1ST INTERNATIONAL CONFERENCE ON SOCIAL RESPONSIBILITY, ETHICS, AND SUSTAINABLE BUSINESS 2012 CONFERENCE TIMETABLE- UPDATED

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1 1ST INTERNATIONAL CONFERENCE ON SOCIAL RESPONSIBILITY, ETHICS, AND SUSTAINABLE BUSINESS 2012 CONFERENCE TIMETABLE- UPDATED Session Room 1 Slăvescu Library Session Room 2 Paul Bran Library Monday 22nd of October Registration & Coffee Opening ceremony: Session room 1 (Slăvescu Library) Values and Stakeholders in an Era of Social Responsibility. Cut-Throat Competition? Session Room 3 Schumann Room Session Room 4 Madgearu Room Key speaker: Paolo D Anselmi Session room 1 (Slăvescu Library) Coffee break, Paul Bran Library Parrallell sessions Chair: Radu Cristian Muşetescu Chair: Laurenţiu Dan Anghel Chair: Paolo D Anselmi Chair: Diana Mureşan CHALLENGES AND SOLUTIONS TO PROVIDING RESPONSIBLE RECOMMENDATIONS IN SOCIAL MEDIA Authors: Şerban-Ionuţ Georgescu, Maria-Iuliana Dascălu Scientific referee: Mihai Orzan, THE MAIN DIRECTIONS FOR MODERNIZING THE PENSION SYSTEM AT THE EUROPEAN LEVEL Author: Daniel Nicolae Militaru Păun, WHEN MEANS BECOME ENDS: INSTITUTIONAL ISOMORPHISM AMONG NONPROFITS IN CAUSE MARKETING PARTNERSHIPS Author: Edgar Alan Rayo Scientific referee: Rodica Milena Zaharia, RESPONSIBILITY FOR COSMETICS COMPANIES Author: Mirela Nemţanu Scientific referee: Irina-Eugenia Iamandi, SUSTAINABLE SOCIAL INVOLVEMENT: NEW DEVELOPMENTS IN FINANCIAL SYSTEMS Author: Roxana Voicu-Dorobanţu Scientific referee: Mihai Orzan, COMMUNICATION ETHICS SOCIAL RESPONSIBILITY AND CRISIS COMMUNICATION Author: Irina Stănciugelu Păun, CAUSE-RELATED MARKETING, FUNDRAISING OPPORTUNITY FOR NGOS Author: Andreea Angela Vonţea Scientific referee: Rodica Milena Zaharia, CONCEPTS OF CSR AND SUSTAINABILITY IN ROMANIA Authors: Mihai Ioan Roşca, Alin Stancu Scientific referee: Irina-Eugenia Iamandi, EMPLOYEES PERCEPTIONS OF RESPONSIBILITY ACTIVITIES AND SATISFACTION WITH LIFE Authors: Imran Ali, Georgiana Grigore Scientific referee: Irina-Eugenia Iamandi,

2 THE INSTRUMENTAL VALUE OF SOCIAL RESPONSIBILITY FOR COLLABORATIVE LEARNING: A CASE-STUDY BASED RESEARCH Authors: Maria-Iuliana Dascălu, Mirabela Navlea Scientific referee: Mihai Orzan, Coffee break, Paul Bran Library Parrallell sessions Chair: Grigore Piroşca A RELATIONSHIP MARKETING APPROACH OF THE SUPPLY CHAIN Authors: Laurenţiu Dan Anghel, Mihaela Constantinescu, Ştefan Claudiu Căescu Păun, Chair: Mirela Nemţanu SCHOOL AND NON- GOVERNMENTAL ORGANIZATIONS SOCIAL RESPONSIBILITY FROM THE PERSPECTIVE OF THE PARTNERSHIP Authors: Camelia Staiculescu, Maria Liana Lăcătuş Scientific referee: Rodica Milena Zaharia, Chair: Diana Dugulan TURNOVER AND MARKET VALUE IN CAPITAL MARKETS FROM EUROPEAN UNION Authors: Diana Mureşan, Monica Pop Silaghi Scientific referee: Laura-Gabriela Constantin, Chair: Georgiana Grigore ROLE OF CSR PUBLIC POLICIES IN ENCOURAGING CSR UPTAKE BY THE SMES IN THE BALKAN REGION Author: Nikica Kusinikova Scientific referee: Laurenţiu Dan Anghel, MARKETING STRATEGIES AND THEIR IMPLEMENTATION IN THE REPUBLIC OF MACEDONIA Authors: Nexhbi Veseli, Brikend Aziri, Teuta Veseli Scientific referee: Laurenţiu Dan Anghel, THE CSR IN MULTINATIONAL COMPANIES VERSUS INDIGENOUS FIRMS Author: Rodica Milena Zaharia Scientific referee: Mihai Ioan Roşca, IMPORTANCE OF MARKETING WITHIN PUBLIC SERVICE ORGANIZATIONS IN ROMANIA Author: Andreea-Mihaela Barbu Păun, INDIVIDUAL AND CORPORATE RESPONSIBILITY MEASURING THE EFFECTIVENESS OF ETHICS TRAINING IN ORGANIZATIONS Authors: Cristian Ducu, Francesca Mazzucato COMMUNICATION AND INVOLVEMENT IN RESPONSIBILITY. THE CASE OF ROMANIA Author: Irina-Eugenia Iamandi PRICE FAIRNESS PERCEPTION ON ASIATIC MARKETS Author: Elisabeta Ioanaş Vrânceanu, PROJECT INITIATION PROCESS AND SUSTAINABLE DEVELOPMENT Author: Victoria Cupet Vrânceanu, SOCIO-ENVIRONMENTAL CITIZENSHIP IN THE ROMANIAN MULTINATIONAL COMPANIES Author: Ana-Maria Petrache Vrânceanu, BUSINESS PERCEPTION OF INTERNSHIPS AND DEGREE OF EMPLOYABILITY OF GRADUATES Author: Ionel Dumitru, Anca Francisca Cruceru, Ştefan Claudiu Căescu Scientific referee: Ilinca Hotăran, MANAGEMENT AND DURABLE DEVELOPMENT Author: Alexandru Bogeanu Scientific referee: Ilinca Hotăran, THE ROLE OF SOCIAL ENTERPRISES IN THE DEVELOPMENT OF THE TOURISM INDUSTRY Authors: Maria-Cristina Iorgulescu, Anamaria Sidonia Răvar Scientific referee: Călin Vegheş, SLOW TRAVEL A WAY TO PROMOTE RESPONSIBLE TOURISM IN VALCEA AREA Author(s): Georgică Gheorghe, Maria Roxana Dorobanţu, Puiu Nistoreanu Scientific referee: Călin Vegheş,

3 THE PROTECTION OF THE BANKING SERVICES CONSUMERS, COMPONENT OF THE CORPORATE SOCIAL RESPONSIBILITY. JURIDICAL AND ECONOMIC INTERFERENCE Authors: Laura Poţincu (Mureşan), Cristian-Romeo Poţincu Scientific referee: Mihai Ioan Roşca, Lunch break, Cantina Cihoschi Parrallell sessions Chair: Jeton Mazllami CORPORATE GOVERNANCE IN THE REPUBLIC OF MACEDONIA AND THE REPUBLIC OF ALBANIA: A COMPARATIVE ANALYSIS Authors: Brikend Aziri, Izet Zeqiri, Jeton Mazllami Scientific referee: Radu Cristian Muşetescu, ENHANCING VOLUNTARY CORPORATE GOVERNANCE PRACTICES. A CLUSTER ANALYSIS OF THE COMPLY AND EXPLAIN APPROACH AT ROMANIAN LEVEL Authors: Laura-Gabriela Constantin, Gheorghe Hurduzeu, Bogdan Cernat- Gruici Chair: Cristian Păun NEW APPROACH ON THE ECO-TRACKING AND PRODUCT LIFE CYCLE ASSESSMENT Author(s): Raluca Miruna Zapciu, Rodica Milena Zaharia THE INTELLECTUAL CAPITAL AND THE INTELLECTUAL PROPERTY IN PRE- UNIVERSITY EDUCATIONAL MANAGEMENT Authors: Cristian-Silviu Banacu, Marcela Izabela Ciopa (Stiuca) Vrânceanu, Chair: Vlad Topan SOCIAL MEDIA USED BY THE SMALL AND MEDIUM ENTERPRISES AS INTEGRAL COMPONENT OF A RESPONSIBILITY STRATEGY Author: Raluca Brandabur Scientific referee: George Laurenţiu Şerban Oprescu, Chair: Cristian Ducu PRODUCT PORTFOLIO STRATEGIC PLANNING WITHIN ROMANIAN SMEs THEORETICAL MODELS FOR SUSTAINABLE COMPETITIVE GROWTH Authors: Florin Tudor Ionescu, Andreea Mihaela Barbu Dascălu, RESPONSIBILITY AND THE SUSTAINABLE DEVELOPMENT OF ROMANIA Authors: Dumitru Bortun, Camelia Crişan Scientific referee: Radu Cristian Muşetescu, RESEARCHING BANK IMAGE AS AN INDICATOR OF CUSTOMER ORIENTED BUSINESS PHILOSOPHY AND SUSTAINABLE MARKETING Author(s): Alina Filip, Cristian Tatu Scientific referee: Grigore Piroşca, CORPORATE GOVERNANCE CHALLENGES IN THE KNOWLEDGE ECONOMY Authors: Florentin Caloian, Adriana Florina Popa, Ada Lorena Niculiţă Scientific referee: George Laurenţiu Şerban Oprescu, THE RESPONSIBILITY AND E- LEARNING Authors: Bogdan Cristian Onete, Cristina Bucur, Doru Alexandru Pleşea, Răzvan Dina Dascălu,

4 THE SOCIAL OPERATING LICENSE OF CORPORATIONS: MINING COMPANIES AND THEIR CONSTITUENTS Authors: Dumitru Bortun, Camelia Crişan Scientific referee: Radu Cristian Muşetescu, APPLICATION OF MARKETING AUDIT IN HEALTH AND ITS RELATIONSHIP TO SUSTAINABLE DEVELOPMENT OF SOCIETY Authors: Violeta Rădulescu, Iuliana Cetină, Anca Francisca Cruceru Scientific referee: Grigore Piroşca, THE SHAREHOLDERS PREFERENTIAL RIGHT OF SUBSCRIPTION AT THE INCREASE OF THE TRADING COMPANIES' REGISTERED CAPITAL Author: Alexandra Gabriela Rolea Scientific referee: Georgiana Grigore, DRAWBACKS OF ONLINE RELATIONSHIPS: TRUST AND PRIVACY CONCERNS OVER SOCIAL MEDIA WEBSITES Authors: Mihai Orzan, Octav Macovei, Gheorghe Orzan Dascălu, Galla dinner, Caru cu Bere ROLUL ORGANIZAŢIILOR ÎN PROTEJAREA MEDIULUI, PARTE A STRATEGIEI DE DEZVOLTARE DURABILĂ Author(s): Violeta Rădulescu, Dragoş Marian Rădulescu Scientific referee: Grigore Piroşca, RELATING SUSTAINABILITY PRINCIPLES TO MANAGING PROJECTS: RESULTS OF THE SUSTPM RESEARCH PROJECT Author: Violeta Simionescu Scientific referee: Georgiana Grigore, RESPONSABILITYAND FINANCIAL INSTABILITY Author: Cristian Ionescu Dascălu,

5 Registration & Coffee, Paul Bran Library Business Forum. Social Responsibility in Romania Tuesday 23rd of October 2012 Chair: Diana Luck, Speakers: Andrei Churican Senior Consultant Denkstatt Romania Mirela Nemțanu Corporate Communication & Public Affairs Manager, L Oréal Romania Dana Dobrescu Communications Manager, Unilever South Central Europe Session room 1 (Slăvescu Library) Coffee break, Paul Bran Library Parrallell sessions Chair: Raluca Miruna Zapciu Chair: George Laurenţiu Şerban Oprescu Chair: Andreea Angela Vonţea Chair: Laurenţiu Dan Anghel ISO FROM A SOFT LAW PERSPECTIVE: THE ROLE OF A CSR GUIDANCE STANDARD Author: Teodora Blidaru (Ilcu), SOCIAL RESPONSIBILITY IN THE CONTEXT OF COMPANY PERFORMANCE Author: Eliza Irimia (Dumitraşcu) (Ilcu), THE RELATIONSHIP BETWEEN DISCLOSURE OF CSR REPORT AND FINANCIAL PERFORMANCE IN THE BANKING SECTOR Author: Silvia Stănoiu (Ilcu), THE PERSPECTIVE OF USING THE NEO- KOHLBERGIAN APPROACH IN ORDER TO QUANTIFY THE MORAL DEVELOPMENT OF THE EMPLOYEES WORKING IN THE ROMANIAN PUBLIC SECTOR Author: Andrei Tabarcea HISTORY IS AS HISTORY DOES SOCIAL RESPONSIBILITY AND THE HISTORICAL PROFESSION Author: Eugen Stancu ETICA ÎN BUSINESS ABORDĂRI CONTRADICTORII ÎN ETICA PROFESIONALĂ Author: Ioana Sfârlea Ducu, candidate THE ETHICS OFFICER A GUARANTEE OF TRANSPARENCE AND EFFICIENT COMMUNICATION REGARDING ETHICS INSIDE THE ENTERPRISE Authors: Andrei Tabarcea, Maria Bedrule-Grigoruţă Ducu, candidate PROMOTIONAL STRATEGIES FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT Authors: Ioana Cecilia Popescu, Diana Maria Vrânceanu, Mihai Ioan Roşca Scientific referee: Liviu Chelcea, MARKETING CULTURAL HERITAGE AS A FORM OF SOCIAL RESPONSIBILITY AND SUPPORT OF THE SUSTAINABLE DEVELOPMENT OF THE LOCAL COMMUNITIES Authors: Călin Vegheş, Ioana Cecilia Popescu, Diana Dugulan Scientific referee: Liviu Chelcea,

6 INDIVIDUAL VERSUS RESPONSIBILITY Author: Radu Cristian Muşetescu (Ilcu), THE EXPECTATIONS AND ROLE OF THE VOLUNTEER IN THE POLITICAL FACTIONS IN ROMANIA Authors: Cristian Tatu, Alina Filip SEVERAL COORDINATES OF THE RELATIONSHIP BETWEEN TAXATION AND MARKETING Authors: Carmen Comaniciu, Liliana Bunescu WHAT EXACTLY FINANCIAL AUDITORS REPORT GIVEN THE DIVERGENCE BETWEEN ETHICS, SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE. IS THE AUDITOR PROFESSION STILL SUSTAINABLE? Authors: Florin Dobre, Adriana Florina Popa, Ada Lorena Niculiţă Ducu, candidate BUSINESS ETHICS AND CULTURAL DIFFERENCES IN THE MULTINATIONAL BUSINESS ENVIRONMENT Authors: Gheorghe Hurduzeu, Laura-Gabriela Constantin, Raluca Hurduzeu Ducu, candidate PRIVACY ISSUES OF ONLINE MARKETING TECHNIQUES IN THE INFORMATION SOCIETY Authors: Călin Vegheş, Mihai Orzan, Cătălin Silvestru, Gheorghe Orzan, Ramona Camelia Bere Scientific referee: Liviu Chelcea, Coffee break, location Paul Bran Library Customer Relationship Management and Corporate Social Responsibility: A tug of war between good and evil in the name of growth and sustainable development Key speaker: Diana Luck, Session room 1 (Slăvescu Library) Lunch break, Cantine Cihoschi End of the conference, Slăvescu Library