2008 Statistics and Projections to the Year Preliminary Data

Transcription

1 2008 Statistics and Projections to the Year Preliminary Data Presented at the 92nd Annual Convention Honolulu, Hawaii August 4-7, 2010 Updated October 2010 Prepared by: Market Research & Statistics SmithBucklin Corporation Copyright CANA, 2010

2 Table of Contents About this Report 3 Introduction 3 Projections 3 How to Read this Report 3 Cremation Data & Predictions: Report Highlights 4-5 Top Ten States by Number of in Top Ten States by Percentage of Deaths Cremated in Bottom Five States by Number of in Bottom Five States by Percentage of Deaths Cremated in Total Number of States in the Top Sixtieth Percentile in Five Year Annual Growth Rate (Formula) 5 Cremation Data & Predictions: State Data 6-10 Confirmed 2007 Statistics 6 Preliminary Final 2008 Statistics (Projections based on past 5 years average percent change) 7 Preliminary 2009 Statistics (Projections based on past 5 years average percent change) 8 Preliminary Final 2008 Regional Statistics 9 Preliminary 2009 Regional Statistics 10 Cremation Data & Predictions: Data Trends Percentage of Deaths Resulting in Cremation Since Death in the United States, 1910 to Projected vs. Actual Death and Cremation Numbers 12 Disposition Figures: vs. Non- 12 Comparison of Projected and Deaths 13 Updated 2008 and 2009 Cases per Crematory 14 Canadian Cremation Figures: Percentage of Deaths Resulting in Cremation 15 Deaths in Canada, 1921 to Carried Out in the United Kingdom 16 Historical Cremation Data: United States vs. Canada Major Trends Affecting Cremation Data and Projections to the Year 2025 Copyright CANA

3 About this Report Introduction This is the annual report of the Cremation Association of North America (CANA), the preeminent source on cremation data from the United States and Canada. We hope that those in the industry find the information useful and a valuable membership benefit. Since 1998, the majority of the data used in this report was collected from the Vital Statistics Department of individual states. Unfortunately, the accumulation of a tremendous amount of data by these state bureaus can be a slow and painstaking process and CANA could not obtain all states 2009 information by the time this report had to go to print (10/27/10) for this reason, where necessary, state data from 2004 through 2008 was used to estimate the percentage of deaths that were cremated in the United States in 2009, 2015 and Canada s projections were based upon 2004 and 2008 figures. All death and cremation figures are based on the state where they occurred, regardless of residency. Projections Since 1998, CANA has used a five-year comparison period in order to arrive at the projections. The Federal National Center for Health Statistics National Vital Statistics Department provisional 2009 death totals for each state was used to determine the cremation percentage and estimated number of cremations performed in The applicable pages contain notations that show which method was used for each particular state. Data shown for the number of crematories was collected from surveys distributed to leading crematory manufacturers. All other figures were collected from crematory surveys distributed by CANA s Market Research & Statistics Group. The Preliminary Final 2008 Statistics section in this year s report is more accurate than the 2008 Projections section (i.e., preliminary data) presented in the July 2009 report because all figures have now been further updated and confirmed by the Vital Statistics Departments or a similar entity in each state. Projections for 2015 and 2025 are based on the preliminary final figures for No projections were made based upon 2009 data because this data is based (partially) upon projections or preliminary figures. Note that the state projections for 2015 have an upper bound of 85%. For this reason, some states 2015 cremation percentages are listed as 85+% (e.g., Wyoming). If the average percentage increase from 2004 to 2008 were compounded to 2015, the percent cremated in some states would exceed 85%. It is the belief of CANA s statisticians, however, that in these cases, states will conform to historical trends. Historically, once a state or province reaches a cremation rate greater than 85%, there is little if any increase in future years. Except for British Columbia and Quebec in Canada, plus Japan, India and Hong Kong whose cultures practice cremation as a religious custom, no state, province or country has cremated more than 80% of its deceased citizenry. How to Read this Report This report is divided into three key sections: Report Highlights, State Data and Data Trends. Report Highlights shows key findings of this year s study. The State Data section shows the final 2008 statistics, preliminary 2009 statistics and updated number of cases per crematory for each state. Data Trends shows comparisons between actual and projected cremations as well as death counts. Data and projections are shown in tables and graphs. Should you have any questions concerning the data presented in this report, please contact Laura Masters at 312/ Data and Projections to the Year Copyright CANA

4 Cremation Data & Predictions: Report Highlights Top Ten States by Number of 2008 Final Results The table below shows the top ten states with the highest number of cremations in 2008 (in rank order) and the percentage of deaths resulting in cremations. Final 2008 Statistics State in Rank Order # of % of Deaths Cremated 1. California*** 110, % 2. Florida* 94, % 3. Texas* 46, % 4. New York* 45, % 5. Pennsylvania* 40, % 6. Michigan* 38, % 7. Ohio* 34, % 8. Washington* 33, % 9. Illinois* 31, % 10. Arizona* 28, % *Official figures used from the Vital Statistics System, State Health Department or similar entity. ***California cremation total and death rate collected from the Association of California Cremationists. Top Ten States by Percentage of Deaths Cremated 2008 Final Results In comparison, the table below identifies the top ten states with the highest percentage of cremations resulting from deaths and the number of cremations in 2008 (in rank order). Final 2008 Statistics State in Rank Order % of Deaths Cremated # of 1. Nevada* 73.56% 13, Hawaii* 70.14% 6, Washington* 68.66% 33, Oregon** 67.92% 21, Arizona* 63.68% 28, Montana* 63.33% 5, Colorado* 60.58% 19, Maine* 60.12% 7, Vermont* 59.46% 3, New Hampshire* 57.63% 5,920 *Official figures used from the State Health Department or similar entity. **Estimated using official state data and 2008 confirmed death count from National Vital Statistics Data & Projections to the Year Copyright CANA

5 Cremation Data & Predictions: Report Highlights Bottom Five States by Number of 2008 Final Results Final 2008 Statistics State in Rank Order # of % of Deaths Cremated 1. North Dakota* 1, % 2. South Dakota* 1, % 3. Dist. Of Columbia** 1, % 4. Wyoming* 1, % 5. Alaska* 2, % *Official figures used from the State Health Department or similar entity. **Estimated using official state data and 2008 confirmed death count from National Vital Statistics. Bottom Five States by Percentage of Deaths Cremated 2008 Final Results Final 2008 Statistics State in Rank Order % of Deaths Cremated # of 1. Mississippi* 11.07% 3, Alabama* 13.72% 6, Georgia** 15.08% 10, Kentucky* 15.72% 6, Louisiana* 18.50% 7,333 *Official figures used from the State Health Department or similar entity. **Estimated using official state data and 2008 confirmed death count from National Vital Statistics. Total Number of States in each Percentile Group 2008 Final Results Based upon the percentage of deaths cremated, this table shows the number of states falling within the top sixtieth percentile. Percentiles represent the values below which the percentage of responses lie when the values are arranged in order of magnitude. Number of States in each Percentile Range 2008 Final Results Percentile Ranges # of States Above 60% % - 60% % - 50% % - 40% % - 30% % 20% 10 7 Up to 10% 3 0 Annual Growth Rate Five Year Average ( ) In order to calculate the annual growth rate, the percentage of deaths cremated in 2004 is subtracted from the percentage of deaths cremated This difference is then used to calculate the average percent change across the last five years to derive the five-year annual growth rate. Between 2004 and 2008, the percent increase in cremations was 4.8 percent. This represents an average increase of 0.96 percent each year. Annual Growth Rate Five Year Average Year % Cremated % % % change % Annual Growth Rate per Year over 5 year period 0.96% 2009 Data & Projections to the Year Copyright CANA

6 Cremation Data & Predictions: State Data Confirmed 2007 Statistics **The government issued new 2007 death figures on August The table below reflects these figures** Confirmed Actuals Confirmed-- Number of Crematories Deaths 2003 % of deaths cremated 2007 % of deaths cremated ***United States 2, ,459 2,426,264* 29.51% 34.06% Alabama* 34 5,931 46, % 12.68% Alaska* 8 1,913 3, % 54.88% Arizona* 50 28,887 45, % 63.89% Arkansas* 29 5,920 28, % 20.90% California*** , , % 46.87% Colorado* 49 17,916 30, % 59.57% Connecticut* 25 10,714 28, % 37.55% Delaware* 15 2,379 7, % 32.45% District of Columbia* 0 1,866 5, % 35.77% Florida* , , % 53.51% Georgia* 69 10,262 65, % 15.57% Hawaii* 11 6,372 9, % 68.38% Idaho* 25 5,307 10, % 48.39% Illinois* 82 29, , % 29.35% Indiana* 55 12,092 54, % 22.29% Iowa** 35 6,746 27, % 24.71% Kansas* 29 7,232 24, % 29.75% Kentucky** 21 5,196 39, % 13.22% Louisiana** 16 6,538 38, % 16.93% Maine* 5 7,250 12, % 58.48% Maryland* 33 13,077 43, % 29.91% Massachusetts** 15 17,494 53, % 32.94% Michigan* 59 35,088 86, % 40.45% Minnesota* 51 15,705 37, % 42.31% Mississippi* 14 2,863 28, % 10.14% Missouri** 46 14,426 54, % 26.49% Montana* 24 5,201 8, % 60.36% Nebraska** 13 4,612 15, % 30.19% Nevada* 14 12,989 19, % 65.70% New Hampshire* 13 5,752 10, % 56.51% New Jersey* 31 20,961 69, % 30.30% New Mexico* 20 7,432 15, % 48.70% New York* 54 42, , % 28.73% North Carolina* 85 19,247 76, % 25.29% North Dakota* 3 1,352 5, % 23.94% Ohio* , , % 28.79% Oklahoma* 32 8,598 36, % 23.83% Oregon** 62 19,442 29, % 66.62% Pennsylvania** 91 37, , % 30.43% Rhode Island** 9 3,313 9, % 33.98% South Carolina* 40 9,016 37, % 23.88% South Dakota* 8 1,487 6, % 21.80% Tennessee* 35 9,217 56, % 16.18% Texas* 93 41, , % 25.92% Utah* 12 3,302 14, % 23.35% Vermont* 10 2,942 4, % 59.81% Virginia** 75 16,531 57, % 28.52% Washington* 74 31,302 47, % 66.54% West Virginia* 17 3,733 20, % 17.85% Wisconsin** 76 14,741 46, % 31.95% Wyoming** 11 2,236 4, % 53.23% Data shown for the Number of Crematories was collected from surveys distributed to leading crematory manufacturers in *Official 2007 figure from National Vital Statistics System, State Health Department or similar entity. **Estimated using official state data and 2007 death count from National Vital Statistics. ***California cremation total and death rate collected from the Association of California Cremationists. Note: The states of Delaware, Georgia and Indiana restated their 2007 statistics this year. As a result, the 2007 confirmed numbers reported in 2008 have changed. In the case of Georgia, the fluctuation in reported data has significantly impacted CANA s estimations for 2008 and 2009, as well as its projections for 2015 and Data & Projections to the Year Copyright CANA

7 Cremation Data & Predictions: Report Highlights Final 2008 Statistics 2008 Projections based on past 5 years average percent change Number of Crematories Confirmed Deaths ----Actuals Confirmed Projections % of deaths % of deaths % of deaths National % of cremated cremated cremated deaths cremated ***United States 2, ,661 2,452, % 35.95% 44.45% 56.66% Alabama* 34 6,559 47, % 13.72% 29.85% Alaska* 8 2,012 3, % 57.44% 58.74% Arizona* 51 28,972 45, % 63.68% 73.18% Arkansas* 29 6,957 29, % 23.72% 35.45% California*** , , % 46.61% 39.62% Colorado* 50 19,023 31, % 60.58% 72.31% Connecticut* 25 11,283 28, % 39.44% 49.99% Delaware** 15 2,540 7, % 33.97% 39.99% District of Columbia** 0 1,885 5, % 36.85% 42.60% Florida* , , % 55.20% 64.07% Georgia** 69 10,261 68, % 15.08% 10.79% Hawaii* 11 6,502 9, % 70.14% 80.56% Idaho* 25 5,492 11, % 49.90% 56.23% Illinois* 84 31, , % 31.79% 52.76% Indiana** 55 12,872 54, % 23.57% 34.45% Iowa* 35 7,692 28, % 26.77% 39.65% Kansas* 29 7,819 24, % 31.73% 48.98% Kentucky* 21 6,401 40, % 15.72% 27.78% Louisiana* 16 7,333 39, % 18.50% 28.91% Maine* 5 7,475 12, % 60.12% 75.45% Maryland* 33 13,889 43, % 31.72% 40.70% Massachusetts* 15 17,974 52, % 33.98% 54.41% Michigan* 59 38,048 88, % 43.02% 56.57% Minnesota* 51 17,190 38, % 44.62% 61.69% Mississippi* 14 3,201 28, % 11.07% 15.42% Missouri* 46 15,424 56, % 27.10% 40.26% Montana* 24 5,641 8, % 63.33% 73.96% Nebraska* 13 5,017 15, % 32.38% 48.87% Nevada* 14 13,933 18, % 73.56% 92.40% New Hampshire* 13 5,920 10, % 57.63% 69.14% New Jersey* 31 21,690 68, % 31.66% 40.52% New Mexico* 20 8,067 15, % 51.76% 65.75% New York* 54 45, , % 30.21% 36.44% North Carolina* 85 21,297 77, % 27.52% 40.78% North Dakota* 3 1,583 5, % 26.65% 53.21% Ohio* 99 34, , % 31.47% 46.98% Oklahoma* 32 9,418 36, % 25.49% 41.14% Oregon** 62 21,575 31, % 67.92% 77.73% Pennsylvania* 92 40, , % 32.27% 45.53% Rhode Island* 9 2,666 9, % 27.28% 13.02% South Carolina* 40 10,110 38, % 26.36% 47.57% South Dakota* 8 1,679 6, % 24.17% 32.14% Tennessee* 36 11,144 58, % 18.99% 69.37% Texas* 93 46, , % 28.36% 46.01% Utah* 12 3,576 14, % 25.43% 33.57% Vermont* 10 3,044 5, % 59.46% 85.0+% Virginia** 75 17,572 59, % 29.76% 39.07% Washington* 74 33,193 48, % 68.66% 78.44% West Virginia* 18 4,224 21, % 19.68% 28.58% Wisconsin* 77 18,687 46, % 39.92% 53.89% Wyoming* 11 1,965 4, % 47.07% 56.45% Data shown for the Number of Crematories was collected from surveys distributed to leading crematory manufacturers in *Official 2008 figure from National Vital Statistics System, State Health Department or similar entity. **Estimated using official state data and 2008 death count from National Vital Statistics. ***California cremation total and death rate collected from the Association of California Cremationists. Note: States of Delaware, Georgia and Indiana restated their 2007 statistics this year. As a result, the 2007 confirmed numbers reported in 2008 have changed. In the case of Georgia, the fluctuation in reported data has significantly impacted CANA s 2015 and 2025 projections Data & Projections to the Year Copyright CANA

8 Cremation Data & Predictions: Report Highlights Number of Crematories Preliminary Final 2009 Statistics Preliminary Actuals Confirmed Preliminary % of deaths % of deaths % of deaths Deaths cremated cremated cremated ***United States 2, ,815 2,425, % 34.06% 37.06% Alabama* 34 7,209 47, % 12.68% 15.22% Alaska* 8 2,128 3, % 54.88% 58.95% Arizona* 51 29,275 45, % 63.89% 64.39% Arkansas* 29 7,242 28, % 20.90% 25.14% California* , , % 46.87% 45.54% Colorado* 50 19,589 31, % 59.57% 62.86% Connecticut* 25 11,976 28, % 37.55% 42.10% Delaware** 15 2,660 7, % 32.45% 34.77% District of Columbia** 0 1,824 4, % 35.77% 37.62% Florida* , , % 53.51% 57.22% Georgia** 69 9,688 67, % 15.57% 14.37% Hawaii* 11 6,865 9, % 68.38% 70.58% Idaho* 25 5,796 11, % 48.39% 52.10% Illinois** 84 34, , % 29.35% 34.18% Indiana** 55 13,957 56, % 22.29% 24.88% Iowa* 35 8,265 27, % 24.71% 29.99% Kansas* 29 8,194 23, % 29.75% 34.59% Kentucky* 21 7,100 40, % 13.22% 17.65% Louisiana* 16 6,407 39, % 16.93% 16.34% Maine* 5 7,827 12, % 58.48% 62.22% Maryland* 33 14,465 43, % 29.91% 33.29% Massachusetts** 15 18,868 51, % 32.94% 36.35% Michigan* 59 39,259 85, % 40.45% 45.89% Minnesota* 51 17,723 37, % 42.31% 46.93% Mississippi* 14 3,522 28, % 10.14% 12.54% Missouri* 46 16,230 54, % 26.49% 29.72% Montana* 24 5,664 8, % 60.36% 64.95% Nebraska* 13 5,301 14, % 30.19% 35.58% Nevada* 14 14,214 19, % 65.70% 72.23% New Hampshire* 13 6,049 10, % 56.51% 59.55% New Jersey* 31 22,781 68, % 30.30% 33.34% New Mexico* 20 8,062 15, % 48.70% 53.04% New York* 54 42, , % 28.73% 29.29% North Carolina* 85 24,720 77, % 25.29% 32.04% North Dakota* 3 1,716 6, % 23.94% 28.50% Ohio** 99 35, , % 28.79% 33.32% Oklahoma* 32 10,167 35, % 23.83% 28.68% Oregon** 62 21,995 31, % 66.62% 69.24% Pennsylvania** 92 42, , % 30.43% 33.90% Rhode Island* 9 3,416 9, % 33.98% 36.30% South Carolina* 40 11,225 38, % 23.88% 29.21% South Dakota* 8 1,851 6, % 21.80% 26.64% Tennessee** 36 13,270 58, % 16.18% 22.85% Texas* 93 49, , % 25.92% 30.64% Utah* 12 4,052 14, % 23.35% 28.53% Vermont** 10 3,271 4, % 59.81% 65.67% Virginia** 75 18,268 58, % 28.52% 30.94% Washington* 74 33,442 47, % 66.54% 69.71% West Virginia* 18 4,580 21, % 17.85% 21.51% Wisconsin** 77 18,800 45, % 31.95% 41.67% Wyoming* 11 2,122 4, % 53.23% 50.52% Data shown for the Number of Crematories was collected from surveys distributed to leading crematory manufacturers in *Official 2009 preliminary figure provided by State Health Department or similar entity **Estimated using official state data and 2009 death count from National Vital Statistics. Note: States of Delaware, Georgia and Indiana restated their 2007 statistics this year. As a result, the 2007 confirmed numbers reported in 2008 have changed. In the case of Georgia, the fluctuation in reported data has significantly impacted CANA s 2009 preliminary data, as well as its projections for 2015 and Data & Projections to the Year Copyright CANA

9 Cremation Data & Predictions: Report Highlights Number of Crematories Confirmed 2008 Regional Statistics Confirmed Deaths --Confirmed % of deaths cremated United States 2, ,661 2,452, % New England 77 48, , % Connecticut 25 11,283 28, % Maine 5 7,475 12, % Massachusetts 15 17,974 52, % New Hampshire 13 5,920 10, % Rhode Island 9 2,666 9, % Vermont 10 3,044 5, % Middle Atlantic , , % New Jersey 31 21,690 68, % New York 54 45, , % Pennsylvania 92 40, , % East North Central , , % Illinois 84 31, , % Indiana 55 12,872 54, % Michigan 59 38,048 88, % Ohio 99 34, , % Wisconsin 77 18,687 46, % West North Central , , % Iowa 35 7,692 28, % Kansas 29 7,819 24, % Minnesota 51 17,190 38, % Missouri 46 15,424 56, % Nebraska 13 5,017 15, % North Dakota 3 1,583 5, % South Dakota 8 1,679 6, % South Atlantic , , % Delaware 15 2,540 7, % District of Columbia 0 1,885 5, % Florida , , % Georgia 69 10,261 68, % Maryland 33 13,889 43, % North Carolina 85 21,297 77, % South Carolina 40 10,110 38, % Virginia 75 17,572 59, % West Virginia 18 4,224 21, % East South Central , , % Alabama 34 6,559 47, % Kentucky 21 6,401 40, % Mississippi 14 3,201 28, % Tennessee 36 11,144 58, % West South Central , , % Arkansas 29 6,957 29, % Louisiana 16 7,333 39, % Oklahoma 32 9,418 36, % Texas 93 46, , % Mountain , , % Arizona 51 28,972 45, % Colorado 50 19,023 31, % Idaho 25 5,492 11, % Montana 24 5,641 8, % Nevada 14 13,933 18, % New Mexico 20 8,067 15, % Utah 12 3,576 14, % Wyoming 11 1,965 4, % Pacific , , % Alaska 8 2,012 3, % California , , % Hawaii 11 6,502 9, % Oregon 62 21,575 31, % Washington 74 33,193 48, % 2009 Data and Projections to the Year Copyright CANA

10 Cremation Data & Predictions: Report Highlights Number of Crematories Preliminary 2009 Regional Statistics Preliminary Deaths --Preliminary % of deaths cremated United States 2, ,815 2,425, % New England 77 51, , % Connecticut 25 11,976 28, % Maine 5 7,827 12, % Massachusetts 15 18,868 51, % New Hampshire 13 6,049 10, % Rhode Island 9 3,416 9, % Vermont 10 3,271 4, % Middle Atlantic , , % New Jersey 31 22,781 68, % New York 54 42, , % Pennsylvania 92 42, , % East North Central , , % Illinois 84 34, , % Indiana 55 13,957 56, % Michigan 59 39,259 85, % Ohio 99 35, , % Wisconsin 77 18,800 45, % West North Central , , % Iowa 35 8,265 27, % Kansas 29 8,194 23, % Minnesota 51 17,723 37, % Missouri 46 16,230 54, % Nebraska 13 5,301 14, % North Dakota 3 1,716 6, % South Dakota 8 1,851 6, % South Atlantic , , % Delaware 15 2,660 7, % District of Columbia 0 1,824 4, % Florida , , % Georgia 69 9,688 67, % Maryland 33 14,465 43, % North Carolina 85 24,720 77, % South Carolina 40 11,225 38, % Virginia 75 18,268 58, % West Virginia 18 4,580 21, % East South Central , , % Alabama 34 7,209 47, % Kentucky 21 7,100 40, % Mississippi 14 3,522 28, % Tennessee 36 13,270 58, % West South Central , , % Arkansas 29 7,242 28, % Louisiana 16 6,407 39, % Oklahoma 32 10,167 35, % Texas 93 49, , % Mountain , , % Arizona 51 29,275 45, % Colorado 50 19,589 31, % Idaho 25 5,796 11, % Montana 24 5,664 8, % Nevada 14 14,214 19, % New Mexico 20 8,062 15, % Utah 12 4,052 14, % Wyoming 11 2,122 4, % Pacific , , % Alaska 8 2,128 3, % California , , % Hawaii 11 6,865 9, % Oregon 62 21,995 31, % Washington 74 33,442 47, % 2009 Data and Projections to the Year Copyright CANA

11 Cremation Data & Predictions: Data Trends Percentage of Deaths Resulting in Cremation Since % 2008 Trend Analysis - United States Only 1,800, % 50.00% 1,206,902 1,736,150 1,600,000 1,400,000 1,200, % 30.00% 20.00% 10.00% 289, % 488, % 629, % 722, % 746, % 785, % 812, % 826, % 881, % 44.45% 56.66% 1,000, , , , , % * 2025* 0 Percentage of deaths cremated Deaths in the United States, 1910 to 2040 # of cremations *Projected figures The chart below shows the projected increase in the death rate and its effect on the number of cremations annually. Baxter Presentation, CANA Convention, Vancouver, Canada, Data & Projections to the Year 2025 Copyright CANA -11-

12 Cremation Data & Predictions: Data Trends Projected vs. Actual Death and Cremation Numbers The graph below shows a comparison of the number of deaths and cremations for the years 2008, *2015 and *2025. The 2008 death rate is extracted from the National Vital Statistics Department. The *2015 and *2025 death rates were extracted from the US Department of Commerce, US Census Bureau s 2008 National Populations Projections, Projected Deaths by Sex, Race, and Hispanic Origin for the United States: July 1, 2000 to June 30, Deaths and Projected - United States Only 2,452,570 2,715,000 3,064, ,661 1,206,902 1,736, * 2025* 881,661 1,206,902 * 1,736,150 Deaths 2,452,570 2,715,000 ** 3,064,000 * ** *Projected figures. ** US Department of Commerce, US Census Bureau s 2008 National Populations Projections, Projected Deaths by Sex, Race, and Hispanic Origin for the United States: July 1, 2000 to June 30, Percent of Deaths Cremated by Year 2008: 35.95% 2015*: 44.45% 2025*: 56.66% Disposition Figures: vs. Non- Deaths and Projected - United States Only 866,509 1,586,061 1,206,902 1,508,098 1,736,150 1,327, * 2025* 866,509 1,206,902 * 1,736,150 Non- 1,586,061 1,508,098 * 1,327,850 * * Total Deaths 2,452,570 2,715,000 3,064,000 *Projected figures. ** US Department of Commerce, US Census Bureau s 2008 National Populations Projections, Projected Deaths by Sex, Race, and Hispanic Origin for the United States: July 1, 2000 to June 30, ** ** 2009 Data & Projections to the Year Copyright CANA

13 Cremation Data & Predictions: Data Trends Comparison of Projected and Deaths The increase in the rate of cremations in the United States continues to exceed the increase in deaths when comparing 2008 actual rates to 2015 projected rates (see graph below). For example, CANA predicts that there will be an increase of approximately 288, 068 more cremations and 262,430 more deaths in 2015 than there were in Projected Increase of and Deaths- United States Only 325, , , , to to 2025 Increase in 325, ,248 Increase in Deaths 262, ,000 *Projected figures. ** US Department of Commerce, US Census Bureau s 2008 National Populations Projections, Projected Deaths by Sex, Race, and Hispanic Origin for the United States: July 1, 2000 to June 30, by Year Deaths by Year 2008: 881,661 2,452, *: 1,206,902* 2,715,000** 2025*: 1,736,150* 3,064,000** CANA s Projections versus Actual Death to Cremation Comparisons % of U.S. to Deaths # of U.S. (in thousands) Year Projected Actual Difference Projected Actual Difference % 15.3% -0.4% NA NA NA % 16.4% +0.2% NA NA NA % 17.0% +0.1% NA NA NA % 18.50% +1.03% NA NA NA % 19.11% +0.22% NA NA NA % 19.78% -0.38% % 20.60% -0.19% % 21.14% -0.35% % 21.31% -0.47% % 23.13% +1.09% % 24.10% +0.35% % 25.04% -0.35% % 26.11% +0.55% % 26.93% -0.32% % 27.75% -0.03% % 28.41% -0.22% % 30.88% +1.27% % 32.27% +0.28% % 33.61% -0.08% % 34.06% -0.83% % 35.95% -0.07% Data & Projections to the Year 2025 Copyright CANA -13-

14 Cremation Data & Predictions: Data Trends Updated 2008 and 2009 Cases per Crematory by State Number of Crematories 2008 Number of 2008** Cases per Crematory 2008 Number of Crematories 2009 Number of 2009*** Cases per Crematory 2009 ***United States 2, , , , Alabama* 34 6, , Alaska* 8 2, , Arizona* 51 28, , Arkansas* 29 6, , California** , , Colorado* 50 19, , Connecticut* 25 11, , Delaware** 15 2, , District of Columbia** 0 1,885 N/A 0 1,824 N/A Florida* , , Georgia** 69 10, , Hawaii* 11 6, , Idaho* 25 5, , Illinois* 84 31, , Indiana** 55 12, , Iowa* 35 7, , Kansas* 29 7, , Kentucky* 21 6, , Louisiana* 16 7, , Maine* 5 7,475 1, , Maryland* 33 13, , Massachusetts* 15 17,974 1, , Michigan* 59 38, , Minnesota* 51 17, , Mississippi* 14 3, , Missouri* 46 15, , Montana* 24 5, , Nebraska* 13 5, , Nevada* 14 13, , New Hampshire* 13 5, , New Jersey* 31 21, , New Mexico* 20 8, , New York* 54 45, , North Carolina* 85 21, , North Dakota* 3 1, , Ohio* 99 34, , Oklahoma* 32 9, , Oregon** 62 21, , Pennsylvania* 92 40, , Rhode Island* 9 2, , South Carolina* 40 10, , South Dakota* 8 1, , Tennessee* 36 11, , Texas* 93 46, , Utah* 12 3, , Vermont* 10 3, , Virginia** 75 17, , Washington* 74 33, , West Virginia* 18 4, , Wisconsin* 77 18, , Wyoming* 11 1, , Data shown for the Number of Crematories was collected from surveys distributed to leading crematory manufactures in *Final figures. **Estimated using official state data and 2008 confirmed death count from National Vital Statistics. NA = Not applicable Data & Projections to the Year 2025 Copyright CANA -14-

15 Cremation Data & Predictions: Data Trends Canadian Cremation Figures ( and deaths supplied by provinces) Percentage of Deaths Resulting in Cremation Projected to 2010 Projections based on 5 years average increase compounded Province Projected **2015 Alberta 53.8% 53.3% 54.5% 55.4% 58.0% 58.8% 60.9% 61.3% 62.8% *63.8% *71.0% British Columbia 75.7% 75.6% 76.3% 76.7% 77.2% 78.8% 78.9% 79.3% *79.8% *80.3% *83.7% Manitoba 47.4% 48.9% 50.6% 50.7% 52.1% *52.8% *53.2% 54.5% 57.2% *58.3% *65.7% New Brunswick 21.4% *22.5% 23.6% 29.7% 30.8% 35.1% 37.1% 38.8% *40.8% *43.5% *64.3% Newfoundland NA NA NA NA NA 18.1% 19.7% NA NA NA NA Northwest Territories NA NA NA NA NA NA NA NA NA NA NA Nova Scotia 35.4% *37.9% 41.1% *42.8% 49.5% 50.5% 52.8% *55.2% *56.5% *58.1% *69.0 % Nunavut NA NA NA NA 1.7% 0.0% 1.6% NA NA NA NA Ontario 48.6% 41.9% 42.5% 46.3% 47.4% *48.7% *50.1% *51.0% *51.7% *52.7% *59.1% Prince Edward Island 9.7% 9.8% 10.5% *11.0% *11.3% 13.5% 15.2% *16.3% *17.8% *19.8% 36.9% Quebec *34.5% *35.3% 36.11% % 61.4% 2 *69.9% *83.0% *85.0+% *85.0+% *85.0+% *85.0+% Saskatchewan 37.6% 39.7% 41.5% 42.4% 45.7% 47.1% *48.4% *49.7% *50.6% *51.7% *59.0% Yukon Territory 58.8% *63.3% *68% 57.1% 56.8% 59.2% 55.6% 53.1% *52.4% *51.6% *53.5% TOTAL *47.7% *49.4% 51.4% 52.6% 53.7% *57.6% *61.7% *63.0% *65.4% *68.3% *85.0+% NA = Not available. 1 = Quebec percentage of cremations extrapolated from known death and cremation figures in Montreal. *Estimated figure will be updated when final figures come in. **Projections are based upon data. 2 = Official Quebec figure. The total percentage of cremations resulting from deaths reflects the number of cremations and/or the rate of cremations which province. These figures do not include data from provinces that were Not Available (NA). were provided for each Canadian Totals: Deaths ***223, ,580 **223,603 **226,179 **226,618 **230, ,079 **235,219 **240,689 *244,789 *106,756 *110,327 *115,026 *119,020 *121,710 *132,650 *140,754 *148,198 *157,302 *167,117 NA = Not available. ***Death totals from the Canadian Statistical Reference Centre. *Estimated figure. **Death total from Statistics Canada. The table below shows the cremation totals provided by each province. Province Alberta 10,839 11,340 11,895 12,388 13,123 *13,803 British Columbia 23,109 23,814 24,209 24,794 *25,448 *25,077 Manitoba 5,160 *5,202 *5,204 5,423 5,805 *6,028 New Brunswick 1,935 2,188 2,227 2,455 *2,652 *2,897 Newfoundland NA NA NA NA Northwest Territories NA NA NA NA NA NA Nova Scotia 4,081 4,174 *4,267 *4,612 *4,827 *5,074 Nunavut 2 NA 2 NA NA NA Ontario 39,444 *41,692 *42,370 *44,509 *46,704 *49,091 Prince Edward Island * *187 *209 *238 Quebec 33,951 *39,014 *45,040 *49,220 *53,778 *59,991 Saskatchewan 4,042 4,167 *4,379 *4,507 *4,653 *4,813 Yukon Territory *104 *105 NA = Not available. *Estimated figure. 1 = Number of Quebec cremations extrapolated from known death and cremation figures in Montreal Data & Projections to the Year Copyright CANA

16 Cremation Data & Predictions: Data Trends Deaths in Canada, 1921 to 2041 The chart below shows the projected increase in the death rate and its effect on the number of cremations annually. Baxter Presentation, CANA Convention, Vancouver, Canada, Table of Carried out in the United Kingdom Pharos International, 2008 Year Operating Crematoria New Crematoria Deaths** Percentage , , , , , , , , , , , , , , , , * 649, , , , , , , , (1) 3 635, , (1) 2 611, , (1) 0 605, , (1) 1 609, , (1) 1 615, , (1) 1 588, , (1) 3 586, , (1) 2 576, , (1) 3 578, , (1) 0*** 583,754*** 422, *** (1) 4* 563, , Taken from Pharos International, the official journal of the Cremation Society of Great Britain, Summer * Includes replacement of existing crematorium. ** Source: Office for National Statistics. Crown copyright is reproduced with the permission of the Controller of HMSO and the Queen s Printer for Scotland. ***Reflects updated data confirmed in 2010; varies slightly from 2009 published report. Includes Arnos Vale which closed in Provisional figures as at 7 th April Data & Projections to the Year Copyright CANA

17 Cremation Data & Predictions: Data Trends HISTORICAL CREMATION DATA United States vs. Canada UNITED STATES CANADA YEAR Deaths % Deaths % , , , , , , , , , , , , , , , , , , , , , , , % , , % , , , ,100 3, % ,100, , % 554,800 4, % ,048, , % 586,000 6, % ,098, , % 601,000 8, % ,393, , % 628,800 12, % ,481, , ,529, , ,564, , ,633, , ,648,000 58, % 135,200 3, % ,657,000 59, % 139,900 4, % ,712,000 60, % 139,700 4, % (Continued) 2009 Data and Projections to the Year Copyright CANA

18 Cremation Data & Predictions: Data Trends HISTORICAL CREMATION DATA United States vs. Canada UNITED STATES CANADA YEAR Deaths % Deaths % ,757,000 63, % 143,700 5, % ,814,000 67, % 147,400 5, % ,798,000 67, % 145,900 6, % ,828,000 70, % 148,900 6, % ,863,000 73, % 149,900 7, % ,851,000 77, % 150,300 7, % ,930,000 83, % 153,200 8, % ,922,000 85, % 154,500 8, % ,921,000 88, % 156,000 9, % ,928,000 92, % 157,300 9, % ,964,000 97, % 162,400 11, % ,973, , % 164,000 15, % ,934, , % 166,800 17, % ,892, , % 167,400 20, % ,910, , % 171,000 22, % ,902, , % 167,500 24, % ,924, , % 171,000 28, % ,905, , % 170,600 30, % ,989, , % 172,000 32, % ,977, , % 173,000 34, % ,974, , % 183,700 37, % ,019, , % 184,000 41, % ,039, , % 185,500 44, % ,086, , % 190,500 49, % ,105, , % 195,000 54, % ,123, , % 197,000 53, % ,167, , % 186,600 57, % ,150, , % 195,500 60, % ,148, , % 193,000 62, % ,169, , % 195,000 66, % ,175, , % 185,211 64, % ,268, , % 193,557 70, % ,278, , % 195,331 75, % ,312, , % 210,545 79, % ,306, , % 207,772 81, % ,308, , % 209,395 85, % ,328, , % 213,004 90, % ,417, , % 219, , % ,403, , % 223, ,756*** 47.7%*** ,416, , % 223, ,327*** 49.4%*** ,438, , % 223,603** 115,026*** 51.4%*** ,448, , % 226,179** 119,020*** 52.6%*** ,397,615* 740, % 226,618** 121,710*** 53.7%*** ,448,017* 784, % 230,189** 132,650*** 57.6%*** ,426,264* 813, % 228,079** 140,754*** 61.7%*** ,426,264* 826, % 235,219** 148,198*** 63.0%*** ,452,570* 881,661* 35.95%* 240,689** 157,302*** 65.4%*** ,425,580* 898,815* 37.06%* 244,789** 167,117*** 68.3%*** * Figure from the National Vital Statistics System. ** Figure from Statistics Canada. *** Preliminary figure. N/A = Not Available Data and Projections to the Year Copyright CANA

19 Cremation Data & Predictions: Data Trends Major Trends Affecting Cremation CANA frequently receives inquiries about why consumers choose cremation. Based on the Wirthlin Study (now the FAMIC study) done in 2005, and other information collected via CANA surveys and assessments, the Association has developed the following statement about the reasons for choosing cremation: 1. COST Monetary implications are certainly a key factor in most memorialization decisions. Cremation provides an affordable alternative that many find appealing. The cost of cremation with limited memorialization services and a basic urn will generally range from $1,000 to $3,000 (with a national average cost of $1,650). This is substantially lower than a traditional funeral with burial that will range in cost from $6,250 to $8,000 (with a national average of $7,300) 1 before accounting for the gravesite, burial vault and headstone/grave marker. However, it is important to recognize that many aspects of a traditional funeral service are important to help families and loved ones deal with loss, and cost is not the only consideration when determining this end of life transition. 2. RANGE OF OPTIONS Many people find that cremation opens up a wider range of memorialization options than traditional burials. Cremated remains can be placed in a single location (a gravesite or a columbarium), scattered at a favorite location (with appropriate permission from property owners) or divided and incorporated into keepsake urns, jewelry and other items so that multiple family members may keep a loved one close. 3. ENVIRONMENTAL IMPACT In the United States, interest in environmentally conscious practices has been amplified across all industries including death services. Environmental considerations are becoming increasingly important to consumers and subsequently the cremation industry. Traditional burials require land consumption and cemetery maintenance into perpetuity; cremation is plainly a greener and more eco-friendly alternative. 4. GEOGRAPHY Cremation allows people to easily transport their loved one s remains. Given our transient population, many families find that cremation enables them to return cremated remains from wherever their loved one has moved, to wherever their loved one still considers home. Returning a body is complicated and cumbersome; cremation serves as a simple solution that helps families fulfill a decedent s desire to return home. 5. RELIGIOUS ACCEPTANCE Many religions are becoming more tolerant of cremation and have begun to relax restrictions that once limited cremation as an option to many people. In some cases, churches have even begun to plan columbaria as part of the church property so those associated with the church can have their final resting place on church grounds. 1 National Funeral Directors Association CANA Public Statement on Key Cremation Growth Drivers 2009 Data and Projections to the Year Copyright CANA