TC6 : Gamification and free to play Mickaël Martin Nevot

Size: px

Start display at page:

Download "TC6 : Gamification and free to play Mickaël Martin Nevot"

Meredith West
6 years ago
Views:

TC6 : Gamification and free to play Mickaël Martin Nevot 26/12/2014 11:53 The work is provided under the terms of this creative commons public Cette œuvre de Mickaël Martin Nevot est mise à

1 TC6 : Gamification and free to play Mickaël Martin Nevot 26/12/ :53 The work is provided under the terms of this creative commons public Cette œuvre de Mickaël Martin Nevot est mise à disposition selon les termes de la licence Creative Commons Attribution - Pas d'utilisation Commerciale - Partage à l'identique license Attribution NonCommercial ShareAlike 3.0 Unported. 3.0 non transposé.

2 I. Presentation II. Mkg III. Concept IV. Gameplay V. L&F/LD VI. Doc./proto. VII. Ludi. VIII.Annex Game design and free to play Mickaël Martin Nevot 1/17

Gamification Game mechanisms transfer to other domains, in particular Web sites or social networks Purpose: increase applications acceptability thanks to human game predisposition

3 Gamification Game mechanisms transfer to other domains, in particular Web sites or social networks Purpose: increase applications acceptability thanks to human game predisposition Characterization: Collect Win points Feedback Players interations Customization Amy Jo Kim or Plot Challenge Reward Status Community Game design and free to play Mickaël Martin Nevot 2/17

4 Casual game Low difficulty balance Simples game rules Often short games (but not always) Often user-friendly games Subtleties for hardcore gamer Often free More and more players Game design and free to play Mickaël Martin Nevot 3/17

5 Playful communication Make a (boring) information playful: Game design and free to play Mickaël Martin Nevot 4/17

6 Advertising on playful model It s not a game: Game design and free to play Mickaël Martin Nevot 5/17

Widest broadcasting Captive Media Product: http://youtu.

7 Widest broadcasting Captive Media Product: Game design and free to play Mickaël Martin Nevot 6/17

8 Social Game Online game between friends Characteristics: Multiplayers Community Competitive/cooperative Economic models: Advertising/sponsoring Microtransactions Premium offers/subscriptions Social networks + casual games = social games Game design and free to play Mickaël Martin Nevot 7/17

9 Free to play models (F2P) Free access to whole game (often) Remuneration by virtual objects sales (microtransactions) 90 % 95 % of gamers play without paying Players x 10 compared to a classic video game (blockbuster: 50 millions players) Very important lifetime Virality mechanisms (about 85 %!) New market Essentially on personal computer Game design and free to play Mickaël Martin Nevot 8/17

10 F2P assets Low initial investment Facilitated innovation Evolutionary games (self-adaptive to demand) Designed for direct distribution (Completely) free for players Several income levers: Number of players Microtransactions' percentage of players Microtransactions' monthly amount Game design and free to play Mickaël Martin Nevot 9/17

11 Target / key factors of success F2P players' profile: Casual gamers MMO players Key factors of success: Immediate accessibility Good technical realization Encourage customization (individualization) Encourage virality Game design and free to play Mickaël Martin Nevot 10/17

12 F2P design Tutorial mode (FTUE: first-time user experience) Mechanism to play slightly but often: Limitation of game credit Rewards for regular connections Daily tasks Frequent new features Sponsoring Gameplay depth Integrated into / linked with social networks (Facebook, etc.) Propose community tools Game design and free to play Mickaël Martin Nevot 11/17

F2P: economic model Main income sources: Advertising Microtransactions VIP

players to have fun, entertain them for make them pay!

crazy to see that people are ready to pay only because it is free!

13 F2P: economic model Main income sources: Advertising Microtransactions VIP subscription (freemium) Restricted accesses Partnerships Marketing: Don't charge players to have fun, entertain them for make them pay!" Closely linked to game design Main part is assured by players (virality) It is crazy to see that people are ready to pay only because it is free! Dorian Chandelier Restricted accesses must be as must as possible avoided Game design and free to play Mickaël Martin Nevot 12/17

14 Microtransactions motivations Facilitate (game) experience Speed up progression Stuff customisation Capability to send (virtual) gifts Unlock advanced possibilities Often, microtransactions reasons are not the will to win! Game design and free to play Mickaël Martin Nevot 13/17

15 F2P type of game MMOSG (massively multiplayer online social game): Farmville, etc. Theme games: Mobster, Poney Valley, etc. MMO (massively multiplayer online): Runescape, etc. Action game: Battlefield Heroes, etc. Game design and free to play Mickaël Martin Nevot 14/17

16 Go farther Buzz marketing Subscribers' file exploitation Membership modes Brand(ed) content E-learning and promotional games Hosting constraints Maintenance constraints Game design and free to play Mickaël Martin Nevot 15/17

17 link Electronic documents: l/ conseils-advergame/1.shtml ite_marketing.php Classic documents: Julien Parrou, Agnès le Gonidec. Organiser un jeu concours dans les règles. Yohan Stern. Comment réussir un jeu concours. Fabrice Wolf. Les jeux concours sur Internet. Gabriel Mamou-Mani. Comprendre et savoir utiliser l advergaming. Pascal Luban. Le modèle Free-to-Play. Game design and free to play Mickaël Martin Nevot 16/17

Credits Author Mickaël Martin Nevot mmartin.

Vincent Artaud Sébastien Anguille Cours en

18 Credits Author Mickaël Martin Nevot Carte Electronic de visite Business électronique Card Translators/reviewers Vincent Artaud Sébastien Anguille Cours en ligne sur : Game design and free to play Mickaël Martin Nevot 17/17

Electronic Gaming in the Digital Home: Game Advertising

Electronic Gaming in the Digital Home: Game Advertising Synopsis Forecast of Spending (2006-2012) Electronic in the Digital Home: paints a complete picture of the fledging game advertising industry. The report includes analysis and forecast for different game