PAP-FOR Russia 2012: new project scales and formats

Transcription

1 PAP-FOR Russia 2012: new project scales and formats XII International Exhibition and Business Forum for pulp and paper, forestry, tissue, converting and packaging industries PAP-FOR Russia 2012 took place from October 30 to November 2, 2012 at exhibition complex Lenexpo (Saint-Petersburg, Russia). More than 20 years PAP-FOR unites the whole industry in one meeting place. The exhibition has shown dynamic growth and development: the number of exhibitors increased by 22% comparing to 2010 and reached 311 companies from 24 countries. The exhibition occupied a total space of m 2. Geography of exhibitors has also expanded: over 55% of them are foreign companies. The interest to exhibition has been growing constantly, so this year industry professionals 1 have visited the project which is 17% more than in The premiere of 2012: Business Forum PAP-FOR. The 300 core specialists and opinion leaders of the industry discussed topical questions of Pulp and Paper industry. The keynote topic of the discussion was the accession of Russia to WTO. PAP-FOR Russia is the largest pulp and paper event in Eastern Europe that represents all cutting edge products, innovative ideas and ultramodern industry technologies on one site. It is an ideal B2B event for establishing new partnerships and developing one s business. During four days PAP-FOR gives the full market overview and gathers all industry professionals in one meeting place. 1 Reed Exhibitions corporate standards require the strict system of visitors calculation, where the unit is a unique professional visitor who is taken into account just once, no matter how many visits he has made during the exhibition working period.

2 New sectors at the exhibition PAP-FOR PAP-FOR is a whole pulp and paper industry on the one site. No other event is representing such a scale of industry sectors coverage: Pulp & paper equipment, auxiliary equipment, materials Equipment maintenance Converting Raw materials and chemicals Paper and Board production Pulp production Tissue Packaging Power systems Water treatment Wood handling Control & monitoring systems, laboratory equipment Software Consulting & Engineering Logistics Individual protection means and working clothing Alarm and fire safety systems Education The expansion of participants geography always makes the exhibition more interesting for the visitors. The keen interest is traditionally shown from Finland, Germany, France, Ukraine, etc., also this year new countries have participated: India, Hong Kong and Slovenia. Italian market expanded its presence at PAP-FOR with companies from packaging and tissue sectors. All this for certain proves the international status of the event and at the same time PAP-FOR Russia remains to be the foremost domestic exhibition for Pulp and Paper sector, where along with the core players of the world market over 40 key Russian and CIS paper mills are presented. Organizers 2 of PAP-FOR Russia exhibition take regular surveys among exhibitors and visitors which help to be closer to the target audience getting the insight of the professionals in Pulp and Paper field. It also allows launching new projects which are not only interesting but required by the industry. That is how Packaging Zone was developed and introduced at PAP-FOR Russia This is specially allocated exhibition sector where Russian and international companies displayed the latest achievements, developments and finished products of paper packing segment. The debut of this year, Novelty Salon was combined with visitors lounge zone. This sector of exposition gave an opportunity for Russian and international manufacturers to demonstrate visually their progress and innovations in pulp and paper industry, and for the visitors to see all the novelties which they came for. 2 Since 2008 the exhibition PAP-FOR Russia belongs to portfolio of Reed Exhibitions business events, the world's leading organizer of exhibitions and conferences of B2B and B2C directions in 44 industry sectors. Today more than 500 Reed s events are held in 39 countries.

3 Significant status of the event is proved by the powerful support The exhibition reflects demands and interests of the industry and its players and the whole range of industry organizations provides PAP-FOR with a strong support in it. In 2012 the project was supported by the following international associations: Finnish Paper Engineers Association (PI, Finland) World Information Service for Forestry and PPI (RISI, USA) Trade Association of Pulp and Paper Industry (TAPPI, USA) The Paper Industry Technical Association (PITA, UK) Brazilian Pulp and Paper Technical Association (ABTCP, Brazil) The exhibition ran with a support of Russian State organizations: RAO Bumprom The Russian Federal Ministry of Industry & Commerce Department of Forestry & Light Industry VNIIB, All-Russian Scientific Research Institute of Pulp and Paper CNIIB, Central Scientific Research Institute of Paper St. Petersburg Forestry Academy St. Petersburg Technological University of Plant Polymers General informational partner magazine Pulp.Paper.Board Business Forum PAP-FOR showed the real picture of today industry On October International Business Forum successfully took place in the frames of exhibition. The Forum was organized in a partnership with Finnish Paper Engineers Association, PI and VNIIB, All-Russian Scientific Research Institute of Pulp and Paper. 300 participants and delegates of the Forum discussed the topical industry issues such as: - How to work in new economic conditions after accession of Russia to WTO? - How to make venture investing with advantage? -How to improve the quality of products and to make the manufacturing eco-deed? The main subject of Forum The accession of Russia to WTO was broadly presented at the round table, where government officials of EU, FSC and the largest industry manufacturers participated. It was moderated by was

4 Konstantin Dobrynin, CEO RAO Bumprom. Investment climate in Pulp and Paper sector was elucidated by specially invited representatives from Investment bank EBRD. In the session New technologies and development which focused on better quality of products the leading specialists from the companies Andritz, BASF, VTT, Xylem, Ilim Group made presentations. Sergey Malkov, General Director, Makorus, and Member of board of directors of Salamаbaysky Mill moderated the session. There was a successful live interview by Expert magazine with key players from the packaging segment. The journalist of Expert Andrey Vinkov interviewed Vladimir Chuikov (Gotek), Anatoly Steinberg (SFT Group), and Dmitry Dulkin (Consolidated Paper Mills). Top managers of major industry companies took part in workshops: Brian McDonald, Deputy CEO, Managing Director, Ilim Group Klaus Peller, General Director, Mondi Group Vladimir Chuiko, Vice-President, RAO Bumprom Natalia Pinyagina, Director for the State Power Bodies s Cooperation, Arkhangelsk P&PM JSC Stepan Khomyakov, CEO, SFT Group Artem Lebedev, Director, SCA Russia. Also in the frameworks of business program representatives of the leading companies held seminars where they shared experience and told about their novelties and products. Informative tour: about innovations from the primary source Another premiere of PAP-FOR 2012 is a special one-day tour to the scientific research complex of implementation of the unique Larch project by Ilim Group and University of plant polymers. Project managers made a presentation for tour participants, shared their expert opinion and answered all upcoming questions. PAP-FOR supports young talents of the industry Student works contest was held on the first days of the exhibition in a partnership with RAO Bumprom in the field of wood processing of following sectors: Ecology, New Technologies for pulp and paper industry, Automation, Energy. The award ceremony took place on 31 of October during the Business Forum in the frames of session Attracting new talents to the industry. The winners were awarded with prizes by Anatoly Steinberg, Chairman of Supervisory Board of SFT Group. The best works in the form of poster reports were displayed at the special booth Student contest. The winners works are published on the web-site of PAP-FOR. The contest was sponsored by SFT Group. Attracting personnel to the industry on the PAP-FOR project The session Focus on people was held on 31st of October in the frames of International Business Forum PAP-FOR. The core pulp and paper mills of Russia, profile educational institutes and recruiting agencies spoke about the lack of qualified human resources in Pulp and Paper industry. Yulia Sakharova, Director, HeadHunter Saint-Petersburg gave a labor market overview for the forestry.

5 Tatiana Novikova, HR Director, Mondi Group told how one of the largest and most successful paper mills in Russia develops and retains the personnel. Tatiana Gromova, Deputy HR Director, Ilim Group made a presentation Ilim Group s big projects: modernization starts with people. The session was moderated by Professor Eduard Akim, Member FAO UN Advisory Committee on Paper and Wood products, Head of Department, St. Petersburg State Technological University of Plant Polymers, Russia. Jobs Fair project was presented at the exhibition PAP-FOR with a partnership of the largest recruiting portal in Russia HeadHunter. The project aimed to attract to the industry highly qualified, young and talent specialists. All potential employers and candidates could leave their offers and CVs on the special stand. A special excursion for the school children of 6 and 9 grades of the one of Saint-Petersburg public schools was organized on the 2 nd of November. The excursion was devoted to tell kids more about the industry and occupation in pulp and paper field. The tour was guided by Ivan Mitin, Deputy Editor, magazine Pulp.Paper.Board. The students were told about the industry in general, where the paper came from, how it was made, what was the usage, how the manufacturing were allocated geographically, what career prospects industry would offer to kids in future. The school children took an opportunity to walk around the whole exhibition, to watch the stands of the largest producers of paper and board and to see the products displayed. Also they were demonstrated a live cardboard making process and after students were able to make up cartons by themselves. The first reviews by industry leaders about the exhibition Christian Schrofler, Director Marketing EMEA, Voith For us PAP-FOR is the major trade fair for the pulp and paper industry for the Russian market and the Russian market is very prospecting market for us. It is a very huge country with a lot of customers, main customers, so at least for us it is a must-be here at PAP-FOR. We are curious what the new exhibition venue will offer to us as exhibitor. And we are actually thinking about what to show there: the services, new concept, new products, which are the key requirement in this industry. Brian McDonald, Deputy CEO, Managing Director, Ilim East, ILIM Group The event PAP-FOR is a very important event for the industry in Russia and for Group ILIM as the leader in the industry in Russia. Every year we look forward to this event, so unique opportunity to grab the leaders for the industry, the suppliers for the industry and customers. There is really strong evidence that Russia has a growing role globally in this industry. So I believe Russia has a great future in our industry because of our natural advantages: low cost wood and proximity to key markets in the world. Anatoly Steinberg, Chairman of Supervisory Board of SFT Group Participation in the exhibition allows expanding our target audience from the point of our recognition and visibility and also our brand recognition. There are different financial institutions, so when we display ourselves as reliable company which is becoming better and better each year it shows that you can accredit and work with us. We demonstrate our progress and we do hope to get new opportunities by participating.

6 Alexandr Chukhlebov, CEO, Andritz «Participation in this exhibition give us absolutely positive effect by meaning that here we can sign contracts, have business meeting with potential clients, turn out future plans. There are many pulp and paper mills allocated on the north-west. That s why Saint-Petersburg is an ideal site for the meeting. Pavel Terekhov, CEO, Gofroman It is an international platform. Today we have already met with a lot of potential clients from different countries including even Kuwait, Iran and traditionally CIS countries. See you at PAP-FOR Russia 2014! October, EXPOFORUM, Saint-Petersburg! Press-release, November, 2012