Educate me! Education Images as Stock. By Andrea Gingerich. As Benjamin Franklin once said, An investment in knowledge pays the best interest.

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1 Educate me! S E Q U O I A CBREAKFAST L U B STOCK CLUB PREMIUM CHALLENGE #40 By Andrea Gingerich As Benjamin Franklin once said, An investment in knowledge pays the best interest. The same rule applies to learning about photography. As a photographer, you will never stop learning. And the more knowledge you hold, the more it will pay off in the long run. Not just in dollars and cents, but in the quality of your images. But let s get to the topic of this month s roadmap: Education. Hopefully this will motivate you to create your own education-themed images. Education Images as Stock Education has always been a popular topic of news and conversation. As a result, high quality education photos are a hot commodity in the stock photo industry. Fresh new images with the concept of education are always needed. Now is the perfect time to think about education-related concepts, as we approach graduation season. It s also good to get a jump on upcoming themes such as back-toschool. When brainstorming for concepts and ideas involving education, we automatically think of schools, classrooms, students, and the details that go along with them. Those are great concepts to photograph, but it s also good to think of fresh new ideas as well. In some cases, it might be good to read up on education topics in the news that may spawn some ideas for a photo shoot. Think of places other than classrooms where education is happening throughout the world. What does education mean to you?

2 Education Shots: Tips and Tricks Lighting In most cases, you will probably be photographing indoors for your education concepts. So be aware of all light sources that play a part in your photos: windows, room lights, doors, etc. When using your own studio lights or off-camera flashes, these other light sources could throw off the temperature of your images, resulting in odd colors. You can block out the other light sources, find ways to incorporate them into the shot with your own lights, or use them as your main source of light if they are bright enough. If you are shooting outside, take the time of day into account. Remember that the best time to shoot is close to sunset and sunrise when the light is golden and more diffused. This will also help you avoid harsh shadows and contrast. Don t assume that you need to have the perfect sunny day for shooting. Cloudy days can produce nice diffused light and you can add in some extra off-camera light as well. Depth of Field Let s go back to my loaf of bread example. Think of aperture/depth of field like a loaf of bread. If you want only two slices of bread in focus, use aperture f/2.8. If you want five slices in focus, use f/5.6. If you want ALL of the slices in focus, use a high-numbered aperture such as f/8 or f/11 that will give you exactly that. Use this same method for depth of field in your images, no matter what the subject matter. It s a great way to remember how aperture changes the appearance of your photographs. You can use depth of field to make a subject really stand out from the rest of the image. Use 2 Roadmap #40

3 it to set one person or object apart from the rest. Use it to draw the viewer s eyes in to the image and draw attention to your subject. It s great to experiment with depth of field, but remember to change the shutter speed on your camera accordingly when adjusting aperture. It s also important to not get too crazy with depth of field. The focus should still be on something that allows the image to be useful for designers. Ideas for Education Photos Students in classrooms and schools First day of school Graduation Home school Lunchtime, recess, classroom activities Education concepts such as teamwork, sharing, exams, etc. Studying, research, experiments Objects associated with education Portraits of students (and expressing various emotions) Teachers and instructors in action Emotions related to education (frustration, stress, success, etc.) Different subjects in education (science, math, history, etc.) Illustrating current topics in education through photos Studio shots and outdoor shots Roadmap #40 3

4 Composition Experimenting with different angles is fun and allows you to step out of the box. Keep these tips in mind when composing your education images: Fill the frame with your subject. Some empty copy space is good, but you still want to compose an image that will be pleasing to the eye of the viewer. Try different angles, but don t get too abstract. You want the image to be useful for clients while also having a fresh and unique approach. If you are using props in your photos with people, try experimenting with and without the props. You may find that you like one or the other better after reviewing the images on your computer. Images with people should not be shot from a low angle (below them). It s not the most flattering of angles for people shots. Image Quality and Resolution ISO Use the lowest possible ISO for the lighting conditions. Try to avoid anything above ISO 800. A high ISO will produce noise (also known as pixel discoloration) in your photos, which resembles the static on your television. This decreases the usefulness of your image (especially for print format). Blur and Motion Blur Unintentional image blur can happen when images are shot under low light conditions without the correct settings on the camera. Pay attention to the lighting conditions, especially when shooting with natural light. Natural light can change frequently. In lower light conditions, you will need a slower shutter speed and maybe even a higher ISO. Do not use a shutter speed that is slower than 1/100th of a second unless you are using a tripod. When shooting in the studio, or using offcamera flashes or studio strobes, use a shutter speed between 1/100th and 1/180th of a second. Anything slower will result in blurred images and anything faster will cause dark areas in the image (when the camera shoots faster than the lights can flash). It s also best to do test shots and make sure that your lighting is correct before bringing in models. 4 Roadmap #40

5 Equipment for Education Images I like to keep a running checklist of my equipment. Before a shoot, I run through the list to make sure I have all the equipment I may need. Depending on the type of education imagery that you intend to capture, you could use a wide range of lenses. If you have a kit lens or something comparable, such as a 28-75mm lens, this would be a great all-around lens for most situations. If you are working with models, don t forget items that will help them to feel comfortable such as water, snacks, tissues, etc. If you are photographing children, make sure you have items to keep them entertained while you change shots. Maybe even ask their parents to bring along some form of entertainment item for them. A wide angle lens such as something in the 17-35mm range would be helpful when moving in close to a subject but still capturing a large part of the scene. However, keep in mind that some wide angle lenses do have a tendency to create distortion, so they may not be the best choice of lenses for photographing people. If you are capturing photos of objects or details, a dedicated macro lens with a length of 50mm or 100mm would be a good choice. Such a lens also functions as a great portrait lens in some cases. Wardrobe should be simple. Avoid clothing that has patterns and designs; stick with simple, solid colors. Avoid logos and brand names, so you don t have to remove them later in Photoshop. Bring any props that you would like to include in the shots. Think of educational items that do not have logos or brand names and are not copyrighted. Post-Processing Be sure to review and process your final shots at full size on the computer. Reviewing at full size is the only way you will be able to find faults such as logos and brand names, compression, and noise/pixel discoloration. These are factors that could cause rejections from stock image inspectors. Save everyone some time, including yourself, by checking and double-checking your images for problems. Roadmap #40 5

6 Post-processing is one of the best parts of the photo process. It s your photo lab. But you want to keep it to a minimum. Overdoing it may decrease the quality of the image. For instance, processing filters and toning may have an ill effect on the appearance of skin. If your image contains people, you want to keep their skin looking natural. that will give you some tips for processing your images as stock. elements need to be removed before uploading as stock. The more post-processing you do, the more efficient you will become with your process and style. Practice makes perfect! Lightroom video lessons are available on our Breakfast Stock Club Premium Member Page Keywording Tips for Education Images Stock photo sites have a limit on the number of keywords you can use for each photo. While keywords are one of the most important factors for stock photography, maxing out the keywords is not the answer. You want to select keywords that are relevant and not too abstract. The most relevant keywords should appear first in your list. Your keywords should accurately describe the scene, the subject, and any additional notable things about the image, such as the environment where it was captured, the weather, colors, etc. Whether you have it on your computer or in a notebook, I find it helpful to keep an ongoing list of keywords that I may need to include for each subject or image. Here are some keywording tips to help you get started: What is the concept of the photo? Where was the photo captured? What are the main subjects in the image? Are there people in the photo? How many? Choose keywords that describe their activities, appearance, age, and role in the photo. What education age group? (elementary, high school, college, etc.) Are there any notable characteristics about the photo? Color or black and white image? Note prominent colors. Photo orientation (horizontal, vertical, square) 6 Roadmap #40

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