SOCIAL MEDIA TOOL KIT. Last updated 3/29/18
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1 SOCIAL MEDIA TOOL KIT 1
2 FOLLOW NDIA Facebook.com/ National Defense 2
3 POST ON FACEBOOK Mark your calendars: #SOFIC is May 21 st May 24 th at Tampa Convention Center. Go to for more info and visit us at Booth #XXXX. Join NDIA & USSOCOM at #SOFIC at Tampa Convention Center to see the latest in SOF equipment & capabilities, to connect with senior leadership at Operation SOFTalk, and to see future capabilities & international demo. Be sure to visit us at Booth #XXXX! For more info, go to Join NDIA at #SOFIC in Tampa, FL to engage in discussion with USSOCOM s Component Commanders, Program Executive Officers, and various acquisition experts across the Command. See link for more info and be sure to stop by to check out our Booth #XXXX. (Post on 5/14/18) Only a week left until #SOFIC will take place at Tampa Convention Center. Visit us at Booth #XXXX. See for more info. 3
4 LINKEDIN Mark your calendars: #2018SOFIC is May 21 st May 24 th at Tampa Convention Center. Go to for more info and visit us at Booth #XXXX. Join NDIA & USSOCOM at #SOFIC at Tampa Convention Center to see the latest in SOF equipment & capabilities, to connect with senior leadership at Operation SOFTalk, and to see future capabilities & international demo. Be sure to stop by our Booth #XXXX! For more info, go to Join NDIA at #SOFIC in Tampa, FL to engage in discussion with USSOCOM s Component Commanders, Program Executive Officers, and various acquisition experts across the Command. See link for more info and be sure to stop by to check out our Booth #XXXX. (Post on 5/14/18) Only a week left until #SOFIC will take place at Tampa Convention Center. Visit us at Booth #XXXX. See for more info. 4
5 . Facebook EXAMPLE POST LinkedIn 9 Last updated 3/23/18
6 TWEET THIS Mark your calendars: #SOFIC is May 21 st May 24 th at Tampa Convention Center. Go to for more info and visit us at Booth #XXXX. at #SOFIC at Tampa Convention Center to see latest in SOF equipment & capabilities and to connect w/ senior leadership at Operation SOFTalk. Be sure to visit us at Booth #XXXX! For more info, go to at #SOFIC in Tampa, FL to engage in discussion s Component Commanders, Program Executive Officers, and various acquisition experts across the Command. See link for more info & be sure to stop by to check out our Booth #XXXX. (Post on 5/14/18) Only a week left until #SOFIC will take place at Tampa Convention Center. Visit us at Booth #XXXX. See for more info. 6
7 . EXAMPLE POST Twitter copy text into notepad first before copying into twitter box, then add social media graphic jpeg. 9 Last updated 3/23/18
8 INSTAGRAM Post one image each day for three days. After the third day, the three images posted will make up one vertical image shown in example photo below. 1. Download Instagram images from dropbox. ( 2. Update link in profile now to 3. Post on 5/18/18 with image (SOFIC-1). Copy caption to post: Are you ready for #SOFIC on 5/21 5/24 at Tampa Convention Center? See #linkinbio for more information and come visit us at Booth #XXXX. 4. Post on 5/19/18 with image (SOFIC-2). Copy caption to post: #SOFIC is a week away! at Tampa Convention Center to engage in discussion s Component Commanders, Program Executive Officers, and various acquisition experts across the Command. See #linkinbio for more info and visit us at Booth #XXXX. 5. Post on 5/20/18 with image (SOFIC-3). Copy caption to post: #SOFIC is on 5/21-5/24 at Tampa Convention Center. See #linkinbio for more info and come visit us at Both #XXXX. 8
9 DAY OF EVENT Be part of the conversation by posting and sharing updates throughout the day! Like posts on NDIA s Facebook, retweet on NDIA s twitter feed, and use hashtag #SOFIC where appropriate. If attending events, take photos to share on social media. Be sure to tag NDIA s social media accounts respectively, and use hashtags #SOFIC consistently. 9
10 SHAREABLE GRAPHICS See dropbox link ( for images to use for social media. 10 First image will be used for Facebook, Twitter and LinkedIn Second set of three images will be used for Instagram only For logos, graphics, and more tools,
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