Trade marketing Bespoke look book

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1 Trade marketing Bespoke look book

2 Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001 Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001 Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001 Press advertising - portrait Tailormade lens personalised for you Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. Precise & beautifully engineered Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. & finely tuned Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. Insist on your perfect Insist on your perfect Insist on your perfect Receive a 15 minute consulation at Optician Name. Visit our practice: Optician address details Receive a 15 minute consulation at Optician Name. Visit our practice: Optician address details Receive a 15 minute consulation at Optician Name. Visit our practice: Optician address details A press release is also available upon request.

3 Press advertising - landscape Tailor-made lens personalised for you Precise & beautifully engineered & finely tuned Receive a 15 minute consulation at Optician Name. Receive a 15 minute consulation at Optician Name. Receive a 15 minute consulation at Optician Name. Visit our practice: Optician address details Visit our practice: Optician address details Visit our practice: Optician address details Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001 Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001 Terms & conditions. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. REF: E5517OR001

4 Point-of-sale Precise & beautifully engineered Tailormade lens personalised for you Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. Precise & beautifully engineered Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. & finely tuned Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. Varilux Xclusive 4D is calibrated uniquely for you, for your posture, for your frame, and for the way you look at the world. Tailormade lens personalised for you Precise & beautifully engineered & finely tuned Available in A0/A1/A2/A3 in portrait and landscape. Personalised versions available on request.

5 Direct mail Your vision of perfection An interactive format that demonstrates the benefit of multiple focal points, creating desire, providing persuasive evidence, and driving action. Try without to read this Try without to read this Try without Your vision of... o Freedom Varilux Xclusive 4D dramatically reduces the need to move your head, sharpening Precision your vision when focusing close-up, at middle distance and at long distance. to read this moving moving moving your your head head your Clarity Varilux Xclusive 4D is personalised with several specific visual measurements to ensure your vision is completely Beauty natural for all everyday activities. Varilux Xclusive 4D means you never miss a thing, giving you a crystal clear view of everything that is important to you at arm s length and beyond. head

6 Dynamic video brochure Tailormade lens personalised for you See everything that matters to you, Personalised to capture every detail at every focal point, Varilux Xclusive 4D enables you to see everything that matters to you at all distances. at all distances Insist on your perfect We care for the environment. Return this video to Chapmans Opticians and we can re-use it. Reflecting the innovation at the heart of our brand, this direct mail option is both unexpected and exciting. Using video content, the brochure delivers a unique viewing experience.

7 Recall template A campaign-themed creating desire, providing persuasive evidence and driving appointments.

8 Social media

9 Facebook carousel

10 Website banners & finely tuned Precise & beautifully engineered & finely tuned This is the art of the tailor-made lens. Defined by you, for you. Your website here This is the art of the tailor-made lens. Defined by you, for you. The art of the tailor-made lens Precise & beautifully engineered This is the art of the tailor-made lens. Defined by you, for you. Available in various sizes. Personalised versions available on request.

11 Customer examples Contravision

12 Customer examples & finely tuned This is the art of the tailor-made lens. Defined by you, for you. & finely tuned This is the art of the tailor-made lens. Defined by you, for you. Get your personalised lenses at Harrold Opticians HARROLD S IS A FAMILY RUN GROUP OF INDEPENDENT OPTICAL STORES Every eye is different, such as its shape, the way it moves, and it can differ from others by anything up to 30%. Just like you, your eyes are unique and they deserve to be treated as such. Before now lenses didn t account for this, so when you looked through any area except the central part of your lens, you would lose visual performance. You can benefit from a three dimensional eye examination that takes into account how your eyes move. Now, wherever your eye moves, that section of the lens is individually optimised for them. WHAT ARE THE BENEFITS OF PERSONALISED LENSES? We will perform 3D measurements tailored to the anatomy of your eye Perfectly suited to your needs, regardless of age, prescription and frame Takes into consideration your postural and visual behavior only available with Varilux Xclusive 4D BOOK YOUR FREE 15 MINUTE CONSULTATION WITH THIS VOUCHER HARROLD S 61 East Street, Blandford Forum, Dorset DT11 7DX T EXCLUSIVE TO & finely tuned This is the art of the tailor-made lens. Defined by you, for you. Visit Stirling Opticians, Gold Street, Kettering NN16 8JB T IN KETTERING Every eye is different, such as its shape, the way it moves, and it can differ from others by anything up to 30%. Just like you, your eyes are unique and they deserve to be treated as such. Before now lenses didn t account for this, so when you looked through any area except the central part of your lens, you would lose visual performance. You can benefit from a three dimensional eye examination that takes into account how your eyes move. Now, wherever your eye moves, that section of the lens is individually optimised for them. WHAT ARE THE BENEFITS OF PERSONALISED LENSES? We will perform 3D measurements tailored to the anatomy of your eye Perfectly suited to your needs, regardless of age, prescription and frame Takes into consideration your postural and visual behaviour only available with Varilux Xclusive 4D Bespoke lenses available at Ellis & Killpartrick, 18 New Bond St, Bath BA1 1BA. Telephone: % OFF ALL VARILUX LENSES AT STIRLING S WITH THIS VOUCHER Terms and conditions apply Please contact us for more information on our best varifocal lenses Stirling Opticians Gold Street, Kettering NN16 8JB Telephone: % OFF ALL VARILUX LENSES AT STIRLING S WITH THIS VOUCHER Terms and conditions apply Press advertising Door drop

13 ecp.essilor.co.uk CLAIRE LYON Telephone: SARAH VENN Telephone: ETHAN PARRY Telephone: Donegal Leitrim Sligo Waterford Laois Tipperary Cork Limerick Kerry Clare Galway Mayo Roscommon Sligo Offaly Longford Westmeath Louth Monaghan Dublin Wicklow Carlow Meath Wexford Kildare Kilkenny Cavan BT BS SW E NW EC LE DE LN DN S SK NG PE ST CW CH WA L WN M WV TF LL LL GL NP CF SA LD HR SK SY SN WR DY PL TQ EX TA BA WS CV B BS TR DT BH SP SO PO GU UB SL RG BN RH TN BR KT CR SM CT ME DA SS RM IG EN CM CO CB IP NR PE WD HP AL SG LU MK OX NN BL OL PR FY BB HD HX WF LS BD LA HU YO HG DL TS SR DH CA CA NE TD EH G FK KY PA PA PH DD AB KW IV DG DG ML KA E EC NW SE SW WC N N W W LONDON TW HA Trade Marketing contacts

Visit rswww.com/branches for information and the latest news from your local RS.

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