Fogra Graphic Technology Research Association

Transcription

1 Fogra Graphic Technology Research Association Market and technology trends at the intersection of digital and offset printing Print Summit Mumbai, BMPA February 24, 2011 Dr. Eduard Neufeld 1

2 What is the difference between Digital and Conventional Printing? Printing Technologies Conventional Printing Digital Printing Do the names help us? Dr. Eduard Neufeld 2

3 All modern printing technologies employ digital data Dr. Eduard Neufeld 3

4 Definition: Digital and Conventional Printing Technical Business Conventional Printing Solid printing forme for several ink transfers Significant setup costs, low variable costs. Costs per page (unit costs) decrease with increasing run length Digital Printing Without printing forme or without solid printing forme (new for each page) Costs per page independend of run length Dr. Eduard Neufeld 4

5 Digital Printing dominated by Electrophotography and Ink Jet Printing technologies Conventional Printing Digital Printing (Non Impact) Gravure Offset Electrophotography Flexography Thermography Ink Jet Powder toner Liquid toner Continuous Drop on demand Dr. Eduard Neufeld 5

6 Digital Printing Technologies and Available Systems Digital Printing (Non Impact) Electrophotography Ink jet Powder toner Liquid toner Continuous Drop on demand Piezo ink jet Bubble-Jet Kodak- Nexpress Océ CS10000 Xeikon Xerox Igen3, 490/980 CF HP-Indigo Kodak-VT/Vx Kodak- Stream (announced) Infoprint 5000 Kodak Versamark VL Océ Jetstream Screen Truepress HP WebPress (T300) Dr. Eduard Neufeld Source: prepress - World of Print 3/2010 6

7 Schematic comparison of printing costs Costs per page (unit costs) Offset Electrophotography Production Ink Jet Examples: HP Indigo 3250, IGen3, Xeikon, Nexpress, CS10000 Examples: Oce JetStream 1000/2200, Kodak Versamark VL Run length (prints per job) Dr. Eduard Neufeld 7

8 Productivity of Available Digital Production Systems Productivity [A4/min] Electrophotography Inkjet Year of Market Introduction Dr. Eduard Neufeld neufeld@fogra.org Source: OCE, Andreas Paul 8

9 Number of Inkjet Nozzles per System Dr. Eduard Neufeld neufeld@fogra.org Source: OCE, Lyra 9

10 Six Key Criteria for Production Printing Print quality Colour reproduction Homogeneity of image Resolution Gloss characteristics Durability Wipe and abrasion resistance Fading resistance Elasticity of ink layer Productivity Printing speed and width Availability and stability of printing press Printing costs Costs per sheet (may depend on run length) Investment Substrate variety Papers uncoated coated (for speciality papers) Foils HSE conformity and deinkability Health Safety Deinking/ environment protection Dr. Eduard Neufeld Note: HSE = Health & Safety Executive 10

11 Printing technologies along different criteria HSE conformity Cost efficiency Productivity Offset Run length: 5000 Run length: 500 Electrophotography Production Ink Jet Durability Substrate variety Print quality Deinking is difficult for ink jet and liquid toner systems. Dr. Eduard Neufeld Source: Oce, Fogra 11

12 Electrophotography: Cost Efficiency and Productivity are Main Challenges HSE conformity Durability Cost efficiency Print quality Productivity Substrate variety Powder toner: Toner particles > 5 m (otherwise risk of respiratory diseases) Limiting image resolution and gloss characteristics Reasonable deinkability Liquid toner: Toner particles < 1 m High resolution/quality Bad deinkability Electrophotography dominated by the only liquid toner manufacturer (HP Indigo) Dr. Eduard Neufeld neufeld@fogra.org Source: Oce, Fogra 12

13 Production Ink Jet: Very Little Substrate Variety HSE conformity Cost efficiency Productivity Substrates need to transport liquids quickly (ink penetration) but not on paper surface! Substrates and inks linked to digital press manufacturer Durability Print quality Substrate variety Fading resistance is a challenge (depending on solvent and paper) Bad deinkability Print quality can be extremely high (e.g. ink jet proofing systems) at the expense of productivity and cost efficiency Dr. Eduard Neufeld neufeld@fogra.org 13

14 Digitally printed products (entire world) Dr. Eduard Neufeld Source: Canon Digital Printing Directions,

15 Conventional Printers Migrating to Digital: Opportunities and Challenges Short run length Individualization (one copy) Examples for Digital Printing Advertising / short run collaterals Regionalised directories Versioned manuals etc. Photo books, Personalized calendars Personalized wraps, labels etc. Opportunities No loss of print orders to other print shops New products, new customers Challenge Sales and logistical aspects change dramatically with decreasing run length / individualization! Dr. Eduard Neufeld neufeld@fogra.org 15

16 Four Technological Hypotheses Business models have adapted to specific technological capabilities No need to achieve offset-level along all criteria Ink jet on the rise: low costs and high speed Need to improve substrate variety and robustness Pre-Coating? Liquid toner with upward potential Productivity and cost efficiency may be improved without compromising print quality Recycling/deinking challenge for ink jet an liquid toner not yet solved Dr. Eduard Neufeld 16

17 First Market Hypotheses: Long-term Increase of Worldwide Paper and Print Volume Driven by Prosperity Dr. Eduard Neufeld 17 Dr. Eduard Neufeld Source: Voith

18 Three further Market Hypotheses Large digital printing press manufacturers (e.g. HP, Canon, Ricoh) have substantially higher financial power than conventional manufacturers (Heidelberg, manroland, KBA, Komori) They will set the pace be it through acquisitions of disruptive technology providers Continuous and strong consolidation of conventional manufacturers Offset market shrinks in Europe and North America Productivity of printing presses increases Digital printing market will grow further at the expense of sheetfed offset printing More and more offset printers will also become digital printers Dr. Eduard Neufeld 18