From Paper Napkin to Published Author. Create + Share = Following. Published by DISRUPTION LLC

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1 FIVE EASY STEPS From Paper Napkin Adam White to Published Author Create + Share = Following Published by DISRUPTION LLC

2 A DISRUPTIVE PUBLICATION

3 COPYWRITE 2016 Copyright 2016 All Rights Reserved. This guide may not be reproduced or transmitted in any form without the written permission of the publisher. Every effort has been made to make this book as complete and accurate as possible. Although the author and publisher have prepared this book with the greatest of care, and have made every effort to ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies or omissions. Also, this report contains historical information on Five Easy Steps 2 Branding Your Book Idea and all its wonders only up to the publishing date. Therefore, this book should be used as a guide not as the ultimate source of business information. The purpose of this book is to educate. The author and publisher does not warrant that the information contained in this book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this book, nor do we make any claims or promises of your ability to generate income by using any of this information.

4 INTRODUCTION Congratulations on coming this far. If you have not yet published a book then you are well on your way to becoming a published author. The time is now to become the authority in your field, further your brand, optimize your coaching efforts, or check published author off your bucket list. Glad you have allowed me help you with this process. By the time you are finished with this short publication you will have an idea as to what it takes to become a successful published author. You will discover valuable resources from veteran entrepreneurs and uncover the path to dynamic self publishing in this booklet. Traditional means of publishing has been and is being totally disrupted by people like you choosing themselves first and not necessarily waiting on the establishment to legitimize their success. Seth Godin said "Choose Yourself." Don't wait for someone else to choose you because they won't.

5 FIVE EASY STEPS AUTHOR BIO Adam White One of the Kings Kids, Father, Son, Brother, Industrialist, Honeybee Charmer, Published Author, CEO of Disruption LLC, & #1 in Busting the Status Quo. Thank you from the bottom of my heart for allowing me to help you with this very intimate project. Writing a book is not an easy thing to do. Take it from me. I am a published author several times over and have sold books on multiple continents. Please feel free to reach out to me directly for help becoming the best published author you can be. Remember, it's not the best writing author status we all strive to achieve, it's a best selling author status we are seeking.

6 STEP ONE Choose a Proper Title Check out CJ McDaniel's FREE Book Title Creator. It is sure to help you settle on the best title for your book. CJ McDaniel operates Adazing book marketing and is a great resource for authors. adazing.com/book title generator Resource Tips Keep title short & simple. Use powerful search terms. Check Google analytics for keyword strength. Secure a web domain to match your title. TheBookSpot.org will shorten your Amazon book url for business cards.

7 STEP TWO Choose a Proper Subtitle Tell your audience exactly what your book is meant to communicate. Be direct. Use only one powerful sentence if possible and try to incorporate strong search keywords into your subtitle. Be sure not to duplicate your main titles communications efforts, saying the same thing twice. Research other best selling authors books subtitles to get a feel for how the subtitle flows behind the main title. On occasion you may not need a subtitle but in most cases it will prove a powerful tool for readers to find your book. Resource Tips How to Craft The Perfect Title & Subtitle by Thomas McGee Subtitles Help Sell Books The Balance by Valerie Peterson The Truth About Choosing Book Titles by Scott Berkum

8 STEP THREE The Author Bio Keep your bio simple. Write out multiple short bios including a power bio showcasing your strengths, a personal revealing bio, and a full complete biography telling your life story. Each bio can be used as a stand alone marketing tool when combined with a great photograph, article, or your book. The back cover of your book should contain a brief bio introducing yourself and your story may be weaved into the content of your book. Get a professional photographer to provide you with at least one great professional looking headshot photograph. Be sure the photo is very clear and speaks to who you are at the core. If you are able to utilize multiple photographs and bios that would be a smart move. Resource Tips Quick & Easy Bio Generator at The Endpin. Use your author bio across multiple platforms. Backlink your bio to your book sales page.

9 STEP FOUR Your Book Cover Your book cover may very well be the most important element of your books branding strategy. People often say that you don't judge a book by its cover, but that is exactly what we do. Every time we first judge a book it is on its cover. Outsource this function to a professional. If you are strapped for cash like many authors are you can use photo stock pictures and hire a designer of Fiverr.com. The outer shell of your book consists of a front cover, a back cover, and a spine. Each element of the outer shell of your book plays an important role. A good book cover designer will use each stand alone element as a communications tool to market your book. Resource Tips ebook Cover Creator by Adazing Book Cover Creator by Canva 3d Book Cover Maker by MyeCoverMaker

10 STEP FIVE The Book Itself Your book will open up doors for you that you never knew where there for you to walk through. Position your book in a way that moves your life forward and gives you more time and predictable revenues. By placing you as the authority in whatever field you are passionate about, and driving value into the market with your book as a tool you will raise your worth in the eyes of your peers. Sell your book or give it away as an offering depending on your needs and wants. Your books brand can be found where your passion, profits, and experiences come together. PROFIT PASSION BOOK BRAND EXPERIENCE Resource Tips Self Publishing School by Chandler Bolt Lifestyle Entrepreneur Press by Jesse Krieger

11 My Book Brand Title: Subtitle: Author Bio: Fill out and return to Disruption LLC

12 My Book Brand Introduction: Dedication: Forward: Acknowledgments: Fill out and return to Disruption LLC

13 My Book Brand Chapter One Title: Chapter Two Title: Chapter Three Title: Chapter Four Title: Chapter Five Title: Chapter Six Title: Chapter Seven Title: Chapter Eight Title: Fill out and return to Disruption LLC

14 From Paper Napkin to Published Author BOOK PUBLISHING PROCESS* Return Packet Complete Earnest EDIT Format EDIT Finalize Payment Publishing Agreement 70% International Royalties Youtube Explainer Video Amazon Kindle Ready Print on Demand Service Post Publication Service Agreement Launch Strategy Plan Build List Pre Sale Link Author Bio Explainer Video Editorial Reviews Blog & Podcast Tour FREE Information Packet pdf download Return to Disruption LLC BRANDING YOUR BOOK IDEA Begin Design Process Coordinate Network Outsource Design Functions Cover Design Layout & UX Chapter Content Formating Editing Publishing Published Author Print on Demand Have a Launch Party FREE Authors GUIDE FIVE EASY STEPS * AuthorSigned Copies

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