WINNING ON YOUR WEBSITE
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- Charla Byrd
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1 WINNING ON YOUR WEBSITE
2 LESSON ONE: WHY YOU NEED A WEBSITE
3 Do you even need a website?
4 Remember when marketing - go where the eyeballs are Where are your ideal clients LOOKING?
5 When people need a dog trainer, they have a problem on their minds that they need solve and they search for an answer. Often online.
6 No matter where online they end up finding you, many people are going to look for a website for more information.
7 A website also makes you look more professional and established, as long as it is done well.
8 I get good results from just a Facebook page.
9 Having a Facebook page is important right now but should not replace a website. You should have both.
10 If you put all your information on someone else s platform, it could disappear at any moment. Don t put all your eggs in one basket.
11 LESSON TWO: SHOULD YOU OUTSOURCE OR DIY?
12 You can either pay someone to build your website or you can do it yourself.
13 If you do it yourself, you should also consider time cost and end result not just monetary cost. Also consider that if design isn't your strong point, a poorly designed website could put people off.
14 Whether buying a website or doing it yourself, a website should be easy for you to do basic edits yourself.
15 If you outsource: Prices range from $500 to $4000 for a basic site. You can get a good website without paying thousands. Make sure you know what is included and what it will cost for updates.
16 Most website builds don t include SEO, which means your site will not easily be found in Google without some extra work being done.
17 If you do it yourself, you will also have to arrange, or do your own SEO.
18 When it comes to choosing a platform to build your website on, there are LOTS of options and it would be impossible to cover them all.
19 POPULAR PLATFORMS:
20 MY CHOICE I use the Divi theme.
21 WORDPRESS Wordpress is used for over a quarter of the world s websites. It is extremely flexible, there are plugins for everything. A wide variety of themes.
22 WORDPRESS Easy to find people to work on it and customise it for you on a budget. Make sure you have good security as weak security will lead to hacking. Always back up your site. Drag and drop builders available in themes and plugins.
23 Whether you outsource or do it yourself is up to you and depends on the time you have vs the budget you have.
24 Beware when choosing a platform that it will be flexible for future needs.
25 The appearance of a website is very important, but more important is what you say on your website (your copy). Web designers may not necessarily put your copy in the right order or best places as they are often thinking of a design standpoint rather than copy and conversions.
26 So what do you need to say on your site to get people to contact you?
27 LESSON THREE: COPY WRITING: What You Need To Say And What You Should Leave Out On Your Home Page
28 Remember that the main goal is to get your ideal clients to contact you.
29 Therefore you want the first impression to make them feel like: This person gets me. This person can HELP me!
30 Your message: Part one: I understand Part two: This is what I can do for you (The Transformation!)
31 What can wait for later: Training methods and explanations Lots about you
32 Example Layout: Problems - bullet points or short sections The relatable story - short and simple, human and relatable The solution - bullet points or short sections again
33 Let s have a look at some websites.
34 EXERCISE Write the content of your website home page
35 So once you have your website created, you need to have it found on search engines You need SEO
36 LESSON FOUR: BASIC SEO
37 SEO = Search Engine Optimisation
38 Like building your website, you can always outsource this to an SEO expert but do your research and be selective with who you choose. A website builder and an SEO expert are two different specialties.
39 There are two parts to SEO On page SEO Off page SEO
40 On page SEO Settings and keywords on your website
41 Off page SEO Links and keywords from other sources that link to your site. These links can come from social media or other websites.
42 Not all links are created equal.
43 In this lesson, we will cover basic on page SEO. Depending on the competition, doing this right can get you onto page one of Google for local search results.
44 EXERCISE Choose your keywords you are going to target and where you will be able to place them on your site.
45 LESSON FIVE: ANOTHER ESSENTIAL WEBSITE INGREDIENT
46 I m about to show you something that can get you more clients, yet most dog trainers aren t doing this.
47 Later in the course, we are going to create some Facebook ads. To seriously boost your Facebook ad abilities and results, you should be using the Facebook Pixel.
48 We will get into details later but you need to add this pixel to your website RIGHT NOW. This is because the pixel needs some time to collect data before you use it for ads.
49 Benefits of the Facebook Pixel: Target people with FB ads that have visited, or not visited certain pages of your website Target people who look like people who have visited certain pages of your website Track actions that people take on your website
50 Let s have a look at where to get your Facebook pixel from.
51 Once you have copied your pixel, it needs to be pasted into the header code of your website Don t freak out, it s easy!
52 I can show you on Wordpress, but if you are using another platform, search Google for: How to add the Facebook pixel to [platform name] site
53 EXERCISE Insert your Facebook pixel into your entire website so that you can track any page.
54 LESSON SIX: ANOTHER ESSENTIAL WEBSITE INGREDIENT
55 Always be planning for the future.
56 It s important to collect and safely store s.
57 Here s why: No matter which platform you re using the most, you ll always have to be able to communicate with your customers lists can be used for Facebook ads, powerfully Keep at top of mind of your followers by appearing in their inbox Low cost
58 Once you start collecting s, you should your list with updates regularly but you can start with once a month or fortnight and s don t have to be long or complicated.
59 What you need to get started: An service (Mailchimp is great for those just getting started and is free) An opt in form on your site (many free plugins connect to Mailchimp) Something to convince people to offer you their address
60 First, create your opt in bribe (aka lead magnet). Free guide Cheat sheets IDEAS Checklists Ebook Video lesson Subscribe to newsletter
61 EXERCISE Create your opt in bribe Add your opt in form to your site Connect your opt in form to your provider
62 LESSON SEVEN: YOUR COMPETITION
63 Let s talk about competition.
64 How do you feel when you think about your competition? Who does it benefit if you feel negative towards them?
65 Abundance mindset VS Scarcity mindset
66 No-one can compete on you being you. So you have at least one point of difference to any competitor.
67 How else can you be different? What would your clients want to be different if they went with the competition?
68 One way to be different is to specialise in a niche.
69 Whatever you do, don t compete on price. Compete on value.
70 EXERCISE: Write down 3 key ways you can stand out from the competition.
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