Who Reads and Who Follows? What analytics tell us about the audience of academic blogging Chris Prosser Politics in

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1 Who Reads and Who Follows? What analytics tell us about the audience of academic blogging Chris Prosser Politics in 1

2 What do we want to know about the audience for academic blogging? Who are they? Domestic or International? Academic or lay? Colleagues or strangers? How do they find the blog? Are they regular readers of the blog or do they just find a specific post? Search engines? Social media? Referrals? Chris Prosser Who Reads and Who Follows? 2

3 Where are they from? Bosnia Bangladesh Saudi New Indonesia South Thailand Norway Zealand Hungary Arabia Portugal Ukraine Bulgaria Finland Georgia Tanzania Argentina Mexico Zimbabwe Lebanon Vietnam Colombia Taiwan Lithuania Iran Estonia Serbia Ethiopia Sri Slovakia Moldova Uganda Cameroon Slovenia Lanka Qatar Luxembourg Jordan Armenia Mauritius Ghana Jamaica Algeria Gambia Peru Tunisia Croatia Latvia Herzegovina Cyprus Kuwait Belarus Malta Chile Other Poland Austria Russia Egypt Nigeria Korea Czech United Arab Hong Emirates Denmark Republic Brazil Kong 2% Kenya Malaysia Ireland Sweden 1% China 1% Japan 1% Switzerland 1% Israel 1% Singapore 1% Philippines 1% Greece 1% 1% Turkey 1% Spain 1% Italy 1% Netherlands 1% Belgium 1% Pakistan 1% 1% France 1% Australia 2% South Africa 2% Germany 2% Canada 3% (not set) 4% India 4% Romania 4% United States 17% United Kingdom 32% Chris Prosser Who Reads and Who Follows? 3

4 Who are they? Academic or lay audience? Colleagues or strangers? Unknown 18% Academic 15% 1 9% 8% 7% 6% 5% 4% 3% 2% 1% Non-Academic 67% Chris Prosser Who Reads and Who Follows? 4

5 How do they find the blog? Regular readers Returning Visitors 26% Sources...ox.ac.uk/...cam.ac. Other search Other engine blogs Other social uk 1.6% 1.5% 1.3% network 3.9% 0.4% Twitter 4.6% Facebook 13. Google 55.9% New Visitors 74% Direct 17.8% Chris Prosser Who Reads and Who Follows? 5

6 Twitter followers Chris Prosser Who Reads and Who Follows? 6

7 Twitter followers Chris Prosser Who Reads and Who Follows? 7

8 Three types of successful posts Chris Prosser Who Reads and Who Follows? 8

9 Three types of successful posts: 1 - Topical posts Chris Prosser Who Reads and Who Follows? 9

10 Views per day KONY 2012: the latest source of armageddon fatigue March March March March April April April April May May May May June 2012 Chris Prosser Who Reads and Who Follows? 10

11 Three types of successful posts: 2 - Perennial posts Chris Prosser Who Reads and Who Follows? 11

12 Visits per month What is Political Thinking? A Q&A with Professor Michael Freeden Chris Prosser Who Reads and Who Follows? 12

13 Three types of successful posts: 3 - Sleeper posts Chris Prosser Who Reads and Who Follows? 13

14 Visits per day Fighting corruption: Effective examples from surprising places Chris Prosser Who Reads and Who Follows? 14

15 Drumming up readers Aside from writing great posts that people want to read what can you do to increase readership? Tap into trends Social networks Facebook vs twitter Tweet yourself Recommendations from influential tweeters Mentions on other blogs Cross-posting? Chris Prosser Who Reads and Who Follows? 15

16 Drumming up readers Predicting the Eastleigh by-election Chris Prosser Who Reads and Who Follows? 16

17 Visitors per hour Predicting the Eastleigh by-election pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am Chris Prosser Who Reads and Who Follows? 17

18 Conclusions Know your audience! Our most successful posts are: Topical Tap into broader concerns about politics, not just academic ones Of interest to a broad range of readers, both academic and non-academic Promotion strategies Social media is important But not as important as getting a good page rank on google! Sometimes you just get lucky! Chris Prosser Who Reads and Who Follows? 18

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