Certificate in Book Publishing

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1 A VERY REWARDING EXPERIENCE, PROVIDED ENORMOUS INSIGHT, AND WAS A PRODUCTIVE AND ENGAGING WAY TO MEET INDUSTRY INSIDERS! 2017 GRADUATE WRITING INSTITUTE

2 2018 SESSION DATES PROGRAM MEETS FOR SIX WEEKS ON TUESDAYS & THURSDAYS, 7-9 PM JUNE 5, 7; JUNE 12, 14; JUNE 19, 21; JUNE 26, 28; JULY 10, 12; JULY 17, 19 NO CLASS JULY 3 OR 5 PRICING TUITION: $2,950 NONREFUNDABLE APPLICATION FEE: $40 WRITING INSTITUTE

3 APPLY AT SLC.EDU/WRITING-INSTITUTE/CERTIFICATE APPLICATION REQUIREMENTS CV/RÉSUMÉ STATEMENT OF PURPOSE: Why do you want to attend the Writing Institute Certificate in? (MAX. 250 WORDS) WRITING INSTITUTE

4 WHY SHOULD I ATTEND? PUBLISHING JOBS & INTERNSHIPS ARE FIERCELY COMPETITIVE 150 APPLICANTS FOR EACH ENTRY-LEVEL POSITION & 4,000 APPLICANTS FOR 120 ANNUAL INTERNSHIPS, ACCORDING TO ONE BIG-FIVE PUBLISHING HOUSE

5 MOST ENTRY-LEVEL JOB OFFERS GO TO INTERNS (BUT REMEMBER, INTERNSHIPS ARE COMPETITIVE) REFERRALS FROM CURRENT EMPLOYEES PUBLISHING CERTIFICATE PROGRAM GRADUATES PUBLISHING CERTIFICATE GRADS ARE PRIZED HIRES BECAUSE THEY ALREADY KNOW WHAT THE JOB REALLY ENTAILS & THAT IT S A GOOD FIT BEGIN DAY ONE WITH USEFUL SKILLS & EXPERIENCE APPLY WITH INDUSTRY CONTACTS & REFERRALS

6 WHY ELSE SHOULD I ATTEND? Many publishing jobs besides editorial involve reading manuscripts, working with authors, & making a book into a bestseller. The Certificate in will introduce you to those options & help give you the serious qualifications publishers are looking for. Whether your goal is a career as an editor, a literary agent, a publicist, or tbd, you ll finish the Certificate in knowing exactly how to get there.

7 LEARN FROM INDUSTRY EXPERTS & MEET THE PEOPLE WHO MAKE THE HIRING DECISIONS 2017 SPEAKERS INCLUDED: SENIOR AGENT, JANE ROTROSEN EXECUTIVE DIRECTOR, CONTRACTS & PERMISSIONS, PENGUIN RANDOM HOUSE PUBLISHER, MACMILLAN CHILDREN S PUBLISHING GROUP EDITOR-IN-CHIEF, SIMON & SCHUSTER DIRECTOR, SUBSIDIARY RIGHTS, PENGUIN RANDOM HOUSE VP, ASSOCIATE PUBLISHER, MARKETING DIRECTOR, HACHETTE BOOK GROUP ASSOCIATE DIRECTOR, PUBLICITY/MARKETING, HACHETTE BOOK GROUP PRESIDENT OF SALES, HARPERCOLLINS OWNER, GREENLIGHT BOOKS DIRECTOR OF STAFFING, SIMON & SCHUSTER

8 GAIN HANDS-ON EXPERIENCE IN THE MANUSCRIPT-TO- BOOK PROCESS EVALUATE A QUERY LETTER WRITE A PITCH LETTER EDIT A MANUSCRIPT STUDY A SUCCESSFUL AND A NOT SO SUCCESSFUL MARKETING & PUBLICITY CAMPAIGN DRAFT A PRESS RELEASE AND MUCH MORE!

9 OVERVIEW OF THE SYLLABUS WEEK 1 The State of the Publishing Industry The Literary Agent's Job WEEK 2 Contracts The Editor's Job, part one WEEK 3 The Editor's Job, part two Book Production WEEK 4 Subsidiary Rights Marketing WEEK 5 Publicity Sales & Distribution WEEK 6 Bookselling Résumé Workshop

10 RECEIVE INDIVIDUAL CAREER-BUILDING GUIDANCE WORKSHOP YOUR RÉSUMÉ WITH A RECRUITER FROM A BIG FIVE PUBLISHING HOUSE GET ADVICE ON HOW TO TARGET YOUR JOB SEARCH & IMPRESS IN INTERVIEWS LEARN ABOUT HIDDEN PUBLISHING OPPORTUNITIES ACCESS EXCLUSIVE CAREER RESOURCES

11 HOW IS THE WRITING INSTITUTE CERTIFICATE IN BOOK PUBLISHING DIFFERENT FROM OTHER PROGRAMS? HALF THE COST: $2,950 vs. $5,300+ INTENSIVE ON A LIGHTER SCHEDULE: Our twice-weekly evening classes allow you to work or fulfill other obligations during the summer EXCLUSIVE ADDITIONAL NETWORKING OPPORTUNITIES: Attend BookExpo and the Publish & Promote Your Book conference

12 OPTIONAL NETWORKING OPPORTUNITY: Attend the book industry s largest event on June 1, 2018 DISCOVER A WIDER RANGE OF PUBLISHERS THAN YOU LL ENCOUNTER ANYWHERE ELSE JOIN HUNDREDS OF MARKETING, PUBLICITY, SALES & EDITORIAL EMPLOYEES, BOOKSELLERS, & LIBRARIANS LEARN ABOUT PUBLISHERS UPCOMING BOOKS & OBSERVE THE TRENDS FIRSTHAND SO YOU CAN WOW IN INTERVIEWS

13 The Fourth Annual Publish & Promote Your Book Conference JUNE 24, 2017 OPTIONAL NETWORKING OPPORTUNITY: Attend as a volunteer on June 23, 2018, & add this industry experience to your CV NETWORK WITH AGENTS & EDITORS FROM CURTIS BROWN, AARON PRIEST, PENGUIN RANDOM HOUSE, & MORE, AS WELL AS PUBLISHED & ASPIRING AUTHORS OBSERVE THE ACTUAL PITCH SESSIONS THAT LEAD TO LITERARY REPRESENTATION & PUBLISHING DEALS

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