BUILDING YOUR OWN BLOG NETWORK FOR FREE

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1 BUILDING YOUR OWN BLOG NETWORK FOR FREE

2 INTRODUCTION Imagine this for a second: you own a great looking website that sells the best guide ever created on omelet making - How to Make the Best Omelet in the World. The web site is great and the product is great, but we all know that that doesn't matter - unless it's getting targeted traffic, the chances of you ever selling a copy of that guide are non existent. Now imagine that you have 10 established blogs recommending your guide. Would your chances of getting traffic and making sales increase dramatically? You bet they would. What if you had 20, or 30, or even 40 or more established blogs bragging about your guide and linking to it? You can imagine what kind of an ongoing positive impact this would have for your omelet site. In essence this is the idea behind a blog network. I am a big believer in the power of blog networks. In fact, I have been using blog networks for years to get my websites ranking high in the search engines and all I can say is: they work! The downfall with blog networks is: if you own them, they are extremely time consuming (not to mention insanely expensive) to maintain. First you have to buy domain names with existing age and page rank (at a cost of $100 - $500 each), then you have to host them all on different c-class servers which easily costs $5 per month per site. Now imagine a network with 40 blogs in it. That's a minimum of $4,000 invested just in buying the domain names plus an extra $200 per month in hosting fees. And those are VERY conservative figures. In fact, a friend of mine told me that he recently bought just 5 domain names for $1500. And you have to keep in mind that these figures do not include all the work it takes to get this network up and running. As you can see, setting up a network like this can be extremely time consuming and ridiculously expensive. Finding qualified domain names to buy and arranging their purchase. Setting up the domains on separate hosting accounts and installing blogs. Writing or buying content for the blogs and putting it on the sites.

3 Which is why marketers sometimes sell access to their private blog networks to other serious entrepreneurs for a high fee to cover their expenses, and to be able to afford to hire a full-time network manager. Admission to these blog networks is usually exclusive and only open to a limited number of members. Even with the high fees they charge it can be difficult to get a spot. The cheapest network I have had a chance to get into was costing me $67 per month. But the quality of that network was terrible. One of the better ones I joined is costing me $497 - $997 per month. Sure, the network is great, but who has an extra $1000 laying around each and every month? Then, on top of all that comes the real kicker on a lot of networks, as soon as you cancel your monthly subscription they remove all the posts and links you have set up with them. So once you get in you are stuck. As soon as you leave, all the hard work you have done getting links to your money sites disappears. Right or not, this is the way the game is played. This can be very frustrating, not to mention extremely detrimental to your site's rankings. Google does not like it if hundreds of high quality backlinks disappear overnight. This is also the biggest problem with renting monthly backlink spots on other people's sites. When you stop paying, the link disappears. That is why I searched for a way to build my own powerful blog network, without the ridiculously expensive monthly fees. This guide is a step by step overview of my solution. I now use this formula in my business every single day. This is not just another SEO guide on Google theories, written by someone who hasn't actually done the work to know whether those theories are right or wrong. Oh no... this is the very blueprint I use in my SEO practices. If it didn't work, I wouldn't be in business. In fact, I have full-time staff whose entire job is creating and maintaining these networks for me. The reason for this is simple: this strategy works and you can make it work for you! You will hear people say linkwheels are dead, but if you build them like I show you in this guide, you will quickly learn that they are not dead at all. Spam is dead, but quality blog networks are not.

4 BUILDING YOUR OWN BLOG NETWORK FOR FREE Now that you have an understanding of what a blog network is, we'll move on to the mechanics of how to actually set one up. There is nothing really complicated about any individual step of this process. You really can do it all yourself FOR FREE. How to set it all up yourself: 1. Sign up for a new Gmail address at 2. Get yourself a small picture (of you or of a model). I usually take a goofy picture of myself or I use one of a model that I have rights to use. Don't go overboard and get something sexy or with a half naked chica... that will only get your accounts banned. 3. Now sign up for an account on each of the sites below. When you do, here are a couple of things you absolutely must do: Add a picture to your profile. Keep in mind that all these sites get thousands of spammers signing up for an account every day. What 90% of them will not bother doing though is adding a picture. Add a first and last name to the profile. Go beyond the minimum requirements and add some info to the account you are creating on each site. Even if you are making it up, make up something believable. It takes you maybe an extra 30 seconds to do this, but it could very well save your account from getting deleted. The key here is to make everything look natural. 4. Here is the list of sites I use:

5

6 If you have more time than money to invest, I strongly suggest you create these accounts yourself. It might look overwhelming but it really is not that complicated. This is not something you will whip through in 45 minutes so relax and take your time. You will be setting up several accounts and on the first one you will be learning the ropes. With each subsequent account you will find it easier. Now while this guide is based on the idea that you can do all of this yourself for free, if you want to outsource it, by all means go ahead. I recently had 5 sets of accounts created by 5 different people off of and I paid anywhere from $10 $15 per set. That includes them uploading a picture on each account and adding a first and last name. Not bad, eh? I was very content! I have an established account on the digitalpoint forum already so I paid only upon receiving the login details to the gmail account used when creating these accounts (just so I could confirm they did the work). After that I sent them the payment via PayPal and they sent me the detailed report with all the usernames and passwords. You could probably list this work on and get it done even cheaper. I don't know. The other option is to hire a virtual assistant (VA). You can have a pretty good VA working for you full-time (8 hours a day, 5 days a week) for under $250 per month. They are huge time savers and if you get good ones and you manage them right (as in, have them do worthwhile stuff for you). They are worth every penny and can help you grow your business very rapidly. If you want more information about virtual assistants, check out my blog post on the topic: Empire Marketing - Truth About Virtual Assistants

7 Updating the Blog Theme (optional): Let's assume you have created accounts on all the free blogs already. What you want to do next is update the theme on each site. Many of the sites are WordPress based so you can log in and within seconds change the theme to something else. Some are custom blogs or even more traditional web page style sites where you build pages instead of making blog posts, so be creative and have some fun with it. Just don't waste hours on making each site look perfect. There is no need for that. This - once again - reassures the site moderators that you are not a spammer. I know many automated systems will do this for you, but they usually do it within 20 seconds of creating the account which tends to trigger the might be spam filters. Again, this step is optional but I always do it where I can. Not all of the networks will allow you to change the look and feel of the blog, but most of them will. Remember, you are not building a list of backlinks that will disappear soon, you are building a system that has the potential to bring you benefits for years to come. Making the First Post: So, you have created the accounts and prepared the blogs. Now it's time to make your first post. Before you do though, lets go over some ground rules. A big mistake I see marketers make is placing a link in their very first post. You absolutely do NOT want to do that. In fact, WordPress.com (as one example) has a pretty strict rule: if the first, second, or even the third post has a link in it, it smells like spam. If it smells like spam, they will no keep the blog around very long. The hit and run mentality is something you need be careful not to fall into. You should be building an online business... and building takes time. More on that here: Empire Marketing - Building an Income Empire If you don't build a solid foundation, you won't get far before your whole business crumbles to the ground and you have nothing to show for your time and hard work. Make up your mind to do things right! The first post can just be something as simple as this:

8 So... I finally decided to create my own blog. I am not much of a writer but hey, it can't be that hard. I realized I am wasting so much time in front of the TV every day, so I figured I might as well make something useful out of my life and start blogging. Should be interesting! Wish me luck, Lucy That is just an example, but see that? It doesn't have to be over 100 words long (though it can be if you want), it doesn't have to be great literature (so don't agonize over it), but most importantly, this post includes NO link! Since you have just set up 40-odd blogs, you might be thinking that it would sure be a time saver if you could just put the same post on each blog. Do not do this! You want the content on each blog to be unique. What I do in my personal business is write a short post (like the example I just showed) and then I use a spinning tool like The Best Spinner (check it out at Empire Marketing) and carefully make it spinnable. I generate a hundred versions (or however many blogs I created) of that post. I then take the posts and post one on each of the sites. I only ever use each post once. UNANOUNCED BONUS Since I know that many of you might not have access to an article spinner I have secured the rights to the Spinner Pro article spinning software specifically for the buyers of this guide. You may access your free copy by Clicking on this link. There you can download a copy of the software and view a video tutorial on it's use. Another option is to have a piece of content written at Green Light Articles GreenLightArticles.com and get 30 spun versions of the same content for just a few dollars more. I use them frequently and cannot recommend them enough.

9 Tip: Refrain from just blatantly posting articles on your new network. Articles have their purpose, but for this network, articles can be considered spam. You want each post you make to be a personal statement as if you wrote a note to your friends. What you could do however is, if you have an article that you really want to use, write something like Here is an article I came across the other day. I think you will like it and then you can paste your article in. Again, be creative but make it look real and authentic. Don't look at this as a downside, but rather be happy with the fact that you can make shorter and more creative posts. A couple days of later I will use the same system to make a follow up post. Again with no link. Only on the third or fourth post do I find a way to hyperlink a word... and even this time I do NOT point it at my money site, but rather to the main page of the blog. Example: Let's say the new blog post URL is I would include a link in that post that points to The reason I do that is to (in the future) push linkjuice from older blog posts back to whatever I am posting on the main page. This step is really up to you, but from my experience this really helps your main page to gain more authority in the eyes of the search engines. In other words: it helps if posts link to pages within the blog and not just to other blogs. This is good SEO. If a blog only has outbound links, it could be labeled as a farm site (a site generated for the purpose of spamming). You want to avoid any appearance that you are a spam site. Google is getting better and better at identifying this sort of thing all the time. All in all, do what seems natural to you. Create and baby each blog/site as if it were

10 your only blog. If you do that, it will stick around for years to come and will not only push a ton of powerful linkjuice to your site (which helps it to rank higher in search engines) but it can also drive hundreds and thousands of qualified visitors to your site all on 100% autopilot. Planting Links to Your Money Site: First rule of creating Blog Network links is: you never ever want to post a spammy or click this type of link. You want to keep things flowing as naturally as possible. Think of it as if you were recommending your money site to your friends through your blog. Always keep the reader in mind: no one likes to be sold to and no one likes to be bombarded with what you have to offer, so do it subtly. Find a way to get your keyword in a post naturally (the post does not have to be long) and then hyperlink that keyword with your money site link. Also, if you can (this will require a bit of html knowledge), include a title tag with your keyword for each link. A title tag is a short code that looks like this: title= your keyword The normal linking structure for your site might look like this: <a href= >Linking term</a> When you insert the title tag your link would look like this: <a href= title= Keyword >linking term</a> If you were building a blog network for our original example you might have a post that contained wording like this If you want to make a really good omelet... your linking structure would actually look like this: <a href= title= best omelet in the world >really good</a> If you use title tags as much as you can in your backlinking strategy, you will greatly benefit from it in the long run. It is just one more way to emphasize (from Google's viewpoint) that your site should rank higher for that particular keyword.

11 There is some disagreement on the value of this strategy. Some claim that title tags are even more important than the visible keyword that is hyperlinked, while others claim that title tags are a waste of time and are spammy if anything. I myself am a strong believer in them, and I think it is worthwhile to learn to do. Don't waste your time trying to come up with a theory of your own though. The same thing goes with the do-follow vs. no-follow tags. Everyone is entitled to an opinion but here is a fact: any link will benefit you more than no link. So... don't let worrying about theories keep you from actually getting stuff done. You can find a lot of discussion and arguments about this on forums, blogs, etc, but I find it more beneficial to build a link (do-follow OR no-follow) than to argue about it. Know what I mean? Be driven by massive action. Nothing gets done and no rankings are achieved with a head full of hot air. Reinforcing the Network: Have you ever heard the saying behind every great man there is a great woman? The same is true for your blog network - it will only be as strong as the networks reinforcing it. So what do you do? You build a second tier blog network. Basically, for each blog that is linking directly to your money site (tier 1 blog - as explained up to this point), you will create 5 more blogs (tier 2 blogs) that link to each other, as well as to your tier 1 blog. You will also have one (just one) of the tier 2 sites linking to your money site. Here is a quick example:

12 This is an example of a single module of the blog network structure Each of the arrows represent a link that is pointing to wherever the arrow is pointing. There is no particular order as to which site links to which... as long as the structure is in place. Basically what I usually do is order 6 sets of accounts on all the sites. One set I keep as tier one sites, the other 5 sets as tier 2 sites. Aside from a different tier 2 linking strategy, I use the same approach and same set of blogs for the tier 2 sites as I used for the tier 1 sites I just mix things up. I am also not quite as picky about the way the tier 2 sites are set up (example: I don't care if all the sites use the default template, etc.) but of course the more care you put in to them, the more solid the system you will end up with. Also, I don't really update the tier 2 sites after I have made my 3 4 posts and have all the necessary links in place.

13 Tip: To really harness the power of this network, I would take the main URL of each blog created (from both: tier 1 and tier 2) and submit them to Pingler ( You can submit them manually one by one, or for a couple of bucks you can create a membership with them and add dozens of URLs at once. The advantage of adding all your blog URLs to their paid membership is hat you can have them ping each of the URLs every 3 days or so which really encourages Google to spider your sites and take your network seriously. This step is completely optional but it is something I do and definitely recommend! The question I get asked often is: do I have to optimize each blog with a keyword targeted post? Do all the links have to contain my keyword? I personally only care if the link to my money site includes my keyword. For the other links I will often times hyperlink words like my friend's blog or something along those lines. There I don't care so much about the keyword being used as long as the links are in place. Make sense? Again, there are a lot of theories on how only backlinks from niche relevant sites count, but for the most part nothing could be further from the truth. Example: I have never seen plumbing companies promote other plumbing companies on their website. That just wouldn't happen. It would be perfectly normal however for someone to complain or brag about a plumbing company on their personal blog. You catch my drift? And they are probably more likely to link to Go Here or good plumber or the actual url, than they are to some long tail keyword. I personally have never tested the relevant backlink theory, but I have serious SEO gurus as friends, and one after another they have done indepth case studies. All of those studies found that there was no good reason to think that the relevance of the

14 linking site made any difference at all. So again, don't let theories or excuses keep you from being productive. In the end it's not the one with the most knowledge who makes the big bucks - it's the who took the most action. No statue has ever been erected for a whiner Massive action = Massive results. In Conclusion Blog networks have a powerful impact on my SEO results. You might think that they are a lot of work to set up, and you would mostly be right. But in the end the results more than pay back the effort. That value might be questionable if a blog network was only being used to give weight to a single blog you were trying to rank. However, here is something you may not have considered: you can use this network to promote just about any website you want. That's right! If you take the time to set this up once you will have a powerful network that you can use time and time again - to boost any website you have or build toward the top of the search engines. So why not get started today? PS: If you would prefer a more guided approach to building your FREE Blog Network, check out the STEP BY STEP system at IMOverload.

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