The future is now

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Sandra Heath
5 years ago
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1 The future is now. 2018

2 WELCOME IDAHO REALTORS!

4 Converting Leads With Automation Suneet Sonny Agarwal, Team Leader / Realtor Best Sac Homes Group, Team Lead / Realtor (916) / suneet@bestsachomesgroup.com /

5 Why do we need Automation? Sales people rely on calls and drip s to convert and nurture leads. Speed is usually paramount in dealing with online leads (talk about portal leads etc) 1. Realtor.com shared leads need a contact attempt within seconds max 2. Website/Facebook/Google leads should be called while the visitor is still looking on the website

6 s From RE Companies Don t Work 20.84% get opened 1.91% get read 0.33% unsubscribe The average American does not open their s as often as Realtors!!

7 Pick Up The Phone!! Busy agents can have a hard time properly nurturing leads due to appointments and meetings Other agents aren t comfortable on the phone and/or have call reluctance Some agents just won t pick up the phone

8 Why The Heck Would I Automate This? Every inbound lead needs to be replied to QUICKLY & efficiently All leads should be followed up using a cadence specific to the lead source and type All leads are nurtured and followed up with by leveraging automation to stay in front of them I want my agents to remain consistent with their follow up. Take out the guesswork!!

Portal Lead Managerial Campaign Immediate VM Apologetically setting the tone, letting the lead know an agent will be reaching out via text, email and phone.

Please either call me or text me if they haven't. I'd love to help!

9 Portal Lead Managerial Campaign Immediate VM Apologetically setting the tone, letting the lead know an agent will be reaching out via text, and phone. Day 2 Hi [[FirstName]], just checking in to make sure one of our agents has been in contact to help you with your Realtor.com inquiry. Please either call me or text me if they haven't. I'd love to help! -Sonny :) -Best Sac Homes Group Day 5 Hi again [[FirstName]], just making sure you've been helped regarding your inquiry on [[Property: Street Address]]. I want to make sure my team is exceeding your expectations. Please let me know if there's anything at all I can do! Best Sac Homes Group

10 Portal Lead Agent Campaign

11 Portal Lead Agent Campaign Day1 Text Immediately Hi [[FirstName]], thanks for your property inquiry from Realtor.com.? Do you have any specific questions about the property [[Property: Street Address]] or would you like to setup a private showing?? [[My Name]] in 10 min Hi [[FirstName]], Thanks for your Realtor.com inquiry regarding the property [[Property: Street Address]]. I would be happy to schedule a private showing or answer any questions you have. Please feel free to call, text, or me. Nudge Text in 45 min Please let me know so I know what homes to send your way...?

12 Portal Lead Agent Campaign Days 2 & 3 Day 2 : 9am Text Hi [[FirstName]], sorry that we haven't been able to connect about that property you are interested in.? How can I help? Day 3 : 9am Voic regarding trying to reach them and off market listings Day 3 : 12pm Hi [[FirstName]], Just wanted to follow up with you regarding the property [[Property: Street Address]]. Are you still interested in seeing it? If not and you'd like to see a different place or want any information on the surrounding area, please let me know. We do also have a list of off market properties and foreclosures we would be happy to share with you. Day 3 : Text 6pm Hi [[FirstName]] are you still interested in the property [[Property: Street Address]]?? If not that's okay I can help you find other properties and even find off market properties. We can also answer any other questions you might have. Let me know.

13 Portal Lead Agent Campaign Days 5, 7 & 9 Day 5 : 12pm Text Let me know if you have time to see homes this weekend or if you want me to send you open houses in the area you are looking in.? Day 7 : 9am Text Morning! Sorry we haven't connected. I have put together a market report for education my clients LOVE: Day 9 : 6pm Text Hi there, I don't want to drop the ball the on my end. Are you still interested in getting information on any homes?

14 Similar Drips For: Google Leads Sign Calls FB Leads (Ylopo) Direct Mail Etc

15 You ve spoken to the lead or set an appointment. Lead has asked you follow up in 1 week. Using Zapier from Follow Up Boss with the use of their tags The Next Step

16 I Week Follow Up Campaign Days 5, 7 & 9 Day 5 9:15 am Text [[FirstName]],? just reviewed calendar? & noticed I owed you a call to follow-up from our last conversation on last week. What time is good? Day 7 6pm Text Hope you are having a good day today! We chatted last 7 days ago about?... what's a good time for us to re-connect on a call?? Day 9 11am Text [[FirstName]], it's [[My Name]] again.? I've reached out a few time over the last few days Day 9 11:01am Text... are you still interested in my help? Please let me know?

17 I Week Follow Up Campaign Days 15 & 20 Day 15 3:36pm Text We have some homes "coming soon", would you be interested in them? Day 20 1:14pm Text Following up re: home's from a few days ago... Day 20 1:21pm Text... let me know if you'd like to schedule a showing?? Thanks,

18 Similar Campaigns 1 Month 3 Month Whatever You Like!

19 Cold Lead Campaign Fired by tagging a lead in Follow Up Boss

20 Cold Lead Campaign Days 1, 2 & 3 Day 1 Immediately Hi, [[FirstName]]! I was going through my files and realized you and I hadn't spoken in a while. Were you still looking to buy one day? How can I help? -Suneet "Sonny" Agarwal with HomeSmart ICARE Realty -Sent from my iphone Day 2 8:30am Text Morning! Are you still interested in searching for a home?? I hate to be a pest but I wanted to make sure you are being taken care of.? Suneet "Sonny" Agarwal with HomeSmart icare Realty Day 3 5:45pm Text Hope you had a good day! One thing I forgot to mention is I have a guide I put together that gives tips to my clients making real estate related planning.? Would you be interested in this free information? Suneet "Sonny" Agarwal with HomeSmart icare Realty

21 Cold Lead Campaign Days 6, 9 & 10 Day 6 9am Text Morning! Sorry we haven't connected. I have put together a market report for education my clients LOVE: Day 9 12:30pm Text Good Afternoon! You contacted me online about a house, didn't know if you spoken to a mortgage person picked out yet??there are some amazing no money down loans currently. Have you heard about these types of loans? Suneet "Sonny" Agarwal with HomeSmart icare Realty Day 10 9am Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to you, let me know and I will!? Suneet "Sonny" w/hs

22 Cold Lead Campaign Days 14, 20 & 28 Day 14 12pm Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to you, let me know and I will!? Suneet "Sonny" w/hs Day 20 6pm Text Evening! It's been a while. I read this quote and thought of you: 'Setting Goals is the first step in turning the invisible into the visible.' Tony Robbins. If you want to own one day, we should review soon. Best of luck! Suneet "Sonny" with HS Realty Day 28 7pm Evening, [[FirstName]]! I hadn't heard from you and I'm not sure if I should stop reaching out regarding real estate. Can you update me so I can know whether I should continue reaching out? Suneet "Sonny" Agarwal w/ HomeSmart icare Realty -Sent from my iphone

23 Cold Lead Campaign Days 60 & 90 Day 14 12pm Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to you, let me know and I will!? Suneet "Sonny" w/hs Day 20 6pm Text Evening! It's been a while. I read this quote and thought of you: 'Setting Goals is the first step in turning the invisible into the visible.' Tony Robbins. If you want to own one day, we should review soon. Best of luck! Suneet "Sonny" with HS Realty Day 28 7pm Evening, [[FirstName]]! I hadn't heard from you and I'm not sure if I should stop reaching out regarding real estate. Can you update me so I can know whether I should continue reaching out? Suneet "Sonny" Agarwal w/ HomeSmart icare Realty -Sent from my iphone

24 Automation 1) Saves my team and myself time 2) Eliminates the pain points agent have with calling leads over and over again 3) Allows us to follow up and nurture more leads at scale with less work

25 CONTACT Suneet Sonny Agarwal Best Sac Homes Group, Team Lead / Realtor (916) / suneet@bestsachomesgroup.com / CA LIC #

26 ANDREA GOODHART

27 Impressing Clients and Closing Deals Anytime, Anywhere Andrea Goodhart, Regional Director

28 Text NARRPR to for a preview of RPR reports 41

29 42

32 NARRPR 45

33 46

34 Open House

35 Gregg s Open House Challenges Receiving high traffic, and a lot of questions His computer was moving slowly and he was losing prospects

36 Gregg was introduced to the RPR app Local Association training introduces Gregg to the app

37 Tap to call listing agent

38 Gregg Center, REALTOR Totally Impressed! Gregg was extremely resourceful, and did a great job supporting us!

39 When ONE open house results in FOUR transactions. Impress sellers, potential buyers, & neighbors Instant follow up with open house visitors

40 Nicole prepped reports for Open House Market Activity Neighborhood Mini Property Property Flyer School Report

42 Totally Impressed! Nicole turned a stressful experience into an enjoyable one by delivering on-demand local market info.

43 Text keyword ebook to for ebook and video learning

45 Get Started 1 Visit narrpr.com and click Create New Account 2 Download RPR Mobile Text keyword NEW to for Getting Started Tips

46 CONTACT Andrea Goodhart Regional Director Realtors Property Resource, LLC

47 ANDREA GOODHART

48 GABE CORDOVA

49 Secrets of Top Agents Firepoint.net/xplode Gabe Cordova, President Firepoint Solutions

50 I'm very unpredictable. Very, very impulsive. Extremely. Absolutely! Sometimes I don't know what I want to do from one day to the next. I can't enjoy anything premeditated; I just do it as I feel it. But whatever I do is motivated by honesty. - Sharon Tate

rural Idaho in a small years mining community

stuff Opened multiple offices and Learned from

better than me Great Recession Learned self

51 Who is Gabe Cordova? Licensed agent & broker for 13 Grew up in rural Idaho in a small years mining community Pioneer in online lead generation Did cowboy stuff Opened multiple offices and Learned from those who were teams across the country during better than me Great Recession Learned self honesty and humble Sold over 800 homes my last implementation year in real estate

53 Operational Excellence Be The CEO

54 Operational Excellence

Top Service Clients can buy from anyone, shy

Have a system in place to manage and prospect

and/or send Video Email ASAP Work smarter not

56 Top Service Clients can buy from anyone, shy should they choose and refer you? Have a system in place to manage and prospect leads Use the BEST CRM you can afford Partner with a lender to help with cost and conversion Do what others won t Call, Text, and/or send Video ASAP Work smarter not harder Clients can buy from anyone, why should they choose you? Technology is your friend and greatest tool in real estate. Automate whenever possible Create a follow up plan and stick to it Understand marketing costs and incubation time frames

57 Don t forget about your past clients

58 Be the CEO

59 Make the tough decisions Know how to leverage your time and skills Accountability Be the CEO of YOUR Company

60 Hold yourself/team accountable

61 Trying DOESN T CUT IT Call immediately Send follow up text and/or VIDEO Set tasks for new leads to follow EVERY day for at least 10 days Put on a saved search for DAILY property notifications

62 Implementation and Responsibilities sdf

63 CONTACT Gabe Cordova Firepoint Solutions, President firepoint.net/xplode

64 The best big idea is only going to be as good as its implementation. - Jay Samit

65 GABE CORDOVA

66 MATT JOSEFS

67 MATT JOSEFS

68 TORCHx by Web.com How to Attract Millennial Home Buyers Matthew Josefs, Senior Trade Show Consultant

69 Why Do Millennials Matter? The Millenials are the biggest generation in U.S. history, even surpassing the Baby Boomers in numbers. They already make up 34 percent of all home buyers Census Bureau data projects household formation will average about 1.5 million per year through 2020 and they are a notoriously difficult group to convert into clients

70 Three Keys to Attracting Millennial Home Buyers How do they find homes? What do they want in homes? What do they want to see online?

71 How Do Millennials Search for Homes? 99% 86% 58%

72 What Do Millennials Want in Homes? Technology

73 What Do Millennials Want in Homes? Space

74 What Do Millennials Want in Homes? Luxury

75 What Do Millennials Want to See on Real Estate Websites?

76 You Won t Get Engaged Just by Being Attractive

77 The Importance of Communicating Quickly 94% of Millennials say responsiveness is a very important agent skill. 73% of Millennials say it s very important for agents to send postings as soon as a property is listed/the price changes. 63% want this information via text message. An instant gratification generation needs instant information.

78 and yet Millennial Home Buyers in 2017 If most millennials need a lot of time to make a purchase decision, but also need instant communication after an inquiry, how can agents manage to play the long-game with millennial home buyer prospects? First-time Home Buyer Repeat Home Buyer

79 TORCHx by Web.com Can Help Best-in Class Website Powerful CRM Expert Lead Generation

80 Final Word Are Millennials all that Different? Information Sources Used During Home Buying Process Real Estate Website 36 and Younger 37 to to to 70 99% 96% 90% 89% Where Buyer Found the Home they Purchased Internet 36 and Younger 37 to to to 70 58% 50% 47% 37% Agent Communication Considered Very Important Sends Property Info via Text Message 36 and Younger 37 to to to 70 69% 63% 60% 55%

81 Visit TORCHx.com to Learn More Matthew Josefs Senior Trade Show Consultant

82 MATT JOSEFS

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