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2 In Today s Exercises Below You Are Going To learn How to Design Your Personal Story To Attract Your Dream Customers 2

3 extract your # 1 life lesson and Message From your story so you can get paid to coach, train, and teach others Your story is going to help you uncover your UNIQUE message in the marketplace so you stand out- and you can use this story and message in all your marketing and all your client meetings, whether it s one-on-one, on video, on teleseminars and webinars, or from the stage if you re a speaker. This is about getting paid TOP DOLLAR for that advice because of your life story (yes hundreds of my own clients are already doing this. it s a real profession.) Position 6 different kinds of stories in Your Presentations to DOUBLE your sales theres a new KinD of CeleBritY in the world today... You! You have A LIfe Story To Tell You Have Life Lessons To Teach and You Have A Message To Spread and Because of it.. You Can Become The New Celebrity and BUILD A CELEBRITY BRAND that earns you multiple streams of income, Coaching, Training, and Teaching Others. 3

4 all while making an impact My goal in this video training series, is to pull your life story, your life lessons, and your message out of you so you can earn multiple income streams teaching, coaching, and impacting others, so youre going to want to pay close attention and watch the entire video series. The New Celebrity is the coach that wants to change lives, The Speaker that wants to share his voice with the world, The Author that wants to make an impact bigger than a book, The Internet Marketer that wants to make a difference with his gifts, The Service Based Business Owner that's tired of not getting paid what hes worth, and The Artists/Entertainer that wants a real career helping others. real Celebrities change lives Everyones waiting for the next MLK, ghandi, mother theresa- they had life lessons to teach; they had a message, and they had a story... But the new difference makers are US. The New Celebrity starts with you You helping yourself and the person next to you when i opened this video you heard me say Ted Mcgrath with Message 2 Millions, well the only way to get your message to millions is to start by helping the person next to you, then your partner, your family, your social groups, your corporations, and the planet 4

5 Content piece # 1 How To Design Your Personal Story To Attract Droves Of Customers Every Story has a Hero s Journey. Without a hero s journey there is no story and you will never attract droves of customers to your business. There are 4 key components to a story: The Call This is when the character gets called into The Journey. In the movie Braveheart, William Wallace is called to settle down and become a farmer and live in peace because his father and family was brutally killed. What s your Call? 5

6 The Pit The Pit is where the character faces adversity for the first time and goes into the depths of his problems and we are concerned that the character will never get out of the pit. Without the pit, the story sucks and no one wants to watch it. In Braveheart, William Wallace s wife is killed to get revenge on him, and then he begins to go on a rampage to kill the English Soldiers and fight for the revenge of his wife s death and his country s freedom. What s Your Pit? The Pit creates Vulnerability and Vulnerability is power. The biggest mistake people make is sharing their credibility and not the vulnerability of their pit. Your customers will think you are a pompous ass if you aren t authentic. 6

7 The Search There has to be a search for the answers or the results. Without a search and suspense of whether the character will get out of the pit, we are bored. In Braveheart, he fights battle after battle and searches for freedom and tries to get the nobles on his side. One day will he and his country get their freedom? this is the question and suspense of the movie. This search is to show your customer that you have been on a search for the answers and that you are qualified to teach them. And, to teach you only have to be two steps ahead of your customer. What s your search that creates suspense? 7

8 Breakthrough This is the moment you breakout of the pit. There is always a moment of breakthrough. For Wallace he is shackled and tied to a board and tortured for his life, but he doesn t give in and he yells FREEDOM! This is a moment that lives with us to this day. A moment of breakthrough that brought his country freedom. What s your breakthrough moment? It does t have to be dramatic, it just needs to be personal. Personal messages become global and spread! The breakthrough is the moment you got results in changing your life and now you want to help others and teach them what you know. 8

9 Content piece # 2 How to Extract the life lessons and message from your story so YOU can get paid for your message You story is your message, and the only way to find a real, authentic message is to pull the KEY life lessons from your life experience and story! Listen to Maria s Story in The Video and See How I Break Down The Key Components of her story below Then watch how I pull out the life lessons she is going to teach and how I help her name her blueprint.. All of this from a STORY She has built an entire business from her story and she has now made more online in 2 days then she did all of last year!!! 9

10 4 components of the Hero s Journey turned into a message and a blueprint!!! the Call Maria starts getting all these illnesses and Diagnosis What s your call? The Pit Doctors told Maria she could never have a child..maria was going to end her life, went into a coma, and then she was given a second chance at life What s your Pit? 10

11 The Search Learned about eastern and western medicine, so she could heal herself What s your Search? The Breakthrough Has her daughter that she s told she will never have What s your Breakthrough? 11

12 Life Lesson I can heal myself, I want to heal others NOW (natural to give back) What life lessons do you learn from your story? Life Lesson #1 Life Lesson #2 Life Lesson #3 Even without a well designed story, it s easy to find your life lessons. Give it a try NOW!!! Watch how Maria takes her story, pulls out the life lessons, and now turns it into a message below. Maria s Message: I educate people on their own personal wellness so they can become invincible with their health. Your Message: I help people do so they can have. 12

13 Blueprint: invincible wellness system: (in video 3, which will be released later in the series, I show you how to create this blueprint or system for your business) Without a blueprint, and life lessons to teach, you can never build a business and get paid doing what you love. This makes it easy and possible. The blueprint will help you get paid one-on-one, groups, online, and in seminars. Listen to my personal story in the Video now watch Me BreaK it Down For You: Call: I'm 6 years old and feel unloveable Pit: At 21 years old make six figures and I overdose form drugs and alcohol and almost die Search: Making money, partying and making partners don't fill the void. Breakthrough: I go through a transformational process to release unworthiness Life Lesson: I have a message inside that's more than business, I have a story to tell the world and I'm going to help others share theirs and teach them how to get paid doing it. 13

14 Message: You have a life story to tell, Life Lessons To Teach, and a Message To Spread You are the NEW Celebrity in the world today who can earn multiple streams of income and have time and money freedom. My Blueprint: Message To Millions Blueprint (Learn more about HOW to create the steps to your blueprint in video 3.) Alex Moscow has a stutter and has made over $100,000 at his first seminar with only 8 people in the room.how? Listen to his story in the Video!! Call: "Who stole the cookie from the cookie jar" in kindergarten (he couldn t speak) Pit: Arrested for dealing drugs - a way to get people to like him Search: Drops out of school, tries to fix speech, does internet marketing and sells a big contract, but still isn t happy, comes to work for me for 4 years, builds up knowledge and education Breakthrough: First Group Program ever, he makes $47,000 in sales Life Lesson: Speaking is hard but enrolling customers is fun for me, the payoff is hugely rewarding, and I can teach others how to communicate on 14

15 important stuff like changing lives.. Alex s Message: I help people effortlessly enroll their customers Alex s Blueprint: The Effortless Enrollment System Content piece # 3 Six different stories to triple your sales and your pricing Whether your one-on-one, online or in front of an audience you must know these six stories if you want to get paid what you re worth and double your conversions. Follow the Formula UP TOP with PIT, CALL, SEARCH, BREAKTHROUGH. FIVE STORIES story 1: time and Money story There s a story I tell about time and money where I wanted to create a strategic partnership with Loral Langemeier. But I made the mistake of committing to help her sell 500 books for her best seller book campaign and if I didn t sell any copies, I would HAVE to buy a bulk of 500 copies. 15

16 At the time I created a strategic partnership with a guy named Tom who had 400,000 people in his community and on his list. I had less than 1,000 on mine. I thought it would be a brilliant idea to promote Loral to his list because Tom was looking for great content. Tom was sure that we could sell 500 books, in fact he thought we could sell 5,000! NO PROBLEM he said. Then one day before Loral s best seller deadline Tom disappears and guess who gets stuck with the commitment to sell 500 books or ELSE, I would have to write a check for $15,000 to buy all the books? I made a commitment and it was time to follow through! I emptied my bank account and my head exploded. Two days later 500 books got delivered to my condo. The name of the books were YES Energy! with Lorals smiling face on the cover. I was feeling NO energy and then I got an . The was an invite to Loral s YES Energy live event. I had to do something fast. There was a list of 12 A-list speakers and I had an idea. I called Loral and said, How many people do I need to put in your room to get on your stage? 16

17 She laughed.. Ha, ha, you're cute not a chance. No, you are Ms. YES Energy...How many? I said. She replied quickly, 25 people gets you 10 minutes and no selling. How many for 15 minutes? I said 40 people for 15 minutes is the deal we made, and I got up on her stage and I rocked it. I offered up Free strategy sessions and I made 41,000 in sales within one week. My Career was about to change!! One MISTAKE turned into an opportunity. And Guess what, I got invited to her private mastermind for selling the most books, and guess who was there Marcia Wieder (who was on Oprah), and many other rockstars Marcia ended up putting me on her stage with 400 people and the rest is history!! Look at the core components of my Time and Money Story following the formula: Call: Promote Loral Pit: Write 15k CHECK Search: How to get money back Breakthrough: Make 41k in one week 17

18 story 2 : Human interest story Human Interest Story: These are actual stories about your clients, not lame testimonials. There is a time and place for testimonials but when you sell, people need to feel the emotions. In the videos you are watching that I just released, notice the amazing power of the human interest stories. On stage when I sell 200k package, I invite 8 of my clients up for 90 minutes to tell their human interest stories. Is there any surprise why I m one of the highest paid? What is your Human Interest Story? Call Pit Search Breakthrough 18

19 story 3 : regret story The regret Story is designed to put someone at the end of their life and imagine having their dreams die inside of them. Sounds harsh but it's worse to have regrets for real. I would rather you imagine the regret than live it. I tell a story about my grand parents that is funny and has a regret component. What is Your Regret Story? Call Pit Search Breakthrough 19

20 story 4 : spiritual story I tell a story about how I ended up on Deepak Chopra s stage and with Donna Karan. It was the beginning of my career and there's no logical reason why it should have happened. The purpose of this story is to get people into the spirit of what's possible and to get them out of their logical minds. What is Your Spiritual Story? Call Pit Search Breakthrough 20

21 STORY 5 : Fear Story Tell a story of when you overcame a huge fear. I lost 28 of 30 matches in tennis in college and got rushed to the hospital 3 times for dehydration and cramps. I was afraid to get back on the court, but I did and I... (You will have to come to Message to Millions to hear the rest) - It s a long and awesome story. What is Your Fear Story? Call Pit Search Breakthrough 21

22 story is the new Message in the MarKetPlaCe & it s How You BeCoMe the new CeleBritY. CLICK HERE TO VIEW THE VIDEO BELONGING TO THIS PDF! 22

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