A two-week campaign works best.

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Regina Skinner
6 years ago
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1. FIVE DECISIONS BEFORE YOU LAUNCH Before you get started, there are a few key decisions you ll need to make. Here are our tips for building a solid foundation for your Booster campaign.

Plus, the shorter the campaign the sooner your supporters can start wearing their shirts. Choose your campaign close date carefully.

.. just make sure you ll have time to promote and remind your community to buy before the end. Don t set your price too low.

2 1. FIVE DECISIONS BEFORE YOU LAUNCH Before you get started, there are a few key decisions you ll need to make. Here are our tips for building a solid foundation for your Booster campaign. A two-week campaign works best. We ve found that 14 days is about the perfect amount of time to keep the energy high. Plus, the shorter the campaign the sooner your supporters can start wearing their shirts. Choose your campaign close date carefully. Make sure you ll have time in the last few days to attend to your campaign. For some, weekdays are better, others weekends... just make sure you ll have time to promote and remind your community to buy before the end. Don t set your price too low. The average online donation is around $40, and a graphic tee from your favorite store is about $25. Keep it reasonable, but remember that each extra dollar adds to the impact you can make. Offer sizes for everyone. We ve got a huge selection of shirts ranging from youth, adult and ladies & girly fits and sizes. Your campaign advisor can help you choose styles that will fit your campaign needs. Design a shirt that tells your story. Motivational designs tend to win, so find the thing that is most compelling or fun about your story and create a design around it. If you get stuck, our artists can help. Raise Money. Create Awareness. Have Fun.

2. THE FIRST 24 HOURS The secret to running a successful Booster campaign is getting o to a fast start. Don t announce your campaign publicly until you ve got a few sales.

Some people think buying their own shirt is cheating, we think it shows confidence. This purchase also signals your commitment to the cause plus you get a great looking shirt to wear!

3 2. THE FIRST 24 HOURS The secret to running a successful Booster campaign is getting o to a fast start. Don t announce your campaign publicly until you ve got a few sales. Our advice is to directly ask your closest friends, family and supporters to buy a shirt on day-one. Buy the first shirt (or two). Some people think buying their own shirt is cheating, we think it shows confidence. This purchase also signals your commitment to the cause plus you get a great looking shirt to wear! Rally your Inner Circle (15 sure-thing supporters). Reach out to the 15 people that you can count on to support you in whatever you do. Ask them to spread the word about your campaign to their community and Facebook friends. Ask your Inner Circle to buy on day-one. Individually call or them to explain that their purchase will help your campaign build the momentum it needs to succeed. Tell them why the cause means so much to you and how it will make a di erence. Make sure you ask them to support you the day your Booster opens.

Explain why you re moved to support this cause, or why you re raising money for this project or passion. Don t forget to include a link to your Booster.

4 3. PUBLIC LAUNCH & PROMOTION Now that your Booster has built up momentum, it s time to start sharing it publicly. and Facebook are typically the most impactful tools, but Twitter and Pinterest are great channels for getting the word out about your campaign as well. Make the big announcement by first. Explain why you re moved to support this cause, or why you re raising money for this project or passion. Don t forget to include a link to your Booster. A few hours later, announce your Booster on Facebook. Post about your camapign on your own Facebook page. You can even tag early supporters in the post and thank them. Make sure you always include your campaign link in any posts. Post at least every other day. People need to hear and see something multiple times before they will take action. Give the broad strokes in your initial , and then try to hit on one specific topic in each additional and Facebook post. Here are a few angles to cover: Explain why the cause is important to you. Highlight who will benefit from the donation. Tell the story beind your t-shirt design. Mark major milestones. For instance, celebrate when you re halfway to your goal. Create a sense of urgency. Only 7 days left to grab a shirt and support [Insert cause]! Start sending Thank You notes. There s no need to wait until the end. Each Thank You is a perfect opportunity to ask supporters to share the link to your campaign on their own Facebook page. Ask them to include the reason why they suported the cause in their post.

5 4. THE FINAL 3 DAYS By now your goal should be in sight. You ve done a great job promoting your Booster, but it s likely that there are still people out there who planned to support you they just need some motivation. Now s your chance to bring them home. Personally reach out to your network in the last 3 days. Send individual notes to friends that have yet to support the campaign. Include reasons for requesting their support and provide updates on the progress the campaign is making. Ask your buyers to spread the word one last time. They supported you, so they understand your goals and want to help you achieve them. Thank them again for their support, and then ask them for this last favor. Have a game plan for your final day. Campaigns officially end at 11:59pm ET, but consider communicating an earlier deadline like 9pm when people are sitll awake and online. Start a countdown on the last day. Provide real-time, hourly updates on progress toward your goal. The last few hours of your campaign are an exciting time, and we recommend creating a sense of urgency on Facebook. Ensure that your entire community knows that this is their last chance to support the cause and get the shirt Congrats, you did it! We ll take it from here. Your campaign advisor will be in touch over the next few days with the final tally and profits... make sure you tell your supporters how the campaign performed. This is also a great time to send out any outstanding Thank You notes to show your appreciation and support.

Walkers Fundraising Packet

Walkers Fundraising Packet AHRC Foundation 189 Wheatley Rd, Brookville, NY 11545 AHRCWalk.org 516.626.1075, x1142 Getting Started The Basics Register online! Log onto ahrcwalk.org. Click Register and follow