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1 BUSINESS MNI NETWORK MAGAZINE MEDIA KIT
2 MEET THE MNI BUSINESS NETWORK Our world-class brands ensure that your message gets in front of the right audience. Iconic brands like Bloomberg Businessweek, Entrepreneur, Forbes, Fortune, and Money are an unbeatable way to inform and inspire affluent and influential individuals who are the epitome of sophistication, and on the cutting edge of technology and business innovation. Bloomberg Businessweek reports on the events, ideas, Entrepreneur offers real-life solutions for independent and people that shape the global economy. Timely, thinkers, innovators, and business leaders. With concise, analytical, and relevant, it helps set the agenda for hands-on advice, the magazine encourages and business, offering insight on a broad range of vital embraces the entrepreneurial mindset with analysis, issues, with the highest-quality writing, photography, trends, and news highlighting that perspective. and design. SOPA Award Editorial Excellence 2017 ASME National Magazine Awards Finalist Reporting, Website A leader in personal finance journalism, Money offers sophisticated coverage of all aspects of financial Forbes distinct editorial viewpoint has stood for the management. Whether it s saving, investing, or enjoying unshakeable belief in the power of free enterprise for their wealth, Money readers find solid strategies, more than 80 years. This unique audience and point of intelligent advice, and exciting financial opportunities view makes Forbes one of the world s most influential in each issue. business publications AdWeek s Hot List Nomination Hottest Business Magazine Written for successful executives who want to know about business trends and analysis, Fortune is famous for its in-depth profiles of the hard-to-access movers and shakers of the business world. Fortune specializes in stories about business personalities, technology, marketing, personal finance, politics, and important corporate trends Luce Awards Winner Reporting 2015 AdWeek s Hot List Nomination Hottest Business Magazine For more information, please contact us at info@mni.com or at ASK-4MNI. For more information please contact Rob Moore, VP of Sales, at or Rob_Moore@timeinc.com. YOUR AUDIENCE. DELIVERED.
3 TARGET INFLUENTIAL DECISION MAKERS WHO INVEST FOR SUCCESS. MEET BENJAMIN. After graduating with his MBA, Ben immersed himself in the tech world, working for a few dot com starts ups before eventually launching his own company 10 years ago. His company, now 150 strong, has relocated to a trendy neighborhood and is about to acquire a competitor. Ben prides himself on being an information junkie, and seeks to get his hands on every book or magazine article ever written about his industry. This knowledge appetite has helped him launch his company, grow his business, stay in-the-know about the latest tech, and manage both his growing business and personal investments. On his commute home to his family, it s not uncommon to see him toggling between the dog-eared monthly magazines tucked away in his backpack and his digital devicesto check his , financial portfolio, and the sports scores. While not one to brag, Ben secretly prides himself on his sports fantasy league recordhe hasn t lost a season yet. HE S MNI S BUSINESS NETWORK MAN. WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE BEN. Available in 69 markets, let s invest in MNI s Business Network. For more information, please contact us at info@mni.com or at ASK-4MNI.
4 UNRIVALED REACH OF YOUR TARGET AUDIENCE. Quickly build a relationship with a first-class and five-star audience, compared to a single national magazine buy. TARGET: TOP BUSINESS DECISION MAKERS READER PROFILE 47yrs 62% Male Median Age: Median HHI: 38% Female $89,920 Source: GFK MRI, Spring INDEX MNI BUSINESS MNI BUSINESS READERS ARE: Top Management/Executives at businesses of all sizes. Decision makers for business purchases of $1 million+. Frequent travelers for both business and leisure. Newspaper Readers TV Viewers Radio Listeners For more information, please contact us at info@mni.com or at ASK4MNI. Source: GfK MRI, Fall 2017.
5 NETWORK AUDIENCE Bloomberg Businessweek Entrepreneur Forbes Fortune Money FREQUENCY BUILDS RECALL AUD (000) COMP % COV % INDEX GENDER Adults 14, Men 8, Women 5, EDUCATION Any College 10, Currently Attending College 1, College Graduate+ 6, REACH YOUR TARGET AUDIENCE MORE THAN ONCE. MNI s built-in frequency means the most sought-after consumers see your message more. Since your ad will be running in multiple MNI Business Network publications within your local market, it has maximum impact. AGE -24 1, , , , , , Adults, , Bloomberg Businessweek ALSO READ: Bloomberg Businessweek Entrepreneur 12 Forbes Fortune Money 25 Men, , HOUSEHOLD INCOME $50,000 10, $75,000 8, $100,000+ 6, READERS OF: Entrepreneur Forbes Fortune Money $200,000+ 1, Dual Income 4, CATEGORY TARGETS Real Estate Influential Travel for Business 1, Makes Business Purchases 3, Finance Influential 1, Business Influential 1, READING THE CHART Find the title in the left-hand column for which you want duplication. Follow across the row until you intersect with the column that represents the title being duplicated. For example, 44% of people who read Fortune also read Forbes. Source: GfK MRI, Fall Source: GfK MRI, Fall For more information, please contact us at info@mni.com or at ASK4MNI.
6 BEAUTY CLIENT SUCCESS Here are some of our clients who have used the MNI Business Network to successfully reach their audience. CONTENT COMPOSITION Bloomberg Businessweek Entrepreneur Forbes Fortune Money BUSINESS, FINANCE, & REAL ESTATE Over half of editorial is related to business, finance, and real estate. Featured Network Issues: Forbes Investment Guide Money My First Million Bloomberg Businessweek Debrief: Invest SCIENCE & TECHNOLOGY Robust editorial featuring the top tips and tricks to staying up-to-date on the latest financial technology. Featured Network Issues: Fortune Brainstorm Tech Forbes Innovation Factories Bloomberg Businessweek Global Technology GLOBAL BUSINESS Almost 15% of editorial is related to Global Business. Featured Network Issues: Money Best Places to Live 2017 Entrepreneur Growth Hackers and the Best Cities Fortune Global 500 Our readers look forward to receiving their favorite magazines in their mailbox, a bond that doesn t exist with other media. And with the most popular and trusted magazines in the country, the MNI Business Network delivers: Eye-catching ads in award-winning magazines. The chance to connect with high-powered and influential men and women. Access to the precise consumers you need to reach, multiple times, in your desired markets. Customized messaging by market (free copy-splitting). For more information, please contact us at info@mni.com or at ASK-4MNI.
7 AMPLIFY THE MNI BUSINESS PORTFOLIO EVEN FURTHER. Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket, the opportunities are endless. 20 MNI Targeted Media Inc. Stamford, CT mni.com
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