Idea Expander Strategy

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2 Wondering what to write about? Stuck for ideas? This is one of the greatest dilemmas faced by all writers online. Consistently coming up with fresh, unique, blog post ideas to keep your readers engaged is an arduous task to say the least. We ve put together 500 blog post ideas. Simply scroll through the list, grab what interests you, and start writing. No more wasting time surfing the internet for ideas. But how can I turn these 500 ideas into 1000 or even 2000? Simple. Do what we do use any one of our favourite strategies. Idea Expander Strategy The basis of this strategy is to take one idea and expand it numerous times. One of the most common blog post ideas is the list post. It s proven to be highly effective, often the most shared, and has a higher probability of going viral. It is definitely one that you should re-use over and over again. Using this example let s expand it 10 times. Blog Post Idea: The List Post Books You Should Start Reading Today Influential People You Should Follow On Twitter 3. Top 50 Blogs You Should Be Reading Resources That Will Change The Way You Work Must Have Resources Common Misconceptions About Content Marketing Most Common Questions Asked By Marketing Newbies 8. Top 10 Trending Stories This Week Must See YouTube Videos Podcasts You Need To Be Listening To Weekly With the list posts the possibilities are endless. Essentially, pick a number and add something that is easy to pull together but also interesting. Kudani.com 1

3 Here s another example. This one is a little bit more challenging, but watch how I create another 10 blog post topics. Blog Post Idea: The Series Post Days of Content Marketing Tips Days 10 Influential People 3. Master Blog Writing In 30 Days One Lesson Per Day 4. Weekly Marketing Tips For Newbies 5. Tuesday Podcasts With X Day Case Study Diary Day Weight Loss Workout Plan 8. Monthly Product Reviews 9. Top YouTube Videos Weekly Roundup 10. Monday s Motivational Quotes The great thing about writing a series is that you already have your blog post idea for a set period of time. It makes it easier for you to research, while at the same time it s exciting for your readers. Series posts keep visitors engaged and coming back for more. So essentially, the idea expander takes into account the common elements of a blog post idea and adds in a unique topic or theme. You can take any idea and apply this strategy. Here s one for you to try 10 Simple Steps To This one is super easy just fill in the blank with ten different nouns (hint: gardening). Once you have your 10 ideas then you just schedule them into your editorial calendar over a number of weeks so that the ideas are not repetitive. For example, you could even do a monthly series on 10 Simple Steps. It s all about re-purposing and reusing. Kudani.com 2

4 Word Linker Strategy Word linkers are 2-3 word phrases that you can add any subject to. These are great to get ideas flowing. They work with every niche and are easy to research content for. Here are some examples: How to (How To Create Irresistible Headlines) Worst / Best (Best 10 Content Marketing Strategies) Get Rid Of (Get Rid Of Writers Block Today) The Lazy Mans (The Lazy Man s Traffic Strategy) Be The First To (Be The First To Try Our Keyword Software) Before And After (Before And After Website Makeovers) Shocking Truth About (Shocking Truth About Weight Loss Revealed) Behind The Scenes (Behind The Scenes Look At The Real World of Marketing) Do It Yourself (Do It Yourself Copy Writing Series) Highly Recommended (Highly Recommended Content Marketing Tips) Brain Stimulator Strategy Generate tons of blog post ideas with questions. According to Courtney Seiter from BufferApp, Questions are powerful in the brain because they prime our curiosity. Just seeing a question mark starts to stimulate your brain; whereas if you already know what you re going to get from something like a headline, your curiosity might be over before it can even start. She continues to say that, The best question headlines ask something that the reader can empathize with or relate to or would like to see answered. So how do find these types of questions? Kudani.com 3

5 Easy. Go to websites that are dedicated for asking and answering questions. Here you will find exactly the types of questions that people want answers to. Some will have great answers already provided, which is extremely helpful in building the outline of your post. 5 Of Our Favourite Sites For Questions 1. Quora ( 2. Yahoo! Answers ( 3. WikiAnswers ( 4. AskVille by Amazon ( 5. The Answer Bank ( Here are some great example found on Quora. 1. What are the best content curation software platforms? 2. Does content marketing actually work? 3. What are some common beginner mistakes in content marketing? 4. What are easy ways to generate web traffic and rankings? 5. What are the best blog posts you ve ever read? 6. What is the difference between keyword spamming, keyword stuffing and keyword density? 7. What are the must-have tools for SEO professionals? 8. How do you measure social media ROI? 9. How can I generate website traffic with $0 marketing budget? 10. How does one learn to become an Online Reputation Management expert? Headliner Strategy While this one may seem obvious it often gets overlooked. A great headline can also be a great blog post idea as most will tell you exactly what the post will be about. In many ways they are synonymous. For example, the headline 10 Super Easy Gluten Free Recipes tells me exactly what content you need to find to create this post. Tools like Headlinr are fantastic for this purpose. Enter a seed keyword and scroll through hundreds of blog post ideas. Kudani.com 4

6 Here are 10 of our favourites: 1. Top 5 Content Marketing Reviews 2. 5 Things You Need To Know About Marketing 3. Step By Step Guide To Growing Your List Tips To Master Content Curation 5. Proven Social Media Techniques That Work Must Have Niche Research Resources Easy Traffic Conversion Lessons 8. Advantages And Disadvantages Of Starting A Blog Minutes Infographics Tutorial 10. Most Common Grammar And Spelling Errors 500 Must Have Blog Post Ideas Develop a quiz-test Publish a list of your most successful social media posts based on engagement Showcase your employees. Create posts ending with a cliff-hanger Share a useful worksheet related to your niche Create a key point list from a recent webinar Create themed post series Share industry related instructions or recipes Write an inspirational post Share funny/joke posts Gather your best blog posts and give it away as a free ebook Create a blog carnival and invite others to join Create a post about your most popular posts Write a freebie post Write an article about the pros and cons of a product or service Create an industry related glossary Run a poll on your blog Update your most popular posts with new information Voice your opinion on a popular debate topic Write an open letter Create a list with the best apps in your niche Write a post from a 'what if' perspective Kudani.com 5

7 Run a guest post pitch contest Write holydays related post Write seasonal post Write a featured expert post Ask a relevant personality in your industry to write a post for you Create a post sharing you business goals Create a post sharing your personal goals Record a Skype call and transcribe it Compile a list of industry related jokes Review the latest industry related news Create a presentation post Recent research discoveries post Blog about marketing secrets Write a post in response to some recent news Write a behind the scenes post Thank your readers for following you post Publish a manifesto Best of niche post Do a video post about your day Engage in reciprocal guest blogging Make a post about future plans Customer showcase post Create a list of important dates in your niche history Run a month of giveaways Post a shout out to your followers List the things you want to do before Write the ultimate list on Develop a profile on an influential figure Describe your own everyday routine Create a post based on a rhetorical question Write a response to an attack as a post Write a 'what if' post Niche related best of the web post Case study post Showcase yourself showing off your personal stuff/cars/house Bust a myth post Use a project as a showcase post Create an 'ultimate guide' type of post Create a blog post about most common bad habits Expected income report post Tell your readers what to do to succeed Write a product update post Kudani.com 6

8 Create a survey post Tell about your latest event experiences Summarize someone else's achievements in a post Ask a question post Write a common mistakes list done in your niche Share company updates as posts Invite your readers to a conference or a webinar using a blog post Gather the best comments on your blog Write about how and why you started blogging Use your posts to build your portfolio Write a satirical blog post Write a niche history post Create a parody post Create a list of online tools you find useful Create a post asking your readers to share the posts they like Expose a blatant lie Ask your readers for feedback on your blog on a post Share recent travel experiences Use your blog to promote your book/course Write about the most important lessons you've learned in your life Write inspirational posts Publish your designs Create a list of free resources Use your blog's income and traffic numbers as a case study for your readers Create a cartoon post Use your monthly budget as an example for a post Write about a frequent issue post Record yourself and publish the audio as a post Write a FAQ post Criticize a website or blog design or a person Criticize a person styling Post a quote a day/week Write a longer about me post Write a blog post about x blog post ideas in your niche Product tips post Create a post that utilizes a bar chart or pie chart Write down an extremely long blog case study Publish a post about your success and epic failures Film yourself and use the video Write several blog posts as a series Use your blog post to share coupon codes Write a post about things you regret you didn't do Kudani.com 7

9 Write a post about things you regret you did Publish your CV Write a pick of the week post Use a personal secret as inspiration for a post Create and A/B comparison post Create a tutorial showing your readers how to keep their blogs secure Create a post about blogs in your niche and how they have changed over the years using web archive Create a stats list relevant to your niche Teach your readers how to do something fast Let your readers know who to follow on twitter Write about trend topics Use your personal achievements as inspiration for a post Use your career achievements as inspiration for a post Make a post using only pictures Create a post about your next free webinar Write about your thoughts today Make comprehensive guide post type Be a clairvoyant and predict the future post Invite your readers to take action post Create a controversial post Interview niche relevant individuals Write about your plans for the holidays Use long response to customers as a post Use your most embarrassing stories as inspiration for a post Post a shocking image Create a wiki post Create a post sharing your favorite blogs Make a relevant listing of the most prominent responses to a niche question Write a post offering your free help to get new contacts Host a giveaway contest Create a niche relate problem/solution study Do satire post Rant about something that really disturbs you Write about the anatomy of a great post Write a 'to do' list Create a meme and post it Write a debate post Write off topic posts! Write about your next holidays travel destination Create general info niche related infographic Use your handwritten notes of an event and publish it in images Write a post from a 'conspiracy theory' perspective Kudani.com 8

10 Create a happy birthday discount post Publish a post remembering someone relevant in your niche Write a reaction post on changes and controversial news in your niche Publish a questions and answers blog post Curate the most relevant content in your niche Invite your readers to submit guest posts Bring out the most important dates in history Write posts as short stories Create a 'how-to' post Write case studies about something Ask experts to comment your posts Create a comic styled post Create a listing of influential people to follow in your niche Create a niche related challenge post Create a post using the log files of heated conversations Write a definition post on obscure or new terms Create keyword related quotes post Answer top questions post Host a voting contest Create a crowd sourced post Post links to amazing, new or shocking ideas in your niche Write a ludicrous ideas post Rant about something post Research and analyze a hot topic in your industry Make a list of useful hacks Post a product/book/film review Create a recent news post Post some obscure or unknown facts Write a top resources post Explain the meaning of something (what does X mean) Compare and contrast two ideas, articles, view points, etc. Create a list post - very effective! Teach someone how to build something Make future predictions based on some findings Report on newly published research Find something amazing or remarkable in your niche and write about it Help someone get rid of something (get rid of X for good) Solve a problem Provide 10 expert tips Basic facts posts FAQs Interview someone and transcribe the recording Kudani.com 9

11 Give 10 expert tips on something you are really good at Create a cheat sheet Compile a list of resources Share some secrets that you have learned in your niche Report on an event Give your viewpoint about a recent news piece or trending article Provide simple steps to do X Examples post - provide 5-6 examples of something relevant (5 examples of a great resume) How to posts - very effective! Think outside the box post A step by step guide Benefits post (5 benefits of vitamin D in the winter) A checklist post The ultimate X Top 5 reviews Shatter common myths Create a challenge Run a contest Provide recommendations Proven remedies that work Pros and cons ideas to help to decide about something Solutions you can try today Reveal a scam or report on one someone else did Survey findings Super fast fixes Breaking story post A winning formula Demystify X (Atkins diet demystified) Easy lessons post The ultimate blueprint A 5 minute tutorial Share a personal story Why I used X Never before heard of post DIY post Build your first X Insider secrets post Show the lazy mans way of doing something Share a huge mistake you've made and how you overcame form it Some of your favorite things post What would you do with X An imagination based post (if I could spend one day with anyone...) Kudani.com 10

12 Things you can't live without Greatest piece of advice you ever received A compilation of great quotes Book review post Write something controversial Create an easy to follow outline Report on a product that is available for a limited time only Product review Answer commonly asked questions Curate content from other peoples posts Links to inspirational ideas Case study findings Opinions post Demonstrate how to use something - this should include a video Define and simplify complex terms Fix it post Test X and report the results Niche specific data Infographic post Simple tutorials Best known tricks fox X Suggestions post Create a system and then write it out Top features of a product Loopholes post Misconceptions about a trending topic A historical timeline about a topic (history of computers) Write a post on something you know nothing about A niche wish list A weekend/lazy day rumbles post Product overhaul A work day diary like post Reasons why I love X post Benefits of post Stop doing this and start doing that Do this one thing to... Rules you live for post Tips you learned while post Achieve a healthy combination post Simple tips to post How you stopped Best advice ever received Things nobody told you about Kudani.com 11

13 Creative ways to post Proven Ideas Things your learned from your competitors Where is your mind now Describe your favourite place Something nobody will believe Simple tricks to help post Create a DIY post Live event coverage post Do this one thing to... Document a trip with photo and video List some tools and explain how you would use the Pick a tool and show hidden features Pick a tool and show how to use it for a different purpose Recent news that have inspired you Your favorite mantras Share your favorite tool and why you love it Take on a challenge and share the entire process Talk about a problem you had and how you fixed it Free ideas you learned that actually work List the biggest myths in your niche Post about the real state of your niche How you survived post Where do you find motivation to post The art of post Things you are a huge fan of and why People you are a huge fan of and why Never take for granted post The single most important advice you can give to your readers post New things you have recently started that seem to work well New things you have recently started that were a total flop Why doing X always works post. Things you do to beat List of creative ideas to help your readers New items you have used and want to recommend Amazing ideas you have recently learned about Things you learned from the animal kingdom that can be applied to your niche Old books with evergreen lesson you recommend Little known ways to achieve something post People that have influence you post Foods that you eat to keep the stamina Question if your readers are using a tool or product the right way Kudani.com 12

14 You know you are on the right track because Lessons you have never forgotten post Things you couldn't believe, but were real Lessons you learned from doing post Reasons why you are not a fan of post Must haves list post Things and facts your readers should know about before post How you solved the biggest problem in your niche Cliffs Notes style post Cheaters guide post Favorite books Some of your favorite niche hacks Niche related essentials Favorite niche YouTubers Behind the scenes post Favorite Instagrams Do a screen cast related to your industry and share it on your blog Create a music video for your business and post it on your blog Share your PDF or slides from a recent presentation Something your readers should never do post Post about the best way to respond to a niche crisis Your candid opinion on Post about the best first lines from niche books Post about the best endings from niche books Describe your ideal office/environment Use humor to write about a boring topic Compare new ways versus old ways to do things Post about how you envision a fictional product Write a post about the keywords visitors use to find your site Post your Google Hangout recordings Ask us anything post X helps me because Write a post from the other sex perspective Are soul mates real or a social construct How to create a healthy entrée What is the ideal spacing between siblings and why I love the smell of I'm the kind of person who Write about a time you got in trouble when you gossiped about someone or something The moment I realized I was a grownup What would you change or do differently If you could do it all over again What was the best prank you ever played or that was played on you Kudani.com 13

15 Mothers and daughters the evolving relationship Write about your family What gets you out of bed in the mornings Your most peaceful memory Write about a movie that sadly relates to your life How does time and experience changed your perspective on something Money vs. post Associate your life with a soundtrack and explain why When I feel frustrated I tend to If the books on our nightstand could talk what would they say? Things to do this weekend that do not take an excessive amount of planning How soon should we begin teaching our children about Sweetest thing your child, pet or loved one did today Describe a friendship that fell apart and why Your favorite question to ask a stranger at a party is What was the best marital advice you were given What I miss the most about being without children Exercise: friend or foe? When was the last time you stole something and how did you feel about it? What did you like playing as a child Should men have periods too? Do parents have a favorite child? My childhood heroes are Would you be friends with you? The best valentine's gift you've ever given or received Write about a conversation you recently overheard Happiness or career. Which is most important to you? Looking at my children I can see What would your readers be surprised about if they met you in real life Describe your biggest pet peeve and how you fall victim to it everyday What you most hope your kids learn from you and what you most hope not Sometimes the smallest things make the biggest impacts on our life Write about the person or people who inspires you on a daily basis Create a unique fun and healthy smoothie Who am I to become? One word that describes you and why Are you where you thought you would be in life What kind of makeover would like physical mental etc What my children have that I missed having when I was growing up List your teen crush on celebrities Are boys easier to raise than girls and why Write about a TV anchor that gets on your nerves Kudani.com 14

16 Have you done it? How do you feel about it? What do you wish you knew about your spouse before you got married If you could do a do-over of a fraction of time in your life what would that be? The nicest thing someone you did not know ever did for you Someone made an impact in your life and they may not even know it Have you ever had any ghostly encounters? Write about where you want to be in 20 years Describe what holiday you despise and why If you could have one skill what would it be? Make a recipe from a magazine each week for a month and blog photograph it Pretend your husband or wife is making a random announcement on your blog What is the age you most want to be? Describe the most embarrassing parenting moment Why is that in your purse? What would your jewelry in your jewelry box say if it could talk? Mom vs.... post Why is this so hard? How to put the spark back into your relationship If you could re-plan your X what would you do differently now You just want to be alone when Turn your hobby into a social event Letting go: how do get through it? Online dating stories and experiences Where do you plan or want to retire and why What did you promised you would never do as a parent and then did? I feel guilty but I still do it What does the phrase X mean to you What did you really mean to say when What do you enjoy most about your life I wish people would ask me about People are always surprised when I tell them that Favorite thing that I use in I'm jealous of Is that really true? What is your earliest memory If left to choose. Would you rather be super attractive or super intelligent? Describe your Ideal guests for a dinner party Honest confessions about What would write about If you got a book deal? Write about a conversation that needs to be had with one of your The most embarrassing thing your child has done to you Describe something you rediscovered that you had seen your whole life Kudani.com 15

17 What is the most awkward conversation you have ever had A moment in your life you would like to... Name X creative ways to pass the time in I admire him/her because What are you teaching your children that you learned from your parents Write about your X most guilty pleasures The most inventive idea that you ever had What did you want to be as a child? A book that you go back to again and again and why Share a favorite activity you love doing You never thought you would be with someone who If you got a movie deal about your life Best parenting advice for a difficult child Describe what happiness means to you in X words This is what I do every morning when I get ready to Are your kids missing out the relaxed childhood days that you experienced and why? Write about something you said that came out completely wrong Dream destination Before you got married you said you would never The truth about Does aging scare you? Quick ways to pocket some cash I have always wanted to be I save money the most by Write about your biggest weakness If you were responsible for writing fortunes in fortune cookies what would they say? If you lost all of your belongings in a fire, what would you miss most? What is your dream job? What is the chore you hate the most? You have an hour to yourself; how do you spend it? If you wrote a letter to the President, what would it say? If you could switch places with another person in your life, who would it be and what would you do differently? That phone call changed everything.. The bell rang and My first memory of love is... When I m sad, I tend to A light bulb went on when I had a moment of self-doubt when.. It tasted like garbage, but My greatest victory was.. I trusted my gut when I felt like a sucker Kudani.com 16

18 My ultimate vacation is My earliest memory of X is I made a mistake when.. Talk about something you quit I wasn t ready for it The trip was a disaster because A chill went up my spine when In high school I was Truth or Dare? I have an irrational fear of The biggest X moment you ve had in your life so far Write about what you think is the worst technological invention What super-power would you most like to have and why? If you were invisible where would you go? My friend let me down.. Write a letter to a younger version of yourself Brought to you by Kudani. Click here to discover how Kudani can simplify your content marketing. Kudani.com 17