F OCUS ISSUE 17 OCT 07 MICA (P) 274/06/2007 A QUARTERLY NEWSLETTER FROM THEME: SOCIABLE BUSINESS PHOTO: ERIC GOH

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1 F OCUS ISSUE 17 OCT 07 MICA (P) 274/06/2007 A QUARTERLY NEWSLETTER FROM THEME: SOCIABLE BUSINESS PHOTO: ERIC GOH

2 Q & A CONTEST QUICK GLANCE WHAT S WITHIN NEW RELEASES & PRODUCT INFO: - D3 - D3 REVIEW - D300 - SCENE RECOGNITION - SYSTEM - WT-4 & CAMERA CONTROL PRO2 - SUPER TELEPHOTO LENS - AF-S NIKKOR 24-70MM F/2.8G ED - AF-S NIKKOR 14-24MM F/2.8G ED - EXPEED - P5100/P50/S51/S51c - MY PICTURE TOWN - S700/S510/L15/L14 - PICTURE CONTROL PHOTOGRAPHY TIPS BY STEVEN YEE 59 D-SLR WORKSHOP PHOTOGRAPHY CONTEST FEATURED PHOTOGRAPHER- ERIC GOH 72 Q & A CONTEST 73 COOLPIX FREE WORKSHOP EVENT - PHOTOGRAPHY OUTING BY CLUBSNAP - NATURE PHOTOGRAPHY WITH CHNG PENG AIK - NATIONAL STADIUM PHOTOGRAPHY COMPETITION - COMEX LIFE TOUCHING MOMENTS - ALEX SOH 100 CONTACTS 01

3 FEATURED PRODUCT - D3 Nikon D3 Professional DSLR with the new FX fomat, realizing ultrahigh sensitivity, image quality and response speed WWelcome to Focus Focus Newsletter was created just for you, our Nikon Customer, to keep you updated with Nikon's latest developments and products. Each issue of FOCUS will be packed with information, valuable tips, insightful profiles and more. We're here for you, and we look forward to building on a relationship that Nikon has developed with its customers over the years, and taking it to new heights! To obtain a copy of our newsletter every quarterly, kindly log in to for free subscription. Thank you and enjoy reading! Editor : Brenda Ang Contributors : Max Sim Production : Wang Design Station Distributor : Nikon Singapore Pte Ltd 80 Anson Road #10-01/02 Fuji Xerox Towers Singapore Tel: (65) Fax: (65) Co. Reg. No. : K Feedback focus@nikon-asia.com Website : Front Cover By ERIC GOH Tokyo Nikon Corporation is pleased to announce the introduction of the new-generation professional DSLR, Nikon D3. Incorporating the large CMOS image sensor developed by Nikon, the D3 features 12.1 effective megapixels and a Sensitivity range ISO 200 to 6400 at normal setting for exceptionally high quality images; can be set to ISO-equivalent 25,600. As its image processing system, Nikon s comprehensive digital image processing concept EXPEED is employed, for which Nikon s accumulated know-how and technologies are applied and optimized. The D3 provides high picture quality and high-speed image-processing capability that have never been realized with conventional DSLRs. The D3 enables continuous shooting at approximately 9 frames per second for 12.1 megapixel images. In addition, when [DX format (24 x 16)] (5.1 megapixels) is selected, approximately 11 frames per second is made possible. With these advanced features in picture quality, sensitivity and speed, the D3 meets the many diverse requirements and demands of customers, including professionals. The image sensor of the D3 is a CMOS sensor developed by Nikon with a sensing area of 36 x 23.9 mm, that is compliant with what is known as 35-mm full size. Nikon will use the term 02 03

4 FEATURED PRODUCT - D3 FEATURED PRODUCT - D3 FX format for the image format of Nikon 35-mm full-size digital SLRs. DEVELOPMENT BACKGROUND AND FUTURE PROSPECTIVE Nikon has consistently incorporated the DX format in its DSLRs based on the conclusion, through comprehensive investigation of the picture quality, operability, size, price, etc. demanded, that it has the most appropriate balance for general shooting situations. As a result, the DX format has been evaluated as a mainstream format in the digital SLR market. Also, Nikon is proud that it has established a stable position in the field of the DX format through various contributions, including the supply of interchangeable lenses optimized for the format. On the other hand, there is also an increasing demand for SLRs that feature higher sensitivity, increased pixel count, better resolution and wider dynamic range, mainly from professionals in press, sports, commercial photo fields and so on. Besides professionals, there are many opinions from highend amateurs along the lines of, I want a DSLR that offers the same relationship between picture angle and image-blur amount that I have become accustomed to in 35-mm full-size format over the years. To deal with this situation, we have developed the D3 as the first DSLR that features Nikon FX format to meet the requirements of customers in a flexible way. Nikon FX format and DX format both provide their own advantages. Nikon recognizes that both formats are inevitable in order to satisfy customers demands flexibly in respect of performance, price, size, weight, etc. Based on this recognition, Nikon will strengthen the lineup of Nikon FX-format SLRs and interchangeable lenses, while continuing development and marketing of DX format equipment. DESIGNED BY GIUGIARO Ergonomic is a new design theme that will be a standard of Nikon s newgeneration DSLRs. This is applied to every detail including inclination of command dial and top control panel as well as comfortable holding and handling, e.g. shape of a grip. To support photographers concentration, curves of the pentaprism top, grip and side panels are directed to the center of lens MAIN FEATURES NEW LARGE IMAGE SENSOR DEVELOPED BY NIKON; 12.1 EFFECTIVE MEGAPIXELS The D3 employs an FX-format CMOS image sensor with a sensor area of 36.0 (H) x 23.9 (V) mm. It offers superior picture quality throughout a wide sensitivity range with such advantages as a large pixel size to ensure high S/N ratio and wide dynamic range, adoption of an inner lens for higher efficiency of light utilization, and improved circuit layout to increase electric charge from pixels efficiently. In addition, high-speed 12-channel readout enables fast continuous shooting for 12.1-megapixel images at approximately 9 frames per second, as well as high-speed performance to ensure shooting in Liveview modes. WIDE SENSITIVITY RANGE Sensitivity range is extremely wide, from ISO 200 to 6400 at normal setting. High picture quality without noise is realized not only at low sensitivity setting, but also at high settings such as ISO 6,400. Even in dark conditions in which satisfactory results were almost impossible to obtain before, high-quality pictures can be taken. Furthermore, sensitivity can be increased to HI 0.3, HI 0.5, HI 0.7, HI 1 (ISO 12,800 equivalent), HI 2 (ISO 25,600 equivalent), and decreased to Lo 1 (ISO 100 equivalent), Lo 0.7, Lo 0.5 and Lo 0.3. All these settings expand the shooting possibilities. HIGH-SPEED PERFORMANCE Shutter release time lag is only 37 ms*, equivalent to the Nikon D2XS, which is generally regarded as a mechanical limit. Continuous shooting speed is approximately 9 frames per second with FX format (36 x 24) or 5:4 (30 x 24), approximately 11 frames per second with DX format (24 x 16). The Nikon D3 is also the first DSLR compliant with next-generation high-speed card UDMA, that enables 35-Mbyte recording speed, approximately 4 times as fast as the Nikon D2XS. Approximately 6-megapixel JPEG-Large-Fine image data taken with the FX format can be recorded at a speed higher than 5 frames per second. Startup time is approximately 0.12 second, shorter than the D2XS by 0.08 second. * 41 ms if based on the new CIPA guideline to be established around August 4, EXPEED NIKON S IMAGE PROCESSING CONCEPT EMBODIED As Nikon s new digital image-processing concept featuring the core ideas of our image creation and processing E X P E E D incorporates the optimized knowhow and technologies we have accumulated throughout our long history while receiving users requirements. It realizes diversified functions to ensure high picture quality and high-speed image processing. PICTURE CONTROL SYSTEM Picture Control System is a new function to enable selection and adjustment to create pictures easily according to skills of users from novices to professionals. When settings are the same, even with different cameras, you can get the same picture tone. Picture Control System offers four fundamental setting options Standard, Neutral, Vivid and Monochrome enabling image parameters (sharpening, tone compensation, brightness, tone and saturation) to be easily adjusted and customized. AF system employing high-density 51-point AF Multi-CAM 3500FX autofocus sensor module featuring 51 AF points is incorporated. 15 cross-type sensors located in the center provide subject detection capability with lens apertures as small as f/ AF points can be utilized in various focus area modes selected according to subject condition. In many aspects, the functions of AF points are linked with the Scene Recognition System to offer superior subject detection and focus tracking performance. A single AF point can be selected from 51 or 11 focus points. Dynamic 04 05

5 FEATURED PRODUCT - D3 FEATURED PRODUCT - D3 AF mode enables appropriate focusing by detecting subjects with a zone containing many AF points located densely. In this mode, the number of AF areas, including user selected AF points and backup points, can be selected from either 9, 21 or 51. In addition, newly employed 3D tracking mode shifts the focus point automatically to respond to the subject s movements. Auto-area AF mode gives greater piority to the subject s position in selecting AF points. SCENE RECOGNITION SYSTEM By improving the 1,005-pixel RGB sensor, which was first incorporated in the Nikon F5, information from the sensor can be utilized for auto exposure, auto white balance and autofocus. For example, 3D tracking in AF realized by using the Scene Recognition System tracks subject position, and automatically shifts AF points to be used according to the subject s movement within the frame. This system also contributes to improved accuracy of auto exposure and auto white balance. THREE IMAGE AREAS AVAILABLE With the Nikon D3, users can select one of the three image areas FX format (36 x 24), DX format (24 x 16) or 5:4 (30 x 24). When a DX NIKKOR lens is attached, DX format is automatically selected. With DX format or 5:4 format, an area not covered by the sensor is automatically masked in the viewfinder. HIGH-DEFINITION, 3-INCH VGA, TFT LCD MONITOR WITH WIDE-VIEWING ANGLE Ultrahigh-definition [920,000-dot VGA (640 x 480)], 3-inch LCD monitor with tempered glass provides 170 viewing angle. Large monitor is quite effective when confirming focus with enlarged playback images. Wide-viewing angle enables easy recomposing of the frame in Handheld mode of Liveview. TWO LIVEVIEW MODES AVAILABLE Liveview function enables shooting while confirming subjects in the LCD monitor. In Handheld mode, which allows recomposing of the frame prior to actual shooting, ordinary TTL phase-difference AF using all 51 AF points including 15 cross-type points is activated. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. In this mode, focal-plane contrast AF on a desired point within a specific area is possible. Remote view, focusing and shooting are also made possible on a PC (wired or wirelessly). OPTICAL FINDER WITH 100% FRAME COVERAGE AND 0.7X MAGNIFICATION IN FX FORMAT SLR-type viewfinder featuring eye-level pentaprism with high refraction index provides 100% frame coverage and 0.7x magnification. Large and bright viewfinder image ensures comfortable focusing, which is one of the advantages of the FX format. Eyepoint is 18 mm (at 0.1 m-1), and diopter can be adjusted within the range from 3 to +1 m-1. SUPERIOR DURABILITY Magnesium alloy is used for exterior cover, chassis and mirror box to ensure both lightweight and ruggedness. Also, strict sealing with O-rings at various connected parts effectively resists dust and moisture. Shutter unit developed and manufactured by Nikon employs shutter blades made of new materials (hybrid of carbon fiber and Kelver). Excellent durability is guaranteed with 300,000-cycle release tests with the shutter actually loaded. Precision is also maintained with shutter monitor. CF CARD DOUBLE SLOT Two CF cards can be set, realizing consecutive recording, simultaneous recording, RAW + JPEG separate recording, and copying of data between two cards. Because two cards of the same kind can be used, users do not have to prepare different kinds of storage media. EXCLUSIVE WIRELESS TRANSMITTER WT-4 (OPTIONAL) The WT-4 supports wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE b/g, 11a), and incorporates thumbnail mode as a new function. It realizes wireless connection of cameras with a PC, enabling thumbnail display of images taken with up to five of them and downloading of images selected. Also, by using Camera Control Pro 2 (optional), wireless remote view/control shooting is made possible with the D3 s Liveview function. ACTIVE D-LIGHTING D-Lighting incorporated in the conventional digital SLRs enables editing after the image is taken. In addition to the D-Lighting, newly developed Active D-Lighting is employed in the Nikon D3. Active D-Lighting lets users choose the intensity from among High, Normal, Low or Unchanged prior to shooting. The conventional method of simply expanding dynamic range is not employed in compensation. Instead, localized tone control technology is utilized to prevent images from looking flat with low contrast. As a result, lost highlights and lost shadows are well compensated while maintaining proper contrast. FINE ADJUSTMENT FUNCTION FOR AF If there is a slight difference in focusing point among lenses, users can finely adjust it. Two methods are available. In specific adjustment, a certain level of compensation set for each registered lens is applied when the lens of the same type is attached. In uniform adjustment, the same level of compensation is 06 07

6 FEATURED PRODUCT - D3 BY HWM FEATURED PRODUCT - D3 REVIEW applied regardless of the lens used. Up to 20 lenses can be registered. IMPROVED FUNCTION BUTTON FEATURE Besides the exclusive Function button, this feature can be assigned to the Preview button and AE/AF Lock button, giving photographers optimum operability in a flexible way. HDMI OUTPUT (HIGH-DEFINITION TV) SUPPORTED The Nikon D3 is compliant with HDMI (High- Definition Multimedia Interface) Ver. 1.3a which enables transfer of world-standard video and audio signals. Standard Type A connector is employed. The HDMI output is able to auto detect the resolution to be use or user can enable the desire resolution from 480p(progressive), 576p(progressive), 720p(progressive) or 1080i(interlaced) DIGITAL LEVEL INCORPORATED By utilizing a sensor incorporated in the body, the inclination of the camera is detected and displayed in the top control panel and viewfinder. Other Features Supports GPS devices via optional GPS Adapter Cord MC-35 Retouch Menu provides handy access to Filter Effects, Trimming, Red-eye correction, Image overlay and other in-camera editing functions INFO DISPLAY Various shooting information such as shutter speed, aperture is displayed in the LCD monitor. Color of characters can be selected according to lighting condition black for light locations, white for dark locations. Auto switch mode can also be set

7 FEATURED PRODUCT - D3 REVIEW BY HWM BY HWM FEATURED PRODUCT - D3 REVIEW 10 11

8 FEATURED PRODUCT - D3 REVIEW FEATURED PRODUCT - D300 Remarkable response, handling efficiency and image quality masterfully blended to deliver the ultimate in Nikon DX-format D-SLR camera performance Tokyo Nikon Corporation is pleased to announce the introduction of the new DX-format DSLR, Nikon D300. Combining innovative Nikon technologies with advanced new features and precision engineering, the D300 delivers the ultimate blend of DX-format performance. The sheer imaging power of a new 12.3 effective-megapixel DX Format CMOS image sensor with integrated A/D converter; the precision processing and astounding speed of Nikon's original EXPEED digital image processing concept; the unprecedented focusing speed and precision of a new 51-point AF system; Nikon's innovative new Scene Recognition System for optimal autofocus, auto exposure and auto white balance performance; the composition and focusing ease of a large new pentaprism viewfinder that provides full 100% frame coverage; an expansive 920,000-dot, high-resolution 3-inch LCD monitor with wide viewing angle; near-instant power-up and immediate response; all with the advantages of Nikon DX-format agility and system expandability. Meet the new generation DSLR camera that blends all these advanced features into one fine package the Nikon D300. MAJOR FEATURES NEW DX-FORMAT CMOS IMAGE SENSOR WITH 12.3 EFFECTIVE MEGAPIXELS The D300 features a new 12.3 effective megapixel DX-format CMOS image sensor. It not only produces fine details with sharp resolution, but also provides a broad light sensitivity range 12 13

9 FEATURED PRODUCT - D300 FEATURED PRODUCT - D300 of ISO 200 to ISO 3200, (plus LO 1 for IS0 100 equivalent and HI 1 for IS equivalent settings; Auto ISO control is also available). The CMOS sensor's integrated A/D converter features the ability to select between 12-bit and 14-bit conversion, making itpossible to shoot using high-quality 14-bit NEF (RAW) format. All internal processing is handled in full 16-bit color, color, benefiting from a fine balance between performance with outstanding speed that defies this level of precision and natural-looking images that benefit from faithful color and tone reproduction. Lateral chromatic aberration is also reduced. EXPEED NIKON S IMAGE PROCESSING CONCEPT EMBODIED The EXPEED digital image processing concept incorporates the knowledge and technologies Nikon has accumulated throughout its long history. Extending the achievable levels of high resolution, fine detail and high image quality, EXPEED digital image processing also improves system performance for faster continuous shooting and faster memory card access. All internal processing is handled in 16-bit color, which realizes improved tone reproduction, finer detail and higher image quality. Lateral chromatic aberration reduction effectively controls color bleeding around the image periphery. EXPEED also enables finer control over individual colors. HIGH-SPEED CONTINUOUS SHOOTING The D300 is capable of shooting at a rapid 6 fps*1, and as fast as 8 fps*2 when using the Multi-Power Battery Pack MB-D10, in continuous bursts of up to 100 shots*3 at full 12.3 megapixel resolution. The Nikon D300 is also the first digital SLR to support next-generation high-speed card UDMA, which enables high speed recording. *1 When using one EN-EL3e battery installed in the camera *2 When using batteries other than Rechargeable Li-ion Battery EN-EL3e *3 NORMAL LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card IMMEDIATE RESPONSE Near-instant power-up within 0.13 seconds, a shutter release time lag of a mere seconds*, and viewfinder blackout time of approximately 0.1 seconds contribute to optimized all-around performance that lets photographers respond to any sudden shutter opportunities. * When shooting in JPEG, TIFF, or 12-bit NEF (RAW) formats SCENE RECOGNITION SYSTEM By improving the 1,005- pixel RGB sensor, which was first incorporated in the Nikon F5, information from the sensor can be utilized for auto exposure, auto white balance and autofocus. For example, 3D tracking in AF realized by using the Scene Recognition System tracks subject position, and automatically shifts AF points to be used according to the subject s movement within the frame. This system also contributes to improved accuracy of auto exposure and auto white balance. AF SYSTEM EMPLOYING HIGH-DENSITY 51-POINT AF Multi-CAM 3500DX autofocus sensor module featuring 51 AF points is incorporated. 15 crosstype sensors located in the center provide subject detection capability with lens apertures as small as f/5.6. This means they all work with currently available NIKKOR lenses. 51 AF points can be utilized in various focus area modes selected according to subject condition. In many aspects, the functions of AF points are linked with the Scene Recognition System to offer superior subject detection and focus tracking performance. A single AF point can be selected from 51 or 11 focus points. Dynamic AF mode enables appropriate focusing by detecting subjects with a zone containing many AF points located densely. In this mode, the number of AF areas, including user selected AF points and backup points, can be selected from either 9, 21 or 51. In addition, newly employed 3D tracking mode shifts the focus point automatically to respond to the subject s movements. Auto-area AF mode gives greater priority to the subject s position in selecting AF points. PICTURE CONTROL SYSTEM Picture Control System is a new function to enable selection and adjustment to create pictures easily according to skills of users from novices to professionals. When settings are the same, even with different cameras, you can get the same picture tone. Picture Control System offers four fundamental setting options Standard, Neutral, Vivid and Monochrome enabling image parameters (sharpening, tone compensation, brightness, tone and saturation) to be easily adjusted and customized. TWO LIVEVIEW MODES AVAILABLE Liveview function enables shooting while confirming subjects in the LCD monitor. In Handheld mode, which allows recomposing of the frame prior to actual shooting, ordinary TTL phase-difference AF using all 51 AF points including 15 cross-type points is activated. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. In this mode, focal-plane contrast AF on a desired point within a specific area is possible. Remote view, focusing and shooting are also made possible on a PC (wired or wirelessly). LARGE, BRIGHT VIEWFINDER THAT ACHIEVES 100% FRAME COVERAGE The D300's new eye-level pentaprism viewfinder aids composition and adds assurance to focus operations by providing full 100% frame coverage and large 0.94x magnification, as well as an eyepoint of 19.5mm (at -1.0m -1 ) and built-in diopter adjustment range of -2 to +1m -1. DURABILITY THAT WILL GO THE DISTANCE Testing to 150,000 cycles stands as firm testament to the durability of the new shutter unit for the D

10 FEATURED PRODUCT - D300 FEATURED PRODUCT - Scene Recognition System Its magnesium alloy chassis combines light weight with solid durability, while the body features an enhanced sealing system that helps protect against moisture and dust. ACTIVE D-LIGHTING D-Lighting incorporated in the conventional digital SLRs enables editing after the image is taken. In addition to the D-Lighting, newly developed Active D-Lighting is employed in the Nikon D300. Active D-Lighting lets users choose the intensity from among High, Normal, Low or Unchanged prior to shooting. The conventional method of simply expanding dynamic range is not employed in compensation. Instead, localized tone control technology is utilized to prevent images from looking flat with low contrast. As a result, lost highlights and lost shadows are well compensated while maintaining proper contrast. SELF-CLEANING SENSOR UNIT FOR EFFICIENT DUST REDUCTION The D300 is the first Nikon D-SLR camera to employ a Self-cleaning Sensor Unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the presence of dust. EXCLUSIVE WIRELESS TRANSMITTER WT-4 (OPTIONAL) The WT-4 supports wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE b/g, 11a), and incorporates thumbnail mode as a new function. It realizes wireless connection of cameras with a PC, enabling thumbnail display of images taken with up to five of them and downloading of images selected. Also, by using Camera Control Pro 2 (optional), wireless remote view/control shooting is made possible with the D300 s Liveview function. MULTI-POWER BATTERY PACK MB-D10 (OPTIONAL) The optional new Multi-Power Battery Pack battery installed inside the camera body. When attached, it also enables high-speed continuous shooting at a rate of 8fps*1 for up to 100 consecutive shots*2. *1 When using batteries other than the Rechargeable Li-ion Battery EN-EL3e *2 NORMAL LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card OTHER FEATURES The large top control panel (46 x 20.8mm) features an improved interface with lettering that can be switched to best match shooting conditions HDMI Output supports HDTV display Supports GPS devices via optional GPS Adapter Cord MC-35 Retouch Menu provides handy access to Filter Effects, Trimming, Red-eye correction, Image overlay and other in-camera editing functions SCENE RECOGNITION SYSTEM FOR MORE ACCURATE AUTOFOCUS, AUTO EXPOSURE AND AUTO WHITE BALANCE Tokyo Nikon Corporation is pleased to announce the introduction of their new Scene Recognition System, which recognizes a subject or scene prior to capture, then, using information from the 1,005-pixel RGB sensor the eye of 3D color matrix metering that enables highly precise exposure control utilizing color information applies that information to achieve more accurate autofocus, auto exposure and auto white balance control. The Scene Recognition System is an epoch-making function realized through the improvement of image recognition capability of the 1,005-pixel RGB sensor by employing the diffraction grating for it. This greatly increases the precision of the information to be utilized in auto exposure and auto white balance, as well as in autofocus. Since the introduction of the Nikon FA that employed the first multi-pattern (Matrix) exposure metering system, the basic advantage of the system has been its scene recognition ability. Although the scene recognition ability of the system has been mainly utilized in auto exposure until recently, its new, higher potential has led the metering system to a more desirable format. In auto exposure, the proven performance in determining exposure is further enhanced with the high-precision information for scene recognition as well as the advanced auto exposure algorithm. With the improved scene recognition capability, even changes of subject position within the viewfinder can also be recognized as image information. This capability is utilized in autofocus as the 3D-tracking function. In auto white balance, better image recognition capability equals more precise information to be used for judging subject colors. In cooperation with the advanced auto white balance algorithm, higher-performance white balance control than ever before is achieved. The new Scene Recognition System utilizes highprecision information from the sensor to detect subject and scene brightness and evaluate color conditions prior to capture. Specifically, it conducts subject tracking and identification, highlight analysis and determines the light source. This data is then reflected in autofocus, auto exposure and auto white balance for greatly improved accuracy and control

11 FEATURED PRODUCT - Scene Recognition System FEATURED PRODUCT - WT-4 & Camera Control Pro 2 AUTOFOCUS APPLICATIONS Subject tracking: This function uses output from the 1,005-pixel RGB sensor to recognize the color of a subject within a user-selected focus point, then follows the subject s movement by detecting the identical or most-similar color segment. This information is then used by Dynamic AF to improve backup capability when the subject is out of the selected area. Newly employed 3D tracking mode shifts the focus point automatically to respond to the subject s movements. Subject identification: Information from the 1,005- pixel RGB sensor is used to determine sky, background and foreground, and the subject. This data is then applied to Auto-area AF mode, which gives greater priority to the subject s position. AUTO EXPOSURE APPLICATION Highlight analysis: Information from the 1,005- pixel RGB sensor is utilized to precisely detect highlights within the frame. This data is then applied to color matrix metering and i-ttl balanced fill-flash, and the brightness range to be reproduced is calculated to realize more precise exposure control. What s more, to ensure even greater accuracy in the application of highlight analysis results, the 3D color matrix metering II algorithm has been further refined. By taking advantage of these new tone features, we aim to achieve exposures of optimum brightness that permit printing of JPEG images without having to resort to post-processing or enhancement. AUTO WHITE BALANCE APPLICATION Light-source identification: Using extracted characteristics information from the 1,005-pixel RGB sensor, the scene is recognized. Correctly identifying the light source ensures more accurate white balance, even in a situation where it is difficult to determine it with conventional auto white balance. The new Scene Recognition System will be employed initially in the D3 and D300, and will be progressively introduced to a range of Nikon digital cameras in the future. NEW ACCESSORY AND SOFTWARE SUPPORTING THE NIKON D3 AND D300 WIRELESS TRANSMITTER WT-4 AND CAMERA CONTROL PRO 2 SOFTWARE D300 with WT-4 Wireless Transmitter Tokyo Nikon Corporation is pleased to announce the introduction of Wireless Transmitter WT-4, that enables image transfer and camera control from a computer connected with a camera via USB cable, and remote-control software Camera Control Pro 2. The WT-4, when connected with the D3 or D300, permits image transfer to a computer connected wirelessly or using Ethernet cable, or to an FTP server. Wireless printing is also made possible via computer. Furthermore, the newly added Thumbnail Select mode realizes wireless transfer of images to a computer taken with several cameras connected to the WT-4. Camera Control Pro 2 enables adjustment of various settings of Nikon digital SLRs from a computer, and saves them. In addition to the D3 with WT-4 Wireless Transmitter functions of Camera Control Pro introduced in 2006, Camera Control Pro 2 supports various functions of the Nikon D3 and D300 such as Preview prior to transfer to a computer, Liveview and Picture Control System. Thumbnail display function is also available. With these advanced features, Camera Control Pro 2 is essential software for studio shooting, etc. When using Camera Control Pro 2 with the WT- 4 set in PC mode, camera operation can be controlled from a connected computer. This is convenient in large-volume studio shooting for confirming images on a computer display. WIRELESS TRANSMITTER WT-4 The WT-4 is a high-performance wireless transmitter that offers diversified image transfer capabilities when connected with the 18 19

12 FEATURED PRODUCT - WT-4 & Camera Control Pro 2 FEATURED PRODUCT -Super Telephoto Lens Nikon D3 or D300 via USB cable. It supports wireless LAN conforming to IEEE b/g, IEEE a, and wired LAN conforming to IEEE 802.3u (100BASE-TX) and IEEE (10BASE- T). Transmission range when wireless LAN is used is approx. 180 m (IEEE b/g) or 260 m (IEEE a). (Varies according to transmission conditions.) MAJOR FEATURES EASY-TO-USE CABLE CONNECTION TYPE External dimensions are approx. 125 (W) x 65 (H) x 35 (D) mm, and weight is 131 g (body only). In order to maintain operability of a camera, the WT-4 is not directly mounted on the camera bottom, but is connected via a cable. A soft case that can be attached to a belt and a neck-strap are supplied as standard accessories. WIRELESS LAN AND WIRED LAN SUPPORTED With wireless LAN, IEEE b/g and 11a are supported. With wired LAN, IEEE 802.3u (100BASE-TX) and IEEE (10BASE-T) are supported. WIDE TRANSMISSION RANGE With wireless LAN, transmission range is approx. 180 m (IEEE b/g) and 260 m (IEEE a). (The range varies according to obstacles and radio wave conditions.) WHEN USING WIRELESS LAN, DESIRED TRANSFER MODE CAN BE SELECTED. Ad-hoc mode enables peer-to-peer connection of a WT-4 and a computer or FTP server. Infrastructure mode enables connection via an access point. FOUR CONNECTION MODES AVAILABLE IMAGE TRANSFER MODE: Images stored in a memory card and those just taken can be transferred and saved on a computer or FTP server. Thumbnail Select mode: Thumbnail images can be displayed on a connected computer, and selected images can be downloaded and saved. PC mode: With Camera Control Pro 2 (optional), camera settings can be controlled and images taken can be transferred and saved on a computer. THREE NEW PROFESSIONAL S U P E R - TELEPHOTO NIKKOR LENSES FEATURING VR II AF-S NIKKOR 400mm f/2.8g ED VR AF-S NIKKOR 500mm f/4g ED VR AF-S NIKKOR 600mm f/4g ED VR Tokyo Nikon Corporation is pleased to announce the introduction of three new AF-S super-telephoto NIKKOR lenses the AF-S NIKKOR 400mm f/2.8g ED VR, AF-S NIKKOR 500mm f/4g ED VR, and AF-S NIKKOR 600mm f/4g ED VR to further strengthen its super-telephoto lens lineup. These new super-telephoto lenses are equipped with a vibration reduction (VR) function. Nikon s VR II system minimizes image blur caused by camera shake, offering a shutter speed up to the equivalent of four stops faster.* The newly added Tripod mode reduces vibration that may occur at shutter release when shooting with a supertelephoto lens attached to a tripod. Another big advantage of Nikon s VR function is that it gives photographers the option of a natural viewfinder image even during VR operation. *As determined by Nikon performance tests. The superior functioning of the newly developed optical system ensures flawless synchronization with Nikon s digital SLRs. The new optical design features three ED (Extra-low Dispersion) glass elements that minimize chromatic aberration, producing consistently high-quality images. Nano Crystal Coat, extra-low refractive index coating, virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. A meniscus protective glass element also minimizes the ghosting that occur when light reflected from a digital camera s image sensor is in turn reflected off an ordinary flat protective glass element. Nikon s exclusive Silent Wave Motor (SWM) provides fast autofocus with superior accuracy and ultra-quiet operation. All lenses feature nineblade rounded diaphragms that ensure a more natural look for parts of a scene intended to be out of focus. The minimum focus distances are 2.9 m/9.5 ft. (400mm f/2.8g), 4.0 m/13.1 ft. (500mm f/4g) and 5.0 m/16.4 ft. (600mm f/4g) respectively (at AF) much shorter than their 20 21

13 FEATURED PRODUCT -Super Telephoto Lens FEATURED PRODUCT - AF-S NIKKOR 24-70mm f/2.8g ED predecessors. Ergonomically arranged switches and buttons enable easy access and comfortable operation even during handheld shooting. The Focus Preset function instantly recalls a focal point preset with a simple pushbutton operation; the Focus Limiter switch restricts AF-servo movement to a controlled shooting distance range; the AF- L switch makes it possible to lock focus from the lens; and AF-ON engages autofocus from the lens. The new A/M focus mode allows instant switching from autofocus to manual focus, even during AF servo operation, and offers a major improvement over conventional M/A modes TECHNICAL SPECIFICATION FOCAL LENGTH 400 mm MAXIMUM APERTURE f/2.8 MINIMUM APERTURE f/22 LENS CONSTRUCTION 14 elements in 11 groups (with 3 ED glass elements and one Nano Crystal Coat) and one meniscus protective glass element PICTURE ANGLE 6 10 (4 00 with DXformat camera) CLOSEST FOCUS 2.9 m/9.5 ft. (AF), DISTANCE 2.8 m/9.2 ft. (MF) MAXIMUM 1/6.3 REPRODUCTION RATIO NO. OF DIAPHRAGM BLADES FILTER/ATTACHMENT SIZE FOCUSING DIAMETER X LENGTH (Extension from lens mount) WEIGHT SUPPLIED ACCESSORIES Approx x 368 mm/6.3 x 14.5 in. Approx. 4,620 g/10.2 lb. Slip-on Lens Hood HK-33, Trunk Case CT-404, Slipin filter holder, 52-mm screw-in NC filter, Strap LN-1, Monopod collar by significantly reducing the possibility of unintentional switching from Auto to Manual. By employing magnesium die-cast in the lens body construction, we achieved considerable weight savings without sacrificing rugged fieldproven construction resistant to both dust and water. With their unprecedented image quality, responsiveness and versatility, these new NIKKORs are certain to set a new benchmark for supertelephoto lenses. 500 mm f/4 f/22 14 elements in 11 groups (with 3 ED glass elements and one Nano Crystal Coat) and one meniscus protective glass element 5 ( with DX-format camera) 4.0 m/13.1 ft. (AF), 3.85 m/12.6 ft. (MF) 1/6.9 9 (rounded) 52mm Approx x 391 mm/5.5 x 15.4 in. Approx. 3,880 g/8.6 lb. Slip-on Lens Hood HK-34, Trunk Case CT-504, Slipin filter holder, 52-mm screw-in NC filter, Strap LN-1, Monopod collar 600 mm f/4 f/22 15 elements in 12 groups (with 3 ED glass elements and one Nano Crystal Coat) and one meniscus protective glass element 4 10 (2 40 with DXformat camera) 5.0 m/16.4 ft. (AF), 4.8 m/15.7 ft. (MF) 1/7.4 Internal Focusing (IF) system; autofocus with a built-in SWM and manual focus Approx. 166 x 445 mm/6.5 x 17.5 in. Approx. 5,060 g/11.2 lb. Slip-on Lens Hood HK-35, Trunk Case CT-607, Slipin filter holder, 52-mm screw-in NC filter, Monopod collar AF-S NIKKOR 24-70mm f/2.8g ED Availability and pricing TBA NIKON INTRODUCES NEW STANDARD ZOOM NIKKOR LENS WITH CONSTANT F/2.8 APERTURE Tokyo Nikon Corporation is pleased to announce the introduction of a new standard AF-S Zoom- NIKKOR lens with constant f/2.8 aperture to further strengthen its zoom lens lineup. This new lens, together with the simultaneously introduced ultra-wideangle AF-S NIKKOR 14-24mm f/2.8g ED, and the existing AF-S VR Zoom-Nikkor mm f/2.8g IF-ED telephoto zoom lens, is part of an exclusive Nikon high-performance zoom lens system featuring the high f/2.8 aperture and covering a focal range of 14 mm to 200 mm. The AF-S NIKKOR 24-70mm f/2.8g ED is a standard 2.9x zoom lens with a highly practical wideangle to medium-telephoto focal range, offering maximum versatility to accommodate everything from tight portraits to expansive scenes. With compact dimensions of Ø83 x 133 mm/ø3.3 x 5.2 in. and a low weight of approx. 900 g/31.7 oz., it provides superb handling and outstanding portability. The superior functioning of the newly developed optical system ensures flawless synchronization with Nikon s digital SLRs. The design featuring ED (Extra-low Dispersion) glass elements for minimal chromatic aberration, and aspherical lenses including large-diameter M (Precision Glass Molding) element to eliminate coma and other types of aberration even at the widest aperture delivers brilliant overall optical performance. Nano Crystal Coat, extra-low refractive index coating, virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. Other important features include Nikon s Super Integrated Coating that minimizes reflection in the wider wavelength range to ensure superior color balance and reproduction. Nikon s exclusive SWM (Silent Wave Motor), incorporated in the lens body, ensures fast, quiet autofocus 22 23

14 FEATURED PRODUCT - AF-S NIKKOR 24-70mm f/2.8g ED FEATURED PRODUCT - AF-S NIKKOR 14-24mm f/2.8g ED operation. M/A mode lets users switch quickly from automatic to manual focusing, even during AF servo operation, with virtually no time lag. The rounded diaphragm opening makes out-of-focus elements appear more natural. A flower-shaped bayonet hood is supplied. The lens barrel is designed for secure holding, with zoom and focusing rings of the optimal diameter for smooth rotation, and rubber-coated to provide comfortable operation while ensuring ample ruggedness. This new zoom lens is the latest addition to an already formidable lineup, offering photographers enhanced shooting flexibility. AF-S NIKKOR 14-24mm f/2.8g ED TECHNICAL SPECIFICATION Availability and pricing TBA NIKON INTRODUCES NEW ULTRA- WIDEANGLE, HIGH-SPEED ZOOM NIKKOR LENS AF-S NIKKOR 14-24MM F/2.8G ED Focal length Maximum aperture Minimum aperture Lens construction Picture angle Closest focus distance Maximum reproduction ratio No. of diaphragm blades Filter/attachment size Focusing Diameter x length (Extension from lens mount) Weight Supplied accessories mm f/2.8 f/22 15 elements in 11 groups (with 3 ED glass elements, 3 aspherical lenses and one Nano Crystal Coat) ( with DX-format camera) 0.38 m/1.2 ft. (with focal length mm) 1/3.7 9 (rounded) 77 mm Internal Focusing (IF) system; autofocus with a built-in SWM and manual focus Approx. 83 x 133 mm/3.3 x 5.2 in. Approx. 900 g/31.7 oz. Bayonet Hood HB-40, Semi-soft Case CL-M3 Tokyo Nikon Corporation is pleased to announce the introduction of the new AF-S Zoom-NIKKOR lens with the world s first 14 mm focal length for f/2.8 to further strengthen its zoom lens lineup. This new wideangle lens, together with the simultaneously introduced medium-range AF-S NIKKOR 24-70mm f/2.8g ED, and the existing AF-S Zoom-Nikkor VR mm f/2.8g IF-ED telephoto zoom lens, is part of an exclusive Nikon high-performance zoom lens system featuring the high f/2.8 aperture and covering a focal range of 14 mm to 200 mm. This new zoom lens offers a full range of professional features to provide superior overall performance. In addition to the fast maximum aperture of f/2.8 at all focal lengths, it features a short closest-focusing distance of 0.28 m/0.9 ft. with focal length 18-24mm. It s an ideal lens for both photojournalism and general photographic needs. The superb functioning of the newly developed optical system ensures flawless synchronization with Nikon s digital SLRs. The design featuring ED (Extra-low Dispersion) glass elements for minimal chromatic aberration, and aspherical lenses including large-diameter M (Precision Glass Molding) elements to eliminate coma and other types of aberration even at the widest aperture provide higher resolution and wellbalanced aberration correction. Nano Crystal Coat, extra-low refractive index coating, virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. Other important features include Nikon s Super Integrated Coating that minimizes reflection in the wider wavelength range to ensure superior color balance and reproduction. Nikon s exclusive SWM (Silent Wave Motor), incorporated in the lens body, ensures fast, quiet autofocus operation. M/A mode lets users switch quickly 24 25

15 FEATURED PRODUCT - AF-S NIKKOR 14-24mm f/2.8g ED FEATURED PRODUCT - EXPEED from automatic to manual focusing, even during AF servo operation, with virtually no time lag. The rounded diaphragm opening makes out-of-focus elements appear more natural. A fixed-type flower-shaped bayonet hood is supplied. The lens barrel is designed for secure holding, with zoom and focusing rings of the optimal diameter for smooth rotation, and rubber-coated to provide comfortable operation while ensuring ample ruggedness. This new ultra-wideangle, high-speed zoom lens is a significant addition to the NIKKOR lens lineup, offering serious photographers enhanced shooting flexibility for a broad range of applications. TECHNICAL SPECIFICATION NIKON S ORIGINAL DIGITAL IMAGE- PROCESSING CONCEPT EXPEED FOCAL LENGTH MAXIMUM APERTURE MINIMUM APERTURE LENS CONSTRUCTION PICTURE ANGLE CLOSEST FOCUS DISTANCE MAXIMUM REPRODUCTION RATIO NO. OF DIAPHRAGM BLADES FOCUSING DIAMETER X LENGTH (Extension from lens mount) WEIGHT SUPPLIED ACCESSORIES mm f/2.8 f/22 14 elements in 11 groups (with 2 ED glass elements, 3 aspherical lenses and one Nano Crystal Coat) (90-61 with DX-format camera) 0.28 m/0.9 ft. (with focal length mm) 1/6.7 9 (rounded) Internal Focusing (IF) system; autofocus with a built-in SWM and manual focus Approx. 98 x mm/3.9 x 5.2 in. Approx. 1,000 g/35.3 oz. Semi-soft Case CL-M3 Tokyo Nikon Corporation is pleased to announce the development of its original EXPEED digital image-processing concept, which will be employed in the design of all future Nikon digital SLR and COOLPIX cameras. As Nikon s new digital image-processing concept featuring the core ideas of our image creation and processing EXPEED incorporates the optimized knowhow and technologies we have accumulated throughout our long history and in the course of our transition from film to digital cameras (starting with the D1). It s a system that embodies Nikon's intense passion for digital images. Unlike image-processing engines or systems, EXPEED does not deal with specific parts or features. Rather, it refers to Nikon s original comprehensive concept of digital image processing. And as a system to realize it, it will be applied to all future Nikon digital cameras, including both SLRs and COOLPIX compact models. Using EXPEED as a foundation, image-processing engines/systems are optimized for each particular model, specific user characteristics and a range of applications so that EXPEED plays a major role in Nikon s digital image-processing technology, and is applied to every operation conducted by the image-processing engine. The result is a broad spectrum of high-performance features. With the new Nikon D3 digital SLR, for example, 14-bit A/D conversion and 16-bit image processing enable rich and varied gradation, and high-definition, high-quality images, utilizing the wide dynamic range of the Nikon FX-format CMOS image sensor. Also realized are advanced features such as improved high-speed performance (consecutive shooting speed, memory card writing speed), ISO 6400 sensitivity with noise reduction at high sensitivity (enables you to fix ISO equivalent at Custom Setting), image display on the high-resolution 3.0-inch, TFT LCD monitor, support for HDTV and CF card double slot and focal plane contrast AF in Liveview mode

16 FEATURED PRODUCT - COOLPIX P5100 FEATURED PRODUCT - COOLPIX P5100 RCP S$699 INTUITIVE OPERATION, ADVANCED FUNCTIONS AND FINE CRAFTSMANSHIP INSPIRE WITH FUN AND FLEXIBLE SHOOTING. Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX P5100, the new flagship model in the Nikon COOLPIX lineup tooled to satisfy photo and camera enthusiasts. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX P5100 is built to realize optimum performance and maximum image quality. Class-leading imaging ability begins with a full 12.1 effective megapixels of sharp resolution and new digital image processing engine that reproduce the finest details and subtlest tones with precision and clarity, even when taking advantage of sensitivity settings as high as ISO 3200*. *ISO 3200 is available only for image sizes of 5M (2592 x 1944) or smaller. It also includes the compositional freedom of the 3.5x Zoom-NIKKOR lens and compatibility with converter lens options that further extend wideangle and telephoto reach. In addition to a variety of automated and scene modes, four advanced exposure modes offer learning and advanced photographers greater personal control over the camera. Providing easy access to these modes is the Mode dial, a good example of how the COOLPIX P5100's logically placed controls are designed to simplify and streamline camera operation. Optical lens shift VR (Vibration Reduction) image stabilization counteracts the effects of camera shake in lower light or when shooting unsteady subjects to help achieve sharper results. Active full time, it also stabilizes images displayed on the 2.5-inch high-resolution LCD monitor with wide 170-degree viewing angle for easier framing and more reassured shooting. As with any photographic tool, the COOLPIX P5100 really begins with a quality-crafted body that feels immediately familiar in the hand. Made of solid magnesium alloy (Mg), the body features a quality finish, a comfortable grip covered in grid-pattern rubber, as well as an optical viewfinder to aid composition, particularly in brightly lit conditions. The built-in accessory shoe adds support for Nikon Speedlights and advanced i-ttl flash control. NIKON COOLPIX P5100 FEATURE HIGHLIGHTS Superb image quality Excellent imaging quality is a priority for the COOLPIX P5100, from the 12.1 effective megapixels of imaging power produced by its 1/1.72-inch RGB CCD and new digital image processing engine, to its powerful 3.5x Zoom- NIKKOR lens and optical lens shift VR. Shooting modes that give the user greater control Four exposure modes accessed via the Mode dial provide greater control over camera operation. Programmed Auto [P] mode automatically selects the optimal shutter and aperture settings. Shutter-priority Auto [S] lets the user select shutter speed, while the camera sets the optimal aperture. Aperture-priority Auto [A] offers 10- step manual control over the aperture setting to let the user decide depth of field, while the camera automatically adjusts the shutter speed. Manual [M] exposure mode provides full control over both the aperture and shutter speed settings. Proven lens shift VR image stabilization Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for interchangeable lenses used in Nikon SLR camera systems. Providing the ability to shoot at shutter speeds as much as three steps slower without blurring the image along with a smoother viewfinder image that aids composition, Nikon's exclusive VR system yields sharper results when shooting in low light, when taking advantage of the reach of the 3.5x Zoom-NIKKOR lens, or when reaching farther with an optional telephoto converter lens. ISO 3200 capability Extended light sensitivity range up to ISO 3200* adds the power to shoot more effectively in lower lighting conditions, or to capture fast moving subjects with outstanding clarity. And the new image processing engine produces clear results, even when shooting with high ISO settings. *ISO 3200 is available only for image sizes of 5M (2592 x 1944) or smaller. Clear and precise portraits with Face-Focus AF mode Nikon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot. * Face recognition capability may be limited in some shooting conditions

17 FEATURED PRODUCT - COOLPIX P5100 FEATURED PRODUCT - COOLPIX P50 The convenience of system expandability Optional system components further expand the photographic possibilities of the COOLPIX P5100. Nikon's 0.67x wide-angle converter (WC-E67) and 3.0x tele-converter (TC-E3ED) lenses are available to extend the range of the attached 3.5x Zoom-NIKKOR lens, while a built-in accessory shoe supports the use of Nikon s advanced i-ttl flash control for external flashes, including the Speedlight SB-400, SB-600 and SB-800. RCP S$529 PHOTOGRAPHIC PERFORMANCE, ADVANCED FUNCTIONS, FAMILIAR HANDLING AND OPERATING EASE BRING TRUE PHOTO ENJOYMENT NIKON COOLPIX P5100 OTHER FEATURES Optimize image for shooting monochrome photographs using a choice of 4 different filters for creative effects, (yellow, orange, red and green) Continuous flash shooting helps capture the action by allowing a burst of consecutive flash shots without having to wait for the flash to recharge 1:1 size format allows photos to be shot using 1:1 (square) perspective Distortion control corrects for barrel distortion in images shot, and even displays the corrected image on the LCD in real time Macro shooting from as close as 4 cm (1.6 in.) 4x digital zoom extends compositional freedom Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Approx. 52 MB of internal memory Support Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX P50. Placing priority on photographic performance, this new camera blends orthodox camera styling with an advanced feature set and operating ease that conservative camera users can truly enjoy. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens. The COOLPIX P50 is built to realize optimum performance and maximum image quality. Combining 8.1 effective megapixels of resolution and a new digital image-processing engine for outstanding imaging performance, the COOLPIX P50 also features a 3.6x Zoom-NIKKOR lens with 28mm wide-angle capability that ably covers a range from panoramic landscapes to close-up portraits. Electronic VR (Vibration Reduction) image stabilization compensates for camera shake or movement by unsteady subjects to realize yet sharper results. And extended light sensitivity up to ISO 2000 further helps prevent blurred shots when shooting in lower light, or when capturing fast-moving subjects. From its functional purely functional body design with stable grip and rubberized thumb rest to the intuitive operation of its Mode dial, complete with a setting for Manual shooting mode, the COOLPIX P50 is a versatile photographic tool that is ready to handle a wide variety of shooting styles. Its optical viewfinder enables accurate composition, even in bright sunlight, making it a handy complement to the bright 2.4-inch LCD monitor on the back of the body

18 FEATURED PRODUCT - COOLPIX P50 FEATURED PRODUCT - COOLPIX S51/51c And power is supplied by readily available AAsize batteries, which means the COOLPIX P50 can be used in virtually any location without worrying about recharging or running out of power. NIKON COOLPIX P50 FEATURE HIGHLIGHTS Easy access to a wealth of practical shooting modes In addition to a selection of 15 scene-optimized modes and five different movie modes, the handy Mode dial also includes settings for two exposure modes that provide greater personal control over camera operation. Programmed Auto [P] mode automatically selects the optimal shutter and aperture settings, while Manual [M] exposure mode provides full control over both the aperture and shutter speed settings. VR image stabilization for crisper results The COOLPIX P50 features the image stabilizing performance of electronic VR capability. Taking data from a built-in angular velocity sensor, the system applies in-camera image processing to help overcome the effects of camera shake and produce satisfyingly sharp images, while also contributing to a reassuring shooting experience. ISO 2000 capability for better pictures in lower light Covering an impressive sensitivity range from ISO 50 all the way up to ISO 2000, the COOLPIX P50 makes it easier to take greatlooking pictures in lower lighting conditions, or to capture fast moving subjects with outstanding clarity. The COOLPIX P50 accurately measures available light to automatically select the optimal sensitivity setting for the shot, while its new image-processing engine with enhanced noise reduction preserves high image quality when shooting at high ISO settings. AA-size batteries for shoot-anywhere convenience The COOLPIX P50 is a rare breed among today's compact digital camera in that it uses AA-size batteries. Thanks to the advantage of being able to pick up a new set of batteries in virtually any corner of the world, users can shoot with reassurance, free of any worries about recharging batteries or running out of power when a special shutter chance arises. Clear and precise portraits with Face-Focus AF mode Nikon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot. * Face recognition capability may be limited in some shooting conditions. Nikon COOLPIX P50 Other Features Light weight with highly compact dimensions Macro shooting from as close as 5 cm (2 in.) 4x digital zoom extends compositional freedom Improved menu interface, available in a choice of languages Time zone function for easy setting of multiple locations Approx. 52 MB of internal memory Support RCP S$499 RCP S$549 ADVANCED PERFORMANCE AND SOPHISTICATED STYLE FOR PHOTO ENJOYMENT THAT MAKES SHARING EVEN MORE EXCITING Tokyo Nikon Corptoration is pleased to announce the introduction of the COOLPIX S51C and COOLPIX S51, a pair of outstanding new compact digital cameras combining Nikon's distinctive wave-surface design with advanced features that make it easier to take beautiful photos, and to share those photos with those who matter. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX S51C is built to realize optimum performance and maximum image quality. The COOLPIX S51C and COOLPIX S51 team 8.1 effective megapixels of sharp resolution with a new high-performance digital image processing engine and the precision optics of the built-in right-angle optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens to produce photos with clarity and true-to-life color. Extended light sensitivity as high as ISO 1600 prevents blurred shots when shooting in lower light, or when capturing fast-moving subjects. Built-in Wi-Fi support brings Internet connectivity to the COOLPIX S51C for even greater fun and freedom. Upload shots to directly from the camera to Nikon's my Picturetown server for 32 33

19 FEATURED PRODUCT - COOLPIX S51/51c FEATURED PRODUCT - COOLPIX S51/51c anytime access using Nikon's Picture Bank function, upload them directly to a blog, or use Picture Mail to trigger an notification to friends anywhere when new pictures are available to view and download. And both models include Pictmotion, which lets users create entertaining audiovisual shows for enjoyment anywhere by simply selecting favorite images and movies, then combining them with music and visual styles. The 3.0-inch LCD monitor offers a bright and large image that makes it a pleasure to use for composition and viewing, even out in the sun. Control buttons and the user-friendly rotary multi selector are carefully positioned to provide intuitive operation. And the smooth contours and refined finish of the aluminum face panel fit comfortably in the hand. Both models feature a metallic finish with ultra-violet coating providing a brilliant outer sheen. NIKON COOLPIX S51C/S51 FEATURE HIGHLIGHTS Proven optical lens shift VR image stabilization Field proven technology originally developed for interchangeable lenses used in Nikon SLR camera systems, optical lens shift VR image stabilization provides the ability to shoot at shutter speeds as much as three steps slower without blurring the image, while also realizing a smoother viewfinder image that aids composition. A thin VR unit was specially designed to fit the slim dimensions of the COOLPIX S51C and COOLPIX S51. make it easier to take greatlooking pictures in lower lighting conditions or to capture fast moving subjects with outstanding clarity, while the highperformance image processing engine preserves high image quality even when shooting with high ISO settings. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 100 and ISO 800, and up to ISO 1600 in High-Sensitivity mode. Clear and precise portraits with Face-Focus AF mode Nkon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot. * Face recognition capability may be limited in some shooting conditions. For more information on my Picturetown, visit now. Expansive 3.0-inch LCD monitor for quality viewing and menu operation The bright, large 3.0-inch LCD monitor almost defying the compact body proportions features 230,000 dots of high resolution, a wide vertical and horizontal viewing angle of 160 degrees and anti-reflection coating for better display in bright situations, and a new acrylic panel that prevents scratches and fingerprints. Nikon COOLPIX S51C/S51 Other Features Light weight with highly compact dimensions Macro shooting from as close as 4 cm (1.6 in.) 4x digital zoom extends compositional freedom Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Approx. 13MB of internal memory USB connectivity Stop-Motion animation for more creative fun Support ISO 1600 capability for extended shooting range Manual sensitivity settings as high as ISO 1600 my Picturetown for wireless sharing (COOLPIX S51C) The Picture Mail button makes it easy to send shots directly from the camera to Nikon s my Picturetown server, allowing instant sharing to friends anywhere. Utilize Picture bank to upload and save pictures with ease onto my Picturetown s secure server

20 FEATURED PRODUCT - my Picturetown FEATURED PRODUCT - my Picturetown proposes a service that allows users to enjoy photos "anytime, anywhere" through the simple and stress-free use of these functions. my Picturetown Main Function Easy uploading and organizing Pictures are stored automatically and sorted by their upload date. Once uploaded, they can also be organized easily through drag-and-drop operation. Allows storage of large volumes of pictures my Picturetown is available with two type of memberships, a Free Account providing 2 GB of storage capacity (free of charge), and a Gold Account providing 20 GB for 350 yen* a month (including consumption tax) in Japan, or $2.99 a month in US. *Available free of charge on a trial basis until the end of February 2008 (Japan and US residents only) Album creation Pictures can be organized into albums, for example by subject or by event. Tags (text information) can also be added to pictures to make them easily searchable. Album sharing Albums can be shared with family and friends on the Internet through notification from my Picturetown. In sync with the launch of COOLPIX S51c, which comes in a stylish slim body with a wave surface design, offers many advanced features such as 8.1 effective megapixels, optical lens shift VR (Vibration Reduction) image stabilization, and high sensitivity up to ISO Nikon is also launching the my Picturetown service, an image storage and sharing site that integrates image storage, viewing, and transfer. my Picturetown also allows the storage of images transferred from the COOLPIX S51c/S50c by wireless LAN. anytime and anywhere, but integrated services that cover the whole range from taking photos to storing, viewing, and sending have not yet emerged in the photo world. Noting this fact, Nikon began exploring the possibility of deploying a new global service that would organically link digital cameras, computers, and mobile phones. Picture viewing on mobile phones* Pictures can also be sent to the addresses of mobiles phones of family and friends for viewing on a computer. Uploaded pictures can also be viewed by logging in to my Picturetown from a mobile phone when away from home. *Compatible mobile phones are as follows: Japan: Docomo (FOMA700 and FOMA900 models or later), au, Softbank (select models) U.S.: BlackBerry devices only as of August 2007 Picture URL posting to blogs and SNS Picture URL can also be directly posted to blogs and social networking services (SNS). Slide shows with music Pictures can be played as slideshows to the accompaniment of one of four soundtracks. Nikon was the first company in the world to incorporate wireless LAN (Wi-Fi) communication functions in digital cameras in 2005, and has been promoting higher compatibility with the Internet ever since. Through the release of the COOLPIX S51c and the launch of the my Picturetown service, Nikon offers users new ways to enjoy digital images "anytime, anywhere" by organically linking digital cameras, the Internet, computers, and mobile phones. Advances in IT technology have ushered in the age of the ubiquitous network offering users connectivity Developed through the use of Wi-Fi technology improved by a number of original Nikon refinements, my Picturetown enables the direct transfer of pictures to the Internet and supports picture transfer to various imaging devices as well as Internet services. Photos taken with a digital camera can now be stored by connecting directly to the Internet without using a computer, and uploaded pictures can be viewed with mobile phones and shown by posting them to blogs or social networking services (SNS). Nikon thus 36 37

21 FEATURED PRODUCT - COOLPIX S700 FEATURED PRODUCT - COOLPIX S700 RCP S$649 THE STYLISH ELEGANCE OF WORLD'S SMALLEST BODY* COMBINED WITH HIGH RESPONSE AND ADVANCED FEATURES FOR SATISFYING SHOOTING Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S700. Blending elegant design and quality construction with advanced features and high performance, the COOLPIX S700 is as satisfying to carry as it is to shoot beautiful photos with. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX S700 is built to realize optimum performance and maximum image quality. The COOLPIX S700 sets a rare example by delivering photographic performance that exceeds expectations of the smallest body among competing compact digital cameras*. Imaging power begins with a full 12.1 effective megapixels of sharp resolution from the new 1/1.72-inch CCD image sensor and precision optics of a 3x Zoom- NIKKOR lens. Completing the set is a new digital image processing engine that not only delivers the high performance to reproduce these highresolution images with clarity and true-to-life color, but also to realize delightfully fast camera response. The stylish contours and fine finish of the COOLPIX S700's aluminum body also conceals the heart of a true high performance camera, one designed to free users to enjoy being part of the experience while capturing special moments at will. The COOLPIX S700 powers up within 0.9 seconds. And its practically imperceptible shutter release time lag is seconds or less. Quality operation and controls receive as much attention. For example, the 2.7-inch LCD monitor offers a bright and large image that makes it a pleasure to use, even out in the sun. And the surrounding large control buttons and the userfriendly rotary multi selector are carefully positioned to provide intuitive operation. * Among competing 12 effective megapixel class compact digital cameras equipped with optical vibration reduction as of August 30, 2007 (according to research conducted by NIKON CORPORATION). NIKON COOLPIX S700 FEATURE HIGHLIGHTS VR image stabilization for crisper results Image sensor shift VR (Vibration Reduction) lets the COOLPIX S700 detect camera movement, make precise automatic adjustments to compensate by moving the image sensor, and thereby help overcome the effects of camera shake and produce satisfyingly sharp images, while also contributing to a reassuring shooting experience. ISO 3200 capability Light sensitivity can be manually set as high as ISO 3200*. In High-Sensitivity mode, ISO control automatically selects the optimal sensitivity setting for the shot across a range up to ISO *ISO 3200 is available only for image sizes of 5M (2592 x 1944) or smaller Clear and precise portraits with Face-Focus AF mode Nikon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot. * Face recognition capability may be limited in some shooting conditions Large 2.7-inch LCD monitor for quality viewing and menu operation Almost defying the compact body proportions of the COOLPIX S700 is a high quality 2.7-inch LCD monitor. Features include 230,000 dots of high resolution, a wide viewing angle of 160 degrees, anti-reflection coating for better display in bright situations, and a new acrylic panel that prevents scratches and fingerprints. NIKON COOLPIX S700 OTHER FEATURES Light weight with highly compact dimensions Macro shooting from as close as 6 cm (2.4 in.) 4x digital zoom extends compositional freedom Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Approx. 52MB of internal memory USB connectivity for swift data transfer to computers and other peripherals Distortion control Support 38 39

22 FEATURED PRODUCT - COOLPIX S510 FEATURED PRODUCT - COOLPIX S510 RCP S$549 THE WORLD S FASTEST RESPONSE IN THE INDUSTRY S SMALLEST BODY* Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX S510, a new compact digital camera that not only features swift response and outstanding photographic performance, but wraps it all in the world s smallest body* that exudes stylish beauty. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX S510 is built to realize optimum performance and maximum image quality. The COOLPIX S510 teams 8.1 effective megapixels of sharp resolution with the precision optics of its 3x Zoom-NIKKOR lens and a new digital imageprocessing engine that not only delivers the high performance to produce photos with clarity and true-to-life color, but also realizes ultra-swift response that makes the camera a delight to use. Extended light sensitivity up to ISO 2000 prevents blurred shots when shooting in lower light, or when capturing fast-moving subjects. Quality materials and craftsmanship have created an elegant design housed in a stainless steel body. The solid metallic feel and a reassuringly firm hold immediately convey the functional beauty and classic camera appeal of the most compact digital camera among competing models*. The same dedication to engineering excellence is also found in the slim design of the Zoom- NIKKOR lens and its imagestabilizing optical lens shift VR (Vibration Reduction) unit. The S510 delivers the world s fastest response**, realizing a power-up time which allows for the LCD monitor to appear within 0.7 seconds**, a practically imperceptible shutter release time lag of seconds or less** and high- speed auto focus performance. In addition, a new image processing engine actualizes faster and greatly improved Face-Priority AF. ** Among competing 8 effective megapixel class compact digital cameras equipped with optical vibration reduction as of August 30, 2007 (according to research conducted by NIKON CORPORATION), when set to Response priority mode. NIKON COOLPIX S510 FEATURE HIGHLIGHTS Proven lens shift VR image stabilization Field proven technology originally developed for interchangeable lenses used in Nikon SLR camera systems, optical lens shift VR image stabilization counteracts the effects of camera shake in lower light or when shooting to help achieve sharper results. Active full time, VR also stabilizes images displayed on the 2.5-inch high-resolution LCD monitor for easier framing and more reassured shooting. ISO 2000 capability for extended shooting range The COOLPIX S510 makes it easier to take great-looking pictures in lower lighting conditions or to capture fast moving subjects with outstanding clarity by offering manual sensitivity settings as high as ISO And the new image processing engine preserves high image quality even when shooting with high ISO settings, thanks to enhanced noise reduction and an improved signal-to-noise ratio. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 64 and ISO 1000, and High- Sensitivity mode which minimizes blur by automatically selecting optimal light sensitivity from a range between ISO 64 and Clear and precise portraits with Face-Focus AF mode Nikon's innovative Face-priority AF* has been updated to not only perform with improved speed and efficiency, but also to better find and then focus on people s faces for crisp, clear results time after time. This improved functionality is applied to provide the handy new Face-focus AF shooting mode, which determines optimum focus and exposure when a face is detected within the framed shot. * Face recognition capability may be limited in some shooting conditions Large 2.5-inch LCD monitor for quality viewing and menu operation The COOLPIX S510 has a high quality 2.5-inch LCD monitor featuring 230,000 dots of high resolution, a wide viewing angle of 160 degrees, anti-reflection coating for better display in bright situations, and a new acrylic panel that prevents scratches and fingerprints. NIKON COOLPIX S510 OTHER FEATURES Light weight with highly compact dimensions Macro shooting from as close as 15 cm (5.9 in.) 4x digital zoom extends compositional freedom Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Approx. 52 MB of internal memory USB connectivity Support 40 41

23 FEATURED PRODUCT - COOLPIX L15 FEATURED PRODUCT - COOLPIX L15 RCP S$349 OUTSTANDING PHOTOGRAPHIC PERFORMANCE AND OPERATING EASE THAT MAKE IT MORE FUN TO TAKE BEAUTIFUL PHOTOGRAPHS Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX L15, a quality compact digital camera that combines high performance with operating ease and the support of advanced features, including optical lens shift VR (Vibration Reduction) image stabilization. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX L15 is built to realize optimum performance and maximum image quality. Offering the full imaging potential of 8.0 effective megapixels, the COOLPIX L15 captures true-tolife color with enough fine details to leave plenty of creative freedom to crop or produce beautiful enlargements. This pairs with the precision optics of a 3x Zoom-NIKKOR lens that covers the highly practical range of mm (35mm equivalent) to ably capture everything from panoramic vistas to close-up portraits. Optical lens shift VR image stabilization counteracts the effects of camera shake in lower light or when shooting unsteady subjects to help achieve sharper results. Active full time, VR also stabilizes images displayed on the 2.8-inch high-resolution LCD monitor for easier framing and more reassured shooting. Intuitive operation and dedicated controls ensure faultless command over the performance features of the COOLPIX L15. This includes the dedicated buttons on the top of the body for switching between shooting and playback modes. The expansive 2.8- inch high-resolution LCD monitor offers a bright and large image that makes it a pleasure to view, even out in the sun. And the no-nonsense design of the body itself assures a solid grip while pleasing the eyes with an inviting balance of flowing surfaces contrasted by sharp edge lines. NIKON COOLPIX L15 FEATURE HIGHLIGHTS Proven optical lens shift VR image stabilization Field proven technology originally developed for interchangeable lenses used in Nikon SLR camera systems, optical lens shift VR image stabilization provides the ability to shoot at shutter speeds as much as three steps slower without blurring the image, while also realizing a smoother image when shooting. New Easy Auto mode and scene modes for carefree shooting Easy Auto mode makes it easier to turn on the camera and shoot without worrying about settings. Easy access to 15 different scene modes and three movie modes also ensures shooting that is tuned to give the best results to match the moment. Three Unique Nikon Image Innovations The COOLPIX L15 features a selection of three innovative functions that provide the ability to actually improve the quality of images within the camera. Face-priority AF* automatically finds, then focuses on people s faces for crisp, clear results time after time. In-Camera Red-Eye Fix automatically compensates to help eradicate traces of the annoying red-eye effect that can sometimes be encountered during flash photography. And D-Lighting can be applied to improve underexposed images or shots taken with too much backlight. D-Lighting automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. *Face recognition capability may be limited in some shooting conditions. AA-size batteries for carefree shooting, anywhere The COOLPIX L15 runs on AA-size batteries, a standard battery size available in virtually every corner of the world. This means carefree shooting anywhere, free of any worries about running out of power or needing to recharge when that special shutter chance arises. ISO 1000 capability for better pictures in lower light Making it easier to take greatlooking pictures in lower lighting conditions, or to capture fast moving subjects with outstanding clarity, the COOLPIX L15 accurately measures available light to automatically select the optimal sensitivity setting for the shot between the range of ISO 64 to as high as ISO NIKON COOLPIX L15 OTHER FEATURES Light weight with highly compact dimensions Macro shooting from as close as 15 cm (5.9 in.) 4x digital zoom extends compositional freedom Improved Graphical User Interface (GUI) Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Approx. 23 MB of internal memory USB connectivity Support 42 43

24 FEATURED PRODUCT - COOLPIX L14 FEATURED FEATURED PHOTOGRAPHER: PRODUCT - COOLPIX LESTER KOH L14 RCP S$269 PERFORMANCE AND OPERATING EASE COMBINE WITH 1,000-SHOT BATTERY LIFE FOR A MORE FUN AND EFFICIENT WAY TO TAKE BEAUTIFUL PHOTOS Tokyo Nikon Corporation is pleased to announce the introduction of the COOLPIX L14, a quality compact digital camera that combines high performance with operating ease while also providing the staying power of long battery life. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX L14 is built to realize optimum performance and maximum image quality. The COOLPIX L14 makes full use of its 7.1 effective megapixels of imaging power to capture true-tolife color with enough fine details that it leaves plenty of freedom to crop or produce enlargements. This pairs with the precision optics of a 3x Zoom- NIKKOR lens that covers a practical range from mm (35mm equivalent) to ably capture everything from group shots to close-up portraits. The COOLPIX L14 offers the world s longest battery life*, maximizing the power of the supplied Energizer lithium AA-size batteries. Using a standard battery size that is widely available around the world brings a great advantage in that it means never worrying about recharging or running out of power. Better still, the energy efficient design of the COOLPIX L14 allows it to shoot 1,000 photos on a pair of Energizer lithium AA-size batteries. *Offers best battery performance in 3x optical zoom compact class as of August 30, 2007 (according to research conducted by NIKON CORPORATION). Takes approx. 1,000 shots with supplied Energizer lithium, 440 shots with alkaline or 520 shots with EN-MH1 batteries (based on CIPA standard) Intuitive operation and user-friendly controls ensure error-free command over the performance features of the COOLPIX L14. Dedicated buttons on the top of the body make it easy to switch between shooting and playback modes. The large 2.4-inch LCD monitor offers a bright image that is a pleasure to view, even outdoors. And the no-nonsense design of the body itself assures a solid grip while pleasing the eyes with an inviting balance of flowing surfaces contrasted by sharp edge lines.. NIKON COOLPIX L14 FEATURE HIGHLIGHTS New Easy Auto mode and scene modes for carefree shooting Easy Auto mode makes it easier to turn on the camera and shoot without worrying about settings. Easy access to 15 different scene modes and five movie modes also ensures shooting that is tuned to give the best results to match the moment. Three Unique Nikon Image Innovations The COOLPIX L14 features a selection of three innovative functions that provide the ability to actually improve the quality of images within the camera. Face-priority AF* automatically finds, then focuses on people s faces for crisp, clear results time after time. In-Camera Red-Eye Fix automatically compensates to help eradicate traces of the annoying red-eye effect that can sometimes be encountered during flash photography. And D-Lighting can be applied to improve underexposed images or shots taken with too much backlight. D-Lighting automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. *Face recognition capability may be limited in some shooting conditions. Stop-Motion animation for more creative fun Stop-motion makes it easy to create animated films within the camera. Users can shoot models, move them, shoot them again and, when done, have the camera processes the images to deliver professional-looking results using the timing of preference. ISO 1000 capability for better pictures in lower light Making it easier to take greatlooking pictures in lower lighting conditions, or to capture fast moving subjects with outstanding clarity, the COOLPIX L14 accurately measures available light to automatically select the optimal sensitivity setting for the shot between the range of ISO 64 to as high as ISO NIKON COOLPIX L14 OTHER FEATURES Light weight with highly compact dimensions Macro shooting from as close as 10 cm (3.9 in.) 4x digital zoom extends compositional freedom Improved Graphical User Interface (GUI) Improved menu interface, available in a choice of 23 languages Time zone function for easy setting of multiple locations Energizer lithium AA-size batteries included Approx. 23 MB of internal memory USB connectivity Support 44 45

25 FEATURED PRODUCT - PICTURE CONTROL PHOTOGRAPHY TIPS PICTURE CONTROL SYSTEM S IMAGE OPTIMIZATION FUNCTIONS ENABLE EASY ADJUSTMENTS PICTURE CONTROL SYSTEM Tokyo Nikon Corporation is pleased to announce the development of their new Picture Control System, which enables users to easily adjust images as desired, and to obtain the same picture tones with different cameras at the same settings. This function will be employed in all future Nikon DSLR and COOPLIX cameras, starting with the D3 and D300. Picture Control is a new function to adjust images that responds to users various requirements. It enables selection and adjustment to create pictures easily according to the skills of users ranging from novices to professionals. When settings are the same, even with different cameras, you can achieve the same picture tone. Picture Control System offers four fundamental setting options Standard, Neutral, Vivid and Monochrome enabling image parameters (sharpening, tone compensation, brightness, tone and saturation) to be easily adjusted and customized. Especially, the Standard and Vivid options feature a Quick Adjustment setting that allows image parameter (sharpening, tone compensation and saturation) adjustments simultaneously. Also, a grid display function helps you to understand each Picture Control feature by showing it visually on the LCD monitor. Each Picture Control can be managed as a file by saving the settings. Customized Picture Control settings can be stored as Custom Picture Controls. Furthermore, stored Custom Picture Control files can be used with other Picture Control-compatible cameras via memory card, or transferred to PCs to be used with Nikon original software, stored in memory cards or hard disks, or shared among users through the internet. The system can also be used in conjunction with Nikon software. Photo Finishing Software Capture NX, to be released at the same time as the D3 and D300, for example, lets you adjust Custom Picture Control and develop a RAW image taken with a digital SLR camera that does not have the Picture Control System. To make the most of the Picture Control System s advantages, Nikon is also planning to offer Option Picture Control to be downloaded from Nikon websites, and will introduce additional Option Picture Controls to meet changing market needs

26 PHOTOGRAPHY TIPS PHOTOGRAPHY TIPS PORTRAITURE PHOTOGRAPHY 48 Text and Pictures By Steven Yee Pui Chung MBA, B.Eng (Mech), FRPS, FPSS, FPSM, Hon.FPSM, Hon.FKCC, AFIAP In this eighth part of a series of techniques, Steven Yee shall share with you tips on p o r t r a i t u r e photography. A travel photographer and photography instructor, Steven Yee conducts the Nikon D40/D40X, D70/D70s and D80 workshop monthly at Knowledge Bowl ( More of his works can be found on the Volume One collection of Portraiture photography had come a long way dating back to the days when photography first started in the mid of the 19th century. Defined by some as the ability to capture the likeness of a person or a group of people, it is an inexpensive way to get the portrait done in the early days of photography as compared to commissioning an artist to paint. As time goes by, portraiture photography goes beyond just capturing the likeness; it also captures the person s mood at that moment in time. So much on the very brief history of portraiture photography. Conventional articles on portraiture photography often dwell on the various lighting and posing techniques. Lighting fundamentals include Rembrandt lighting, butterfly lighting, side lighting, backlighting, etc. One can easily retrieve such articles from the internet. In this article, I approach a different angle where I shall focus more on the common problems and tips of getting some portraiture shots. Photographers take portraits for different reasons. Some photographers shoot candid portrait shots of their loved ones especially shots of their children; some like to shoot posed shots of models while some capture the fleeting candid moments of the people on the street. Regardless of the intention, common problems faced by the photographers include: Camera or subject shake Messy background Unsure of which angle to adopt Very dark background for night portrait with flash Poor lighting condition which results in slow shutter speed is the main culprit for camera and subject shake. If the subject is stationary, a good tripod will be useful in preventing camera shake. However, if the subject is moving, it is important to use a higher ISO and a bigger aperture to ensure that you will have a faster shutter speed to minimize camera shake and at the same time, freeze the motion of the subject. Many photographers often overlook the distracting objects in the background which can make the background look unpleasantly messy. This can be a lamp post, a long pipe, a tree which will make the portrait shot a disaster especially if the lamp post appears to grow on the subject s head. One quick way to solve this problem is either to move yourself or you move the subject to another place without much background clutter. Another common problem faced by photographers is the lack of ideas as to what angle and composition to use to shoot the portrait. Whether to shoot whole body, half body, and whether to zoom in to tighten the angle or a wider angle to include more things, these often leave photographers with so many options to choose from. One approach is to spend some time exploring the various angles. No harm trying to experiment with the various angles and shoot more. If the results are unsatisfactory, you can always delete the images later. As for shooting portraits with flashlight at night, the most common problem is having the subject lit up with flash but the background is too dark. There is no way the flashlight can lit up that building in the background which is easily 50 meters away and beyond the reach of the flash. The quick way to solve this problem is to activate the Night Portrait Vari- Program mode or the Slow Sync flash. However, activating either one of these modes will result in slow shutter speed. Hence, it is important that a tripod is available and ask your subject not to move. Some Tips: Try various angles (top, low, eye level). Any lens can shoot portrait (how about a fisheye lens?). Avoid clutter in the background. Keep it simple. Use of lighting to create visual impact. COMING UP NEXT... Coming up in the next issue, Steven Yee shall share with you his tips on shooting patterns. He shall talk about the appropriate subject matter, searching for patterns and composition. Look out for it. Play with depth of field with aperture priority mode. Candid moment. Communicating with the subject. Night portrait flash or slow sync for portrait shots at night. If need be, increase ISO to minimize camera shake. Make sure the eyes are sharp. It tells the story. Catch light add life to the face. With the tips above in mind as well as the case studies below, you should be embarking on your new journey in portraiture photography. Centre-Weighted metering, Daylight White Balance, ISO100, Program Mode, Shutter speed 1/125s, Aperture f6.7 The 12-24mm lenses was used to capture this shot of the woman with the background. As I could not speak Myanmese, I depended on the local guide to communicate to her and pose for this picture. It is important to get a good guide and translator to get things done in a country where you cannot speak its language. Communication is important. 49

27 PHOTOGRAPHY TIPS PHOTOGRAPHY TIPS Centre Weighted metering, Daylight White Balance, ISO200, Program Mode, Shutter speed 1/160s, Aperture f3.5 Merely shooting a half body portrait of this boy can be boring. I hinted to him to hold his puppet horse up high. He tends to a makeshift shop where he sells the handicrafts. I chose to shoot from a slightly lower angle to avoid the clutter in the background which can be very obvious if I were to shoot from the boy s eye level. By going lower, my frame saw more sky which is a neater background. Centre Weighted metering, Daylight White Balance, ISO400, Aperture Priority Mode, Shutter speed 1/1000s, Aperture f4.5 We were exploring the street scenes in a small town in Xinjiang when this father candidly carried the baby in a basket. I followed closely behind and fired away more than 20 shots as I knew that it was the moment not to be missed. To choose 1 shot from 20 is a better probability than having no choice especially if that 1 shot is blurred due to camera and subject shake. 3-D Matrix metering, Daylight White Balance, ISO200, Program Mode, Shutter speed 1/60s, Aperture f3.5 A high angle was used to capture this shot where the girl looked up to me. A reflector was put near this young girl. The catch light on the eyes of the girl due to the reflector added life to the image. The reflector helped to reflect the light onto the girl s face which is in shadow. An alternative way is to fill in light with the flashlight but the reflected light from the reflector seems more natural. Centre Weighted metering, Daylight White Balance, ISO100, Program Mode, Shutter speed 1/125s, Aperture f5.3 Flashlight was used to fill in light on the subject s face in this sunset shot. This guy is a security personnel in charge of the security of one of the ancient ruins in Xinjiang. I asked him to stand in a position so that some traces of the ruins can be seen in the background. I could have used the Night Portrait Vari-Program mode or slow sync flash to brighten the background but I preferred the ruins in the background be silhouetted against the setting sun. Either approach is technically fine, just a matter of intention of what you want to achieve

28 PHOTOGRAPHY TIPS PHOTOGRAPHY TIPS 3-D Matrix metering, Daylight White Balance, ISO800, Aperture Priority Mode, Shutter speed 1/500s, Aperture f5.6 It is good to have backlight to light up this subject from the backt. The backlight created the outline of light around the subject s body. A clean background was chosen while I try to ensure that the backlight effect was still possible at where he stood. Communication is important and I needed the help of my local guide in Xinjiang to talk to the old man. Centre Weighted metering, Daylight White Balance, ISO800, Program Mode, Shutter speed 1/160s, Aperture f6.7 Candid moment of the children often leaves you with great shots as they are most natural and less formal when they are relax. A high ISO was used as the lighting condition was poor and using a tripod was not my immediate option as I could not ask him to hold on to the position while waiting for me to setup my tripod. It is important to make sure that the eyes are focused. Centre Weighted metering, Daylight White Balance, ISO400, Aperture Priority Mode, Shutter speed 1/160s, Aperture f5 Shot in Tibet, where I cannot speak its language. My local guide was not with me and I had to use hand gestures to hint to this gentleman that I would like to take a portrait of him. Somehow, I manage to move him to a corner where the background is dark and not messy. It is important to smile more so that your subject can feel more at ease with you. My experience also tells me that I have to be careful about choosing my subject. Avoid greedy subjects who will ask for a tidy tip from you, if at all possible. 3-D Matrix metering, Daylight White Balance, ISO100, Program Mode, Shutter speed 1/250s, Aperture f3.5 Shot from a low angle with a wide angle lenses, the background are the branches which are spreading outwards instead of some messy clutter of various subjects if I were to shoot from my eye level. A low ISO was needed as the lighting was strong. To make the boy more candid and relaxed, I asked him to put the lollipop in his mouth. It is good to prepare some sweets and candies or lollipops in your bag which you can distribute to the children

29 PHOTOGRAPHY TIPS PHOTOGRAPHY TIPS 3-D Matrix metering, Daylight White Balance, ISO400, Aperture Priority Mode, Shutter speed 1/180s, Aperture f5.6 Shooting from a top angle made this boy looked up at me. From a top angle, I am able to have a cleaner background free from clutter. If I shot from the eye level of the boy, clutter will appear in the background. I shot more than 15 shots of his different expressions. It does not harm to shoot more and have more choices, rather than no choice. Centre Weighted metering, Daylight White Balance, ISO160, Program Mode, Shutter speed 1/60s, Aperture f4 It can be interesting to make use of the fisheye lenses to play with the distortion when you shoot portraits. The fisheye lenses allow me to go close to the subjects and yet the angle of coverage is awesome. It enabled me to show the main subject in the environment where he plays everyday. With a fisheye lenses, the chances of camera shake is also reduced tremendously since the minimum shutter speed to minimise camera shake is 1/focal length. 3-D Matrix metering, Daylight White Balance, ISO800, Aperture Priority Mode, Shutter speed 1/10s, Aperture f5.6 An example of Rembrandt lighting which creates the triangular shape of light beneath the girl s left eye. This lighting technique is very common in portraiture photography. In this case, natural lighting was used. Hence, I had to ask the girl to turn her head until the triangular shape of light was formed beneath her left eye. As the lighting condition is quite poor, I had to use a higher ISO with a bigger aperture and activated the Vibration Reduction feature of the Nikon lenses to minimise camera shake. 3-D Matrix metering, Daylight White Balance, ISO100, Program Mode, Shutter speed 1/125s, Aperture f19 Shot from a low angle so that the background consists of the sky, a fill-in flashlight was needed to brighten the face of the dancer. A wide angle lenses was used so that I could capture more of the dancer s props. I hid the sun behind the dancer s head to create a halo of light around her head. I had to lie on the grass to get this shot done from a low angle. A hint here is to watch the ground before you lie down. The last thing you wanted to experience is to lie down on something moist and smelly. While it is good to be adventurous with the angles, do not dirty yourself and feel uncomfortable especially if you still have the whole day to shoot! I always have a spare shirt in my bag when I travel

30 PHOTOGRAPHY TIPS PHOTOGRAPHY TIPS Centre Weighted metering, Daylight White Balance, ISO100, Program Mode, Shutter speed 1/500s, Aperture f3.5 With a bigger aperture, longer lenses and getting closer to the subject, the smaller depth of field enables the background to be blurred. This will avoid clutter in the background. As it was a sunny morning, a low ISO was sufficient to get a fast enough shutter speed. This shot of the Tibetan girl was taken in Shangrila, China. She was actually supposed to pose with tourists to take photographs for a living. We requested to take photograph of her instead. A tip here is if you want to take pictures of the people in traditional costume, look out for such photography outlets where the locals dressed up nicely to take pictures with tourists. You do not have the time to wait for the next festival as you do not live there, unless you happen to visit the place when they are celebrating the festival! Centre Weighted metering, Daylight White Balance, ISO400, Program Mode, Shutter speed 1/125s, Aperture f4.5 This is a classic case study of a shot with clutter in the background. The subject s right ear seemed to have something sticking out. The long rusty yellow pole was also very distracting. Clutters are things to avoid. This shot can be made better by asking your subject to stand in a place where the background is quite clean from clutter or you can reposition yourself. 3-D Matrix metering, Daylight White Balance, ISO400, Program Mode, Shutter speed 1/60s, Aperture f3.5 Very interesting hair-do. This candid moment of the boy left me with little time to react in this picture where the lighting condition was poor. I was fortunate to have the ISO set at ISO400 and I fired away several shots out of which one was chosen. I had to draw his attention to me so that he would not move about so much. Some of the shots have camera shake and motion blur. A higher ISO would reduce the chances of camera and subject shake but I took the risk with ISO400 in this low light condition. 3-D Matrix metering, Daylight White Balance, ISO800, Aperture Priority Mode, Shutter speed 1/500s, Aperture f5 If you notice the handle of the bicycle, it seemed to cut into the head of the subject. The arm in the bottom right corner of the picture adds to the clutter. Also, the hand of the person behind the boy seems to punch into the boy s head. This is another example of unnecessary clutter which you can train yourself to avoid when you take pictures of people

31 EVENTS 59 60

32 FOCUS PHOTOGRAPHY CONTEST EVENTS BACKLIGHT THE WINNING ENTRY OF FOCUS PHOTOGRAPHY CONTEST FOCUS PHOTOGRAPHY CONTEST Send in your best PORTRAIT shot and WIN a Nikon COOLPIX S51c Digital Camera worth S$549 plus a chance to have your work featured in our next issue. Contest is open to all Nikon users. To participate, fill in the form and attach it with your entry FOCUS PHOTOGRAPHY CONTEST - PORTRAIT Name: Age: Male Female Address: Contact No. (HP): Contact No. (O): Closing Date: 15 December 2007 Send entry to: FOCUS PHOTOGRAPHY CONTEST - PORTRAIT TITLE: SHADOW PLAY WINNER ENDY Title of Photo: Photo Taken by (Model & Setting/Mode): Nikon Singapore Pte Ltd 80 Anson Road #10-01/02 Fuji Xerox Towers Singapore Photo Taken by (Model & Setting/Mode) Nikon F100, F/14, 1/200sec, Spot metering, 105mm macro lens, Velvia 100 TERMS & CONDITIONS Eligibility Open to all Nikon users residing in Singapore except Nikon staff; photo must be taken by Nikon camera only Each photographer is only allowed one entry with one photo Only prints in 8X10 size will be accepted or send to focuspc@nikon-asia.com. For more information, please visit: Print submitted are not returnable Nikon will not be held for entries lost or damaged Nikon reserves the rights to use any photograph entered for publicity and other purposes The entries will be judged on their relevance to the theme, creativity and overall technical quality The winner will be notified by post and his/her name will be published in the next issue of FOCUS 60 61

33 FEATURED PHOTOGRAPHER: ERIC GOH FEATURED PHOTOGRAPHER: ERIC GOH PORTFOLIO : ERIC GOH In May 2005, Eric was featured in the front page of Straits Times and LianheZaobao for his work as cover picture in To Singapore With Love pictorial book in celebration of Republic 40th year of independence. Eric was regularly invited to speak at public seminars like Photography and Me seminar in 1995, PSA Convention, Orlando (USA) in 1998, COMEX Asia (Singapore) in 2005, and the P.I.X- Photo Imaging X-change 2007 at Suntec in Eric Goh, started his photography in 1976, when he won Best Student Photographer of Raffles Institution. Nikon has accompanied him through his years of photography life and from an analogue user to now a professional DSLR photographer; his equipments include a D70s, D200 and D1x which all have helped him to win many awards for his pictures. He has to date, accummulated a string of 20 prestigious photographic honorary titles to his credit, from USA, Europe, Asia and Singapore. Eric has successfully held 5 solo One-Man Exhibitions, of which $20,000 was raised from his sale-of-work, which he donated to charitable organizations. His photographic works were on permanent collections at Parliament House, Mandarin Hotel, Singapore Arts Museum,National Arts Council, and also graced the covers of many prominent magazines and periodicals. In 2005, Eric was appointed the local photographer for the world mega event in Singapore, International Olympic Selection meeting, where famed Celebrities like Hilary Clinton, Tony Blair, David Beckham were present. In 2006, Eric also covered the World Bank and International Monetary Fund meeting in Singapore. For his untiring contribution to the development of photographic art in Singapore, Eric was conferred the Singapore Youth Award in 1993, and the Public Service Medal (PBM) in Presently, Eric is appointed International Representative to the Photographic Society of America, President of the Singapore Colour Photographic Society, Advisor to SAFRA Photographic Club, Resource Person of SWCDC, Art Panelist to National Arts Council, and Treasurer of Shuqun Primary School Advisory Committee. TITLE: GLOWING OASIS, TAKEN WITH: D200 TITLE: LEAPS OF JOY, TAKEN WITH: D70S 62 63

34 FEATURED PHOTOGRAPHER: ERIC GOH FEATURED PHOTOGRAPHER: ERIC GOH 64 65

35 FEATURED PHOTOGRAPHER: ERIC GOH FEATURED PHOTOGRAPHER: ERIC GOH TITLE: TWIRLING BEAUTIES, TAKEN WITH: D70S TITLE: SPLASHING HARMONY, TAKEN WITH: D200 TITLE: RELIEF! TAKEN WITH: D200 TITLE: GROOMING EARLY, TAKEN WITH: D1X 66 67

36 FEATURED PHOTOGRAPHER: ERIC GOH FEATURED PHOTOGRAPHER: ERIC GOH TITLE: PECK OF LOVE, TAKEN WITH: D1x TITLE: CAMOUFLAGE, TAKEN WITH: D1X 68 69

37 FEATURED PHOTOGRAPHER: ERIC GOH FEATURED PHOTOGRAPHER: ERIC GOH TITLE: MODESTY, TAKEN WITH: D1X TITLE: HAPPY VALLEY THEME: LOFTY TWIST, TAKEN WITH: D

38 Q & A CONTEST FEATURED PHOTOGRAPHER: ERIC GOH WIN Kingston 2GB SD Card??? Questions: Q1. Coolpix S510 delivers the world s fastest response realizing a power-up time which allows the LCD monitor to appear within how many seconds? 1) 10 2) 8 3) 7 4) 6 Q2. Coolpix L14 offers the world s longest battery life, maximizing the power of the supplied Energizer Lithium AA-size batteries is also able to take up to how many photos on a pair of batteries? 1) 400 2) 600 3) 800 4) 1,000 Simply send this completed coupon with your answers to: FOCUS Q & A Contest, Nikon Singapore Pte Ltd 80 Anson Road #10-01/02 Fuji Xerox Towers Singapore by 15 December 2007 ANSWER: Q1. Q2. Q3. Q4. NAME: NRIC: Q3. The new function, Picture Control System which enables users to easily adjust images as desired and to obtain the same picture tones with different cameras at the same settings can be found in which present model? 1) D3 2) D300 3) D3 & D300 4) All Nikon cameras Q4. Nikon first full-frame as know as fx-format digital SLR camera D3, enables continuous shooting at approximate how many frames per second? 1) 5 to 9 2) 9 to 11 3) 9 to 15 4) 11 to 15 ADDRESS: WINNER OF FOCUS 16 TH ISSUE Q&A CONTEST Name : Wee Kok Boon NRIC : SXXX4066/Z TELEPHONE (HP/O/R): ANSWER: Q1: 2 Q2: 2 Q3: 3 Q4: 2 TERMS & CONDITIONS: This contest is opened to all readers except employees of Nikon Singapore Pte Ltd Prize must be taken as provided and is neither transferable nor exchange for cash Winner will be notified by post

39 EVENTS EVENTS NIKON PHOTOGRAPHY OUTING ORGANIZED BY CLUBSNAP VENUE: Changi DATE: 4 August

40 EVENTS EVENTS 76 77

41 EVENTS EVENTS 78 79

42 NATURE PHOTOGRAPHY WITH CHNG PENG AIK NATURE PHOTOGRAPHY WITH CHNG PENG AIK PORTFOLIO : CHNG PENG AIK He has also achieved a distinction of Associateship with the Royal Photographic Society of Great Britain. Having a nature photography background, Peng Eik has a keen eye and is proficient in spotting and capturing fleeting moments in all his photography assignments. Peng Eik has also obtained a Bachelor of Commerce (Int'l Supply Chain Management), Graduate Diploma in Marketing and a Diploma in Information Technology (Multi-media). TITLE: Seeing Double, Taken with : Nikon D2x with AF-S mm f/4 TITLE: Catching the morning light, Taken with :Nikon D2x with AF-S VR mm f/4 Peng Eik has always been interested in photography since a young age. However, coming from a poor family he was unable to pursue nor develop his interest and passion. It was until very much later, where he worked hard, established himself in his career and finally, decided to do something his heart desires photography. Apart from being a full time corporate and commercial photographer, Peng Eik interest and passion lies in his hobby ie. nature photography. He has established himself as a respectable nature photographer, winning accolades and an award of 3rd placing in the Asian Geographic Photo Competition, Digital Category in TITLE: I am watching you, Taken with : Nikon D2H with AF-S 500mm II f/4 TITLE: Reaching Out, TAKEN WITH: Nikon D2H with AF-S 500mm II f/

43 NATURE PHOTOGRAPHY WITH CHNG PENG AIK NATURE PHOTOGRAPHY WITH CHNG PENG AIK TITLE: Springboard Diving, Taken with : Nikon D2x with AF-S 500mm II f/4 TITLE: Amazing Race, Taken with : Nikon D2H with AF-S 500mm II f/4 TITLE: Grace in flight, Taken with : Nikon D2x with AF-S 500mm II f/4 TITLE: Dusting Off, TAKEN WITH : Nikon D2x with AF-S 500mm II f/4 TITLE: Spreading its wings, Taken with : Nikon D2x with AF-S 500mm II f/

44 NATURE PHOTOGRAPHY WITH CHNG PENG AIK NATURE PHOTOGRAPHY WITH CHNG PENG AIK TITLE: Amazing Race, Taken with :Nikon D2x with AF-S 500mm II f/4 TITLE: In Paradise, Taken with :Nikon D2x with AF-S 500mm II f/4 TITLE: Look, What I ve Caught, Taken with : Nikon D2x with AF-S 500mm f/4 TITLE: Follow the leader, Taken with : Nikon D2x with AF-S 17-55mm f/2.8 TITLE: Purple on Blue, Taken with :Nikon D1x with AF-S 500mm II f/

45 EVENTS EVENTS PUBLIC -ARCHITECTURAL NATIONAL STADIUM PHOTOGRAPHY COMPETITION 2007 SECOND PRIZE: Tey Kok Siong FIRST PRIZE: Jerry Koh Soi Tee STADIUM FOR ALL The National Stadium, a welt-known landmark in Kallang was opened by then Prime Minister Lee Kuan Yew on 21 July Sporting events such as the SEA/P Games, Malaysia Cup tournaments, regional athletic meets, Rugby 7s, the annual Big Walk, and the Great Singapore Workout were all held here. Apart from sports, the Stadium has also celebrated a number of National Day parades and Youth Festivals. Concerts by big names such as Michael Jackson, Air Supply, the Silver Strings, Boney M, Donny & Marie and even the New York Philharmonic Orchestra, coupled with writing the memorial mass celebrated by the Late Pope John Paul II were all held at this landmark. After 34 years, this Grand Dame of sports is retiring. The closure of the National Stadium in July 2007 will be an emotional time for many who had, in one way or another, experienced memorable events here. NATIONAL STADIUM PHOTOGRAPHY COMPETITION 2007 As part of a finale to the Stadium, a photography competition was held to reminisce the past and capture the final moments of the stadium. Open to all, the competition gave Singaporeans another chance to be part of National Stadium closure, The aim was to provide Singaporeans the opportunity to capture final moments of the Stadium and to archive meaningful moments. The competition was held from 10th April to 10th July 2007 with the theme 'Kallang Wave'- symbolising the wave of joy (past) and the gesture of farewell (present). PRIZES sponsored by Students (a) Architectural (b) Event & People 1st - $1000 cash + Nikon D40x Kit Digital SLR 2nd - $800 cash + Nikon D40 Kit Digital SLR 3rd - $500 cash + Nikon Coolpix P5000 Compact Digital Camera. 5 Merit Prizes - $100 cash + Nikon Coolpix L5 Compact Digital Camera. Public (a) Architectural (b) Event & People 1st - $3000 cash + Nikon D80 Kit Digital SLR 2nd - $2000 cash + Nikon D40 Kit Digital SLR 3rd - $1000 cash + Nikon Coolpix P5000 Compact Digital Camera. 5 Merit Prizes - $250 cash + Nikon Coolpix L5 Compact Digital Camera THIRD PRIZE: Suhaimi Bin Abdullah 86 87

46 EVENTS PUBLIC -ARCHITECTURAL EVENTS PUBLIC - EVENT & PEOPLE MERIT PRIZE: Tan Ah Ba MERIT PRIZE: Goh Koon Peng. FIRST PRIZE: Desmond Neo THIRD PRIZE: Lee Kia Jiam MERIT PRIZE: Tay Sui Kok MERIT PRIZE: Leong Yew Weng. MERIT PRIZE: Yao Hwai Teck SECOND PRIZE: Chew Peng Foo 88 89

47 EVENTS PUBLIC - EVENT & PEOPLE EVENTS STUDENT - ARCHITECTURAL MERIT: Ng Wei Chean MERIT: Chua Tiew Eng MERIT: Lee Lay Ping MERIT: Ang Boon Hock FIRST PRIZE: Jonathan Chew Jian SECOND PRIZE: Shaun Tan Yikang THIRD PRIZE: Ng Gim Thia MERIT: Tan Gak Chee 90 91

48 EVENTS STUDENT - ARCHITECTURAL EVENTS STUDENT - EVENT & PEOPLE Ng Wei Chean MERIT: Joanne Yu Jia Ming MERIT: Lorraine Chee MERIT: The Andri Cendana FIRST PRIZE: Xia ChenXi THIRD PRIZE: Sasha Khoo Lin MERIT: Lim Leng Hiong MERIT: Aminuddin Sapii Kasamin SECOND PRIZE: Hue Zi Xian 92 93

49 EVENTS STUDENT - EVENT & PEOPLE EVENTS 5 MERIT PRIZE WINNERS COMEX 2007 VENUE: Suntec City Exhibition Centre DATE: 30th August - 2nd September 2007 Comex 2007 drew over 700,000 visitors to its 300,000 sq ft show halls which were spread across three floors of the Suntec Convention and Exhibition Centre. MERIT: Vera Liang Li Min MERIT: Koh Chee Kang MEGA IT shows may be taking place every quarter, but if sales and visitor numbers at the justconcluded Comex 2007 are anything to go by, consumers and exhibitors are not showing signs of roadshow fatigue just yet. Representing us was our veteran dealer T K Foto, attributed to the great success of our sales with our L10 and D40x sold out even before the show ended. MERIT: Vivian Leow Hwee Teng MERIT: Leong Seok Chun MERIT: Bernice Teo Feng Min 94 95

50 PHOTO CONTEST - STUDENT EVENTS & PEOPLE EVENTS LIFE TOUCHING MOMENTS PHOTO EXHIBITION & BOOK LAUNCH VENUE: The Art House DATE: 2-11 November am - 8pm The power of photography lies in its ability to communicate ideas and emotions. In Alex Soh s inaugural photography book Life Touching Moments, he brought to perspective some learning that we could glean from life itself. From the affectionate act of a child, to the glorious beauty of nature, we are invited to share in the ideas and emotions that only the still image could connect us to with such power and directness. In the book, we see an old lady in shabby clothes crouching by the roadside of Yogyakarta, Indonesia. She was holding in her hand a packet of rice food that was scavenged from the dumps. Yet, there was a glow in her face, a sweet smile of contentment. Yet, in another page, the grandeur of nature transports us to a vastness beyond ourselves. Standing over the expanse of Kodanadu View Point, South India, stood a man watching the sunrise, with streams of cirrus clouds drifting passed. In this 112 pages hardcover coffee table book, there are many beautiful pictures images that have been captured over a period of 13 years and spanning numerous continents. During the launch of the book, there will also be an exhibition of some 60 photographs in fine-art print. All fine-art prints on exhibit are also open for sale. A portion of the sales will go to helping the children at the Thai-Burma borders. library since His photographs have won numerous international awards and accolades and have been featured on the covers of Our Daily Bread, a publication that is distributed worldwide with a circulation figure of 17 million copies. Alex is also one of the featured artists with ColorVision Digital Imaging along with some worldrenowned artists and photographers. He has also given talks to some three hundred photographers in Singapore on fine art photography to promote various photographic exhibitions, with the support of digital fine art paper manufacturer Hahnemühle from Germany. He also leads photographers into the field to do travel and wildlife photography. Your presence will be very much appreciated. We sincerely look forward to receiving your favourable reply. Please feel free to contact any of our following team members should you have any queries: Eunice Lim : Triston Yeo : ABOUT THE PHOTOGRAPHER Alex Soh is the art director and photographer of RBC Ministries. In this role, he has traveled around the world building the organization's stock image 60 97

51 EVENTS LIFE TOUCHING MOMENTS-ALEX SOH EVENTS LIFE TOUCHING MOMENTS-ALEX SOH ALL PICTURES TAKEN BY NIKON CAMERA 98 99

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