Enterprise Patent Portfolio Commercialization: Trends and Opportunities
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1 Return on Invention EU-JP Technology Transfer Helpdesk Enterprise Patent Portfolio Commercialization: Trends and Opportunities 8 December 2016 George Park
2 Historical Approach to Commercializing Patents Article I, Section 8, Clause 8 of the United States Constitution empowers the United States Congress: To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries. Using Patents by to Defend Products 1799: James Watt wins patent litigation against Jonathan Hornblower for infringement of steam engine patents 1806: Eli Whitney wins litigation on cotton gin patent 1811: Robert Fulton engaged in lawsuits involving steam boat patents and related commercial rights 1854: Elias Howe wins dispute over patents related to sewing machines from Isaac Merritt Singer 1909: Orville and Wilbur Wright files lawsuit against Glenn Curtiss for infringement of aircraft patent 1915: Nikola Tesla sues Marconi for infringement of radio patents. 1
3 From Product Focused Commercialization to Direct Financial Returns from Patents Microsoft: Smartphone Patent Licensing Kodak: Digital Image Patent Sales 2
4 Broad Range of Approaches to Leveraging Enterprise Patent Portfolios Enforcement Development Defense Commercialization 3
5 Long Term Trends in Patent Prosecution and Litigation in the U.S. Source: 2016 PWC Patent Litigation Study 4
6 Developments In the U.S. - Legislative America Invents Act (2011) Switches from first-to-invent system to first-inventor-to-file Expands inter parties review Creates administrative proceeding for covered business method (CBM) patents Source: PTAB statistics (9/30/2016) 5
7 Developments In the U.S. - Judicial Example litigation matters this decade Uniloc v. Microsoft (2011) Elimination of 25% rule of thumb Laser Dynamics v Quanta (2012) Damages based on smallest salable unit Motorola v Apple (2012) Sufficiency of damages expert opinions Motorola v Microsoft (2013) Valuation of Standards Essential Patents Alice v CLS Bank (2014) Eligibility of software patents Other earlier decisions: ebay (2006, injunctions), SanDisk (2007, declaratory judgments), KSR (2007, obviousness), Seagate (2007, willful infringement), Quanta (2008, exhaustion), Lucent (2009, entire market value rule) 6
8 Impacts on Focused Patent Enforcement Firms 100 Net Income of Selected Enforcement Firms [$M] 50 0 ACTG WILN MARA PCO Source: finance.google.com 7
9 Impacts on Focused Patent Enforcement Firms Source: finance.google.com 8
10 Recent News in US Possible Shift Back to Stronger Patents, though with Uncertainties 30% 25% 20% 15% 10% 5% PTAB Completed Trials Upholding All Claims 0% Cumulative to Jun 2016 Jun 2016 to Sep 2016 Source: PTAB statistics (9/30/2016 and 6/30/2016) 9
11 Recent News in Europe Continued Attraction as Venue, though with Uncertainties Source: 10
12 350,000 Recent News in Asia Continued Growth in Patenting and Commercialization Patent Grants 300, , , , ,000 50, China Japan Korea US From the 7 Nov 2016 issue of The Patent Investor Source: The Patent Investor; 11
13 Japan Remains Actively Engaged in Patent Commercialization Activities 12
14 Options for Patent Owners Use patents to support operations Product differentiation Defensive use Currency for deals Use patents to generate revenues Technology Transfer Enforcement Licensing Litigation Sale 13
15 Factors Used to Consider Potential for an Enforcement Program Demonstrable infringement (multiple cases) Relevant market Encumbrances Portfolio size and coverage Innovation history 14
16 Potential Risks When Considering Enforcement Counter-assertion Business relationships Resource and expense commitment Risks to asserted patents 15
17 Enforcement Campaign Process Mining Hypothesis generation Technical analysis Business analysis Notice Letter Negotiation Deal or Litigation Royalty fee Other consideration Royalty structure Back damages Covered products Named patents Exclusivity License term etc. 16
18 End of Presentation George Park Director, Development IPVALUE Management, Inc Freedom Circle, Suite 900 Santa Clara, CA Office: Mobile:
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