35-STEP CHECKLIST TO MAKING MONEY FROM YOUR. passion. talentedladiesclub.com
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1 35-STEP CHECKLIST TO MAKING MONEY FROM YOUR passion talentedladiesclub.com
2 SECTION ONE What can you do? Explore your childhood passions what did you love doing? Are there any patterns to the type of activities? What are your skills what can you do professionally, and which of those skills are you good at and enjoy? What are your qualities ask people who know you what they think are your best qualities. What patterns can you see? What are your values make a long list of your personal values and gradually whittle it down to your top five. What are your interests what activities do you enjoy now? And what patterns can you see in them? Brainstorm ideas write down what you have learned and then start brainstorming ideas for turning your innate passion and skills into something you can make money from. talentedladiesclub.com Your 35-step checklist to making money from your passion 2
3 SECTION TWO Who will pay you? Identify your target audience think about what you offer and who needs it. Narrow down your niche don t make the mistake of being too general. The more you pinpoint your niche, the more powerful your marketing will be. Flesh out your target customer or business get to know them really well, what they do, where they live or work and how much they have to spend. Investigate potential employers if you want to work for someone using your passion, find out who needs your skills. Narrow down your list of employers find companies you like the sound of, with working practices that suit you. Get to know more about the business discover what type of people they employ, where they advertise positions etc. talentedladiesclub.com Your 35-step checklist to making money from your passion 3
4 SECTION THREE Why will someone pay you? What problem do you solve work out what it is that your ideal customer or employer wants or needs. How do you solve it? Why should they come to you who else solves this problem for them, and why should they use, pay or hire you instead? Identify your USP pick one clear reason why you are the best solution. This is your USP. Work on your USP once you have identified your USP write it out and make sure it is a genuine benefit, meets a real need, and you can deliver on it. Research other USPs to get an idea of how strong your USP is, compare it to other great business or personal USPs. talentedladiesclub.com Your 35-step checklist to making money from your passion 4
5 SECTION FOUR Where to find customers or employers Question existing or ideal customers if you know someone who already (or would) pay for what you do, find out their habits. Where do they spend their time online ask them what websites, groups and social media sites they spend their time on. If your business is local ask people what local groups (real life and online), places and events they frequent. Identify your strategy to reach more of the same people, pick the media you want to communicate through, based on your insights. Prepare your marketing message using what you learned in sections two and three, identify a strong marketing message. Make it benefit-led remember to lead on a benefit to your customers (your USP) and avoid being me-focused. Find out where employers advertise if you re looking for a job, find out where your ideal companies search for potential candidates. Think about places you can make contact or if you know who makes the decisions in a company, brainstorm ways to get in touch with them. Be pro-active and don t wait for ads if you want to get a head start on any upcoming positions, make contact with a company before they advertise. Get your elevator pitch ready prepare a short introductory statement to use in s and face-to-face meetings so you re ready to impress. Tell people what you want make sure you end every by letting them know what you d like them to do. If not, they may do nothing! talentedladiesclub.com Your 35-step checklist to making money from your passion 5
6 SECTION FIVE When will you get started? Set a SMART goal learn how to set yourself a SMART goal and establish where you want to be in one year s time. Chunk your goal chunk your 12 month goal into manageable steps working back from your end result and establish a timeline for the year ahead. Create weekly goals and daily tasks establish a single goal for each week and chunk this down further into manageable daily tasks. Be persistent you ll have great days and depressing days, when nothing goes your way. But keep on track, stick to your goals and stay determined and positive. Measure every month every month analyse what went well, what you learned and what you want to achieve next month. Adapt if you need to don t be afraid to tweak your plans along the way if you need to. All s good as long as you re making positive progress towards your main aim. Start now stop procrastinating and start today! Follow this checklist and start making money from your passion! talentedladiesclub.com Your 35-step checklist to making money from your passion 6
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