New Music Fridays Brand. 8 May 2015 / Brand 1

Transcription

1 New Music Fridays Brand 8 May 2015 / Brand 1

2 project overview The New Music Fridays brand will help increase consumer awareness and anticipation around the new worldwide release day for new music. To achieve this, an identifiable visual style that embodies a celebration of new music is needed. 8 May 2015 / Brand 2

3 quotes from industry leaders Crispin Hunt of the Featured Artists Coalition (FAC): The FAC applauds the IFPI for involving the Artist Community in the development of this initiative. The FAC supports a Global Release Day as a great opportunity to re-engage the public with new music and re-ignite excitement around new releases. We are in a time when the general public s involvement with music has become more fleeting and somehow less social a global release day could help change that. As the weekend is when the public are most engaged with music and offers the best opportunity for musicians to access their audience, we believe a Friday release would best serve the artist and the fan, and help to make new music the occasion it should be. Paul McGowan, chief executive of Hilco Capital, the group which owns HMV: A global release day is a totally logical move in today s global music market and Friday is overwhelmingly the right choice for the day. Quite simply, new music should hit the high street when people hit the street. New Music Fridays will get new releases to fans when they most want to buy them. As the UK s biggest music retailer, that makes perfect sense to us. Frances Moore, chief executive, IFPI: A global release day makes sense for one overwhelming reason it meets the needs of the music consumer. In today s globalised world, it makes no sense for new music to be released to fans on different days of the week. At the same time, we view this as a tremendous opportunity to breathe new life back into the release of music. Friday has a compelling logic to it, at the start of the weekend when fans most want to listen to and buy music, which is why it has been chosen as the day. 8 May 2015 / Brand 3

4 brand values Emotive key words Anticipation Awareness Celebration Reignite Excitement Occasion Core Messages Global campaign Instant connection Access everywhere Focused attention Breathe new life (for consumers) Simplicity (for industry) 8 May 2015 / Brand 4

5 Concept

6 marking the day The marking of an occasion can be visually represented as a mark on a calendar or, in digital settings, a notification. These are universally recognisable symbols of an anticipated date or deadline. This provides us with an array of marks from which to draw inspiration for the New Music Fridays brand. 8 May 2015 / Brand 6

7 Brand assets Using these marks as our primary inspiration, we re able to craft a brand that is both exciting and personal in its visual style. 8 May 2015 / Brand 7

8 Logo

9 Main logo marks 8 May 2015 / Brand 9

10 language variants Final translations still to be decided VENERDÌ DELLA NUOVA MUSICA FREITAG IST MUSIKTAG FREITAG IST MUSIKTAG VRIJDAG, MUZIEKDAG VRIJDAG, MUZIEKDAG 8 May 2015 / Brand 新乐周五 VENERDÌ DELLA NUOVA MUSICA 新乐 周五 新しい音楽金曜日 新しい 音楽金 曜日 새로운 음악 금요일 새로운 음악 금요일 Note: Working draft translations for illustrative purposes only. Not final 10

11 language variants LOS VIERNES TU NUEVA MUSICA 8 May 2015 / Brand LOS VIERNES TU NUEVA MUSICA NYA MUSIK FREDAGAR LES NOUVEAUTÉS MUSICALES DU VENDREDI LES NOUVEAUTÉS MUSICALES DU VENDREDI NOVAS SEXTAS-FEIRAS DE MÚSICA NOVAS SEXTAS-FEIRAS DE MÚSICA Note: Working draft translations for illustrative purposes only. Not final NYA MUSIK FREDAGAR 11

12 Colour

13 Colour for screen use RGB Values for use on screen Backgrounds Colours and gradients for use as backgrounds 8 May 2015 / Brand 13

14 Colour for print CMYK Colours for use in print Backgrounds Colours and gradients for use as backgrounds 8 May 2015 / Brand 14

15 Type

16 Typography This is the core typeface used in all brand applications. It is freely available for both desktop and web uses and can be downloaded here: Source Sans Pro abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz May 2015 / Brand 16

17 In application

18 It s Friday, I m in love All new music, all over the world, all together

19 Sunday Monday Tuesday Wednesday Thursday Friday Saturday All new music, all over the world, all together

20 All together now, all together now All new music, all over the world, all together

21 retailer promotion On CD Sticker In-store promotion: HMV 8 May 2015 / Brand 21

22 retailer promotion In-store promotion: Walmart In-store promotion: Walmart 8 May 2015 / Brand 22

23 retailer promotion In-store vinyl stickers: Indie record store In-store promotion: Target 8 May 2015 / Brand 23

24 Website banners

25 Website banners

26 Website banners All together now

27 Website takeover

28 Album promotion 10/7/15 10/7/15 8 May 2015 / Brand 28

29 Unit 103 / 151 Tower Bridge Road / London SE1 3JE T: +44 (0) /