EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement

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A special edition from EY Mexico EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Inspiration What the winners of each category had to say about the award and entrepreneurship.

1 A special edition from EY Mexico EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Inspiration What the winners of each category had to say about the award and entrepreneurship. Collaboration Enrique Jacob and Mario Marín de la Serna share their views on the awards ceremony. Adrián Glief Cervantes Medicus National Winner Vision Honoring entrepreneurs in order to build a better working world. Presence How the gala was covered in social and traditional media.

2 Contents Editorial EY Entrepreneur Of The Year : driving entrepreneurship EY honors Mexico s entrepreneurial talent Finalists Creating a community 2 Emprendedor

EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Editorial This year s EY Entrepreneur Of The Year program in Mexico, which is the fourth year in a row for the program in our market,

3 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Editorial This year s EY Entrepreneur Of The Year program in Mexico, which is the fourth year in a row for the program in our market, was a highlight event for EY Mexico. It has been an honor for us to work with this group of finalists who have enjoyed success in the business world thanks to their audacity and resourcefulness. Throughout the program, we had the opportunity to get to know 47 Mexican entrepreneurs who have set out to change the world in their own way. These entrepreneurs have dared to dream that they can make a difference and they have worked passionately day after day to follow through on their vision. The experience the program offers is not over for our finalists. In fact, being selected by the panel of judges is only the beginning, since from that moment on the finalists become members of an exclusive online community called the Winners Network. This private network, accessible 24 hours a day all year long, brings its members together with a distinguished group of their peers from around the world to share ideas. Program finalists may also join Exchange, a series of live events where regional groups of entrepreneurs and general directors of high-growth companies in similar stages of development come together for a unique opportunity to share strategies for getting ahead in the market and to learn from the experiences of those who have faced challenges and opportunities similar to their own. Medicus, this year s National Winner, will participate in the World Entrepreneur Of The Year event that will be held in 2014 in Monte Carlo, Monaco. Here, the success and tenacity of entrepreneurs from more than 50 countries will take center stage. This event is the culmination of the local editions of the Entrepreneur Of The Year program and it represents a unique opportunity for visionaries from around the world to spend time together, share ideas and create a business network with a global reach. Attendees will also have the chance to hear the stories of a group of renowned speakers as they share the decisive factors of their success. Although the 2013 edition of the program has come to a close, we look forward to many more years of the EY Entrepreneur Of The Year program and the continued interaction and collaboration that it will surely bring. Mauricio Galindo Marketing Director and Leader of the EY Entrepreneur Of The Year Emprendedor 3

EY Entrepreneur Of The Year : driving entrepreneurship Before handing out the awards to the finalists of the 2013 edition of the EY Entrepreneur Of The Year program, Francisco Álvarez del Campo, CEO

4 EY Entrepreneur Of The Year : driving entrepreneurship Before handing out the awards to the finalists of the 2013 edition of the EY Entrepreneur Of The Year program, Francisco Álvarez del Campo, CEO and General Manager of EY Mexico and Central America, expressed his gratitude to the participants for being part of this year s program, and praised their hard work and dedication to building their companies. Good evening. All of us at EY Mexico are proud to share with you some of our most significant achievements during the first four editions of our EY Entrepreneur Of The Year program: each year we have had more and more women entrepreneurs participate in the program; we have developed powerful tools for entrepreneurs and compelling initiatives like the Global Center for Entrepreneurship and Innovation and the Strategic Growth Forum ; and we have created strong collaborative partnerships with the National Entrepreneur Institute to undertake a number of exciting projects and we have continued to support the work of other organizations to further entrepreneurship in Mexico. The EY Entrepreneur Of The Year program has become an ideal setting for dialogue and partnering between the major players in Mexico s entrepreneurial community. The international reach, the access to a vast network of global contacts that participants enjoy and the prestige that our program provides for participants across the more than 50 countries it reaches, have given us a unique opportunity to provide a voice for our community of business visionaries to express their needs and perspectives. 4 Emprendedor

EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Hugo Ham on behalf of Martin Sebastian García; Gerardo Ruíz y de Teresa, Francisco Álvarez, Tanya Moss, Adrián Glief Cervantes, and

When we launched the EY Entrepreneur Of The Year Mexico program in 2010, we originally envisioned it as a forum for paying tribute to Mexico s entrepreneurs as they drive the country s economy and

5 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Hugo Ham on behalf of Martin Sebastian García; Gerardo Ruíz y de Teresa, Francisco Álvarez, Tanya Moss, Adrián Glief Cervantes, and Emilio Díaz. When we launched the EY Entrepreneur Of The Year Mexico program in 2010, we originally envisioned it as a forum for paying tribute to Mexico s entrepreneurs as they drive the country s economy and create most of its job opportunities. However, we have since realized that our program has become so much more than just this, as is seen by the growth and achievements of the companies of our National Winners. For this year s edition, two of our past winners joined the judging panel: Lorenzo Barrera Segovia, General Manager, Partner, and Member of the Board of Banco BASE and the 2012 National Winner, and Rodrigo Herrera Aspra, Cofounder and President of the Board of Directors of Genomma Lab Internacional, and our 2010 National Winner and program Judge in 2011 and Rodrigo has also made his mark as a member of the judging panel for the World Entrepreneur Of The Year event in 2012 and Other members of the Mexican business community have been kind enough to lend a hand to the program, including two of this year s judges: Raúl Ferráez Pérez Pascal, Director of the magazines Líderes Mexicanos, Petróleo & Energía, and Latino Leaders, and Alfonso González Migoya, President of the Board and General Manager of Grupo Industrial Saltillo. We know that the EY Entrepreneur Of The Year Mexico program has much more to offer to those who take part in it. We are certain that the enthusiasm and energy that our Lorenzo Barrera and Adrián Glief Cervantes. entrepreneurs bring to our program will lead the way for even better things to come. All of the visionaries we are honoring today are already winners because they have dared to dream and to take a chance to make their dreams come true. Congratulations to all of you for being winners already and thank you for being a part of EY s efforts to build a better working world. Emprendedor 5

6 EY honors Mexican entrepreneurial talent Francisco Álvarez welcoming the finalists and guests. This program represents an opportunity to honor the achievements of Mexico s entrepreneurs but it is also a platform to guide and motivate them towards success. This is the main aim of this and other initiatives created by the Firm to promote a global entrepreneurial culture. This is why the fourth consecutive edition of EY Entrepreneur Of The Year Mexico was so exciting, since it gave us a special opportunity to pay tribute to a group of entrepreneurs who have stood out thanks to their audacity and resourcefulness. During the gala dinner, attendees had the chance to interact with the finalists, who represent a new generation of Mexican entrepreneurs who have truly set out to change the world. These entrepreneurs have dared to dream that everything can change and they have worked passionately every day to build their dreams. The 47 finalist entrepreneurs from 39 companies attended this year s awards ceremony where, before giving out the awards, Francisco Álvarez, CEO and General Manager of EY Mexico and Central America, highlighted the importance of this platform that honors Mexican talent. Emilio Díaz, Managing Partner of EY Mexico s Markets and Client Services, was the Master of Ceremonies for this year s awards ceremony. Support and coordinated work For EY Mexico, trust is contagious. Entrepreneurs bring the world the inspiration needed to grow the economy and revolutionize how business is done. Through hard work and willingness to seize opportunities, these entrepreneurs are able to build exciting companies that stand out from the pack by offering innovative products and services in settings that are not always ideal. EY s efforts have benefited from the support of different institutions that from their vantage points in the economy, advocate entrepreneurship through direct support and coordinated efforts. An example of this is BBVA Bancomer, sponsor of the EY Entrepreneur Of The Year 2013 Mexico 6 Emprendedor

EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement We are convinced that the entrepreneurial ecosystem must be built starting with university students through conversations that stimulate

Mario Marín de la Serna Marín pointed out that: BBVA Bancomer takes part in these programs because our vision highlights the importance of recognizing, helping, and encouraging entrepreneurs to keep

7 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement We are convinced that the entrepreneurial ecosystem must be built starting with university students through conversations that stimulate their entrepreneurial spirit. Mario Marín de la Serna Marín pointed out that: BBVA Bancomer takes part in these programs because our vision highlights the importance of recognizing, helping, and encouraging entrepreneurs to keep moving forward and to being their ally. At the end of his talk, Mario underlined the fact that this is a critical time for Mexican companies because the time is right for SMEs and Mexico is now front and center on the world stage, and BBVA Bancomer wants to be with our entrepreneurs along their journeys. On behalf of BBVA Bancomer, it is my sincerest wish that this program continues on for many years to come. Mario Marín de la Serna of BBVA Bancomer. program, which is unyielding in its work encouraging the exchange and implementation of ideas of entrepreneurs from around the world. Mario Marín de la Serna, Director of BBVA Bancomer s SME segment, shared a message with the finalists and awards ceremony attendees emphasizing the ways that BBVA Bancomer s vision is right in step with EY s vision. Mario stressed that BBVA Bancomer is a corporate group that works for both people and businesses, and that it is present in more than 14 countries, serves 43 million customers, and has more than 110 thousand employees. At BBVA Bancomer, we are convinced that the entrepreneurial ecosystem must be built starting with university students through conversations that stimulate their entrepreneurial spirit, and by working with the government and the private sector to bring stability and ensure the continuity of businesses, to create more jobs. Unique personalities and stories In our ever shifting world, only a small number of people truly take risks. Few individuals are willing to put their capital and reputations on the line to see their ideas come to life. The unique personalities and stories of our entrepreneurs, who, thanks to their vision, perseverance, and enthusiasm have created companies that, step by step have made their mark on Mexico s different industries. The group of entrepreneurs that took part in the EY Entrepreneur Of The Year 2013 program share a number of defining characteristics, such as creativity, dedication, and industry knowledge and accordingly, all the finalists received their award from representatives of EY Mexico and some of the gala s most prestigious attendees. Emprendedor 7

The 201 Consolidated Hormes Saúl Rojo Valenzuela Octavio Oropeza Alquicira Adrián Glief Cervantes Covarrubias Ernesto Jesús Sánchez Arribas Jesús Manuel Jiménez García Salvador Abascal Álvarez Luis

8 The 201 Consolidated Hormes Saúl Rojo Valenzuela Octavio Oropeza Alquicira Adrián Glief Cervantes Covarrubias Ernesto Jesús Sánchez Arribas Jesús Manuel Jiménez García Salvador Abascal Álvarez Luis López Panadero Andre El-Mann Expanding Business José María Fernández de Castro Zaldívar Benjamín Barona Coghlan Adam Wiaktor Rynkiewicz Carmen Titita Ramírez Degollado Enrique Salcido Cota Edna Lizette Fong Payán Simón Cohen Shamosh Luis Eduardo Barrios Sánchez Rodolfo Acosta González José de Jesús Castañeda Bañuelos Luis Ignacio Castillo Álvarez Alejandro Pérez Luna Luis Carlos Villarreal Sáenz Under Development Adriana Camacho Jorge Iván Espadas Espinosa Hugo D Acosta López Mark Albert Hojel Schumacher Hans Paul Backhoff Escudero Joaquín Castelló Pérez Tanya Moss Baran Fernando Javier Rovzar Diez Barroso Carlos Alfredo Cook Martínez Elías Fasja Cohén Social Impact Gabriel Carrillo Cattori Daniel Gómez Iñiguez Antonio López Navarro Mauricio Pareja Ballivián Guillermo Colunga Mata José Ignacio Irigoyen Palacios Roberto Carlos Quintero Vega Víctor Manuel Moreno Chain Angélica María Moreno Rodríguez Carlos Arturo Camacho Vivar Jaime Muñoz Castillo Norma Edda Gaya Goldaracena Daniel Alberto Marcos Hadjopulos Gerardo Ruiz de Teresa Mariscal Martin Sebastian García Gary David Alazraki Yeroham 8 Emprendedor

9 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement 3 Finalists Emprendedor 9

10 Luis Ignacio Castillo Álvarez and Alejandro Pérez Luna, with other attendees. Hans Paul Backhoff with attendees. Ernesto Sánchez. Lorenzo Barrera, Mario Marín, Mauricio Galindo, and Daniel de la Garza. Ítalo and Norma Gaya. Jesús Manuel Jiménez García and Henry González with attendees. Finalists Joaquín Castelló and Alejandro Pérez with attendees. Saúl Rojo. Roberto Quintero. Carlos Camacho. 10 Emprendedor

11 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Octavio Acosta and José María Fernández de Castro. Finalists at the cocktail before the ceremony. Carmen Titita Ramírez and Javier Millán with attendees. Octavio Acosta, Francisco Álvarez and José María Fernández de Castro. Enrique Salcido. The attendees seized the moment to connect with others. Networking in the Hall of Fame. Emprendedor 11

12 Finalists and guests in the Hall of Fame. Luis Barrios and guests. Rodolfo Acosta. Adrián Glief Cervantes. Adriana Camacho. Edna Fong. Iván Espadas. Mario Marín de la Serna. 12 Emprendedor

13 EY Entrepreneur Of The EY Year Entrepreneur Mexico 2013 Of The Gala Year Dinner TM México Supplement 2013 Oscar Aguirre. Fernando Tiburcio and Henry González. Andrés Olvera. Daniel Marcos. Jorge Rubio and Bryan Pierce. Carlos de la Rosa. Cristina Valero. Daniel de la Garza and Lorenzo Barrera. Emprendedor 13

14 Gary Alazraki. José María Fernández de Castro. Fernando Rovzar. Ignacio Irigoyen y Roberto Quintero. Mark Hojel. Jaime Muñoz. Mauricio Pareja, Daniel Gómez, Guillermo Colunga, and Antonio López. Raúl Ferráez. Benjamín Barona. 14 Emprendedor

15 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Simón Cohen. Víctor Manuel Moreno. Luis López and Salvador Abascal. Juan Manuel Puebla. Alejandro Pérez and members of his team. Carmen Titita Ramírez. Hugo Hernández. Adam Wiaktor. Emprendedor 15

16 Finalists and guests during the gala dinner of EY Entrepreneur Of The Year 2013 Mexico. Dalilah Polanco and Emilio Díaz, event presenters. Carlos Camacho, Norma Gaya, and Gabriel Carrillo. Mauricio Galindo, Gerardo Ruíz de Teresa, Hugo Ham, on behalf of Martin Sebastian García, and Oscar Aguirre. Entrepreneurs of Iluméxico, winners of the Social Impact category. 16 Emprendedor

17 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Guadalupe Castañeda, Tanya Moss Baran, and Mario Marín. Tanya Moss, winner of the In Development category. Víctor Soulé and José Manuel Méndez with the winner of the In Expanding Business category. Luis Barrios receiving his award. Francisco Álvarez with Adrián Glief Cervantes. Adrián Glief Cervantes, 2013 National Winner. Emprendedor 17

Mexican success stories As it came time to give out the awards to the winners, a sense of anticipation filled the air of the event, and the finalists appeared to enjoy this highpoint of the evening.

18 Mexican success stories As it came time to give out the awards to the winners, a sense of anticipation filled the air of the event, and the finalists appeared to enjoy this highpoint of the evening. The winning entrepreneurs have the key to success in their hands and they have been able to influence all the variables in their favor to become dynamic players in the Mexican economy. Winner of the Social Impact category Working for change in Mexico The winners of the Social Impact category received their awards from Mauricio Galindo, Marketing Director and Leader of the EY Entrepreneur Of The Year program in Mexico, and Oscar Aguirre, Assurance Managing Director of EY Mexico. Iluméxico, which promotes the use of Mexican technology as a platform for social and economic development, was named winner of this category by the independent panel of judges. Iluméxico, which was founded by Martin Sebastian García and Gerardo Ruíz de Teresa, has excelled in in the entrepreneurial ecosystem thanks to its socially-focused business approach and its efforts to foster development of Mexican technologies. Hugo Ham on behalf of Martin Sebastian and Gerardo Ruíz de Teresa Mariscal. This is a huge surprise! We honestly never thought that we would win. This is a great award, since it is so important for us for a Firm like EY to value the work that we do every day to make a company like Iluméxico work, and to reach and help Mexico s most underprivileged communities. Thank you very much. Gerardo Ruíz de Teresa 18 Emprendedor

EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Winner of the Under Development category Creativity to achieve success The winner of the Under Development category received the award

19 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Winner of the Under Development category Creativity to achieve success The winner of the Under Development category received the award from Guadalupe Castañeda, Lead Partner of Strategic Growth Markets of EY Mexico and Central America, and Mario Marín, Director of the SME Segment of BBVA Bancomer, who congratulated Tanya Moss Baran for the determination and creativity she has demonstrated from the early days of her career. The Tanya Moss company has become a successful accessory brand, and has won legions of loyal customers. The passion with which Tanya tackles each of her projects translates into products that stand out for their excellent craftsmanship. Winner of the Under Development category When all the finalists were named, it was quite a humbling experience because all the other finalists lead such great companies. Each of them has worked very hard for their companies and their people, but they have worked hard especially to contribute to growing Mexico s economy. Thank you EY for allowing me to be a part of this great program and for supporting Mexico s entrepreneurs, whose contributions may sometimes be small financially speaking, but which play such a big part in achieving something bigger. Tanya Moss Redoubling efforts for Mexico Before the National Winner was announced, attendees of the gala event heard a message from Enrique Jacob Rocha, President of the National Entrepreneur Institute (INADEM). Enrique s talk highlighted the increased role that entrepreneurship has played in Mexico since the beginning of this year when the Federal government increased its drive to promote the development of companies lead by visionary men and women. Said Enrique: The EY Entrepreneur Of The Year program, whose fourth edition comes to a close today, pays tribute to the entrepreneurial talent that is the main driver of the changes that Mexico needs. The creativity, energy, and audacity that characterize Mexico s entrepreneurs are just what our economy needs. Enrique also encouraged the finalists to keep doing what they do: Entrepreneurs find opportunities in tough situations. They don t let obstacles stop them, and they maintain the level of motivation that sets them apart from others. You are all examples of this. After delivering his message, Enrique congratulated EY Mexico for its hard work and vision towards the EY Entrepreneur Of The Year program, and he also congratulated the finalists because just being there meant that they were already winners. Emprendedor 19

Winner of the Expanding Business category Broadening the vision The winner of the Expanding Business category received the award from Victor Soulé, Managing Partner of EY s Monterrey office, and José

20 Winner of the Expanding Business category Broadening the vision The winner of the Expanding Business category received the award from Victor Soulé, Managing Partner of EY s Monterrey office, and José Manuel Méndez, Managing Partner of Human Resources of EY Mexico. The judges named Luis Barrios Sánchez of Hoteles City the winner of the award. Luis Barrios founded Hoteles City to meet the specific lodging needs of business travelers in Mexico. Through an integrated platform, Luis has created a highly successful company built on the strength of its vision and commitment to the environment and which seeks to break into new markets in the short-term. Luis Barrios, winner of the Expanding Business category. On behalf of the 2,000 people who work for City Express, which funnily enough was born 10 years ago out of the idea and hard work of two unemployed people, we would like to thank EY for this award. I can only say that City Express is a Mexican company with a business plan that has been underway for 10 years now and that if it were not for all the people who have accompanied us on this journey, I would not be standing here today. I would also like to encourage all of you to stay at a City Express hotel. Thank you very much. Luis Barrios 20 Emprendedor

EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement 2013 National Winner, Consolidated category Servicing the health sector Adrián Glief Cervantes and Octavio Oropeza of Medicus received

21 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement 2013 National Winner, Consolidated category Servicing the health sector Adrián Glief Cervantes and Octavio Oropeza of Medicus received the award in the Consolidated category from Francisco Álvarez, making Adrián and Octavio the National Winners of the EY Entrepreneur Of The Year Mexico Through their company, the founders of Medicus have transformed the way public and private hospitals provide health services. Adrián and Octavio will represent Mexico in the global edition of the program, EY World Entrepreneur Of The Year 2014, where the Medicus business model may be named one of the best business models in the world. Adrián will represent Mexican entrepreneurs in Monaco. I would like to thank everyone at EY. I hope there are more of these kinds of forums to help the younger generations not be afraid of making mistakes so that they build companies that will generate wealth in Mexico and bring higher quality of life to Mexicans. Adrián Glief Cervantes Emprendedor 21

Creating community Our presence in the media The impact that the program has had in Mexico has been widely covered in the media, which

ceremony, and which have also highlighted the contributions that EY Mexico has made to the Mexican entrepreneurial ecosystem.

matters most affecting the entrepreneurial ecosystem.

global leaders and we received positive feedback about the event.

This indicator is known as People Talking About This, and it measures the number of unique stories created based on our posts.

This is proof positive that EY, through social networks, has become a point of exchange for entrepreneurs who speak the same language

22 Creating community Our presence in the media The impact that the program has had in Mexico has been widely covered in the media, which has included reports on keys events of the program, such as the nominations, the cocktail for judges and finalists, and the awards ceremony, and which have also highlighted the contributions that EY Mexico has made to the Mexican entrepreneurial ecosystem. Interaction on digital platforms By joining our digital community through social networks, our users have access to information on matters most affecting the entrepreneurial ecosystem. Media coverage of the EY Entrepreneur Of The Year 2013 Mexico program has had significant results, as our publications reached EY s global leaders and we received positive feedback about the event. On Facebook, our reach and the number of people who are talking about our publications have gone up. This indicator is known as People Talking About This, and it measures the number of unique stories created based on our posts. On Twitter, the number of times we have been mentioned, and our posts have been retweeted and added as favorites, have all gone up. This is proof positive that EY, through social networks, has become a point of exchange for entrepreneurs who speak the same language when it comes to entrepreneurship, innovation, and development. Facebook More than 4,000 people watched the gala dinner event 400 people created unique stories based on our posts Twitter Compared to ordinary publications, our publications related to EOY showed: 200 % more favorites 176 % more retweets Follow us on: Facebook.com/EYMexico 22 Emprendedor

23 EY Entrepreneur Of The Year Mexico 2013 Gala Dinner Supplement Emprendedor 23

24 Motivation, energy, audacity, and confidence are the keys for ensuring that an entrepreneur s business grows with deep roots. The EY Entrepreneur Of The Year program is the only global award program that encourages entrepreneurs to share best practices and inspire others. Submit your nominations for the 2014 edition after the nomination period is announced at ey.com/mx/eoy.

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