2009 Digital Camera End-User Survey Analysis: United States

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1 December 02, 2009 Abstract 2009 Digital Camera End-User Survey Analysis: United States Report Fast Facts Published: December Pages: 99 Tables & Figures: 90 Price: $4,770 Order Information To place your order today, contact Robyn Wuori at or via at infotrends.com Abstract This document provides an analysis of the results from InfoTrends 2009 U.S. Digital Camera End-User Study. In conducting this study, InfoTrends surveyed 1,495 Internet-connected households in the United States during August This report examines Internet users digital camera ownership, usage, and applications. It also investigates the changes that have taken place among consumer digital photographers over the years. About InfoTrends InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. To learn more about our company, visit InfoTrends, Inc. For More Information If you would like to order extra copies of this report, receive permission to use any part of the report, or be informed of upcoming market updates, reports, and related projects, please us at Headquarters: Europe: Asia: 97 Libbey Industrial Parkway 3 rd Floor, Sceptre House Hiroo Office Building Suite Castle Street Hiroo, Shibuya-ku Weymouth, MA Luton, Bedfordshire Tokyo United States United Kingdom, LU1 3AJ Japan

2 Table of Contents Key Highlights... 6 Executive Summary... 7 Respondent Profile... 7 Digital Camera Owners... 7 Camera Specifications... 7 Digital Photo Activities... 8 Accessories and Software... 8 Future Purchasing Intentions... 8 Digital Camera Non-Owners... 8 Digital Photo Frame Owners... 8 Introduction... 9 Methodology... 9 Sources of Skew... 9 Mean vs. Median... 9 Banner Point Definitions Survey Findings Respondent Demographics Age Gender Household Income Marital Status and Presence of Children Ownership of Technologies Personal Approach to Technology General Camera Ownership and Use Digital Camera Owners: General Questions Demographics Technology Adopter Type Type of Photographer Frequency of Use Photo Subjects Number of Digital Cameras in Use First, Replacement, or Additional Camera? Duration of Ownership Replacement Digital Camera Owners Additional Digital Camera Owners General Camera Specifications Type of Camera Resolution Purchase Price Features/Factors that Influenced Camera Selection and Purchasing Decision Special Features Purchasing Location Brand Complaints about Current Camera Digital SLR Owners Digital SLR Penetration Rates First, Replacement, or Additional Camera? Lenses InfoTrends, Inc.

3 Digital Photography Activities Number of Photos Captured Percentage of Photos Edited, Printed, Saved, Shared, Transferred, and Organized Photo Viewing Photo Editing Photo Sharing Creating with Photos Photo Printing Photo Transferring Involvement in Various Photo Activities Photo Storage and Recovery Number of Photos Stored Photo Loss and Recovery Accessories and Software Digital Camera Accessories Photo Software Future Purchasing Intentions Timeline for Purchasing a New Camera Motivations for Purchasing a New Digital Camera Impact of the Economy Type of Camera Planning to Purchase Brand Preference Desired Special Features Non-Digital Camera Owners Plans for Purchasing a Digital Camera Type of Photographer Use of Film Camera Reason for Lack of Interest in Purchasing a Digital Camera Digital Photo Frame Owners Ownership Rates How Digital Photo Frame was Obtained Frequency of Use Size of Digital Photo Frame Whether Videos Are Watched on Photo Frames Preferred Features Conclusion InfoTrends, Inc.

4 List of Figures Table 1: Demographic Banner Points Table 2: Digital Camera Banner Points Figure 1: Which of the following categories includes your age? Figure 2: What is your gender? Figure 3: Which of the following categories includes your total annual household income? Figure 4: What ages are the children under 21 living in your household? Figure 5: Which of the following best describes your personal approach to new technologies? Figure 6: Technology Adopter Type (Segmented by Gender and Age) Figure 7: Which of the following type(s) of camera(s) do you own? (Tier 1) Figure 8: Which of the following type(s) of camera(s) do you own? (Tier 2) Figure 9: Age of Digital Camera Owners ( ) Figure 10: Mean Annual Household Income Comparison among Digital Camera Owners ( ) Figure 11: Distribution of Technology Adopter Types ( ) Figure 12: Which of the following best describes you as a photographer? Figure 13: Distribution of Photographer Types ( ) Figure 14: How often do you use your digital camera? Figure 15: Which of the following subjects do you regularly photograph for personal use? Figure 16: How many digital cameras are currently used in your household? ( ) Figure 17: Which of the following best describes the newest digital camera in your household? Figure 18: Percentage of Respondents that are Still on their First Digital Camera (Segmented by Technology Adopter and Photographer Type) Figure 19: How long have you owned your current digital camera? Figure 20: How long did you own your old digital camera before purchasing a replacement? Figure 21: Why did you purchase a replacement camera? (Top Responses) Figure 22: How long did you own your digital camera before buying an additional one? Figure 23: Why did you purchase an additional camera? (Top Responses) Figure 24: Which of the following best describes your newest digital camera? Figure 25: How many megapixels does your digital camera feature? Figure 26: Average Camera Resolution by Various Demographics Figure 27: Approximately how much did you pay for your digital camera? (Segmented by Various Demographics) Figure 28: Which of the following features had the strongest influence on your camera selection? (Top Responses) Figure 29: Which of the following factors most influenced your digital camera purchasing decision? 41 Figure 30: Which of the following special features does your digital camera have? Figure 31: Where did you purchase your current digital camera? Figure 32: Where did you purchase your current digital camera? (Segmented by Buyer Type) Figure 33: Where did you purchase your digital camera? (Segmented by Photographer Type) Figure 34: What is the brand of your digital camera? Figure 35: In which of the following area(s) is your current digital camera inadequate for your needs? (Top Responses) Figure 36: Digital SLR Ownership Rates by Various Demographics Figure 37: Which of the following best describes your digital SLR camera? Figure 38: Have you purchased additional lenses for your digital SLR? Figure 39: How many interchangeable lenses do you own for your DSLR? Figure 40: How many digital camera photos do you take in a typical THREE MONTH period? (Segmented by Age and Presence of Children) Figure 41: How many digital camera photos do you take in a typical THREE MONTH period? (Segmented by Adopter Type, Photographer Type, and DSLR Ownership) Figure 42: Approximately what percentage of your digital photos do you edit, print, save, share, transfer, and organize? InfoTrends, Inc.

5 Table 3: Number of Digital Photos Edited, Printed, Saved, Shared, Transferred, and Organized (Calculations) Table 4: Percentage of Photos Edited, Printed, Saved, Shared, Transferred, and Organized (Segmented by Gender and Age) Figure 43: In which of the following ways do you regularly view your digital photo collection? Figure 44: Over the next 2 years, how do you expect your photo viewing methods to change? Figure 45: Do you edit photos directly on your camera? Figure 46: Which of the following in-camera editing features do you use? Figure 47: Which of the following activities do you conduct when EDITING/MANIPULATING your digital camera photos? Figure 48: Which of the following activities do you conduct while SHARING your digital camera photos? Figure 49: Approximately how many digital camera photos did you upload to photo sharing Web sites in the past 3 months? (By Age and Presence of Children) Figure 50: Approximately how many digital camera photos did you upload to photo sharing Web sites in the past 3 months? (By Adopter Type, Photographer Type, and DSLR Ownership) Figure 51: Which of the following activities do you conduct while CREATING with your digital camera photos? Figure 52: Approximately how many digital camera photos do you print in a typical 3-month period? (Segmented by Age and Presence of Children) Figure 53: Approximately how many digital camera photos do you print in a typical 3-month period? (Segmented by Adopter Type, Photographer Type, and DSLR Ownership) Figure 54: Which of the following best describes your digital photo printing habits? Figure 55: How do you transfer the photos from your digital camera to your PC? Figure 56: How do you expect your involvement in the following activities to change over the next two years? (Tier 1) Figure 57: How do you expect your involvement in the following activities to change over the next two years? (Tier 2) Figure 58: Approximately how many unique photos do you have stored on your PC and/or other storage devices? (Segmented by Various Demographics) Figure 59: Have you experienced photo loss due to hard drive crashes, viruses, accidental deletion, or other reasons? Figure 60: Which of the following solutions do you have in place to recover your photos? Figure 61: What percentage of your digital photos would you classify as follows? Figure 62: In which of the following formats will you pass on your photos to future generations? Figure 63: How much would you be willing to pay PER MONTH for safe online storage of your entire digital photo collection? Figure 64: Which of the following accessories did you purchase for use with your newest digital camera? Figure 65: Which of the following brand(s) of software do you use for photo EDITING? (Top Responses) Figure 66: Which of the following photo software package(s) do you use for ORGANIZING your photos? (Top Responses) Figure 67: Which of the following photo software package(s) do you use for printing your photos at home? (Top Responses) Figure 68: Which software package do you use MOST OFTEN? (Top Responses) Figure 69: How did you obtain your primary photo software package? Figure 70: Percentage of Respondents who Purchased their Photo Software by Demographics Figure 71: How soon do you expect to purchase another digital camera? Figure 72: What are your primary reasons for planning to purchase a new digital camera? (Top Responses) Figure 73: Have your concerns about the economy affected your plans for purchasing a new digital camera? Figure 74: Which type of camera are you most likely to purchase in the next 12 months? Figure 75: Which of the following brand(s) of digital camera(s) would you consider purchasing? InfoTrends, Inc.

6 Figure 76: Which of the following special features would you want in your next digital camera? Figure 77: How soon do you expect to purchase your first digital camera? Figure 78: Which of the following best describes you as a photographer? Figure 79: How often do you use your film camera? Figure 80: Why are you NOT interested in purchasing a digital camera? Figure 81: Ownership Rates of Digital Photo Frames by Various Demographics Figure 82: How did you obtain your digital photo frame(s)? Figure 83: How often do you update/add photos to your digital photo frame? Figure 84: Which of the following size(s) of digital photo frame(s) do you own? Figure 85: Do you watch videos on your digital photo frame? Figure 86: Which of the following features would you most like to see in a digital photo frame? This material is prepared specifically for clients of InfoTrends, Inc. The opinions expressed represent our interpretation and analysis of information generally available to the public or released by responsible individuals in the subject companies. We believe that the sources of information on which our material is based are reliable and we have applied our best professional judgment to the data obtained InfoTrends, Inc.

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