THE REBELLIOUS AFFILIATE

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2 1 Contents Disclaimer... 2 Introduction... 3 The 3 Best Instant Payment Platforms... 5 WarriorPlus... 6 JVzoo... 7 Choosing Profitable Affiliate Programs Take A Look At The Stats What About The Conversion Rate? Getting Approved As An Affiliate Why Vendors Deny Affiliates Getting Accepted Even Without Stats The Importance of Having a List Why Is A List So Powerful? Choosing An Auto-Responder Company Choosing Your First Product Low Price Point Creating Your Front Door (AKA Squeeze Page) Example Squeeze Page But Don t You Have To Give A Free Gift? How to Create the Squeeze Page Optimizing Your Follow Up Sequence Find 10 Products Writing The s Example s Where To Get The Bonus Have Fun When Writing s Traffic Generation is...easy? Solo Ads Are Your Best Friend Choosing The Best Solo Ad Sellers Free Traffic Generation... 46

3 2 Scaling This Business Model Profiting From Your List (And Scaling Up) PART II: Advanced Reverse Funnel Method Overview Of The System Start With The OTO Creating The Download Pages Creating The Reverse Squeeze Page Creating The OTO Sales Page Creating Your Follow Up Sequence For Reverse Funnel Conclusion Disclaimer Disclaimer: This report makes no warranties or guarantees express or implied, as to the results prov ided by the strategies, techniques, and advice presented in this report. The publishers of this report expressly disclaim any liability arising from any strategies, techniques, and advice presented in this report. The purpose of this consumer report is to educate and guide. Neither the publisher nor the author warrant that the information contained within this consumer report is free of omissions or errors and is fully complete. Furthermore, neither the publisher nor the author shall have responsibility or liability to any entity or person as a result of any damage or loss alleged to be caused or caused indirectly or directly by this report.

4 3 Introduction Well hello there :). Congrats on taking action picking up this training. You ll soon find if you don t know us already, we only teach and share what WE ACTUALLY DO! We know this is where a lot of marketers write an introduction about themselv es, but let s be honest you bought this product to learn how to make a boat load of cash in affiliate marketing, not to learn about who the IM Rebels are. Besides, you got some s from us already describing a little bit about who we are and what we stand for. So instead of filling up pages with who we are, if you REALLY want to know a little bit about us you can just read the about us page on our IM Rebels blog which you can find here: ABOUT THE IM REBELS: The NEW School of Internet Marketing Lee Murray, Bryan Harkins, Mark Tandan & Shane Farrell Alright, with that out of the way let s get into affiliate marketing! There are various affiliate programs out there, but this guide is going to focus on the ones that pay you INSTANTLY! We use these networks every single day and follow this method as well. We only teach what we do! Nothing based on theory or second hand knowledge. Why? Well, we don t know about you, but we would much rather get paid instantly than have to wait 2 weeks to a month for a check. Plus a lot of the systems that pay you instantly allow the vendors to give away 100% commissions which means more money for you.

5 4 The ones that don t pay instantly (*cough* ClickBank *cough*) don t allow the vendors to give away 100% commissions, which means not only do you make less money, but you have to wait to receive it. Who wants to do that? If we are going to put in the work, we want to receive our reward now! This guide is going to assume that you are starting from scratch. We are going to go over the top 3 affiliate platforms that give you instant commissions. Once we go over the platforms we will get into how to select the right products to promote and how to ensure you get approved to promote the products (lots of people go wrong here). After that we are going to get into a little more advanced stuff and talk about the importance of building your list when it comes to affiliate marketing and how to set up your squeeze page properly. Once your squeeze page is set up it s time to talk about traffic generation. Hey, you can t make money without traffic, right? The good news is traffic generation is not nearly as hard as many people believe and in this chapter you are going to learn about one of our favorite traffic sources for affiliate marketing. Once you have some traffic coming in we are going to go over some awesome ninja tricks to make sure you get the highest conversion rates on your sales. After that we decided to also teach a more advanced funnel set up in PART 2. It takes a bit more work and effort (hope that doesn t scare you) and we have been achieving some impressive results using the traffic methods inside that we use on both funnel set ups.

6 5 You ready to get started? We are, so let s go! The 3 Best Instant Payment Platforms You need to be careful when choosing your payment platforms. We v e have heard countless horror stories of people joining an affiliate platform, driving in hundreds of dollars worth of sales, and never once saw the money! We would stay away from shaky CPA platforms that promise massive profits from promoting their offers. ClickSure is one we wouldn t touch with a ten foot pole anymore. That s why we stick to just 3 affiliate platforms. These affiliate platforms are extremely reliable, we ve have never had an issue with payments, and they are FULL of awesome, high converting products. These three platforms are WarriorPlus, JVzoo, and DigiResults. Before you move onto the next section, it would be a good idea to sign up with each of the platforms. You will need to have a verified PayPal account in order to get paid using all three of these platforms, so if you don t hav e a v erified PayPal account, that s the first thing you will need to do. Signing up to the affiliate platforms is really easy. If you are going to be in online marketing for the long term, use your real name as the user name so you can build some name recognition as you grown and it will make it much easier for JV partners to find you.

7 6 Here s how to do it: WarriorPlus WarriorPlus is probably the easiest platform to sign up with (although it s easy to sign up to all of them). All you have to do is head over to and click the Register button. That will bring you to a page that looks like this: Just fill out your information and click on Create Account. Once you do that you are good to go!

8 7 JVzoo Head over to and click on Become An Affiliate just like in the image below: Then scroll to near the bottom and you will see a button that says Sign Up Now-It s Free that button looks like this: Once you click on that button you will be brought to a page where they will have you enter all your details. Just follow the instructions on that page, agree to the terms, and click the green Register button. BOOM! That s it, you now hav e a JVzoo account.

9 8 DigiResults Head over to and click on the Sign Up button. Then it will ask you to fill in some basic information and hit the Sign Up button again. Once you do that you will need to check your account and click on the link they sent you to finish the sign up process. If for some reason you never received an from them don t forget to check your spam folder before you contact their support. Once you click on that link you will be brought to a page where you need to click on a link to connect your PayPal account. It s v ery important to do this or else you won t get paid. So just click on the button that looks like this: Once you click on that button it will open a page asking you to log into PayPal. Once you log in just click agree". You now hav e a DigiResults account. Now that you hav e an account at all three platforms, it s time to choose a profitable affiliate program to promote!

10 9 You ll find that 90% of the products you promote will be from either WarriorPlus or JVZoo. With W+ especially if you are new, fill out a complete profile on the site and link it to your Warrior Forum account so affiliates can learn a little more about you and you ll get higher approval rates. JVzoo typically has slightly higher priced products and more software to promote. On WarriorPlus you ll find more pdf reports and quicker method type products to promote. DigiResults isn t as busy as the other two platforms but you ll still find some decent higher priced products to promote that may be good for some lists. Remember we are only talking about platforms that offer instant payments direct to your PayPal account. You can set up what we are teaching with other platforms such as ClickBank or a CPA network but just know it can take some time to get paid!

11 10 Choosing Profitable Affiliate Programs This chapter is EXTREMELY important to understand. If you go crazy promoting products that don t conv ert well for you, then you are wasting your hard work! You want to make sure that the products you will be promoting hav e some really good stats before you start promoting them. Take A Look At The Stats There is nothing more frustrating than sending hundreds of visitors to a sales page and having it result in just a couple of sales. Because of this you need to choose a product that is ATTRACTIVE to the potential customer. So how do you know if a product is going to be profitable before you start promoting it? Well, you can t know 100% if it is going to be profitable for YOU, but you can tell which products have been profitable for other affiliates already. If it has been profitable for them there is a good chance it will be profitable for you. Other than the instant payments, one of the things we absolutely love about all three of these affiliate platforms is they show you the important stats. There are three things in particular we want to pay attention to. Those three things are the total sales, the EPC, and the refund rate. Total Sales: Total sales is simply how many times that product has been sold. When looking at total sales, you want to make sure it has been sold at least 100 times. If it has been sold 100+ times, the next thing you want to look at is the EPC.

12 11 EPC: This stands for Earnings Per Click, which basically means how much (on average) each click to the sales page will be worth for you. For example, let s say a product has an EPC of 60 cents. That means once I send 100 visitors to that sales page, I should make about $ When looking at EPC, we never promote anything that is lower than 60 cents. In fact, we try to keep it around $1.00 or more. That might sound pretty high, but there are a lot of products out there that have an EPC of $1.00 or more. Refund Rate: You want to only promote products that have a 5% or less refund rate. Other than the money you will be losing when a customer requests a refund, the refund rate is a good indicator of the quality of the product and you want to make sure you are only promoting quality products or else you are going to lose trust with people very quickly and they will stop buying from you. We have noticed that when the refund rate is 5% or below, that typically means it s a pretty solid product that you can feel comfortable promoting.

13 12 In WarriorPlus: In JVzoo:

14 13 In DigiResults:

15 14 What About The Conversion Rate? Want to hear something crazy? We don t care about conv ersion rates. Yup, you heard that right. To us the EPC is much more important than conversion rates. Let s say you are comparing two different products. One of them is priced at $1.00 and has a 20% conversion rate. The other is priced at $10.00 and has a very low 3% conversion rate. Looking at those numbers sure, the 20% conversion rate sound very attractive, but when all is said and done you will have only made $ Even though a 3% conversion rate is very low, you will have made $30.00 with the second product. That means even though the second product had a MUCH lower conv ersion rate, it had a higher EPC, and that s all that truly matters. Once you find a product that has at least 100 sales, has an EPC of at least 60 cents, and has a refund rate of 5% or less, it s time to request approval.

16 15 Getting Approved As An Affiliate We remember when we were starting off as an affiliate. Just joining WarriorPlus, with a plan in place super excited to finally get this all started. We went to put in an affiliate request for a product that we thought looked good. Then a few hours later we received an saying we were denied to promote that offer. Happened to all of us and maybe you also be now. We remember thinking WHAT! Why would someone deny an affiliate? In our mind, we used think that even if the affiliate only generates one sale for them, that s still one more sale they wouldn t have had if we weren t promoting the product. So why in the world would this person deny us? Why Vendors Deny Affiliates This is an important topic to discuss, and we feel like very few marketers are actually talking about it. You can have the perfect plan in place, but if you don t get approved to promote the product it doesn t matter how great your plan was, you can t make money. So why would a vendor deny an affiliate? Well, the short answer to this would be because of their stats. These vendors (product creators), want to make sure they have the highest possible EPC and the lowest possible refund rate. That s the only way they will get the big name affiliates who can produce hundreds of sales for them to jump on board and promote. If their EPC starts to drop, they decrease their chances of getting a few of these big name affiliates on board.

17 16 When you put in a request to promote a product, the product creator is able to see your previous stats and use that as the determining factor on whether or not they accept or deny you. If you (as a new affiliate) put in a request to promote a product, the product creator will see that you don t hav e any stats, so they might not want to approve you because they don t know if you will send them high quality traffic or not and many might not want to risk it. Getting Accepted Even Without Stats So how do you increase your chances of getting accepted by the vendor even if you have no previous stats? All you need to do is include a message when you put in your request. Include a message letting them know you are new at all this but will only send high quality traffic. Tell them exactly how you will be promoting the product. If you have a website show them the website. Give them as much information you can about how you will be promoting, and then let them know if they have any questions you would be more than happy to answer them. On JV pages there will be contact information also and you can connect with most all sellers via Facebook so you can introduce yourself directly. We have never turned down an affiliate who reaches out personally and haven t heard of any other sellers doing so either. If you are requesting approval for a product on WarriorPlus, you can actually send them a Personal Message (PM) on the Warrior Forum after you put in your request. Basically tell them the same thing in the personal message. Let them know you are new so you don t

18 17 have any stats to see and then tell them how you plan on promoting. Here s the deal, as product creators ourselves, we can be very picky with who we choose as affiliates. If we see someone who has no stats and they didn t leav e a note, they aren t going to get approved to promote. However, if they took the time to write to us and tell us they are new which is why they don t have any previous stats and how they plan on promoting my product, we usually accept them. You need to understand that people appreciate honesty. Honesty goes a long way in this business. So just be honest with the product creator and there is a good chance you will get accepted. Once you start generating more and more sales, this is something you won t really hav e to do because the product creator will take a look at your stats and will happily approve you right away. So go ahead and take the time to find a few products you want to promote, then put in your request but leave a note telling them who you are and how you will be sending traffic. You can also tell them you are being trained by us in the notes and always reach out to us if you need an introduction or further reference. Once you get approved for a few products, it s time to mov e on to setting up your squeeze page (don t worry, it s not as hard as it sounds!

19 18 The Importance of Having a List Now we are getting into the stuff you really want to hear about! The money is in the list! We bet you have never heard that phrase before (being completely sarcastic of course). If you have been in internet marketing for some time now, you know how important it is to have a list of your own. In fact, every single day you have probably heard the phrase the money is in the list. Have you ever wondered why you have heard that so many times? BECAUSE IT S TRUE!!!! Trust us, we used to do my best to rank my affiliate websites in Google, and sure, it might have worked for a bit, but then Google would change their algorithm and we d lose our rankings and income. You aren t alone if you too are tired of playing this cat and mouse game with Google, so we decided to FINALLY take the advice of others and build up our own lists. While we all built our lists in slightly different ways from each other, we can tell you right now, that s when our business took off. Why Is A List So Powerful? When you have a list of your own, you have the ability to send traffic wherever you want, whenever you want. You will be laughing at all the people who are still trying to rank their sites in Google. Imagine what it would be like to get approved for a product, then just send out an and collect your INSTANT affiliate commissions. Sound like the life you want?

20 19 Good! Because that s the life you are going to hav e once you start building that list! The other major benefit to having a list of your own is the fact that your conversion rates skyrocket. You will notice that conversion rates are much higher when the traffic comes from your list instead of coming from your website. Why? Because you have a relationship with the people on your list. They know you, they trust you, they like you. You aren t just some random person whose website they happened to stumble upon in the search engines. It is typical to have conversion rates anywhere between 10-30% when the traffic comes from your list. When it comes from a website or blog, the conversion rate is usually around 1-2%. Meaning if you send an and 100 subscribers click the link and visit the affiliate offer, you can expect to make 20 sales on a $7 product with 100% commissions. 20 sales from a list every time you send an puts you in that awesome position of really thinking about quitting your job and many of you might go ahead and do it! We hope you do because once you don t have to stay up late on the computer and get up early for your J.O.B., you can grow even faster. The same techniques that get one sale per are the same as getting 20, 50 or even100 sales an like Lee Murray routinely does multiple times a month.

21 20 But let s get back to the training This means you will make more money and won t have any problems getting accepted by product creators to promote your own product. We will get into your list building strategy in a bit, but I want you to 100% understand the fact that having a list is ESSENTIAL if you want to make a liv ing off affiliate marketing. You can t rely on Google, we can promise you that. But you can rely on your list. Choosing An Auto-Responder Company Before you can build your list, you need to join a reliable autoresponder company. We v e have tried just about every company out there from the obscure to the next great thing and we can honestly say that Aweber and GetResponse are without a doubt the best and we highly recommend you join one of them. Between the four of us, two of us use both, one just Aweber and one of us just GetResponse for are affiliate marketing promotions and list building. So you can t really go wrong sticking with us and 99% of other full time marketers. You can join Aweber and get your first month for $1.00 here: You can join GetResponse and get your first month for free here: Once you have joined one of those two companies, it s time to start creating your sales funnel. The first thing you want to do when starting your sales funnel is choose the first product you will be

22 21 promoting. We will go over choosing your first product in the next section.

23 22 Choosing Your First Product Many people will tell you to create your squeeze page before you go out and choose your first product to promote. We like to do it the opposite. Before you create your squeeze page, we want you to choose the offer you want to promote that way you can create your squeeze page with that offer in mind. Choosing your first offer is simple, by this point you should have already joined the three instant paying affiliate sites. Now just go through the site and look for an offer that has sold over 100 copies, has an EPC of around $1.00 or more, and has a refund rate of under 5%. Below we will show you an example of how to do this in WarriorPlus. First head to WarriorPlus.com and start browsing through their marketplace as an affiliate. Here s actually Bryan s first ever offer that matches the criteria perfectly: As you can see, that product has sold over 1,000 copies, is converting at 13%, has an EPC of $1.19, and you get an average of $9.19 per sale, and there is a 0% refund rate. By the way, if you want to promote that offer you can send an affiliate request here: When you put in your request just let Bryan know you found out about this product through this course and he will approve your for instant payments.

24 23 Obviously you don t hav e to promote that offer, there are a lot of other offers out there that match the criteria, so find something you like and run with it. We will also use that as an example of how to create your squeeze page around the product. Low Price Point It s also important that the first product you promote is under $ The reason for this is because the people opting into your squeeze page don t have 100% trust in you yet, so they are much more likely to purchase a product at $10.00 or less instead of a product over $10+. Before you move onto the next step, make sure you pick out your first product and put in your affiliate request and gotten APPROVAL. Once you do that it is time to move on to creating your squeeze page. ***You can also tell the product creator in the notes section that you are being trained by us

25 24 Creating Your Front Door (AKA Squeeze Page) By this point you should already have a product you want to promote, now you need to create a squeeze page based off that product. Why does the squeeze page need to be based off the product? Because it will increase your conversion rates which means more $$$ for you! You see, right when a subscriber opts into your page, they will be immediately redirected to the affiliate offer instead of being redirected to some lame thank you page. If the squeeze page matches the headline of the affiliate offer, you know the people opting into your list are interested in the topic or else they wouldn t have opted in. This means you are sending very interested (targeted) traffic to the product you are promoting.

26 25 Example Squeeze Page Let s use Bryan s List Building Breakthrough squeeze page as an example. Here s what his squeeze page for that product looks like: See how simple of a squeeze page is? It s just a simple headline, with a bit of text telling them to enter their address below, and then a section for them to enter their address. Once they opt-in they are redirected to the sales page (in your case they will be redirected to your affiliate link). Bryan s sales page looks like this:

27 26 Notice how the headline of my squeeze page is almost the same as the headline of my sales page? The reason to do this is to ensure that the only people opting into your list are the ones who are 100% targeted. They left their address which means they are interested in this product, and since it is only $7, there is a higher conversion rate with subscribers buying the product.

28 27 But Don t You Have To Give A Free Gift? So why is this so awesome? Because it means you DON T have to give them a free gift. So many people assume that in order to build a big list, you need to have a free offer to giv e away. That s not the case. Notice how on my squeeze page we never said a thing about them getting a free gift when they sign up? Bryan told them that he built a list of 23,232 and they can too. Then when they opt-in they are brought to a page where they have the opportunity to purchase the product that will teach them how to do this at a very low price point. This means you WILL NOT be giving away a free gift! Statistics on people actually downloading and reading the free gift are very, very low. Even among people who BUY our products, less than 40% actually open and read. Can you imagine how low the percentage of buyers are that actually implement the method they paid for? We think it s less than 5%. Be a part of that 5% with this training! That s why we say there are tons of internet marketers, but actually very little competition. So few actually take the time to implement a method and give it enough time to make money for them before the jump on the next shiny product and keep repeating that process in perpetuity. Just take a look at the headline of the product you are promoting and then create a simple squeeze page using that headline. Then when they opt-in, have your auto-responder service automatically redirect the subscriber to your affiliate link.

29 28 How to Create the Squeeze Page Don t freak out about creating a squeeze page, it s actually really simple. If you don t want to use WordPress you can just find a free template. There is a great template out there that you can use for free. We all have used this exact template and Shane still continues to this day to get a great conversion rate from it. You can download the template here: You ll have to opt-in but it is free! This is what it looks like: As you can tell, it s a pretty simple looking squeeze page. That s what we love about it! We have tested a lot of different squeeze

30 29 pages and the simple, boring looking ones always outperform the ones with lots of images and distractions. For those of you that would prefer to use WordPress (like a couple of us), there are some incredible plugins that make this extremely simple. You can swap out the video for a photo of the product you are sharing or go simpler and sometimes more effective with big headline and opt-in. This is Shane s favorite squeeze and still rocks it to this day. Opt-in Links This is Bryan s personal favorite plugin for WordPress to create some INCREDIBLE squeeze pages is a Plugin by Kevin Strong called Opt-in Links which you can get from here: There is a 30 day trial right now so it should be more than enough time to be up and making money before you even have to pay for it. It comes with two extremely high converting templates, but it does a lot more than just that. Instead of trying our best to tell you everything it does, just head over to their site and check it out. Epic Squeeze Another great plugin is called Epic Squeeze. A couple of us used to use this before we discovered Opt-in Links and Squeeze Page City. You can create a squeeze page in a matter of minutes with this plugin. You can learn more about epic squeeze here: For those of you that can t afford to purchase either of those plugins right now, here is a free option:

31 30 You can also do a Google search for free WordPress squeeze pages and you will find a bunch of them. But like we said, if you can afford Opt-In Links or Epic Squeeze, we would recommend it, it will make life much easier for you! If you hav e some basic HTML knowledge or don t mind checking out some YouTube videos for training on editing and setting up templates like Squeeze Page City giv es you, go for it! You ll need to learn sooner or later the basics as well. One thing to keep in mind when creating your squeeze page is to only ask for the address. There is no need to ask for both the name and address. We have tested this, and when you ask for both the name and address your opt-in conv ersion rate will drop and you don t get higher conversions on the affiliate offer, so do yourself a favor and only ask for the address. This is for basic IM set up. The other side of this is engagement. While asking for the name lowers opt-ins, it increases engagement (open and click thru rates) with your s. So you have a business decision to make here also whether to ask for both or just . Once you get your squeeze page set up to match the affiliate offer, and then have your subscribers get redirected to the affiliate offer right after they sign up, you need to put together your follow up sequence. We will go over this in the next section.

32 31 Optimizing Your Follow Up Sequence So you have your squeeze page set up and you have your subscribers being redirected to your affiliate link. You will get some immediate sales from the opt-in redirect, but some people might need to see the offer multiple times before they make their purchase. So just because they didn t purchase right away doesn t mean you should give up on them. You need to put together a killer 30 day follow up sequence. During this 30 day period, you want to promote 10 products, you will promote 1 product for 3 straight days and then move onto the next product. There are a lot of variations on this, if you are needing a method to get up and running and start making some money, stick with a new product every 3 days. When you are ready to scale up bigger into more relationship list building once you have your foundation built, then you can implement a system like Lee Murray teaches in 21 and Done.

33 32 Find 10 Products Now you have already selected one product, so you need to go back to WarriorPlus (or one of the other affiliate marketplaces that you signed up for) and find 9 more products to promote. Make sure the 9 products all meet the criteria of having over $1.00 EPC, over 100 sales, and a refund rate of under 5%. Once you find 9 other products (bringing you up to a total of 10), then you will need to write 3 s for all of them. We know writing 30 s might sound like a daunting task, so instead of thinking about it as writing 30 s, just think about it as writing 3 s for each product. Writing 3 s for each product sounds much more doable than writing 30 s. Also keep in mind you don t have to write them all in one day. You can write 3 today, 3 tomorrow, 3 the next day, etc. Before you know it you will have all 30 s in your follow up sequence.

34 33 Writing The s So how do you actually write the s? Too many people freak out about writing s and think there is some magic formula to writing. Truth be told, there s not. Your goal in the is to simply get them interested enough to click the link. The good news is the fact that we have noticed that shorter s seem to outperform longer s in both clicks and conversions, so shorter s are for sure the way to go. The first should be a general overview of the product. Don t give away too much about the product in the first , keep it nice and short and just give a brief overview about the product and include 2-3 links pointing back to your affiliate link. The second is when you want to talk about one specific aspect of the product. Usually the sales page will tell you what you will learn in the product. Read through the sales page and find one specific thing they will learn in the product and write a short about that. The third will be about another specific aspect PLUS a bonus. This is the that will actually get most of the people purchasing. They have already seen the product twice, many of them are already on the fence and want to purchase but still aren t sure, so when you tell them about one more specific thing they will learn inside the product and then offer them a bonus if they purchase through your link, that is usually enough to push them ov er the fence.

35 34 Example s So with all that in mind, let s take a look at 3 example s for List Building Breakthrough: #1: The General Overview Subject: Build A List of 23,232 For Free? Body: Fancy seeing you here ;) We are going to keep this nice and short and get straight to the point. You all know the money is in the list right? When you have a list, you are in control. You are in control of when to send the traffic and you are in control of where to send the traffic. Problem is, list building is expensive right? WRONG! >> Click Here To Learn How To Build A List of 23,232 for FREE List Building Breakthrough is an 80+ page guide that will take you by the hand and show you how to build a massive list without spending any out of pocket money. After you purchase, you are going to learn some traffic generation techniques that completely BLOW YOUR MIND.

36 35 >> Click Here To See What I Mean Talk to you soon, (your name) P.S. This is perfect for those of you who have never built a list before. Bryan takes you by the hand and shows you how to do everything including setting up your squeeze page. Get in now while you still can >> Link To Affiliate Site #2: The One Specific Aspect Subject: The Money is in The What Now? Body: Welcome back! Glad you decided to open up this and join me today. Here s the deal Most of you guys already know how to set up a squeeze page (although if you don t that s ok). The main problem is getting traffic to the squeeze page. Most people are never able to build a list because they struggle with free traffic generation. Sure, you can always purchase a solo ad and get traffic to your squeeze page, but that costs way too much money.

37 36 >> Click Here To Learn How To Build Your List For Free In Bryan s List Building Breakthrough guide, he goes over how to build your list using an unknown traffic source. I can t go into too much detail about what the traffic source is in this , but the incredible thing is once you do the work once, you will be getting traffic to your squeeze page forever which means there is no limit to how big you can build your list! >> You Gotta See This I hav en t been this excited about something in a long time. Do yourself a favor and pick up a copy of List Building Breakthrough and use the methods in that guide to completely change your financial life. Talk to you soon! (your name)

38 37 #3: Specific Aspect + Bonus Subject: Your Last Chance + A Special Bonus! Body: These past few days I have been raving about List Building Breakthrough which is a guide that shows you how to build a list of over 20,000 while spending no out of pocket money. In one section of the guide, Bryan even shows you how each subscriber you get will bring in even more subscribers. So your subscribers are getting you subscribers and they don t even realize it! >> Click Here To Learn How I am not sure how much longer Bryan is going to keep this offer on the table, so if you purchase today I am going to give you access to my guide that goes into detail on how to create a squeeze page. This guide will show you how to dramatically increase your opt-in rate. When you combine this guide with the methods you will learn in List Building Breakthrough, there is NO REASON You won t be able to finally succeed online. >> Click Here To Secure Your Financial Future After you purchase, just reply to this with your PayPal transaction ID and I will send you back a copy of my squeeze page guide.

39 38 Talk soon, (your name) P.S. I seriously can t wait to hear about the results you get from this program. A few of the subscribers purchased 2 days ago and they are already seeing results :). Bryan has personally used those three s and they perform well. So regardless of whether or not you decide to promote that exact product, study the s and create similar s for the products you decide to promote. You can rework those s pretty easily for most any list building product that meets your criteria. If you have 30 s in your follow up sequence promoting 10 different products you WILL makes sales, guaranteed. Many products in JVZoo and WarriorPlus have links to their JV pages which will have multiple free swipes for you to use. Many affiliates are also more than willing to provide swipes for you if they don t hav e a JV page, just shoot them a message. Contact details for affiliates can be found clicking their name in WarriorPlus or JVZoo.

40 39 Where To Get The Bonus Now as far as the bonus goes, don t worry if you don t currently have a bonus to give away. You can actually purchase a PLR product to give away as a bonus. Two favorite places to purchase PLR products are and Once you purchase the PLR product, chances are good you will get both a PDF and a Word Document. Just open up the Word Document and edit it by putting your name in there, then save it as a PDF. All you need to do is find a PLR product or two that are a good compliment to the product you are promoting. Also WarriorPlus and JVzoo are great places to find higher quality PLR, but it also comes with a slightly higher price point.

41 40 Have Fun When Writing s The take home point with this section is to simply have fun when writing your s. Let your personality show through your s. Too many people forget to have fun when writing s and that kills conversions. Writing s is a heck of a lot easier when you are having fun. And remember, you don t hav e to write all the s in one sitting. Get your first three loaded up and then start diving traffic (which I will show you how to do in the next section). As time goes on you can start adding more. Just don t feel like you hav e to add all 30 before you continue. Done For You Affiliate s & Coaching If you are really having trouble with the s or just don t want to do them, we have an option you might like. We personally write s each and every day, it s what we do to earn a majority of our income. Let us do it for you! Our weekly DFY service where we will send you 5 high quality s every single week which you can simply copy and paste into your auto-responder follow up sequence. Doesn t get any easier than this. Get your hands on The IM Rebels DFY s and Product Creation Coaching: Breakthrough Rebel Profits Each week you get 5 s that promote affiliate products that we hand-picked and personally written by us to get you the highest conversions possible. The s are only half of what we are offering and we guarantee no one else is offering this much for so little $. Let s move onto traffic generation. Don t worry, it s not as scary as it sounds!

42 41 Traffic Generation is...easy? So many people make traffic generation to be something complicated, when in reality traffic generation is probably the easiest thing out there. Yes, you will be paying for the traffic, but if you set up your funnel properly like we showed you, you are going to make most of (if not all) of your money back. Now for those of you that REALLY don t want to pay for traffic or just need some start-up money before you can pay for traffic, we will talk about one free traffic generation method that we used to get started and still use to this day because it works so well. If you can put aside an extra $100 bucks to pay for traffic that s all you really need to get started and there s a good chance you will make that $100 back within a matter of days, then you can just continue to reinvest it and continue to grow your list! Solo Ads Are Your Best Friend Yes, you have probably heard about solo ads before. Some of you might have heard some great things about them, others of you might have heard some terrible things about them. If you do proper research, solo ads can be the best way to reach $100/day faster than you ev ery thought possible. Howev er, if you don t do your research you can end up wasting A LOT of money on solo ads. IF YOU DON T HAVE THE BUDGET, PLEASE DON T SPEND WHAT YOU DON T HAVE AND USE OUR FREE TRAFFIC METHOD WHICH WILL STILL MAKE YOU MONEY. Before we get into how to do your research, we want to show you why the funnel you set up will work so well for solo ads.

43 42 So let s recap You have a squeeze page that is VERY targeted towards your product. You can even use the same headline if you want. That means the people that opt-into the squeeze page are very interested in learning about that exact topic. You will purchase a solo ad (let s say 100 clicks for $35). 100 clicks will be sent to your squeeze page and assuming your squeeze page converts at 50%, you will receive 50 subscribers. Those 50 subscribers will be redirected to the affiliate page. Let s say only 3 of those 50 people purchase the product and you get $10 per sale. That means you spent a total of $35 for the solo ad and made $30 back the very first day. So essentially you just added 50 people onto your list for just $5.00! And these people hav en t even gone through your 30 day funnel yet. By the time they go through your full 30 day funnel many of them will purchase multiple products. So looking at it from the example above, you are actually getting PAID to build your list and you can promote to these subscribers for the rest of your life. Not a bad deal eh?

44 43 Choosing The Best Solo Ad Sellers In order to get results like this, you need to make sure you do proper research before you purchase a solo ad. There are a lot of solo ad sellers out there who are just trying to scam you by sending bot traffic, and there are also a lot of sellers who will only send you traffic that never buys anything. We want to make sure we avoid both bots and people who are just looking for freebies. So how do we do this? Simple! Use Facebook. There is a Facebook group where people will leave honest testimonials for people they have purchased solo ads from before. You will see how many clicks they ordered, how many clicks they received, how many opt-ins they got, and whether or not they go any sales. The main thing we are looking for is sales. Sure, it would be nice getting a lot of subscribers but those subscribers are pointless if they never buy anything. So when looking for solo ad sellers, we need to look at whether or not their customers are getting sales. To do this, you first need to join the Facebook group. Here s the link: Once you get accepted in the group, you can browse through it to find sellers who have been getting sales. Or you can just use the search button to speed up the process. First thing you need to do is click on the Search icon that looks like this:

45 44 Now just type in the word sales This will show you all the people who left a testimonial in that group and mentioned something about sales. Just scroll through the people who left testimonials and contact those sellers. Make sure you actually read the testimonials before you contact the seller. When you search the word sales it will show you each time the word sales was used. Some people leav e testimonials saying I didn t receiv e any sales.

46 45 Here s a great example. We blocked out the sellers name just because we don t want this book to be responsible for ruining anyone s business. But as you can see this person ordered over 1,000 clicks and didn t receiv e any sales OUCH! You want to make sure you stay away from sellers like that. Here s an example from the type of seller you would WANT to go contact:

47 46 This person ordered 500 clicks, got over 50% to subscribe which means over 250 subscribers, and received 5 sales. This means he got 250 new subscribers onto his list and made almost all his money back right away. Assuming he has a good follow up sequence like you do, he will continue to make money from these 250 subscribers. Now when it comes to the price, remember that prices are always negotiable. Always ask if they have a first time buyer s discount. Many of them will say yes because they don t want to lose you as a long term customer. We like to personally never pay over 40 cents per click. Many will try to sell to you at cents per click but you can easily negotiate them down to 40 cents per click or less. If they are unwilling to lower their prices then move on to the next seller. There are literally hundreds if not thousands of solo ad sellers out there who can help you generate sales. Free Traffic Generation Ok, ok, we understand. We were all once in a position where the idea of paying for traffic made our stomach uneasy. And even though we highly recommend you just give it a try because you will notice that you will make a good chunk of your money back the first day, make all your money back after a few days, and then profit throughout the rest of the funnel, if you don t have the budget, that is fine. We will tell you about the free traffic generation method we use do to get started and the method we still use today to generate free traffic to our squeeze pages web sites and sales pages.

48 47 Forum Posting This is a not so new method of getting free traffic that we are sure a lot of you have heard about before, but very few people actually do it. We really hav e no idea why people don t do this because it s such an easy way to drive traffic to your website for free. When we were trying to figure out how to build our lists, we bought countless WSO s on list building and a couple of them said to post in forums. If you have seen this as well and just skipped past that section because you didn t believ e you can really generate much traffic at all through simply posting in forums a couple times per day, you are wrong! Don t worry, we all thought that too. Once we started to consistently post in the Warrior Forum we noticed the power of making a couple high quality posts every single day. If you want to build your list as quickly as possible, forum posting should be part of your everyday strategy. Finding Forums If you are in the internet marketing niche, the only forum you really need to join is WarriorForum.com. Yes, there are other internet marketing forums out there, but The Warrior Forum generates the most traffic by far. We know some of you are motivated as heck though to get traffic that builds up over time and only gets more effective the more you post. So here are a bunch more forums for you to check out:

49 If you are in another niche, you might want to find a couple forums to join. Finding forums is actually really easy. You can use Google to help you find forums. Just head over to Google and search Your Niche + Forum. Once you search that, Google will return a bunch of forums. Go through them and figure out which ones are the most active and join the most active ones. However, before you join make sure they allow you to leave a link in the signature. Most of them will but there are a few that won t allow it.

50 49 Adding Your Signature Before you start making posts, you want to leave a link to your squeeze page in your signature that way below each post you make there will be a link to your squeeze page which will get exposed to thousands of people. Here is an example of what Bryan s signature link looks like in The Warrior Forum. That simple signature has been responsible for driving a couple thousand visitors to his squeeze page these past few months. You Know More Than You Think It seems like each time we tell someone they need to start consistently posting on forums, they always tell us but guys, I don t know enough to help out other people. Feeling like you don t know enough is not an excuse for not posting. We can guarantee you that you know a lot more than you think. If you browse through some of the threads in Forums, you are going to find some threads you can post in and give your input. The main problem is some people just lack confidence and are afraid they are going to give their opinion and then have others start an argument with them and tell them they are wrong. Unless you say something completely false and start spamming the forum, this isn t going to happen. Forums are meant for opinions, sure there might be times where someone doesn t agree with you,

51 50 that happens to me all the time, but as long as you aren t rude to them they won t be rude to you. If you feel like you REALLY don t know anything about your niche, then you can still do forum posting. Just make sure you do a little bit of research before you make a post. There s nothing wrong with going to Google to look up an answer and then reporting back with what you learned. So don t let the fear of not knowing anything or the fear of getting in an argument on the forums stop you from making daily posts. Post On New Threads If you want to get the most out of your forum posting, you should try to post on new threads that don t hav e many (if any) replies yet. If you are one of the first three responders to a new thread, you have a much greater chance of someone reading your response which means they will be exposed to the link in your signature. If people have already replied your reply will get stuck somewhere in the middle and most people don t read that far down which means they won t see your reply/signature. Value, Value, Value We think this could go without saying, but we are going to say it anyways because it is extremely important. When you make your posts, you need to make sure you are actually adding value to the forum. Don t just go out and make as many short little posts as you can, that s not really helping anyone. Make sure you actually read the persons question and then do your best to give them a researched answer or chime in with your opinion.

52 51 Your Forum Posting Strategy The thing we lov e about forum posting is that it doesn t take long to do at all and we actually find it kind of fun. You get to engage with others who have the same interests as you and drive traffic to your squeeze page at the same time, sounds like a pretty good deal to me! So how many times per day should you be posting in a forum? We would say to make about 10 high quality posts every single day. 10 posts does not take a long time at all once you learn the rhythm and general questions being asked in a niche forum. To make it easy, break it up: few with coffee in the morning, few right when you get home from work and then while watching TV at night answer a few more questions in a forum. Once you make 10 posts for 7-10 days, you will see how much traffic you can actually drive to your squeeze page on a daily basis. So if you are like us and you have always put aside forum posting and said it s not for you, we challenge you to try it for just one week! Make 10 posts every single day for one week and watch how many new subscribers you get. After that week you can decide whether or not it is something you want to continue with. Once you see how many new subscribers you got from doing it (For FREE by the way!) we am sure it is something you will want to continue doing. So traffic generation really is as simple as that. Like we said, we highly recommend you do your research on solo ads and purchase solo ads from people who have good testimonials. As long as you have your sales funnel set up properly like how we showed you; you are going to make some sales, break even quickly, and then profit your way through the rest of the sales funnel.

53 52 If you are SET on not paying for any traffic right now, make sure you stick to the forum posting strategy. When forum posting is done properly it can be very powerful. Bonus Traffic Method Sneaking an extra traffic method in here for those that are actually paying attention and wanting to build a business. This is another free method that has been around since the beginning of the WarriorForum but underutilized as heck for traffic generation. We have to admit also, we ignored it until just recently and it is a GOLDMINE. We are talking about the WarriorForum Blog Section. Nev er heard of it or seen it? You aren t alone but the traffic stats don t lie! At this time of adding this screen shot, the first entry had only been live a couple hours and already had ten views. Mark has one on the front page also and got 70 views in his first 5 days. You can add link at the end of your blog post driving traffic back to your squeeze page and build your list very easily and free.

54 53 There is no limit or word count requirements, or any approval process. Just write up a blog post, can even repurpose some of the PLR you bought for your funnel and chop up into articles and add a couple blog posts a day into your WarriorForum blog while you are doing your forum posts. Traffic would build up massively over time.

55 54 To post your first blog entry: Select Blogs and then Post to Your Blog. Then you ll be directed here and you can write your blog post in the editor or copy and paste in. Remember to include a call to action at the bottom and even in the middle of a longer article that is a link back to your squeeze page. Enjoy the traffic!

56 55 Scaling This Business Model So now you have traffic coming into the squeeze page, The people who subscribe are being redirected to your affiliate link, some of those people are purchasing right away, others will purchase a product at some point in your 30 day funnel but now what? After 30 days are you just done making money from your subscribers? HECK NO!!!! You have just started :). At this point many people stop adding to their follow up sequence and are satisfied with the results they are getting. We don t want you to ev er settle. We want you to make sure you extract as much money as you possibly can from your subscribers. This is easy to do, just keep adding to your sales funnel! There really is a never ending supply of products that match the criteria that we need to promote them. Products are being released every single day that have at least 100+ sales, an EPC of over $1.00, and a refund rate under 5%. Write three s about each of these products and add them to your follow up sequence! It amazes us how many people let their follow up sequence just end. Why do this? It makes no sense. Even if you just wrote 1 per day for a full year, you would have a full year s worth of s THAT WILL GET SALES that are going out to your subscribers on a daily basis. That s why we have no problem paying $40 for a 100 click solo ad. We know we are going to make most of that money back right away, and profit from those subscribers for as long as they stay part of our follow up sequence.

57 56 If you have a never ending supply of s in your follow up sequence and have a constant source of traffic coming in, you are going to make $100/day MUCH faster than you have ever thought possible. This is a simple system! It doesn t need to be complicated in order to work. So just keep the traffic coming in and keep adding sequences of three s promoting a product to your follow up sequence. The three sequence series is very powerful for promoting affiliate offers. Once you get started you will see what we mean.

58 57 Profiting From Your List (And Scaling Up) Ok so at this point you have the entire funnel set up, you are getting traffic and making scales but how do you scale up? The thing we love about this business model is scaling up is so easy! First, we want to talk about the best way to profit from those who purchase one of your products. Profiting From Those Who Purchase Your Products It is VITAL that you take someone off your prospects list (freebie list) and put them on your buyers list when they purchase one of your products. This is really easy to do in both Aweber and GetResponse. Take a look at this screen shot from the three automation rules you can set in Aweber. If you use Get Response, the same marketing automation rules are there, just worded slightly different.

59 58 You will be using the 2nd option, Unsubscribe-on-subscribe the most. Once a subscriber has bought a product from us, they are moved onto a buyers list and off your free opt-in list. You want to do this because you need to make sure you treat your buyers list like GOLD. You need to treat them with the respect that they deserve because at this point they are in fact your customers.

60 59 The way you will make money from your buyers list is to promote affiliate offers to them, but you want to make sure you actually review the product before you out an affiliate offer to them. The last thing you want to do is your buyers list offers that are complete crap. You need to show them you do care about them and the best way to do that is to make sure you actually review the product before the is sent out. If the product is actually a good product, then great! Mail out for it. But if you didn t think it was a method that could actually work or you just thought it was some crappy rehashed material, don t mail it to your list. It only takes one bad mailing for your list to lose trust in you, and if they lose trust in you they won t purchase from you anymore. How Often Should You Mail Your List? We get asked this question all the time, and honestly it s impossible to answer. All four of us have slightly different preferences and it is something that takes time to know what your list responds best to. On average we our lists whenever a good product comes out which is usually 4-5 times per week and some weeks can be down to 3-4 but we will add in a content only or link to a blog post that can provide useful free content. Getting More Sales From Affiliate Mailings We don t do this all the time, but for the products that we think are REALLY GOOD (or the products that are offering cash prizes for making the leaderboards), we will include a bonus offer. So if they purchase from our link they will also receive a bonus from us. Usually these bonuses are other products of ours, and they are automatically delivered by either WarriorPlus or JVZoo. So if you are

61 60 looking for a way to squeeze some more sales out of your s, just offer them a bonus. Check out this blog post also from Shane from more details on increasing your conversions with bonuses. How To Profit From A Freebie List There are two main ways you can profit from your freebie list. The first is to become a solo ad seller yourself, and the second way is to extend your follow up series. Bryan and Shane used to sell solo ads but have since switched over to simply extending our follow up sequence. To be honest we did make more money selling solos to my freebie seekers list but it does take more of your time, there are more costs in cases and more headaches on that side of the equation in our opinion but it is a real viable option if you want to go that route. Let s first talk about how to sell solo ads to your freebie list. Selling Solo Ads To Your Freebie List There are a ton of products out there showing you how to sell solo ads, so we won t go into a lot of detail here because that s not what this book is about, but e do want to give you a general idea of how it is done. First off, we don t recommend selling solo ads until you can send 100 clicks per day from your list. Once you can send 100 clicks per day you can start selling. This could be over 1 or most likely 2 s to your list. So let s say you can now send 100 clicks, you would then join a bunch of the solo ad Facebook groups (just search for them in

62 61 Facebook) and start making posts letting everyone know you have clicks for sale. Since you are just getting started you want to offer unbeatable prices, so we would start off by selling them at 35 cents per click. Let s say you sell 100 clicks per day for a full month, that s 3,000 clicks sold at the end of the month. 3,000 multiplied by 35 cents is 1,050. So using this method, you just made over $1,000 in a single month and you didn t have to sell a single affiliate offer. As you start to get more and more testimonials from your customers you can charge more. So you will eventually be making more money without having to sell more clicks.

63 62 In order to be successfully selling solo ads, you need to make sure you have awesome customer service and you need to make sure you continue to purchase solo ads yourself. If you continue selling solo ads without actually purchasing any traffic yourself, your list will get smaller and smaller due to unsubscribes. So make sure you invest some of your earnings into more traffic. Like we said, selling solo ads is a great and easy way to make money from your freebie list, but it does take up some of your time due to customer support. If you are looking for a way to make money from your freebie list without having to sacrifice as much time, then the following method is for you. Extending Your Follow-Up Series You probably will make more money from selling solo ads to your freebie list once you invest enough and are willing to keep buying solos DAILY, but for those of you (like ourselves) who want it to be completely automated, your best option is to extend your follow up series. The reason we and so many other full time marketers love this method so much is because you just write the s once and let them go to work for you forever. Your only job then becomes to drive traffic to your squeeze page, everything else takes care of itself after that. We know quite a few marketers who claim they can t seem to make any money from their follow up sequence, but that s because they send one-off s. Meaning the s are not related to each other at all.

64 63 Remember how when you wrote your original 7 day follow up sequence, the s were all related to each other? Day 1 leads into day 2, day 2 leads into day 3, etc. Well, when extending your follow up sequence you want to do the EXACT same thing. The only difference is this time you will be selling a different product in a difference niche. So if your niche was affiliate marketing for the first 7 days, then next 7 days it could be list building, then the next 7 days it could be blogging, then the next 7 days it could be Kindle and so on. Lee teaches this in detail in his training 21 and Done if you want more information on how to set this up right. Selling Your Own Product Vs. Affiliate Offers In Your Follow Up If you are looking to get started as fast as you possibly can, you will want to start off by selling affiliate products within your follow up sequence. This will give you a chance to sell something right away without having to actually create a product. With that said, the best long term strategy is to sell your own products within a follow up sequence. Why? Because you can start to build your buyers list at a pretty fast rate if you sell your own products. If we had to start over from scratch, we would plan out a 28 day follow up sequence (promoting 4 products...1 for every 7 days), and start off by selling affiliate offers. Then over time we would replace those 4 products with our own products as we created them. This way you can get started by selling affiliate products, but then transition into selling your own products over time.

65 64 The big benefit of selling your own traffic is affiliates will also promote those products individually to their own lists and your income will make a nice jump! Product creation is what we teach in our Breakthrough Rebel Profits membership site. The same membership that gives you a fresh batch of HOT affiliate s each week. The same membership that our mastermind students start their training off with to go full time. Grab that here to start creating and profiting from your own work. Final Thoughts on Profiting From Your List When you follow this system, put together your squeeze page, and build a relationship with your subscribers through the original follow up sequence, profiting from your list really isn t as hard as many make it out to be. Whether you choose to sell solo ads or extend your follow up sequence to scale up, the important thing is to offer your subscribers value. When we sold solo ads, we would make sure to check out the free gift the person was giving away was a gift my subs would love before we went ahead and sold the solo ad. When selling affiliate products, we ALWAYS go through the product to make sure it was a high quality product. If it isn t, we won t promote it. Just make sure you actually care about your subscribers. If you show your subscribers you care, the money will follow.

66 65 PART II: Advanced Reverse Funnel Method The truth is building a RESPONSIVE list isn t hard at all when you know what you are doing. However, we must warn you, the information you are about to learn in this part is going to be completely different than anything you have ever read before, so we really need you to put your trust in us put your trust in this system and rock it out. To give you an example of what we mean, the way you will be creating your squeeze page is actually going to slightly lower your opt-in rate but that s ok!! Why? Because it is going to GREATLY increase your lists responsiveness (meaning more opens and more clicks with each ) and on top of that it is going to GREATLY increase the amount of immediate sales you get from each solo ad purchase which is what will allow you to break even. The other side of the equation is your list size will be much smaller. But is that necessarily a bad thing? Focus On Cost Per Subscriber NOT The Opt-In Percentage Like we said, with this system even though your opt-in rate will be slightly lower, your cost per subscriber is going to be practically zero. Whereas if you were to set up a basic squeeze page and OTO, you are looking to pay around 50 cent to $1.00 per subscriber. Too many people pay WAY too much attention to just their opt-in rate and completely ignore the cost per subscriber, but in reality the ONLY thing that matters when building a list is the cost per subscriber.

67 66 The lower the cost per subscriber, the more you can invest into your list and as long as you follow this system you will ev entually reach the point where you can break even from a solo ad which will bring your cost per subscriber to $0.00. If you are still a bit confused, let us give you one more example. Using A Traditional Squeeze Page and Sales Funnel Let s say you put together a traditional squeeze page and OTO (one time offer) that you sell for $17.00 and you purchase a 100 click solo ad for $ Now let s say you have a great 50% opt-in rate. That means 50 people will subscribe. Now the standard OTO conversion rate for traditional funnels seems to be 1.5%, but let s round up to 2% for the sake of easy math. That means out of the 50 subscribers, 1 will purchase your product for $ You paid $40 for the solo ad and made a $17.00 sale, so you are out $ This means your cost per subscriber was $0.46. Not bad but let s take a look at another example using the squeeze page and funnel you are about to learn. Using Your NEW Squeeze Page and Sales Funnel. Ok, let s pretend you set up your squeeze page and sales funnel using the information you are about to learn in this system and once again you purchased a 100 click solo ad for $ This time your squeeze page only converts at 25% but the conversion rate on your OTO is 10% (very likely using this system). This means you will have gained 25 new subscribers and made 2.5 sales (we will round down to 2 sales for the sake of math). 2 sales at $17.00 is $ This means you are only out $6.00 and had a cost per subscriber of just $0.24!

68 67 This doesn t ev en include the upsell offer. If you make just one upsell, you would have actually made a PROFIT from that solo ad bringing your cost per subscriber down to $0.00. Looking at those two examples, at first glance the first one might seem better because you got twice as many subscribers, but if you take a deeper look into it the second option is MUCH better because the cost per subscriber was cut in half, which means you can spend the same amount of money and build a list that is twice as big. Trust us when we say these figures are NOT an exaggeration, they are taken from real life case studies and in this part we are going to show you our best performing funnel so you can copy it :). Overview Of The System This system has three main components to it, and all three of these components work SO WELL together which is why you can expect to get 10% conversion rates on your OTO. These three components are: 1) A REVERSE Squeeze Page 2) An OTO That is Personalized and Offers Scarcity 3) A VIDEO Upsell Let s go ov er what each of these three components are, shall we? The Reverse Squeeze Page For most of you, the squeeze page is going to be the absolute biggest change you make to your funnel. Obviously we want you guys to set up your OTO and Upsell in the way I show you, but if you only changed one thing in your funnel, we would want this to be it. Setting up a reverse squeeze page is going to make the biggest difference in how many OTO sales you have.

69 68 Why? Because the subscribers will ALREADY trust you BEFORE they opt-in, and as we are sure you already know the number 1 way to get someone to purchase something from you is to gain their trust. So what exactly is a Reverse Squeeze Page? Great question :). With a traditional type of squeeze page, you basically tell them you are about to teach them or show them something, but in order for them to have access to it they need to enter their address and subscribe. Just as we taught in Part 1 of the guide. Still the method we suggest you set up first if you are a beginner and after learning the basics and getting it dialed in, you come back and build a reverse squeeze page funnel second.

70 69 Here s a picture of a traditional squeeze page: This is a popular freebie opt-in squeeze page that we talked about in part 1 of this training. Easy to set up and get rolling if you are a beginner or really short on time. With a reverse squeeze page being taught in Part 2, you are going to make the visitor go through 2 pages of great information before you ask for their address.

71 70 Here s an example of one of Bryan s reverse squeeze pages So let s take a look at what s happening here. The v isitor lands on page one, and to their surprise they ARE NOT asked to enter an address right away. Instead, you will actually be giving them some great information. This is the first big difference between the two methods. They then click a button that says Click Here To Continue and are brought to page 2 which is also full of great information. They then click the Click Here To Continue button and are brought to page 3 which is the actual squeeze page. Once they opt-in they are then brought to the One Time Offer similar to how we set it up in Part 1.

72 71 Don t worry, we are going to show you how to go about writing the content for your rev erse squeeze page, but for now let s talk about why this is so much different than the traditional squeeze page method taught in Part 1. Why This Works! With the reverse squeeze page, instead of landing on a typical squeeze page, the visitor is brought to a page that actually has great content on it. They then click the click here to continue button and again you see great information. Then click the click here to continue button again and are brought to a squeeze page. Almost everyone who makes it to this point WILL leave their address because they are already SO HOOKED!!! But more importantly they TRUST YOU!!! They have taken two actions already clicking to continue and will leave their address. You gave them 2 pages of great content without asking for a single thing from them. Once they enter their address and are brought to the OTO page the chances of them purchasing from you increase 10 times (literally). Another big difference between the two squeeze page set ups is the conversion rate or opt-in rate. With the squeeze page in Part 1, we average over 45% opt-in rate. Meaning 45 out of every 100 visitors to the squeeze page, enter their address. With a reverse squeeze page your opt-in rate will be about cut in half but the subscribers are more responsiv e. So it s 6 of one or half dozen of the other when choosing which funnel to set up.

73 72 So that s the first component of this system, let s now talk about component number two, the one time offer. Scarcity & Personalization on the OTO After the visitor enters their address, they will be taken directly to the One Time offer. You want to take them straight to a one time offer to try to gain back some of the investment you spent on the solo ad. After doing some testing, we realized that you MUST have two very important things on your OTO page if you want to make sure it converts well, and sadly it seems like nobody talks about scarcity personalization. Including Scarcity on Your OTO Page Let us ask you something, if you go to a store and you notice an item you want is 50% off for the next 24 hours, are you more likely to buy it on the spot rather than just saying I ll come back later and get it? Of course you are! It s human nature to want to get the best deal, and if we can sav e some money by purchasing right now, that s what we are going to do! That s why major stores are ALWAYS running deals and discounts like that. They understand that deals and discounts create impulse purchases. So let me ask you this why are you not doing the same thing with your OTO page? You need to make it CLEAR to them that they only have a certain amount of time to make the purchase before the price goes up.

74 73 We tested various ways of doing this but the number one way we found was through a countdown timer placed at the top of your site. We ll get into how to do this in a later section, but here s what it looks like on Bryan s site: That banner is at the top of my OTO page, and it doesn t matter how far the visitor scrolls down, the banner goes with them. This means it is ALWAYS in their site reminding them that their discount expires in just a few minutes. This gives you a massive psychological advantage. You see, a lot of people out there will read through a sales page and think to themselves; That sounds good and all, but I will wait a few more days to make a purchase when I have more time to read through it. And as you all know the chances of them coming back and purchasing go down quite a bit. On the other hand, if you have that countdown timer on your OTO page, it s a constant reminder to them that if they wait any longer they won t get your product at this low of a price. So instead of them saying they will just come back later and purchase when they hav e time to read it they will now be saying I better purchase this right now and then I can read it later when I have time. See the difference there? DO NOT underestimate the power of the countdown timer.

75 74 Again, we are going to get into how to do all this in a later section for now we just wanted you to understand this system so you can see why it works so well. Personalizing Your OTO Page One of the first things all good salesmen are taught is to learn the potential customer s name right away that way you can call them by their name. Believe it or not this creates a sense of friendliness and actually helps build trust. It wasn t until recently we discovered we can actually use this same technique on our OTO sales pages, and not only that but we were able to use it to remind them of their discount. What do we mean by this? Right when someone enters their address on the squeeze page, we actually set up Aweber to pass that information onto the sales page. Here s an example of what we mean on the squeeze page and in the enter box we entered their address@gmail.com just to show you how this works. Here s what automatically happened when you hit the Submit button: Right below the countdown timer, it displays the subscribers address and reminds them that their discount expires soon.

76 75 This does two things like we mentioned earlier it creates a sense of friendliness which builds trust. It appears to them that this whole sales page is personalized to them and this is most likely something they have never seen before. The second thing it does is make them believe their discount REALLY WILL expire if they don t purchase by the time the countdown timer hits 0. It makes them believe their address is now tied to that discount. When you combine the countdown timer with the personalization, you will be absolutely amazed how much this improves your conversions! A Sales Video When it comes to converting visitors into customers through solo ads, and the reverse squeeze page, a video is MUCH better than a standard text based sales page. There are a few reasons for this, the main one being that it is completely different than what most people are used to seeing. These subscribers have already taken action twice to get to this point so they are committed and will be interested to what the video is. Also, the video will increase the trust they have in you even more because when they hear your voice it actually makes them feel like they are getting to know you and again creates more of a friendship feeling.

77 76 So here s what the final OTO sales page looks like for us with all the elements on the page: Just like those subscribers who had to click twice to get to your opt-in page subscribers that watch the entire v ideo are going to be awesome customers because their commitment level is very high. They will be most likely to spend more money with you in future on higher priced offers versus $1 tripwire reports.

78 77 Wow! How s that for an ov erview of the system? We know we just cov ered a lot, and if you are confused with some of the aspects, it s totally fine. We are going to get into some of the technical stuff on how to set all this up in the later sections and really wanted you to have a good understanding of this entire system, that way when you set it up for yourself you will know exactly WHY you are doing what you are doing. It s a powerful system and it WORKS. So let s go ahead and get yours set up! Start With The OTO When putting together this system, we want to do things in rev erse order and start with the OTO. We know most people start with the squeeze page, but you need to figure out what your OTO will be first so you can write the content for your reverse squeeze page with your OTO in mind. It s EXTREMELY important the OTO and the reverse squeeze page match each other. For example, if your OTO is on list building, your reverse squeeze page needs to give away information on how to build a list. This means before you create your OTO you first need to choose your niche Selecting Your Niche Niche selection is completely up to you, but you need to remember that the traffic source is going to be solo ads. After purchasing thousands of dollars worth of solo ads, we have learned that MOST of the traffic you get will be newbies looking to

79 78 make money fast. They don t really care what the system is, they just want an easy method that will help them make money fast. Doesn t have to be a huge insane amount either. 99% of beginner marketers would trade an arm to make even $400 a month online. We have tested multiple niches, and the one that always seems to work best is affiliate marketing. Honestly, WE THOUGHT that list building was going to convert the best, but it didn t convert all that well. You know the value of building a list, but most of these newbies don t see the v alue in building a list so they won t purchase. All this to say that if you want to test out a few difference niches you can, but the affiliate marketing niche is what has been proven to be most profitable for me. Creating The Product Once you choose your niche, it s time to create your product. DON T FREAK OUT!!! Product creation is something you CAN do. If you know a lot about your topic, you can write the report yourself. However, if you are like most people you want to know the fastest way to get up and running with this system and make some sales. In that case you will want to use a PLR product. However, you need to make sure the product is a high quality report or video series, so I do recommend you purchase multiple PLR products and read through them all before you decide on which one to sell as your OTO. We know we talked about this already ;) Go back here if you need a refresher on choosing PLR.

80 79 Creating Your Upsell For the longest time we didn t include an upsell within my solo ad funnel. The funnel just took the subscribers from my reverse squeeze page to my OTO, and after they purchased the OTO they were brought straight to the download page. We finally decided to include an upsell to the OTO, and to my surprise about 35% of people that purchased the OTO also purchased the upsell! So now the funnel looks like this: The subscriber enters their address and is brought straight to the OTO. If they purchase the OTO they are brought to the upsell page where they have the chance to purchase one more offer. If they don t purchase the upsell they are brought to the download page for the first offer they bought. If they do purchase the upsell they are brought to a download page that has both the OTO and the Upsell offer on there. Since the upsell actually does convert so well, it is NOT an optional part of this funnel. If you want to make your money back from solo ads or even make some profit with each solo ad purchase, you MUST include an upsell. So how do you put together your upsell? Well, you first need to think of what would make their life easier based on what they learned in the front end product? You don t need to waste hours putting together an upsell. This is what holds most people back from creating an upsell for so long. Don t think you need to invest way too many hours putting it together, it s simply not the case. The upsell just needs to make their life easier.

81 80 A GREAT upsell for an affiliate marketing product is done for you s. In fact, with that funnel, that is exactly what the upsell is. With the funnel, the main offer shows them how to dominate affiliate marketing by building a list and ing that list. So the upsell to that product was 30 Done For You swipes that they can simply copy and paste. You can also think of something that will save them time or teach something advanced not in the OTO product. For example, look at the upsell to this product you are reading right now not only do you get a fresh batch of affiliate s every single week but you also get coached by us to create your own product! You don So read through your entire front end product and take some time to think of what you can offer your customers that will either save them time, money, more advanced training or something that speeds the process up and automates it like software. Once you get your product and your upsell ready to go, it s time to create the download pages for these offers Creating The Download Pages So at this point you have your front end offer and upsell created, now you need to put together a download page for them. This is going to be a real quick chapter, we just wanted to include it so you can see how to use your download page to make even more money from your solo ad purchase :) Now most people just slap up a simple page and throw the download links on that page. There s nothing wrong with having a simple page, but it should include more than just the download links.

82 81 We are a HUGE believer in making back as much money throughout the funnel as possible while still offering value to the customer. Because of this, you should include 3 other products on your download page that your customer can purchase using your affiliate link. We can t ev en begin to tell you how many affiliate sales we have generated by simply including a Recommendations section on our download page. Now remember, we did say we want to make as much money as possible throughout this funnel WHILE STILL OFFERING VALUE TO THE CUSTOMER so before you recommend a product on your download page, it is very important you go through the product and make sure it is a high quality product. There are a lot of great products out there, but there are also a lot of terrible products. The last thing you want to do is lose your customers trust right away by recommending a terrible product. A Picture is Worth A Thousand Words Instead of trying to explain to you how Bryan put together his download pages for a solo ad funnel, we figured we d just take a screenshot and show you! (on next page)

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84 83 Ok so as you can see, this is actually Bryan s download page for those subscribers who purchased both the front end product AND the Upsell. The download page for those who did not purchase the Upsell looks exactly the same, except there is no button for them to download the Upsell (obviously). All three of those products that he recommends on that page are products that Bryan has personally bought himself so he knows they are high quality products. Remember to ONLY leave affiliate links to products you have purchased and looked at. The Power of The Affiliate Links For those of you who are on the fence about including affiliate products on your download page, let us tell you how powerful this can be. By including affiliate links on your download page, you can literally have ONE customer cover the cost of the ENTIRE solo ad. There have been multiple times where someone would purchase our OTO, my Upsell, and all three affiliate products we recommended on the download page. Not only does this typically cover the cost of the solo ad but you will likely see profit from that solo ad purchase all because of one customer. Now we know you are probably thinking Who would purchase ev erything? Well, you need to remember that a lot of these customers are going to be beginners and they want every possible advantage.

85 84 Because of this they have no problem purchasing any offer you put in front of them as long as they trust you, and at this point you will have already gained this trust through your reverse squeeze page. Once you get your download page put together, we can move onto creating the reverse squeeze page. Creating The Reverse Squeeze Page This entire system starts with the reverse squeeze page. If you get this part right you are going to make an absolute killing by just purchasing solo ads! And the great thing about this is the fact that it s not hard to get this part right. To refresh your memory, a reverse squeeze page is where you make the visitor go through two pages of content before they even see your squeeze page. Yes, this does slightly lower opt-in rates, but it dramatically increases your lists responsiveness and dramatically increases sales on your OTO because by the time the visitor reaches the OTO page they will already know, like, and trust you. You also need to remember the opt-in percentage isn t what is important, what s important is the cost per subscriber. We get so frustrated when people say things like This squeeze page gets me a 60% opt-in, ev eryone should be using it. Ok, that s great and all but did you get any OTO sales? Probably not. And how responsive is your list? Probably struggle to get past a 2% open rate. A reverse squeeze page takes care of all these issues. You WILL get OTO sales and you WILL have a responsive list.

86 85 How Long Should The Reverse Squeeze Page Be? We have tested many different lengths for the reverse squeeze page. We started off by testing one page of content then take them to the squeeze page, two pages of content then to the squeeze page, all the way up to 6 pages of content before they are taken to the squeeze page. Having two pages of content and then the squeeze page seemed to work perfectly, and we recommend you use two pages as well. If you want to use three or four you can, but according to our testing two pages of content and then a squeeze page works the best. How To Write The Copy on the Pages We know the number one question on your mind right now is How do I write these pages to get maximum conversions, is there some sort of formula to follow? Well, as a matter of fact there is! Excitement + Information + Curiosity = Sales We will call this the EIC formula. The first page is going to be the Excitement page, the second page is going to be the information page, and the third page (squeeze page) is going to be the curiosity page. So let s go over each of these pages below:

87 86 The First Page (Excitement Page) We hav e found that in order to get people to click on the Next button at the bottom of the page, we first need to build the excitement. You need to make them realize that you are different than everyone else and that the method you have for them will work. Also, when you put them in a state of excitement, it actually increases their chances of purchasing your OTO. People tend to make purchases when they are excited, so we are going to use the first page to make them excited about what s coming next. Your excitement page needs to start with a big headline, kind of like you would see on a sales page. You want to use that headline to capture their attention right away and make them want to continue reading. The headline for Bryan s page is Learn The True Secrets to Making Ov er $10k Per Month With Ease: 100% Newbie Friendly. Then you move onto the content for the excitement page. You really don t need to go ov er much of the method on the first page. You simply want make them realize that what they are about to learn on the next page WILL work for them. You also want to end the page in a way that makes them feel like they NEED to click the Continue button. With all that said, let s take a look at the content for Bryan s excitement page. There are an incredible amount of people out there making a full time living on the internet right now, and this number continues to grow every single day. There are people making 10k, 20k, 30k, and even 50k PER MONTH on the internet.

88 87 So let me ask you something Why not you? Seriously think about that for a second, what makes these people that are making a full time living on the internet, living the life of their dreams (a life full of complete and total freedom), any different than you? Don t skip over that question. I really want you to think about it. Are you ready for the answer? Well, here it is NOTHING!! That s right, the people that are killing it on the internet right now are no different than you. The only difference between you and them is the fact that they have The Plan. They know the Secret Sauce to making money on the internet and the funny thing is the Secret Sauce really isn t a secret at all. It s an extremely simple method, that once applied will unlock a whole new world for you. Sure, you might not be the next Mark Zuckerberg and create technology like Facebook. But you don t have to!

89 88 All you need is a plan of action to follow, and on the next page I am going to show you the EXACT AND ONLY plan you ever need to make over $10,000 per month on the internet. But listen, if you are already making over $10k per month on the internet, I don t want you to head to the next page. This strategy is for those who have been trying to figure out how to make it on the internet but haven t had any success. It s for those who want a life of freedom and are willing to work for it, but they need a little guidance to help get them there. Does that sound like you? If so, I would like to be the person that guides you. The person that ensures you are always headed in the right direction. The person you know has your back and will always be there if you have any questions. So if you aren t making $10,000 or more per month on the internet yet, and are willing to put in some work to make it happen, then click the Continue button below to continue to the next page where I will reveal the strategy of going from $0-$10k per month on the internet Click Here To Continue Do you see how he managed to build excitement on that first page? And not only that, but he let them know he wants to be the person to help them make a living online, this builds trust. Once they click the button to continue, they are brought to the Information page.

90 89 The Second Page (The Information Page) The information page is where you reveal the strategy to them, but you don t go into detail about the strategy. If you went into detail about the strategy you wouldn t be able to sell the OTO because they wouldn t see the need for it. Instead, you want to do a general overview of the method. We like to do the general overview as a three step process. You use three steps to tell the what but not the how. If you feel like you need to make it more than three steps, feel free to. We just like three steps because it keeps it simple and makes them feel like this is something they can do. Here s what the Information page says. As you read it we want you to notice how it goes over the method in three steps by telling them a general overview of the what, but doesn t rev eal any of the How. Before we get into the nitty gritty details of all this, I want to give you the big picture, the birds eye view. I want you to understand how this super simple business model works before we dive into how to do it all. THE THREE STEP BUSINESS MODEL Here s the deal, this might seem way too simple to you, but IT WORKS! This is the EXACT business model I used to reach $10,000 per month, and it is the system I want you to use as well. Now before you read the three steps, I don t want you to be TOO confused. So if you don t understand some of it, don t worry. The last thing I want for you to do is read over it and say Wow, I didn t understand any of that. I am leaving.

91 90 We will go over all three of these in detail in a bit ok? The three steps are: 1) Traffic Generation 2) A proper sales funnel 3) The ability to build a relationship with those that enter your sales funnel That s it! All you need to do is focus on those three things DO NOT let anyone tell you making money online is hard or complicated because it s not! I believe in keeping things simple. If you master those three steps you have EVERYTHING you need to make $10,000 per month In fact, the ONLY way you can fail is if you don t take action and I am not kidding! I want you to write those three things down and memorize them. From here on out you are only concerned about learning the details of those three steps, and the good news is I am going to teach them to you! Let s start with traffic generation, shall we? Click the Continue button below to continue to the next page. Click Here To Continue

92 91 Do you see how Bryan made that business model look really simple? At this point the visitor will click the continue button because they are even more excited about it. They now know the general overview of the plan and in their minds they are saying I can do this. Once they click the continue button, it will take them to the squeeze page. Creating The Third Page (The Curiosity Page) We call the squeeze page the curiosity page because that s what we want to make it. We want them to be curious to see what s on the other side. Here s a screenshot of the squeeze page: This squeeze page looks a little different than squeeze pages you are probably used to seeing. First off, it s more than just a headline. It seems like 95% of squeeze pages these days are just headlines, and there is a reason for that. Headline squeeze pages usually get a

93 92 higher conversion rate if you take the visitor directly to the squeeze page. However, you are having them go through two pages of content before they even see your squeeze page. By the time they hit your squeeze page they already know, like, and trust you. Now let us ask you this if you went through those two pages yourself, how likely are you to actually subscribe? There is a GOOD chance you will subscribe. Very, very, very few people who make it to the squeeze page after going through the content don t subscribe. On the previous page you left them with a cliff hanger and now they NEED to see what comes next. Well, they can t see what comes next if they don t enter their address, and luckily for us it is human nature to feel the need to continue ;). We also want you to notice how many times Bryan said either the word Subscribe or Subscriber. He said it 4 times in that short amount of text, this is on purpose. We want these visitors to be aware that when they enter their address they are now subscribing to the newsletter. They will expect s from us, and more importantly than that, they will be excited to receive s from us. We will get into the follow up sequence in another section, but you will be amazed at how your opens rates and click rates will double. Ok, that s about it for the rev erse squeeze page. To be honest these are not hard to put together. Sure, they take more time to put together than a standard type of squeeze page, but the extra time you put in is well worth it.

94 93 Once you start driving traffic to your reverse squeeze page you will never want to go back to a standard type of squeeze page. If you only learn one thing from this guide, make sure it s that rev erse squeeze pages ROCK! You will instantly separate yourself from the rest of the business and your list is going to love you! Creating The OTO Sales Page So let s do a quick recap at this point you should have both your product and the upsell to that product created, you should have your download pages put together and you should have your reverse squeeze page put together. If you have all that done you are nearing the end of the funnel, you just need to put together your OTO sales page. This is our favorite part of the entire process because we use a simple formula that gets high conversions every time. We went ov er this at the beginning of the book, but let s quickly take time to go over the three things that make up a high converting OTO page. 1) Having a video sales page instead of text based sales page 2) Having a countdown timer 3) Personalizing it by including their address on the page Let s go into detail about all three of these points so you can put together a high converting sales page. Creating The Video For Your Sales Page We did a lot of split testing with video sales pages vs. text based sales pages and when solo ads are the traffic source, video always converts better.

95 94 Why? The reason is simple, video increases trust. And as we have already said about a dozen times in this training, if you want someone to purchase from you they first need to trust you. People are also more likely to take the time to watch a video than read through a sales letter. So how should you create your video? Well, first just know that you can use a simple PowerPoint slide and record your screen while reading through the slides. This is what we do and it works great. Some people say you will get better conversions if you show your face and talk to the camera, but we get great results from simply reading through a PowerPoint presentation. You can use Jing or Screen-Cast-O-Matic or even the free trial of Camtasia to get started. How Long Should Your Video Be? Again, we split tested long videos (20+ minutes) vs. short videos (4-6 minutes) and short videos actually increased our conversions. If you think about it, it makes sense. You will not be asking them to buy anything until the end of the video, and if you have a long video too many people are going to leave the page before you even ask them to buy anything. If you keep your videos between 4-6 minutes, that s short enough to hold their attention to watch it all the way through and long enough to say ev erything you need to say to make the sale which leads us to our next point on how to write the script. How to Write The Script

96 95 Many people freak out when thinking about writing a script for a sales video. But honestly, one of the reasons we love video so much is because you don t need to be a master copywriter. A decently written video will outperform an incredibly written text page any day of the week. How We Lay Out Our Video We always start off by thanking them for signing up and letting them know to check their inbox for part 1 of the training. We then mov e onto say something like before you check your , if you want to maximize your earnings using this method, please take the time to watch this short video it s only five minutes and you are going to LOVE what you learn So basically you just want to start the video off by letting them know there is an waiting for them, but if they want to get even better results they need to watch the video. Once you get that short introduction out of the way, you want to show them some sort of proof that the method you are about to sell them works. If you don t hav e any proof that it works, don t worry! You can get around this using a simple technique The PLR product you bought more than likely came with a sales page. If it did, you can use the testimonials in that sales page as your proof. If you have screenshots of money you have made with this method, great! If not, just use those testimonials. After the testimonials just show them an image of the product they can get if they purchase, and go over what they are going to learn in each chapter.

97 96 This is where most of the content for the video is going to come from, and this is also what makes creating these sales videos so easy. For example, if the product you are selling is 10 chapters, just give them a general overview of what they are going to learn in each chapter. Once you do that, you want to mention a bonus. The cool thing here is there is no need to create additional training for the bonus. A bonus can be something as simple as giving them access to your address so they can contact you if they get stuck. In fact, that s exactly what we do. We say something along the lines of If you purchase today, you will also receive access to my personal address where you can ask me any question as you are putting together this system, this will guarantee your success! After you offer the bonus, it s time for the call to action. This is where you are asking them for the sale. Just let them know how much it costs, that it will be instantly delivered to them, and that they can get instant access to it by clicking the Buy Button below the video. What If I Don t Want To Write My Own Sales Video? We highly recommend you take the time to write your own sales v ideo, but if you don t want to we understand. There are a lot of people you can outsource the content of your sales video to, but the provider we ve used before is: Trust us when we say he will write a sales script that converts incredibly well. Make sure you send him a message letting him know what your product is and then let him know that you want to keep it between 4-6 minutes.

98 97 If you do not want to read the script yourself, you can also use Fiverr to have someone read the script for you. Just search voiceover and choose the one you think sounds best. Some of us have used this voiceover gig before with great results. Once you get the video put together and are happy with it, it s time to move onto step number two which is to put a countdown timer on your site. Putting A Countdown Timer on Your Site We see these countdown timers placed on sites every time a big product launch happens, but we never seem to see them placed within solo funnels. We have absolutely no idea why, because they have been proven to increase conversions. The good news is the fact that placing one of these on your site is very easy! It s as simple as installing a WordPress plugin called Scarcity Samaria which you can download here: When you download it you will also get 7 day access to the premium version, but we only need the free version. Once you download the plugin and get it installed on your site, you need to edit your settings to make it looks something like this:

99 98 This is really easy to do. When logged into your WordPress Dashboard, click on Scarcity Samaria in the sidebar, then click on Create next to Evergreen Scarcity Evergreen Scarcity basically means that it will start the countdown from a specified point each time a new visitor loads the page. Once you click on that, you need to first choose a Title for the campaign. This is for your purposes only, no one else will see it.

100 99 Now click on the Continue button. The next step is to select the page you want the countdown timer to show up on. Once you choose the page (which should be your OTO sales page), go ahead and click the continue button. The next step is to choose how long you want to countdown timer to last. We recommend you set it anywhere between minutes. We want it to be long enough to where they have time to make the purchase, but short enough to where they feel a sense of urgency. Once you enter a number, go ahead and click Continue.

101 100 Now you get to customize the banner and choose where on the page you want it. We want to keep the banner in the header to get the highest conversions possible. You also want the banner to appear immediately, and you want to have it do nothing when the banner is clicked. At this point we want to click on the button that says Customize Banner. That will bring up a page that looks like this:

102 101 The first thing you want to do is edit the text. So go ahead and say something along the lines of Your Discount Expires In: If you want to change the color and countdown timer style you can, but I like the look of the default layout. Once you edit the banner to your liking, click the blue button that says Finish, and that s it! You will now have a countdown timer appear on that page, that wasn t so hard now was it? And by doing those simple steps, you will increase the conversions from the sales video BIG TIME! However, if you want to improv e your conversions even more, you need to customize the page to include your address. Again, this is a lot easier than you might think. Personalizing Your OTO Page In case you forgot, one of the ways we are going to increase conversions on the OTO is to personalize the OTO sales page to include their address and let them know their discount is expiring soon. Here s what it looks like on Bryan s site:

103 102 Basically what happens is once they enter their address your auto-responder company will forward that address to the next page, all you have to do is place a simple code on that page. With that said, we use Aweber and will be showing you how to do this with Aweber. It is possible to do this with GetResponse also, just follow the instructions on this page: Follow along below for set up instructions with Aweber: Step 1: Log into your Aweber account and go to edit your webform you are using for the reverse squeeze page. Once you are on step number two for editing a webform (which is the settings step), click on Show Advanced Setting, and then check the box that says Pass Form Data

104 103 Now go ahead and save that web form Step 2: You will need to install a piece of code on your squeeze page. Aweber says this code needs to be installed within the heading section of the page. It is easiest to use this plugin we found unless you have some bad-ass programming knowledge.

105 104 So step number 2 is to install a plugin called Per Page Add To Head. If you just search within the plugins section of your WordPress dashboard Per Page Head it s the first one to pop up. Go ahead and install it. Step 3: Now that you have the plugin installed so you can edit the heading section of each individual post, go to your OTO Sales Page (if you hav en t created it yet, do it now). Once you are in the section to edit your page, scroll down until you see a section called Add To Head. You want to place the following code in that section: <script type="text/javascript"> var formdata = function() { var query_string = (location.search)? ((location.search.indexof('#')!= -1)? location.search.substring(1, location.search.indexof('#')) : location.search.substring(1)) : ''; var elements = []; if(query_string) { var pairs = query_string.split("&"); for(i in pairs) { if (typeof pairs[i] == 'string') { var tmp = pairs[i].split("=");

106 105 var querykey = unescape(tmp[0]); querykey = (querykey.charat(0) == 'c')? querykey.replace(/\s/g, "_") : querykey; } } return { elements[querykey] = unescape(tmp[1]); } display: function(key) { if(elements[key]) { } document.write(elements[key]); else { document.write("<!--if desired, replace everything between these quotes with a default in case there is no data in the query string.-->"); } } } } (); </script>

107 106 In case you are having issues copying and pasting that code, you can grab the code directly from Awebers website here: Display-Subscribers-Names-Or- -Addresses-On-My-Thank-You- Page- Once you paste it in, it should look like this: Step 4: Ok, one last step. Once you get that code placed in the heading section of your page using that plugin, you need to place another simple code where you want their address to appear. So wherever you want their address to appear, paste this code: <script type="text/javascript">formdata.display(" ")</script> Again, if you are for some reason having trouble copying and pasting from this PDF, that code is on the same link I gave you above. So if you want it to say what Bryan s does, you will want to write out <script type="text/javascript">formdata.display(" ")</script> : Your Discount Expires Soon Once you get that where you want it to go, their address will appear on your OTO page, pretty cool huh? And probably a lot easier than you imagined! Go ahead and test it out by entering your own address on your squeeze page. If you get tripped up somewhere, just contact Aweber s support and they can help in detail as well.

108 107 What Your OTO Page Should Look Like Ok now that you have those three things added to your site (the v ideo, the countdown timer, and personalization), here s a good idea of what your OTO page should look like at this point: Don t worry if the design doesn t look exactly the same, the important thing is that you have those three elements. As you can tell by looking at Bryan s OTO sales page, there are literally ONLY those three things on it plus the buy button. The page is simple, but it GETS RESULTS!!!

109 108 Creating Your Follow Up Sequence For Reverse Funnel We have talked to a lot of online marketers who purchase solo ads and they told us they don t ev en bother putting together a follow up sequence anymore because they couldn t get any sales from the follow up sequence. WOW!! If you aren t getting any sales from the follow up sequence, something is seriously wrong. The thing we absolutely LOVE about the reverse squeeze page is it increases your open and click rates within a follow up sequence BIG TIME! You see, your subscribers will actually look forward to receiving your s instead of getting annoyed by them. There have even been times when we forgot to upload a follow up and we d receive s from subscribers asking why they didn t receiv e an that day. So why does a reverse squeeze page increase the responsiveness of your list? The answer is simple it s because the story continues. Think about your favorite TV show right now. Is there a show you are absolutely addicted too. Something that makes drop everything you was doing the very second a new episode comes on TV and you have to watch it. Each time the episode ended, you NEEDED more!! you needed to see what happens next. (Side Note: Don t ev en get Lee started on how he feels the ending of each The Bachelorette)

110 109 We want to create this same effect with your s, and when you use a reverse squeeze page you are setting yourself up for a great way to do this. On you reverse squeeze page you started the story, and now you will finish the story with your follow up series. How Long Should Your Follow Up Series Be? We recommend a MINIMUM of 7 days. If you want to go more, then go as long as you want! We are constantly adding to my follow up series to this day, but when you first get started make sure you have a minimum of 7 s. How To Keep Them Engaged Remember, we want our subscribers to look forward to each they receive. Because of this, you need to end each with a cliff hanger. Going back to the example of your favorite TV show. Most dramas end each episode with a cliff hanger. It ended in a way that forces you to tune in the following week and watch the next episode. You want to do the same exact thing with your s, and the easiest way to accomplish this is to have each be a training lesson, and each lesson builds on the previous one. For example, if you are going to do a seven day follow up series you want to have seven lessons. Each will be one lesson. Start By Planning Out The Full 7 Days Before you start writing your follow up series, you need to know what all 7 lessons are going to be about, so the first thing we do is plan out the topics of each before we start writing.

111 110 For Bryan s affiliate marketing s, the 7 lessons are: 1) A general overview of the system 2) Choosing the right niche 3) Choosing a product to promote 4) Putting together your lead capture page 5) The importance of the pre-sell 6) How to generate traffic 7) How to scale up Once you get your seven lessons planned out, the next step is to move onto writing the subject lines How To Write The Subject Lines A lot of folks struggle with writing subject lines because they feel like unless they get them perfect, they aren t going to get opened. To be honest, they have a point If you think about it, your subscribers receive s from so many other marketers on a daily basis, so most marketers feel like they have to spend all day coming up with the perfect subject line before they send an . But one thing you need to realize is you have already set yourself apart with your reverse squeeze page. At this point your subscribers already trust you over any other marketer whose list they are on because you gave them great information before you even asked for their address. This means they will open your s because the is from YOU not because of the subject line. The goal of you subject line should simply be to remind them that you are the good guy. You are the one who is actually deliv ering value.

112 111 The easiest way to do this is to remind them that the s you are sending them are actually lessons, so in each subject line you should have the phrase Lesson of What do we mean by that? Here are some exact Subject Lines: [Lesson 1 of 7] Thanks For Subscribing-Special Treat For You [Lesson 2 of 7] How To Choose The Right Niche [Lesson 3 of 7] How To Choose A High Converting Product To Promote [Lesson 4 of 7] Get That Lead Capture Page Put Together! [Lesson 5 of 7] To Pre-sell, or Not To Pre-sell? [Lesson 6 of 7] It s Traffic Time! [Lesson 7 of 7] Let s Scale This Baby Up! As you can see, there is nothing special about these subject lines and to be honest we didn t really put much time into thinking about them the reason for that is because we know these subscribers are going to open the messages because they were sent from us. We don t say that to sound cocky, we say it because separating yourself from the rest of the people in this industry is WAY too easy. If you set up your system how we have outlined so far, your subscribers will be opening your messages because they are from you also. This means you don t need to stress out as much about writing the perfect subject line. Like we said, it s human nature to feel the need to tune in to see what s next, and if you put the lesson numbers before each your subscribers will be able to see that there is a beginning and that

113 112 there is an end, and because of this they will want to open and read your s. How To Write The s You will be promoting your product in every single for the first 7 days. There is way too much talk about how often to send promo s and how often to send relationship building s why can t you just do both within one ? That s what some of us do and it works great! If you send out an to your list providing great content, there is nothing wrong with promoting a product at the end of the . Every time you write an for your follow up sequence, your mindset should be Provide then Promote. What we mean by that is first provide great content to the subscriber, then promote your product and let them know the information they just learned will work, but if they want faster results (or better results) they should pick up your product. What Product Will You Be Promoting? You want to promote your product in all of the 7 s. So the product you directed them to right after they subscribed is the same product you want to promote in each . Just because they didn t purchase the first time they saw it doesn t mean they won t ev er purchase it. Some people have no problem purchasing a product the first time they are exposed to it, but there are many people who need to be exposed to it multiple times before they make the purchase, which is what your follow up s are for.

114 113 About 50% of our sales are actually from follow up sequences. The average consumer takes 4-7 exposures to an advertisement or offer to take action on it. Leave A Cliffhanger at The End of Each Going back to the TV example at the end of each episode, many drams have a short preview of the next episode. The goal of this short preview was to get your excited and make you want to tune in next week so you don t miss anything. You want to do the same exact thing with your s At the end of each you want to let them know what s coming next. You want to get them excited about your before you even send it. If you combine this with the lesson number in your subject line, your open rates are going to nearly double. An Example Subject Line: [Lesson 3 of 7] How To Choose A High Converting Product To Promote Welcome back! Thanks for tuning in today. The past two days we went over a general overview of how this business model works and then we talked about how to choose the right nice. If you have followed along so far then today you are going to learn how to choose a product to promote. If you hav en t decided on your niche yet, make sure you do that before you read this , got it?? Good! The product you choose to promote can make or break your success with this method. If you choose a product that converts well,

115 114 you will succeed, if you choose a product that doesn t conv ert well, best of luck to you! The good news is the fact that you don t have to take guesses at which product convert well and which don t most affiliate marketplaces will give you the conversion rate information For example, in JVZoo and WarriorPlus (the two places I recommend you find products to promote), you can see not only the conversion rates but also the EPC. EPC is simply how much each visitor to the site is worth. Many people pay attention to the conversion rates, I actually pay more attention to the EPC. Why? Because just because the product has a great conversion rate doesn t mean I will make the most money out of it. For example, I would make more money selling 1 product that sells for 27 dollars than i would make if I sold 25 products that sold for one dollar. The one dollar product will likely have a much better conversion rate, but the 27 dollar product has a higher EPC, make sense? In WarriorPlus, the EPC is actually called visitor value. When choosing a product, you want to make sure it has a refund rate of under 5% (this ensures you are promoting a good product), and you want it to have an EPC of $1.00 or more. If it has a refund rate of less than 5% and an EPC of $1.00 or more, you have a winner! Yup, choosing a product is that simple. If you want to get a jump start on your affiliate marketing career and get my 12 week program to make $100/day with affiliate marketing, click here to check out all the details!

116 115 Talk soon, Bryan Harkins. P.S. Make sure you keep an eye out for tomorrows . We are going to go over the most important thing you will ever build in your internet marketing career. See you then! Hopefully seeing that example will give you an idea on how to go about writing your own s. You can basically use that same template to write each of your s and your subscribers are going to love you for it! Notice how e gave them good information and then asked for the sale at the very end? e get WAY more sales doing it this way than if we simply send out a straight promo . Make sure you get those written. Once you have all seven written and uploaded to your auto-responder you are DONE WITH YOUR FUNNEL!!!! Now you simply need to drive traffic to your reverse squeeze page and watch the money roll in If you have the budget, go with solo ads to scale up the fastest. If you don t, no worries, start with forum posting and use your profits to buy solo ads. CLICK HERE to return to the traffic section.

117 116 Conclusion Like we said earlier, don t let the simplicity of either part of this system fool you. We have used this system to reach well over $100/day and so have many other marketers. Building funnels, building your list and then driving sales with marketing is how 90% of full time marketers make their living in most any niche you can think of. Once you have taken the time to learn these foundation methods you can scale into larger funnels, more paid traffic sources, retargeting, JV partnerships and product launches. Hope you realize you are building the foundation for a limitless career in IM only limited by your effort. In case it s not clear, if you don t do any of the work you aren t going to make any money. So make sure you set your goals and take action. Action leads to success, plain and simple. We LOVE helping and working with action takers. So if you run into any issues getting your funnel set up, please submit a support ticket and show us what you ve got going on. Just need some advice on your set up or need us to double check something you implemented from the training? Same thing, shoot us a support ticket and one of us will personally respond to help. Action takers only again please! We hope you found this guide to be valuable. We put our all into it and aim to only teach you what we do every day so you can move forward with confidence and not hope that something will work.

118 117 Take Action & Succeed!

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