Episode 23 with Guest Maria Andros

Transcription

1 Episode 23 with Guest Maria Andros Speaker 2: Welcome to episode number twenty-three of Boost your Sales and Lifestyle. I'm your host Lisa Sasevich, the queen of sales conversion, and the founder of the Year Long Sales Authenticity and Success Mastermind Training, for Heart Centered Entrepreneurs. I'm sure that this seasons theme of crafting your online, and offline sales conversion machine have made you wonder, what about automated selling online? On today's show, we're opening up the archives, and pulling out one of our most powerful interviews, around automated income secrets. On this episode I chat with Maria Andros, the video marketing queen, about using video for lead attraction and conversion. Are you ready to get sassy with us? Let's dive in. Welcome to the Boost your Sales, and Lifestyle show, with Lisa Sasevich, the queen of sales conversion. Lisa teachers experts who are making a difference, how to get their message out, and enjoy massive results without being salesy. Lisa is here to lift you up, show you a new perspective, and open your world to what's possible for you. Helping way more people, making way more money, and making the difference you were born to make. The first up is Maria Andros, now she is recognized as one of the leading experts in online video marketing, and was named one of the top thirty female internet entrepreneurs. Wow, that's pretty cool. She's the creator of The Video Conversion Formula, her flagship program. The success of her online ventures has created a celebrity like following, resulting in over a million views to her videos on YouTube, she's going "Gangnam Style." Over a million dollars in sales, you go girl. Almost sixty thousand followers on Twitter. One of her childhood dreams recently came true, when she spoke for one of her original mentors, visionary leader Tony Robbins at his business mastery, as a guest expert speaker. How cool is that, to be on the stage of Tony Robbins. As a trusted advisor to her clients, Maria Andros international teaches and empowers small business owners, holistic based entrepreneurs, and ambitious visionary leaders, how to increase their sales, attract their ideal clients, and build million dollar personality brands through online video, video product launches. All while getting their message out, and going global in a big way. I've been watching her, she's been doing that for herself. Today we're going to learn a little bit about what she does, but a whole lot how she does it. That's what we want to get our hands on. First let me welcome Maria Andros, hi Maria. Hi Lisa, hi everyone. Thank you for having me here. 1

2 You're welcome, where are you located in this? Where do you live, or where do you work? I'm in San Diego. You're in San Diego. I moved down, yeah. I'm in San Diego, I'm in your neck of the woods. Oh my gosh, how come I didn't know that. I think when I saw you at a fundraiser at the end of last year, you told me that that was going to happen, I think. Is that true? How long have you been here? It's going to be two years in June, can you believe it? Wow, oh my goodness, this is really fun to find out. We need to get together. We'll talk more offline. Absolutely. I think my life just changed. Maria these interviews are different than our standard, when we talk about what we do interviews. Although we do want to start out by finding out what you do, and who you serve, and how you transform the world. Then we're going to quickly transition into our topic, of automated income strategies. I really want to go deep with you, especially about how you attract leads, how you convert leads, using different kinds of automated strategies in your own business. That's the game plan for our time together. Perfect. First lets learn about you, I'm sure a lot of people listening have already... Come on, a million views on your YouTube video, a lot of people have found you. Of course there's always a few who haven't, so tell us about you, who you serve, and the unique transformation that your work provides. Absolutely. First of all I have to say how honored I am to be here, to everyone. Lisa is such an amazing women, and she's just doing such big things. It's a true honor to be features amongst all these experts. I just want to be here, and provide value for your Sassy community, and again it's a real honor to walk along side of your Lisa, so thank you for this opportunity. 2

3 You're welcome. I'm here to really again help open up new gateways for those of you who are on the call. Really wanting to expand your reach. A little bit more about me, I'm also known as the Video Marketing Queen. Lisa and I have that similar title, it's just a nickname that I've had. We really do help small business owners, and really ambitious visionary leaders, to attract their ideal clients. Increase sales, absolutely. Roll up conversions, and really help you get your message out, in a bigger platform. With your video branding, that you have that expertise, you're seen as an expert. You can attract media. Online video is our specialty, and we also really do a lot of the video product launch models. We can actually show you how to create products, that make a difference, that make you more money. First I just wanted to just share a little bit more about me, I'm originally from Vancouver Canada, and I was a makeup artist for almost ten years. I was working for some of the top lines in the industry, and I worked really hard. I was very driven, very determined, and I over did it. I worked really long hours, and I reached a breaking point in 2007, it will be six years in May. I had to find a way out. I wanted to leave that corporate, nine to five job. I made a decision, I told myself that I've never going back to nine to five. It was a really critical decision for me, because my health was all over the place, and it just wasn't good. I was looking for a solution, to start my own online business. I had no list, and no product, I didn't have any marketing background. I was really just starting out, all I had was a dream and a vision. Again, I was living in Vancouver at the time, and I found this video on YouTube. I kind of accidentally stumbled across it, but I believe there's no accidents. It was talking about how to get free [leave and traffic chasing you 00:06:47] with videos. I had this gut feeling that it was something that I needed to do, to drive traffic to my website. I had two visitors coming to by website a day, and to get to my goal of twenty thousand dollars a month back then, it just wasn't going to happen. That wasn't going to cut it. I had to make a real decision, going, "Wow, I'm not going to go spend money on Russian roulette, on Google paper clicks." I didn't know how to do that. I started making really simple videos. I started just attracting a following, and I started getting some traction. People, they started paying attention. Some interview requests came in, and it's just interesting how it spiraled. Again, my video's weren't perfect, they were very, you could say, armature. They were not perfect, but what we do best, is we know how to teach you, how to connect. It's not just about the content. We like to say that if you heard the term that "Content is King", you've all heard that probably. We like to say that's not true. If content was really king, then everyone would be rich online. There's so much content, there's no shortage. We teach connection, and connection is queen. Again, to make a long story short... 3

4 It's all about the queen. It's all about the queen, right? Long live the queen. That's why I love you Lisa, absolutely. You're just so awesome. I just started making these simple videos, and with these videos of less than six hundred views some of them, I was able to attract clients who gave me up to twenty thousand dollars. It was like, "Wow, how does that happen? How do you have conversions that are that strong?" It really was through a formula that I developed, with so much trial and error, so much mistakes, so much observing, watching some of the top visionary leaders. Lisa does video really great, so she knows how to do stuff like this. It's looking at, "What is it going to take to have someone actually feel magnetically pulled, to actually want to reach out and find out what you're doing." What happened is, I'll make it really short and we'll move forward to content, is I had a mentor challenge me. Mike [Sulvain 00:08:50], to do a product launch. I'd never done a product launch, I was in that space where at the time I was saying, "Oh my content isn't as good as the gurus" Have you ever had that conversation of, you've kind of been stalling or waiting? I was that girl. It was me that took myself out the game, because I had a lot of fear back then. I was afraid of the camera, I had to do twenty plus takes. If I was the girl that could do it, with so much resistance, and to accomplish this, anyone can. It just takes willingness. I like to say willing equals wealthy. He says, "Maria, can you do a launch?" I said, "Yes." I didn't know what I was saying, it was in Las Vegas, I was in a limousine, I was just totally overwhelmed. I said, "yes." Everything went wrong with technology, and that will try to take you out, but if you push through it. We actually launched my very first program, I didn't know if one person would join me. If I'd get one client, or a hundred. We set it at a hundred clients, at twenty five hundred dollars. Not just a hundred dollar product, we're talking twenty five hundred dollar coaching program. We did a hundred thousand dollars in the first hour, and we did a quarter of a million dollars in less than two weeks, and I repeated that almost four months later. Again, that's [crosstalk 00:10:02]. Do you remember how many people you had on your list at that time? People always want to know. I'm really glad you asked that Lisa, because I actually wanted to just say, "How many of you actually have made a hundred thousand dollars an hour, from a video, first of all?" I want to ask you, so just answer that. Raise your hand. 4

5 Raise your hand. How many of you have made a hundred thousand dollars in an hour, from a video with a list of less than four thousand people on your list? Wow. With less than four thousand people. Then how many of you would like to learn how to do that? Or at least be empowered to do that. With less than four thousand people Lisa, I didn't have a big affiliate army back then, like I do now. It was really just me launching with space, and actually doing the formula, and the video product launch that we worked through and designed. It was a very small list, but the list was very responsive. You did a launch with less than four thousand people on your list, and it resulted in how many sales at twenty five hundred dollars? The first time. A hundred clients, we sold out the program, so a quarter of a million. We capped it out at a hundred, because I was working with people intimately, so a hundred people in the program. We sold it out, and then relaunched it about four months later, and we almost did the same results. Again, then we had some partners, but the first one was really with a small list that we had built up trust and repore with. With video. That's great, congratulations on that. A quarter million dollar launch right out of the shoot. Really cool. It's a blessing. I love that story. You and I have been some of the few women, at some of the internet marketing conferences we've gone to. Where's it's like ninety-eight men, and two women. It has. It's really exciting to hear what you've gleaned, and what you've been able to transfer into your style, for your market. I want to keep weaving in what you do, because we do have some experts like you. Where what you're teaching actually does apply directly to the subject matter here. Absolutely. Whether it's video or other things that you also do in your own business, I want to break this down into lead attraction, and then lead conversion. Then we'll talk about no no's. That's kind of the format. What is it you can share, that you've 5

6 done in your own business, to attract perspective clients, that you feel would fall into that automated systems category? Got it. What we've really done from the very beginning, that's really built this following, and all the results that you've seen or heard now. I do agree Lisa, we have been one of the few women, and that's why I'm so honored to be here. We're like, "Yay, we're partnering, it's awesome." What it is, is we did a video squeeze page. We really built our entire funnel through a very powerful, simple page called a video squeeze page. What that is, you maybe heard that as a lead magnet page, or a capture page. It's basically a very enticing headline, and then there's a video underneath, a very simple video. Some of my first videos were filmed in my mother's bedroom, when I was waiting to get my visa for the US. I has a stripped sweater, it didn't look very good. People think, "Oh Maria, you can do it, it's so easy for you." No, it takes a lot of work, the hair, the makeup. Totally, if you saw me right now I've got my hair in a scrunchie. They just told me my daughter's sick, so we have to go get her from school. We don't look video ready all the time, right? No, when you get up on stage Lisa, it's like it takes work. We don't have to be always... What people are really hungry for, is connection. Video squeeze page is how you can start building your list, and it's a very powerful formula that we have developed. I'm actually going to share that with you, by the end of the call, just to add value to a Sassy community. It's really all about a formula of helping people to actually... What's in it for them? Again Lisa, you teach this really well, with determining the promise, and the pain, and the solution. We focus on what can we give away, that's going to directly speak to your ideal clients, in a way that's going to make them want to give you their name and address. The conversion formula that we have, it converts up to fifty-four percent on this type of video squeeze page. Which is really high, because normally in the past you maybe get twelve percent conversion, and you'd be happy. We look to make sure sure that your page is converting, at least thirty something percent, but we really like to shoot for the stars. Make it really high, so that you can have more chances to get people either on to the phone, or into your live event, or into your group coaching program, or your one on one work. Everything funnels through the video squeeze page, and because video is so visual and it's so powerful at getting your message across, and it's auditory, people can see you. It's such a great channel and vehicle, for someone to get to know you quickly. I want to ask you a little bit of an advanced question, and this won't make sense to some people listening, but people who have been around a while will appreciate it. I've heard so many different views on it, I've heard that if you use video on a squeeze page, known as an opt in page also, when you are sending 6

7 out to your own list that that's effective, but that if an affiliate is mailing for you, not to use video on the opt-in page that they send to. That it suppresses conversion. What's your thoughts on that, or what have you seen? It really is, like we always say [inaudible 00:15:47]. We can track you, where we do want to know your conversions, and you can set up a simple split test. Where you can try it with, or without. We've heard both, I have heard that both Lisa, it's very objective. I see that you're doing a little bit more with the video now, it really does depend on the list. What have you experienced personally? I've seen both work. No matter what, say you have a squeeze page with a video, what I've seen other people have done, that also worked. If they try to click the button, it says, "Hey, give us your name and before you can watch the video." You want to have video anywhere after the opt-in, or before, and or before. I've seen both, I really have seen both. What makes sense to my brain, and again you and I can do all the reasoning we want, but what's really come up in a lot of interviews, is what's really going to tell us, is split testing. You send it out one way, and you send it out the other way. Makes sense to my brain that if an affiliate mails for you, to a community, and they do a compelling job of tweaking the to be more personal to their community, I feel like if the person clicks through they're already there. Me getting in the way with a video, feels like not a great idea, but to my own community it seems like they want to hear from you, they want to know what's up. It's a hypothesis until it's tested. Just keep testing. How do you use video, in the idea of lead attraction? You've got it on the squeeze page, and I looked at your free gift, it is so generous. I will be sharing with all of you that she's actually going to give you the whole formula to her six figure website script, to create your own website video and squeeze page in an hour or less. We'll get there in a moment. When you're setting up this video squeeze page, that's obviously part of the lead capture, but as far as attracting the leads to the page, do you have creative ways that you're using video to do that? Then tying it into anything that we can call automated? Absolutely. A really great thing that you can do to, again if you're just getting started or if you're more of an advanced marketer, is you want to start thinking of "How to" videos. How to videos are very effective to drive traffic to your video squeeze page, or your website, because Google actually bought out YouTube back in Google wants to make their customers happy, and sometimes what you'll see is, we actually have a formula where it's called [inaudible 00:18:34] your video. It's a copy, paste formula to get your video on page one of Google. Google bought out YouTube, they really like to feature videos on their front page. We don't want to be page two hundred and ninety millionth, right? We 7

8 want to be on page one, because how many of us actually scroll to page two or three of Google even? When you're looking for something, think about it, if you're up at four AM. It's that four AM, question. Even your ideal client, they're stressed out, and something is going on. Their trying to either find a solution, what are they going to type in? "How to", it's going to be a how to. We had one video, it was "How to get rid of a migraine headache." It's had over three hundred thousand views, it's not even related to my topic, I made the video. You can see it, I look like I've just had a migraine because I really have. There's barely any makeup on, it's a pony tail, but what happened is interesting. I've just had my live event, and one of the ladies that attended said, "Maria, I saw your migraine video, and I can totally relate." She was in my even because of that, so it's interesting. The "How to's" first of all position you as an expert, because you're teaching. Then you're adding value, so you're moving the free line. Something I learned from one of my mentors, Evan Pagan. If we can lead without selling, and actually offer value that is content rich, that can help someone feel a tangible result or an "Ah ha", it's very helpful. Then they're going to be more inclined to then... Again the "Call to action" is very important, saying, "Hey, if you love this video I have another free training series at my website. Go to "Your website" dot com." It's pre-qualifying people. What happens with this process, is they're preselecting themselves. Usually what we've done in the past is again we've either done a video product launch, where we take you through a four part video series. Once you opt-in, I can talk a little bit more about that. Or set up a thank you page, once they've opted in, from the traffic that you've driven from your how to videos. Then you can do a survey, actually like an application, to get on the phone with you. We close up to thirty four thousand dollars on the phone, in one phone call, from our videos. Again it's really a matter of helping people to preselect themselves, with this process. That's what we're looking for, it's not just the numbers, we want to have ideal clients in front of us. That you can have a conversation with, and it's just natural, it's easy. It's what Lisa teaches, it's not salesy, and it just works. That's something that you can do. If our listeners look around their own campus, and they go, "Okay, I can teach how to sell without being salesy, or how to get rid of a stomach ache, or how to lose seven pounds in seven days." Whatever it is. How to talk to your teenagers. They get this idea, they film a video, right? I'm just going to drill down a tiny bit here, before we move to conversion. They get this idea, they film a video, and then do they just post it on YouTube? What's the best thing to do with that video, so that they can attract leads? What do they have to put along with it? What do they have to say at the end? Thank you for drilling deep. What you'll want to do is make sure that you're focusing on the key words that you want to own on Google. How to, and then you 8

9 can actually use Google keyword tool. It will actually show you, you can look for your topic. That will be, it's called a short tail keyword. Migraine is a short tail keyword, migraine headache is still short tail, how to get rid of a migraine headache, is a long tail keyword phrase. You want to start thinking of, "What are my ideal clients looking for? What would they be typing into Google?" Then you would make sure that you use that in your title for YouTube, because what will happen is if you do a really good job with the content, you make sure that you have the formula, you're building credibility, you're sharing your story, you're getting content solution "Call to action", they you have a very high probability of actually getting that video onto either front page of Google, or onto the front page of the YouTube search. Again, how to videos are a win win, because you're education, and people are looking for that topic. It's spending some time on it, you really want to make a list of top ten objections that your clients have, obviously a lot of times with marketing it kind of sucks sometimes. You really have to sometimes leave it [plain 00:23:01]. It just depends. Really start thinking of, "What would your ideal clients be looking for, either to get more of, or to get rid of." I like that, and just so people can take that great tip, this is so juicy. You don't have to explain every little thing about it, but did you say that after the "How to", you want to focus on the short tale key words, or the long tale keywords. The long tale would be ideal, because it may pick up with the short... The short tale is a little bit harder. What's the difference? We're learning this language here. WHat's the difference between a long tale and a short tale? The short tale is more the actual topic, so weight loss. That's a very big, broad, big topic. You want to put, "How to lose seven pounds naturally in seven days", is a long tale keyword phrase, that people would be looking for. Sometimes the video will pick up, "How to lose weight naturally", you might own that term and the, "in seven days." You might be able to strike two different topics. It's just a great way to get more traffic in your [STO 00:24:06]. I'll give you an advanced tip that I give my clients, you can actually use little stars or brackets. If you do, "How to", maybe take your keyword phrase that you have for your title, and put brackets around it, or stars. I don't know how it works, but the Google spiders love that, and it picks up on it. It's just a simple description. What you also want to do, is make sure under your description in YouTube, under the description it will give you an example. You can copy and paste whatever you want in there. Make sure that you have your website as a hyperlink, so your website dot com, so it's a hyperlink. Google likes that for the search engine. That's really important, and then people can click through to your website that way, if they like the video as well. [crosstalk 00:25:00]. 9

10 I love it. Where can people learn more, and search their own keywords? What's the site? They want to learn about long tale, and short tale keywords. Google Keyword tool, look it up on Google. You'll type in your phrase or your keywords, and it will give you examples of how many people are looking for certain terms, per month, and globally. You'll be able to see what people are already searching for, so there's never a shortage of content for your videos. There's so much content you can be talking about. What you can also do, to take it a step further, is there's something called "Traffic estimator". If you click traffic estimator on Google, it's part of the Google add words. A tool, it will show you what your keywords are worth. Sometimes the keywords that we work with our clients is up to twelve dollars a click, and it doesn't matter if you have sponsored link on Google. It doesn't mean it will guarantee you a sale. You'll see what you're keywords are worth, and you can really start going after owing some of these topics. Again, it will work on YouTube and Google. It will again position your credibility, you'll be adding value, and it will be taking someone down the funnel so their pre-qualifying themselves faster than without video, or taking them through this process. Thank you so much, what you're sharing is so generous. I know that it's stuff that's in the depths of your high end training, so thanks for going deep with us, and letting me be nosy. Oh, I'm honored to, happy to. I like to, because there's no shortage. When we really are the best, when we're doing good work like you are, and I'm sure your clients are doing, you're always going to stay ahead, as long as you stay committed. There's never a shortage, of giving away too much, I don't believe in that model. If this can help you get on page one, and have more traffic, then that's great, that's awesome. We're happy to share. Awesome. They make that "How to" video, they learn about how to stock it right with keywords, they post it up on YouTube. The other piece that I wanted to ask is, where do you recommend, at what place, how they get people to their opt-in page from there? It is really through YouTube. I mean is at the end of the video? It says "Go here"? Oh right, what you can do is every single video, you need to make sure that you have a call to action. Whether it's subscribe to my YouTube channel, or leave me a comment, or register for my program, or go to my website. If you've enjoyed this series, please go to www put your website, maybe use a little title underneath so it pops up. Just say go to your website dot com, for another free training series. The "Call to action" is very important, you really want to stand in 10

11 your power, stand in your value of what you offer. Just say, "Hey, if you really enjoyed this video, I'd love to share more with you. Please go to www dot your website dot com, and we'll meet you there, or see you there." It's just driving people. There's no selling on YouTube, the only time you're ever selling in a video, is on a sales page. That's when you're giving people an opportunity. It's always driving people to the store, the store is our website. Apple did a really good job of this. When they were trying to differentiate themselves in the market, a lot of people though that the ipod was their main marketing strategy, but it really wasn't. What happen is, for example I didn't have any Apple products, I wasn't an Apple consumer or customer. I got sucked into the ipod phenomenon, and it was a front end product. What did it do? I ended up going to the Apple store, now I have a Mac Book Pro, I've got an ipad. Me too. I bought the iphone. You too right? We got suckered in, we're fanatics. You know what, I have a smart house now. You can pull out your iphone in my house, and run the TV, we can get the lighting, the alarm. Everything on the system. I thought, "This is a good way to increase the resale value of my house." That is awesome. You know what I have, that a lot people have that they don't realize these days? I have ikids. Okay, I've never heard of that before, that's really cool. I call them ikids, because they wake up and we have to set the timer because they want fifteen minutes on the ipod. Fifteen minutes on the ipad. Thirty minutes after school on the Mac playing games, so I call them my ikids. If anyone could sell that concept it's going to be you, go for it girl that's awesome. That is awesome, ikids I love it. They really are, they're ikids. That's adorable. This is great, thank you for that. You gave so many great examples, I hope that when you guys that are doing the VIP upgrade... I'm putting it in the action sheets, but you'll also be able to see it in the transcript. You did this so naturally Maria, but when you talked about the "Call to action", I want to make sure to 11

12 highlight what you said. It's not necessarily for a sale every time, right? It might be leave a comment, it might be visit my website, it might be visit me here. The selling, what I heard you say, that takes place once they get to your website. The only video that you're selling in, I haven't really heard this talked about this way. The only video that you're selling in, is the one on your sales letter page. Exactly. You're right. The thing we really want to be aware of, and what Lisa teaches so well, is seeding. You're seeding everything up until your offer, but it's not offering, "Oh my God, here's my product." The sales page is when you actually introduce, "Hey, I'm offering this coaching program." Whatever that is. You're seeding all the way through your videos, being very aware and mindful, but you're not selling. You're driving people to, write this down, "Self expression." Your whole self expressed. If you can get your prospects to self express, meaning enter their name and , leave you a comment, subscribe to your channel, leave you comment on your Facebook video. You're getting them engaged, they're moving forward with your and committing to something. [crosstalk 00:31:04] Little "Yes's" all along the way. Exactly, they're saying yes. Little yes's. Okay, cool. I want spend a few minutes on conversion. You've used the video, you've got your "Call to action", you've got your "How to", and stocked up with long tale keywords. Look how much you've taught us. I got all this new lingo from you, in like minutes. We're seeding, and we're getting them into position, where does the conversion happen? What are some of the automated strategies that you've used to convert sales, without having to be there? Pretty much how we convert sales, and again you've heard the term "Make money while you sleep." This really is an automated model, that's why we specifically wanted to share this in this special series, because that's what we're focusing on. Again, our whole intention is to get everyone to the website. One of the most effective ways that we've found, to move people into either a coaching program, or to get them closer to pre-qualifying themselves to join you, or whatever it is that you're offering as your service, is through a video product launch. You take them through a four part series, video one is "All about creating possibilities." Taking your topic, and showing them, "What is the possibility, if they were to have, to be able to sell from stage without being salesy. Or to increase their conversions." What would that look like. It's the topic, and you're painting the picture of what's possible. You're sharing your story, and your credibility, and framing it. 12

13 It's almost like you're building a case, the whole series is about building a case that is going to then get to the end result, which is the sales page, and your offer. Video two is all about educate. You can write this down, video one is possibility. I'm taking this on my action sheets. Video two is educate. Video two is really where you educate, the whole intention is you want people to think, "I can do this too." In video one, they're like, "Lisa and Maria can do it, but I don't know. This sounds cool." Video two is like, "Okay." We actually provide either a method, a formula, a PDF, something of value that is very tangible. Lead with your best stuff. When Brittany Spears comes out with an album, you will not see the number twelve song on that album. [crosstalk 00:33:35]. I love that. [inaudible 00:33:34] What is it called? "Scream and Shout", like Will I Am. We've got to lead with our best, and figure out what that is. Lisa does this very well, how can you create a formula or something that really gives away some of your best work. It's like a case test, and you educate. You're in the drivers seat of educating your clients, but then the whole thing is, "Wow, maybe I can do this too." That's the whole thing. Then you're like, "Hey, if you like this video please leave me a comment, I would love to know what you thought of this. What did you learn?" The "Call to action" that you talked about. Always the call to action. Then video three is about proof and ownership. Video three is where you can take some of your case studies or success stories. Clients who've already had results, you can interview them in that video. Saying, "Hey, I hope that you've enjoyed this series. I just wanted to take a few real life examples of people, who are actually implementing this, and just share their experience. Give you some tips and wisdom." Then you would take them through that ownership experience, what would it be like to own, or to be a part of your coaching program, or to buy your product. It's all about proof, which is social proof. Then people see, "Oh, if this is working for other people, then hey this might work for me." We can't wait to see you in the next video, we're going to introduce the program. We're so excited, it's launching on this date. Video four is the sales page, and that's really a way to, if you're not a copywriter, if you don't have tens of thousands of dollars to spend on copywriters, you can create an offer. Start doing this on auto pilot. It will make money while you sleep, because the launch is live. It can even be Evergreen. You had asked me about Evergreen Lisa, so you could Evergreen this. It's just having something that, once you do it... It does take some work, I always say, 13

14 "It's not going to be easy, it's going to be worth it." You do the work, but then you have it to sell. You can sell it from states, you have a want, you have a product that you can take people through, and let them say yes. Let them have an opportunity to work with you, and it's a very powerful model. We have clients that are doing this, and they've had their first twenty thousand dollar days sometimes. It can work for anyone, if you're willing to do the work, and set it up with the funnel. That's what we do. If you wanted to do the conversion model, like we were saying, you could bring people in through the video squeeze page, and then get them on the phone Lisa. Get them on the phone, and do a strategy call, or whatever you'd like to call that. Get them on the phone, and talk them through, and see if you can help them, and make an offer. It's really very simple. You can use video, go straight to a sale on the phone. Just to complete the notes, video one, two, three. Did you say video four is where you make your offer, just to complete that. Video four is the video sales page. Okay, got you. It's really like, "Hey, we're live now. Our program is open. Here's what it is, here's what you're going to get. Here's who it's for, who it's not for. Here's our guarantee you're going to get. That's where my [inaudible 00:36:29] to sell formula comes in, right? Exactly, you've got this. Exactly. I hope you enjoyed this episode of Boost your Sales and Lifestyle, with Lisa Sasevich. If you did, be sure to visit, Boost Your Sales Show dot com, and while you're there, download my free bestselling book, Boost your Sales, how to use irresistible offers without being salesy. If you know you're sitting on a gold mine, and it's time to finally cash in, while making the difference you know you're meant to make, grab this book. Give yourself the unfair advantage of being ready, with your signature talk that you love. Irresistible offers that sell, and all of the confidence that comes with being prepared. Thank you so much for allowing me to be part of your entrepreneurial path. Until our next episode, live sassy. 14