Global Tissue Paper Market Report

Transcription

1 Global Tissue Paper Market Report

2 Executive Summary Tissue paper has become one of the most essential commodities used in day to day life. The first use of tissue paper was noted in 1920 s and since then the consumption of tissue paper has been consistently increasing. A lot of technological advancements have enabled various manufactures to produce tissue paper using either virgin wood pulp or recycled wood pulp or combination of two. The ceaseless advancements being made in the tissue paper industry have enabled individuals to lead a more hygienic life. According to ISO paper industry standards, the average weight of tissue paper varies in the range of 10 to 35 grams per square meter. Majorly there are five types of tissue papers namely; Bathroom Tissue, Facial Tissue, Paper Towel, Paper Napkin and, Specialty and Wrapping Tissue. The tissue paper industry is broadly classified into two categories: At Home; also know as Consumer tissue; and Away from Home (AfH). The At Home segment comprises of tissues that are used for domestic purposes whereas tissue under the category of Away from Home segment are used for commercial and industrial purposes such as hotels, restaurants, hospitals and institutions. A number of properties, such as absorption, porosity, coarseness, tensile strength, and tactility, determine the quality of the tissue paper. Each of the tissue paper products has its own quality requirement according to the usage. The key trends providing sufficient growth opportunity for further growth of the tissue paper industry include improved living and hygiene standards, increasing population apart from steady rise in global GNI and low penetration of substitutes for paper tissues. However, the growth of tissue paper industry is hindered by increasing demand of hand dryers by various organizations and other environmental factors. The report provides comprehensive analysis of the global tissue paper industry along with the study of the regional markets including North America, the US, Canada and, China. An intense competition is noted among few major players; P&G, Kimberly-Clark, Cascades and Georgia-Pacific LLC; of the global tissue paper market. Apart from global competitive analysis, regional competitive landscape is also included in the report along with company profiles of the leading players in the market. By combining SPSS Inc. s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

3 Toilet Tissue Paper Towel Facial Tissues Napkins Sanitary and Others The first use of tissue paper was noted way back in 1920s and thereafter, tissue paper has become one of the most widely used items in day to day life. Global Tissue Consumption ( E) E A consistent increase has been noted in the global tissue paper consumption over past few years. The global tissue paper consumption increased to. million tonnes in 2012, up by %, from million tonnes in The consumption of tissue paper increased at a CAGR of % during the period spanning 2007 to The at home segment of the tissue paper industry held a share of.% of the global tissue paper consumption in The other segment namely, away from home, represented a mild share of.%. Out of the total tissue paper consumed worldwide in 2012,. million tonnes toilet tissue papers were consumed, followed by paper towels with. million tonnes consumption. Further,. million tonnes and. million tonnes of facial tissues and paper napkin were consumed, respectively, during the cited period. Segment-Wise Percentage Distribution of Global Tissue Paper Consumption (2012) Global Tissue Paper Consumption By Tissue Paper Product (2012) At Home Away From Home

4 N. America W. Europe Japan Oceania L. America E. Europe China N&M East Asia Far East Africa China L. America E. Europe W. Europe N. America Asia Far East N&M East Africa Japan Oceania N. America W. Europe Japan Oceania L. America E. Europe China N&M East Asia Far East Africa The major properties of tissue paper include absorbency, thickness (bulk), brightness, stretch, basis weight, appearance, porosity, tensile strength, tactility, coarseness and comfort Global Tissue Paper Consumption By Region (2012) North America, Western Europe and China are the top three leading regions where maximum usage of tissue paper is recorded. In 2012, the maximum consumption of tissue paper, approximately million tonnes, was recorded in North America followed by Western Europe with. million tonnes.. The highest regional consumption per capita of. Kg/capita was noted for North America, followed by Western Europe with. Kg/capita consumption in Regions with low consumption per capita such as Latin America, China, N&M East, and Africa offer a huge potential to the global tissue paper market industry. China is one of the most potential markets for the tissue paper industry as a growth of approximately. million tonnes is expected for this region during the period spanning 2010 to A growth of million tonnes is expected for the Latin American region during the cited period. Regional Consumption Per Capita (2012E) Figure 2.11: Expected Regional Volume Growth ( )

5 US$ Million Thousand Bathroom Tissue Paper Towels Napkins/O thers Facial Tissues Improved living and hygiene standards, increased population, lower hygiene level, technological innovations and lower hygiene level of alternate devices are driving the growth of tissue paper industry. North America Tissue Paper Consumption By Tissue Paper Product (2012) The quality of tissue paper depends upon two factors: fiber input and paper making technology. In North America, quality can be categorized in three ways: Ultra/Super Premium, Premium/Regular and Value/ economy. In 2012,. million tonnes of bathroom tissue paper were used, followed by. million tonnes of paper towels.. In 2012, US$... million sales were generated by the Canadian tissue paper industry. This represented a mild increase of.%, compared to US$... million during the prior year. The Canadian tissue paper market grew at a CAGR of % during the period spanning 2007 to thousand tonnes of tissue paper consumption was reported in China during 2012 thereby depicting an increase of % compared to. thousand tonnes during Increased urbanization and development of online sales channels are few factors driving the increased consumption levels in China. Canada Consumer Tissue Retail Sales By Tissue Paper Product ( ) China Tissue Paper Product Consumption By Volume ( E) ,000 6,000 5, ,000 3,000 2,000 1, E Bathroom Tissue Paper Towel Facial Tissue

6 The quality of tissue is determined by Eucalyptus fibers. The quality requirement i.e. the properties of the tissue paper varies according to the type of tissue paper in use. Global Tissue Paper Market Share By Production Volume (2012E) Global Tissue Paper Consumption ( F) Kimberly-Clark SCA Georgia-Pacific P&G APP Sofidel Others F 2014F 2015F 2016F The global tissue paper market is driven by a handful of players. Representing a share of %, Kimberly-Clark was the global leader in the production of the tissue paper in 2012, followed by SCA with % share. Moreover,.% of the global tissue paper production was represented by the Georgia-Pacific followed by P&G with a modest share.% during the cited period. AAP and Sofidel estimated share in the global production of the tissue paper by the end of 2012 were.% and.%, respectively The players of the tissue paper industry possess different dominance level and different market shares according to the geographical locations and category of tissue paper product. The players in the global marketplace compete on the basis of quality and improved product portfolio. The worldwide consumption of tissue paper is expected to be million tonnes by the end of 2013, represented moderate increase of %, compared to. million during the previous year. The global tissue paper consumption is forecasted to reach million tonnes by the end of 2016, growing at a CAGR of.% during the period spanning 2012 to The growth of the global tissue paper market can be attributed to rising hygiene and living standards, increased population, and low penetration of substitutes in the marketplace. Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa