GAME CITY 2018 The GAME CITY 2018 by numbers The GAME CITY 2018 in