11/21/16. Agenda. Planned Giving in a Campaign. Introductions. Case Study: Greater Twin Cities United Way. Getting to know the panel and the audience

Transcription

1 Planned Giving in a Campaign Case Study: Greater Twin Cities United Way Agenda Introductions Learning Objectives Background of Planned Giving at United Way Volunteer Champions Approach Recognition & Launching Affinity Group Questions? Introductions Getting to know the panel and the audience 1

2 Presenters Marie Ruzek, JD, CFRE, Director Planned Giving Bill Roche, Retired Managing Partner RSM, Co- Chair, Planned Giving & Endowment Committee Sara Sternberger, Executive Director, FreeArts Minnesota, member Planned Giving & Endowment Committee Audience Learning Objectives You will hear about how to put best practices in place for data management, documentation, counting, gift acceptance, and recognition. Central to United Way s success was engaging key volunteer leadership for both internal and external relationship building, and ultimately soliciting planned gifts. Starting at the End After years of planning and making the case for planned giving Greater Twin Cities United Way turned 100 in 2015 which was celebrated with a Centennial Campaign From , raised $36,200,000 in new planned gift commitments and endowment $22,000,000 for special initiatives On top of $80,000,000+ Annual Fund each of those years 2

3 Background Making the Case for Planned Giving Key Volunteers as Advocates Educating leadership Socializing planned giving with the board and committees Timing Staffing and resources Questions? - Aligning Finance and Development - Guidelines for counting planned gifts - Gift acceptance policies - Data management and documentation 9 3

4 Aligning Finance and Development Accounting vs. Counting *$750,000 from two charitable gifts annuities and one charitable remainder trust discounted to a total present value of $300,000. Guidelines for counting planned gifts Council for Advancement and Support of Education (CASE) CASE Reporting Standards and Management Guidelines (revised 2008) National Association of Charitable Gift Planners (formerly PPP and NCPG) Valuation Standards for Charitable Planned Gifts Guidelines for Reporting and Counting Charitable Planned Gifts Gift Acceptance Review Update if needed Shepherd through applicable board committee(s) Resource: Gray Plant Mooty has a great presentation on this topic that they present from time-to-time. 4

5 Data Management and Documentation Review database tracking capabilities Make recommendations for improved systems Create and standardize the written documentation, often called a Letter of Intent Questions? Approach Volunteer Solicitation Committee Recruitment Letter of Understanding Role advocating, soliciting Recognition 5

6 Centennial Planned Giving & Endowment Committee Objective: Grow Legacy Society membership to ensure the continued strength and vitality of United Way. Co-Chair: Bill Roche, RSM McGladrey (retired) Co-Chairs: John Whaley, Norwest Equity Partners (retired) and Annette Whaley, Community Volunteer Chris Burque, Merrill Lynch Angela Fogt, Faegre Baker Daniels Russ Michaletz, Deloitte (retired) Bob Moeller, Moeller Management Consultants Mike Nash, 3M (retired) Bob Olafson, Securian (retired) Sara Sternberger, Free Arts Minnesota 16 Focus on Peer Solicitations Feasibility Campaign Pyramid Traditional United Way major gift model of peer solicitations Donor and Prospect Visits Several approaches Committee responsible for scheduling Centralized scheduling Visit agendas Thank donor Ask how they first got involved? Volunteer solicitor shares their story Introduce concept of planned gift Determine interests and follow-up 6

7 Recognition Legacy Society membership Started annual Legacy Society appreciation luncheon Launched new Tocqueville Legacy Circle $200,000 to endow a $10,000 annual gift Founding members 43 new members (#4 nationally) $32,000,000 raised (#1 nationally) Highlights from Committee Donor Visits Planting seeds Moving the needle Closing the gift Questions? 7